📌 Core Information
🔹 Job Title: Senior Marketing Manager (Portfolio Strategy and Innovation)
🔹 Company: Laborie Medical Technologies Corp
🔹 Location: Portsmouth, New Hampshire, United States
🔹 Job Type: Full time
🔹 Category: Medical Device
🔹 Date Posted: 2025-06-06
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and driving global product strategy for the Urology portfolio
- Leading cross-functional portfolio planning efforts
- Partnering with regional marketing teams for global alignment
- Supporting business case development and financial modeling
- Co-leading Voice of Customer (VOC) initiatives
ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, and a deep understanding of the Urology market and customer needs.
📋 Key Responsibilities
✅ Define and drive the global product strategy, roadmap, and innovation pipeline for the Urology portfolio, focusing on both diagnostics and therapeutic platforms.
✅ Identify and evaluate market opportunities, trends, customer needs, and competitive dynamics to shape strategic direction and prioritization.
✅ Lead cross-functional portfolio planning efforts, collaborating with R&D, Clinical, Regulatory, and Commercial teams to translate strategic insights into actionable development programs.
✅ Partner with regional marketing teams to ensure global alignment on go-to-market strategies, value propositions, and positioning for existing and future solutions.
✅ Support the development of business cases and financial models for new product concepts and portfolio investments.
✅ Co-lead Voice of Customer (VOC) initiatives to uncover latent needs and validate innovative concepts through direct engagement with physicians, administrators, and KOLs.
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and customer engagement to drive portfolio growth and innovation.
🎯 Required Qualifications
Education: Bachelor’s degree in business, marketing, lifesciences, or a related field
Experience: Minimum of 8 years of relevant experience in marketing, product management, or strategy roles within the medical device or healthcare industry
Required Skills:
- Proven ability to develop and drive long-term strategic plans
- Experience in front-end innovation, concept development, or early-stage product development within the medtech or healthcare space
- Strong verbal and written communication skills
- Ability to develop business cases and evaluate commercial viability of new opportunities
Preferred Skills:
- Experience in the Urology market
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong strategic mindset, proven experience in driving long-term plans, and a solid understanding of the medical device or healthcare industry.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 annually (Based on industry standards for a Senior Marketing Manager in the medical device industry with 10+ years of experience in the New England region)
Benefits:
- Paid time off and paid volunteer time
- Medical, Dental, Vision, and Flexible Spending Account
- Health Savings Account with Company Funded Contributions
- 401k Retirement Plan with Company Match
- Parental Leave and Adoption Services
- Health and Wellness Programs and Events
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Manager role in the medical device industry with the required experience level and location. The benefits package is comprehensive and competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Device, specifically focused on Urology, Gastroenterology, Gynecology, Obstetrics, and Neonatology
Company Size: 501-1,000 employees (Medium-sized, well-established organization)
Founded: 1967 (Over 50 years of experience in the medical device industry)
Company Description:
- World-class specialist medical company making and advancing technologies that preserve and restore human dignity
- Supports doctors, nurses, hospitals, clinics, academic institutions, and patients with treatment and diagnostic innovations
- Privately owned by Patricia Industries and part of the Investor AB network
- Comprised of powerful brands cultivated for over 50 years
Company Specialties:
Company Website: http://www.laborie.com
ASSUMPTION: Laborie is a well-established, medium-sized medical device company with a strong focus on innovation and customer support. Its extensive experience and comprehensive benefits package make it an attractive employer in the industry.
📊 Role Analysis
Career Level: Senior-level role with significant strategic responsibility and cross-functional influence
Reporting Structure: Reports directly to the Vice President of Global Marketing
Work Arrangement: On-site role with potential for remote work flexibility
Growth Opportunities:
- Potential to advance to a Vice President or Director role within the Global Marketing team
- Opportunities to expand portfolio responsibilities or lead new product launches
- possibility to transition to a general management or business unit leadership role
ASSUMPTION: This role offers significant growth potential within the Global Marketing team and the broader organization, given Laborie's size and focus on innovation.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in a professional park setting
Office Location(s): Pease International Tradeport, 180 International Drive, Portsmouth, New Hampshire 03801, US
Geographic Context:
- Portsmouth is a coastal city in southeastern New Hampshire, approximately 1 hour north of Boston, MA
- Known for its historic downtown, vibrant arts scene, and outdoor recreation opportunities
- Offers a high quality of life with a mix of urban and rural living options
Work Schedule: Standard business hours with flexibility for remote work
ASSUMPTION: The Portsmouth office location offers a pleasant work environment with easy access to amenities and outdoor recreation opportunities. The standard business hours provide a good work-life balance, with flexibility for remote work as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and long-term planning skills
- Cross-functional collaboration and communication abilities
- Industry knowledge and customer focus
- Cultural fit and alignment with Laborie's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions focusing on strategic planning, cross-functional collaboration, and customer engagement
- Research Laborie's mission, values, and portfolio to demonstrate your understanding of the company and its products
- Be ready to discuss your approach to market analysis, opportunity identification, and business case development
ATS Keywords: Medical Device, Marketing Strategy, Portfolio Management, Urology, Diagnostics, Therapeutics, Voice of Customer, Business Case Development, Cross-Functional Collaboration
ASSUMPTION: The interview process will focus on assessing strategic thinking, cross-functional collaboration, and cultural fit. Applicants should prepare by researching Laborie's mission, values, and portfolio, as well as practicing their responses to behavioral interview questions.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Market research and analysis tools (e.g., SPSS, R, Tableau)
- Project management software (e.g., Asana, JIRA)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, CRM software, and market research tools. Familiarity with project management and communication platforms is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Aspire to Greatness
- Respect All
- Own It
- Working Together
- Persist with Passion
Work Style:
- Collaborative and cross-functional, with a focus on strategic planning and execution
- Fast-paced and dynamic, with a focus on innovation and growth
- Data-driven and analytical, with a focus on market research and customer insights
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional environment?
- Are you comfortable working with data and using it to inform strategic decisions?
- Do you have a proven track record of driving long-term strategic plans?
- Are you comfortable working in a fast-paced, dynamic environment?
ASSUMPTION: Laborie values a collaborative, data-driven, and innovative work environment. Candidates should assess their fit with these cultural aspects before applying.
⚠️ Potential Challenges
- Balancing strategic planning with day-to-day tactical responsibilities
- Managing cross-functional teams and stakeholders with varying priorities and perspectives
- Keeping up with the fast-paced nature of the medical device industry and market trends
- Navigating a large, established organization with a complex portfolio of products
ASSUMPTION: This role presents both strategic and tactical challenges, as well as the need to manage cross-functional teams and navigate a large, established organization. Candidates should be comfortable with these aspects and have a proven track record of success in similar environments.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on portfolio strategy and innovation, rather than day-to-day marketing execution
- Compared to other medical device companies, Laborie has a strong focus on Urology and a comprehensive portfolio of products in this space
- Career path comparison: This role offers significant growth potential within the Global Marketing team and the broader organization, with opportunities to advance to Vice President or Director roles, or transition to general management or business unit leadership
ASSUMPTION: This role is unique in its focus on portfolio strategy and innovation within the medical device industry. Candidates should consider their fit with this specific focus and the career growth opportunities it presents.
📝 Sample Projects
- Developing a global product roadmap for the Urology portfolio, including diagnostics and therapeutics platforms
- Conducting market research and analysis to identify new opportunities for growth and competitive differentiation
- Leading cross-functional teams to develop and launch new products, based on strategic insights and business case approval
- Coordinating with regional marketing teams to ensure global alignment on go-to-market strategies, value propositions, and positioning
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and innovative nature of the role, as well as the need to balance long-term planning with tactical execution.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the Urology portfolio?
- What are the key priorities for the first 90 days in this role?
- How does Laborie support the growth and development of its marketing team members?
- What are the most significant challenges facing the Urology portfolio, and how can this role address them?
- How does Laborie approach innovation and new product development within the Urology space?
ASSUMPTION: These interview questions help candidates understand the strategic context of the role, the priorities for the first 90 days, and the opportunities for growth and development within the team and the broader organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions focusing on strategic planning, cross-functional collaboration, and customer engagement
- Research Laborie's mission, values, and portfolio to demonstrate your understanding of the company and its products
- Be ready to discuss your approach to market analysis, opportunity identification, and business case development
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
