📌 Core Information
🔹 Job Title: Senior Marketing Manager, Points
🔹 Company: Amazon
🔹 Location: Tokyo, Japan
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leadership of marketing programs for Points business growth
- Cross-functional collaboration with various teams
- Customer research and segmentation
- Branding strategy and positioning
- Campaign optimization and execution
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution. The ideal candidate will have experience in consumer marketing, data-driven decision making, and cross-functional team leadership.
📋 Key Responsibilities
✅ Create and manage marketing strategy for Points programs, including branding and positioning
✅ Create and manage Points Customer Research road map
✅ Create an integrated marketing plan for Points programs
✅ Coordinate a streamlined communication process with key financial partners and develop marketing guidelines for partnerships
✅ Create strategies to optimize campaigns, execute, and report out results
✅ Define an ongoing marketing road map for customer acquisition and engagement
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple priorities simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of professional non-internship marketing experience
Required Skills:
- Proven success in delivering results in a fast-paced and dynamic business environment
- Considerable experience in consumer marketing such as channel marketing, retail marketing, product marketing, merchandising, or advertising
- Ability to use hard data and metrics to back up program recommendations and results
- Ability to think strategically and execute methodically
- Plan, develop, and execute compelling customer acquisition or engagement programs
- Excellent understanding of consumer product marketing strategies, especially in the offline retail and high-technology space
- High attention to detail, including precise and effective communications
- Proven ability to manage multiple, competing priorities simultaneously
- Business level proficiency in both Japanese and English
Preferred Skills:
- Experience using SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- Experience working in Japan
ASSUMPTION: The required skills listed above are essential for success in this role. While the preferred skills are not required, they would be beneficial for excelling in the position.
💰 Compensation & Benefits
Salary Range: ¥12,000,000 - ¥18,000,000 per year (Based on industry standards for senior marketing roles in Tokyo)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Employee discounts
- Paid time off and holidays
Working Hours: Full-time (40 hours/week), with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for senior marketing roles in Tokyo. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and technology
Company Size: 10,000+ employees (Large)
Founded: 1994 (Amazon Japan established in 2000)
Company Description:
- Amazon is a global leader in e-commerce and cloud computing services
- Amazon Japan offers a wide range of products and services, including Amazon Prime, Kindle, and Amazon Music
- Amazon is known for its customer-centric approach, operational excellence, and long-term thinking
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon Japan
ASSUMPTION: Amazon is a well-established company with a strong global presence. Working at Amazon Japan offers opportunities for professional growth and exposure to diverse teams and projects.
📊 Role Analysis
Career Level: Senior-level marketing role with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Points Business Unit Manager
Work Arrangement: On-site, with potential for hybrid or remote work arrangements
Growth Opportunities:
- Potential to lead and mentor junior marketing team members
- Opportunities to work on high-impact projects and drive business growth
- Chance to learn and apply Amazon's machine-learning marketing engine
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a big impact on the business and develop leadership skills.
🌍 Location & Work Environment
Office Type: Corporate office environment with open-plan workspaces
Office Location(s): Tokyo, Japan
Geographic Context:
- Tokyo is a major global city with a vibrant business environment
- Tokyo offers a high standard of living, with access to world-class dining, entertainment, and cultural experiences
- The office is conveniently located near public transportation, making it easily accessible
Work Schedule: Standard business hours (9:00 AM - 6:00 PM) with flexibility for remote work
ASSUMPTION: Working in Tokyo offers a dynamic and exciting work environment, with access to a wide range of cultural and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with hiring manager and team members
- Final round interview with senior leadership
Key Assessment Areas:
- Marketing strategy and planning
- Data-driven decision making
- Cross-functional team leadership
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led and the results they drove
- Research Amazon's marketing strategies and be ready to discuss how you can contribute to their success
ATS Keywords: Marketing strategy, consumer marketing, data analysis, campaign optimization, customer acquisition, engagement programs, branding, positioning, cross-functional collaboration
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise and strategic thinking throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Tableau or other data visualization tools
- SQL or other analytical tools
- Marketing automation and CRM platforms
ASSUMPTION: Familiarity with these tools is not required but would be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic work environment
- Data-driven decision making
- Collaborative and cross-functional teamwork
- Focus on customer-centric solutions
Self-Assessment Questions:
- Do you have experience working in a fast-paced, dynamic business environment?
- Are you comfortable using data and metrics to drive marketing programs and measure results?
- Do you thrive in a collaborative, cross-functional team environment?
ASSUMPTION: Candidates who are a strong cultural fit will be passionate about Amazon's customer-centric approach, comfortable with data-driven decision making, and excited about working in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple, competing priorities simultaneously
- Working in a fast-paced, dynamic business environment
- Adapting to changes in marketing strategies and customer needs
- Navigating a large, global organization with diverse teams and stakeholders
ASSUMPTION: These challenges are inherent to the role and require a high level of organization, adaptability, and strong communication skills to overcome.
📈 Similar Roles Comparison
- This role is unique in its focus on Amazon's Points business and customer acquisition strategies
- Similar roles in the industry may focus on broader marketing strategies or specific product categories
- Career progression in this role may lead to leadership positions within Amazon's marketing organization
ASSUMPTION: This role offers a unique opportunity to drive customer acquisition and engagement strategies for Amazon's Points business, with potential for growth and leadership development.
📝 Sample Projects
- Developing and executing a marketing campaign to drive customer acquisition for a new Points program
- Conducting customer research to inform segmentation and targeting strategies
- Collaborating with cross-functional teams to optimize campaign performance and maximize ROI
ASSUMPTION: These sample projects illustrate the types of initiatives the successful candidate will be expected to lead and contribute to in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing organization and strategy for Amazon Japan?
- What opportunities are there for professional growth and development within this role and the organization?
- How does Amazon support work-life balance for its employees?
- What are the key challenges facing the Points business, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the organization's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Amazon Jobs portal
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led and the results they drove
- Research Amazon's marketing strategies and be ready to discuss how you can contribute to their success
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
