π Core Information
πΉ Job Title: Senior Marketing Manager | Platform
πΉ Company: Delivery Hero
πΉ Location: Neo Irakleio, Greece
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: April 22, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing and leading marketing strategies for efood's platform
- Managing national campaigns and 360Β° marketing initiatives
- Overseeing marketing partnerships and sponsorships
- Collaborating cross-functionally to ensure smooth execution of projects
- Monitoring business and marketing KPIs to drive data-driven strategies
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing channels and best practices.
π Key Responsibilities
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Propose and manage efood's affordability strategy and big national campaigns planning.
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Lead the marketing strategy and execute 360Β° campaigns for partnered shops (restaurants & coffee shops).
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Oversee marketing partnerships' strategy and contracts with third-party companies (FMCGs, Banking, Telco etc.).
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Drive efood's sponsorships & offline events strategy.
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Set quarterly targets and KPIs aligned with overall marketing priorities.
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Handle ToM budget (TV, Radio, OOH, Vendor Branding) and plan allocation per Q.
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Guide and support the marketing team through effective leadership.
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Monitor business and marketing KPIs and propose data-driven marketing strategies.
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Evaluate campaign performance and present results to C-level management.
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Propose methodologies that facilitate cross-departmental collaboration aiming at excellence, innovation and facilitation of marketing projects.
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Stay up-to-date with industry best practices, emerging marketing trends, and technological advancements to drive innovation in marketing strategies.
ASSUMPTION: This role involves a high level of responsibility and requires a proactive approach to problem-solving and decision-making.
π― Required Qualifications
Education: Bachelor's or Master's degree in Economics, Computer Science, Marketing, or a related field.
Experience: At least 7 years in a managerial role within Marketing, Strategy, or Business Development.
Required Skills:
- Proven track record in budget management
- Solid understanding of marketing strategies and available channels
- Familiarity with marketing best practices
- Excellent communication and negotiation skills
- Hands-on involvement in cross-departmental collaboration and project management
- Experience with campaign analysis and development of reports that provide actionable insights
- Analytical thinking and attention to detail
- Data-driven decision making and creativity
- Excellent Microsoft Office skills
- Team-oriented attitude, adaptability, and effective conflict resolution capabilities
Preferred Skills:
- Previous working experience in the tech industry
ASSUMPTION: Candidates with a strong background in marketing and a proven track record of driving successful campaigns are most likely to excel in this role.
π° Compensation & Benefits
Salary Range: β¬60,000 - β¬80,000 per year (Estimated based on market research and company size)
Benefits:
- Attractive remuneration package
- Ticket restaurant card to spend in restaurants and/or food supplies
- Private Medical & Life Insurance
- Access to an online mental health platform
- Access to an online training platform for personal and professional growth
- In-house cafeteria and gym
- Global Mobility plan
- Pension Plan
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The estimated salary range is based on market research and the company's size, as no salary information was provided in the original job listing.
π Applicant Insights
π Company Context
Industry: Delivery Hero operates in the technology, information, and internet industry, focusing on online food ordering and delivery.
Company Size: Delivery Hero is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Delivery Hero was founded in 2011 and has since grown into a leading global platform for online food delivery.
Company Description:
- Delivery Hero is the world's leading local delivery platform, operating in over 70 countries worldwide
- The company enables ambitious talent to deliver solutions that create impact within its ecosystem
- Delivery Hero moves fast, takes action, and adapts, fostering a dynamic and innovative work environment
Company Specialties:
- Online food ordering
- eCommerce
- Technology
- Online food delivery
- Marketing
- Apps
- Food tech
- Machine Learning
- Delivery and logistics
Company Website: http://www.deliveryhero.com
ASSUMPTION: Delivery Hero's large size and global presence offer numerous opportunities for professional growth and development.
π Role Analysis
Career Level: This role is at the senior management level, requiring a high level of expertise and experience in marketing.
Reporting Structure: The Senior Marketing Manager reports directly to the Head of Marketing and oversees the marketing team.
Work Arrangement: This role is on-site, with flexible working hours and the possibility of occasional remote work.
Growth Opportunities:
- Potential to grow within the marketing department or explore other areas within the company
- Opportunities to work on international projects and collaborate with teams across different countries
- Access to training and development resources to enhance personal and professional skills
ASSUMPTION: The growth opportunities in this role are vast, given Delivery Hero's global presence and commitment to employee development.
π Location & Work Environment
Office Type: Delivery Hero's office in Neo Irakleio, Greece, is a modern and collaborative workspace designed to foster innovation and creativity.
Office Location(s): Neo Irakleio, Greece
Geographic Context:
- Neo Irakleio is a bustling neighborhood in Athens, Greece, with a vibrant food scene and numerous cultural attractions
- The office is conveniently located near public transportation, making it easily accessible
- Greece offers a Mediterranean climate, with mild winters and hot, dry summers
Work Schedule: The work schedule is full-time, with flexible hours and the possibility of occasional remote work.
ASSUMPTION: The work environment at Delivery Hero is dynamic and collaborative, with a strong focus on innovation and employee growth.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and team members
- Final decision and job offer
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Leadership skills and team management
- Communication and negotiation skills
- Analytical thinking and problem-solving abilities
- Cultural fit and alignment with Delivery Hero's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
- Research Delivery Hero's company culture and values to demonstrate your fit with the organization
ATS Keywords: Marketing strategy, campaign management, budget management, cross-functional collaboration, data-driven decision making, emerging marketing trends, technological advancements
ASSUMPTION: The interview process at Delivery Hero is thorough and designed to assess candidates' skills, experience, and cultural fit for the role and the company.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with relevant experience.
π Cultural Fit Considerations
Company Values:
- We build
- We deliver
- We lead
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Innovative and data-driven
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong desire to learn and adapt to new technologies and marketing trends?
ASSUMPTION: Candidates who are proactive, adaptable, and passionate about marketing are likely to find a good cultural fit at Delivery Hero.
β οΈ Potential Challenges
- The role requires a high level of responsibility and may involve working under tight deadlines
- The company's fast-paced growth may present challenges in terms of keeping up with changes and new initiatives
- The on-site work arrangement may require commuting to the office in Neo Irakleio daily
- The role may involve occasional remote work, which could present challenges in terms of maintaining work-life balance
ASSUMPTION: The potential challenges in this role are outweighed by the opportunities for professional growth and development within Delivery Hero.
π Similar Roles Comparison
- This role is similar to a Senior Marketing Manager position in other companies, but with a focus on the food delivery industry and a global platform
- Compared to other marketing roles, this position offers a higher level of responsibility and strategic decision-making
- In terms of career path, this role can lead to further senior management or leadership positions within the marketing department or other areas of the company
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing industry and the broader technology sector.
π Sample Projects
- Developing and executing a national marketing campaign to promote a new product launch
- Managing a team to create and implement a 360Β° marketing strategy for a partnered restaurant or coffee shop
- Negotiating and securing a marketing partnership with a major FMCG company to drive brand awareness and customer acquisition
ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for the Senior Marketing Manager | Platform role at Delivery Hero.
β Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Delivery Hero support the professional development and growth of its employees?
- What are the most challenging aspects of working in this role, and how can I best prepare for them?
- How does Delivery Hero foster a culture of innovation and adaptability within its marketing department?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
- Research Delivery Hero's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.