Senior Marketing Manager, Product Marketing

📌 Core Information

🔹 Job Title: Senior Marketing Manager, Product Marketing

🔹 Company: Fidelity Investments

🔹 Location: Smithfield, RI (with remote/hybrid flexibility)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (on-site every other week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for product launches
• Collaborating with cross-functional teams to translate technical features into customer benefits
• Creating sales enablement materials and training sessions
• Measuring and reporting on the effectiveness of product marketing initiatives

ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and a data-driven approach to marketing. The ideal candidate will have experience in product marketing, digital marketing, and stakeholder engagement.

📋 Key Responsibilities

✅ Develop and execute go-to-market strategies for product launches, ensuring successful adoption and engagement

✅ Collaborate with product teams to translate technical features into customer benefits that drive engagement and adoption

✅ Create and deliver sales enablement materials, including product decks, FAQs, training sessions, etc.

✅ Educate internal teams on product positioning, use cases, and customer benefits to improve sales conversations and customer engagement

✅ Measure and report on the effectiveness of product marketing initiatives, using data and insights to optimize future strategies

ASSUMPTION: This role requires a strong understanding of product marketing, sales enablement, and data analysis. The ideal candidate will be comfortable working with cross-functional teams and using data to inform marketing decisions.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, communications, or a related field

Experience: 8+ years of experience in product marketing, product management, or related marketing function

Required Skills:

• Strong collaboration skills with experience working with cross-functional teams
• Strong analytical approach with experience using data to inform marketing decisions
• Excellent communication skills, with the ability to craft compelling messaging for internal and external audiences
• Experience in digital marketing, product positioning, and stakeholder engagement
• Strategic problem-solving skills with a results-driven approach

Preferred Skills:

• Experience in the financial services industry
• Familiarity with nonprofit organizations and their unique needs

ASSUMPTION: While industry-specific experience is not required, it would be beneficial for the ideal candidate to have some familiarity with the financial services industry and nonprofit organizations.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (based on industry standards for a Senior Marketing Manager role with 10+ years of experience in the financial services industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Tuition assistance and professional development opportunities
• Employee discounts on Fidelity products and services

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely every other week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role with 10+ years of experience in the financial services industry. Actual compensation may vary based on factors such as experience, skills, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Fidelity Investments is a leading provider of investment management, retirement planning, portfolio guidance, brokerage, benefits outsourcing, and other financial products and services.

Company Size: 10,001+ employees. As a large organization, Fidelity offers a wide range of career opportunities and resources for professional growth.

Founded: 1946. Fidelity was founded by Edward C. Johnson II and has since grown into a global financial services firm.

Company Description:

• Fidelity’s mission is to strengthen the financial well-being of its customers and deliver better outcomes for the clients and businesses it serves.
• Fidelity’s strength comes from the scale of its diversified, market-leading financial services businesses that serve individuals, families, employers, wealth management firms, and institutions.
• With assets under administration of $12.6 trillion, including discretionary assets of $4.9 trillion as of December 31, 2023, Fidelity focuses on meeting the unique needs of a broad and growing customer base.

Company Specialties:

• Retirement
• Investments
• Online trading
• Asset management
• IRA
• 401k
• Mutual funds
• Stocks
• ETF
• Bonds
• Brokerage
• Cash management
• HSA
• 529 plans
• Annuities
• Life insurance
• Benefits consulting
• Stock plan services
• Business news
• Wealth management

Company Website: http://www.fidelity.com

ASSUMPTION: Fidelity Investments is a well-established financial services firm with a broad range of products and services. The company's size and diversity offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Senior Manager. This role is a senior-level position within the Marketing department, reporting directly to the Director of B2C Marketing.

Reporting Structure: The Senior Marketing Manager will oversee a team of marketing professionals, responsible for developing and executing go-to-market strategies for product launches and digital enhancements within the Tax-Exempt (TEM) Marketing team.

Work Arrangement: Hybrid. This role requires on-site work every other week, with the remaining days worked remotely.

Growth Opportunities:

• Potential to lead and mentor a team of marketing professionals
• Opportunity to work on high-impact projects that drive customer engagement and adoption
• possibility to expand responsibilities and advance within the organization

ASSUMPTION: As a senior-level position within a large organization, this role offers numerous opportunities for career growth and development. The ideal candidate will be a strategic thinker with strong leadership skills and a desire to mentor and develop junior team members.

🌍 Location & Work Environment

Office Type: Hybrid. This role requires on-site work every other week, with the remaining days worked remotely.

Office Location(s): Smithfield, RI (with remote/hybrid flexibility)

Geographic Context:

• Smithfield, RI is located in the northeastern United States, approximately 20 miles northwest of Providence, RI.
• The area offers a mix of urban and rural environments, with easy access to outdoor recreation, cultural attractions, and historical sites.
• Fidelity Investments has multiple office locations across the United States, providing opportunities for remote work and flexible scheduling.

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely every other week

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the HR team
• In-depth interview with the hiring manager and/or other team members
• Final interview with the Director of B2C Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Collaboration and communication abilities
• Analytical skills and data-driven decision-making
• Understanding of product marketing and sales enablement
• Alignment with Fidelity's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with product marketing, go-to-market strategies, and sales enablement
• Demonstrate your ability to work collaboratively with cross-functional teams and use data to inform marketing decisions
• Showcase your strategic thinking and problem-solving skills through examples of past achievements

ATS Keywords: Product Marketing, Go-To-Market Strategies, Sales Enablement, Collaboration, Analytical Skills, Communication Skills, Digital Marketing, Product Positioning, Stakeholder Engagement, Strategic Problem Solving, Project Management, Customer Engagement, Data Analysis, Training, Messaging, Technical Translation

ASSUMPTION: Fidelity Investments uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with marketing automation tools, data analysis tools, and project management tools. Familiarity with Microsoft Office Suite and Google Workspace is also expected.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Performance
• Collaboration
• Innovation
• Putting Clients First

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Strategic and forward-thinking
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable using data to inform marketing decisions and strategies?
• Do you have a proven track record of developing and executing successful go-to-market strategies?
• Are you able to adapt to change and respond to new challenges with a strategic and innovative mindset?
• Do you share Fidelity's commitment to putting clients first and delivering exceptional customer experiences?

ASSUMPTION: Fidelity Investments values candidates who are a strong cultural fit, with a commitment to collaboration, data-driven decision-making, and continuous learning and improvement. The ideal candidate will be able to demonstrate their alignment with Fidelity's company values and work style.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with cross-functional teams and stakeholders with varying priorities and expectations
• Keeping up with industry trends and regulatory changes in the financial services industry
• Adapting to a hybrid work environment and balancing on-site and remote work responsibilities

ASSUMPTION: As a senior-level position within a large organization, this role may present unique challenges related to project management, stakeholder communication, and adaptability to change. The ideal candidate will be able to manage multiple priorities effectively and thrive in a dynamic, collaborative environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on product marketing and sales enablement within the Tax-Exempt (TEM) Marketing team
• This role requires a strong understanding of the financial services industry and the unique needs of nonprofit organizations and their employees
• Career growth opportunities may include advancing within the Marketing department or exploring other roles within Fidelity Investments

ASSUMPTION: While this role shares some similarities with other marketing positions, its focus on product marketing and sales enablement within the Tax-Exempt (TEM) Marketing team makes it unique. The ideal candidate will have experience in product marketing and sales enablement, as well as a strong understanding of the financial services industry and the unique needs of nonprofit organizations and their employees.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch within the Tax-Exempt (TEM) portfolio
• Creating sales enablement materials, including product decks, FAQs, and training sessions, to support the launch of a new product or enhancement
• Analyzing customer data and market trends to identify opportunities for product positioning and messaging that drive engagement and adoption

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Senior Marketing Manager, Product Marketing role. The ideal candidate will have experience developing and executing go-to-market strategies, creating sales enablement materials, and analyzing customer data to inform marketing decisions.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Tax-Exempt (TEM) Marketing team?
• How does this role fit into the broader marketing strategy for Fidelity Investments?
• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does Fidelity support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?

ASSUMPTION: These key questions are designed to help the candidate better understand the role, the team, and the company's expectations for success. The ideal candidate will be proactive in seeking out information and demonstrating their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Fidelity Careers website
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching Fidelity Investments, the Tax-Exempt (TEM) Marketing team, and the financial services industry
• Be ready to discuss your experience with product marketing, go-to-market strategies, and sales enablement
• Follow up with the hiring manager within one week of your interview to express your interest in the position and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.