Senior Marketing Manager, Pursuits

📌 Core Information - Job Title: Senior Marketing Manager, Pursuits - Company: TYLin - Location: Toronto, ON, Canada - Job Type: Full-Time, Hybrid - Category: Marketing, Infrastructure, Civil Engineering - Date Posted: July 8, 2025 - Experience Level: 10+ years 🚀 Job Overview Key aspects of this role include: - Leading and managing a pursuit team to drive business growth and elevate pursuit efforts across the Canadian region. - Developing compelling, client-centric proposals, presentations, and marketing collateral that reflect TYLin's commitment to excellence and innovation. - Collaborating with business leaders to shape pursuit strategies and craft messaging that resonates with clients. - Mentoring and developing team members, fostering collaboration, and driving continuous improvement in pursuit processes. *ASSUMPTION:* This role requires a strategic and creative thinker with strong leadership skills and a proven track record in the A/E/C industry. The ideal candidate will be comfortable managing multiple priorities and working in a dynamic, fast-paced environment. 📋 Key Responsibilities - Team Leadership & Management: - Manage pursuit team, including development, mentorship, training, and hiring. - Oversee schedule, budget, and quality to deliver winning pursuits with a strong ROI. - Foster strong relationships with business leaders, technical teams, client account managers, teaming partners, and colleagues. - Pursuit Strategy & Execution: - Lead Go/No-Go analysis and reviews. - Support capture planning and pursuit positioning efforts. - Oversee assigned pursuit team members and high-quality deliverables from capture planning through proposal execution and interview. - Proposal Management: - Lead the end-to-end development of high-quality, strategic proposals that reflect TYLin's strengths and align with client requirements. - Accountable for quality control of all proposal development deliverables. - Orchestrate all stages of the pursuit process, including kickoff meetings, content planning, and reviews. - Lead post-award debriefings with clients regardless of outcome, and revise qualifications and proposal strategies as appropriate. *ASSUMPTION:* This role requires exceptional organizational skills, strong problem-solving capabilities, and the ability to manage multiple priorities while maintaining accuracy, quality, and attention to detail. 🎯 Required Qualifications - Education: - BS degree in marketing, communications, or a technical-related field. - Experience: - 10+ years of experience in the A/E/C industry. - Minimum of 4 years of management experience preferred. - Required Skills: - Proven ability to mentor and develop team members. - Confident and composed leadership style that builds trust with internal teams and external teaming partners. - Exceptional customer service and interpersonal skills. - Highly organized with strong problem-solving and project management capabilities. - Strategic and creative thinker with a proactive approach to challenges. - Proficient in technical writing, graphic and visual storytelling, and presentation development. - Effective both independently and in a team environment. - Preferred Skills: - Knowledge of Deltek Vision and OpenAsset. - Ability to travel to other local offices as needed. *ASSUMPTION:* Candidates with a strong understanding of industry trends, client needs, and the competitive landscape will be well-positioned to succeed in this role. 💰 Compensation & Benefits - Salary Range: CAD 120,000 - 150,000 per year (based on industry standards for a Senior Marketing Manager in Toronto with 10+ years of experience) - Benefits: - Medical, disability, and life insurance coverage. - Continuing education benefits. - Paid time off. - Employee assistance program. - Retirement savings plan with company matching contributions. - Working Hours: Full-time, hybrid work arrangement (2-3 days on-site per week) *ASSUMPTION:* The salary range provided is an estimate based on industry standards for similar roles in Toronto. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context - Industry: Civil Engineering - Company Size: 1,001-5,000 employees - Founded: Not specified - Company Description: As a global engineering firm, TYLin designs infrastructure solutions that connect and elevate communities. They enhance conventional designs with smarter, more resilient systems, connect gridlocked populations with better means of mobility, and steward precious resources with more sustainable solutions. - Company Specialties: Design, Architecture, Code Services, Construction Engineering & Inspection, Construction Management, Construction Phase Services, Planning, Program Management, Environmental, Seismic Analysis & Design, Structural Engineering, Water Resources, Wastewater, and Drinking Water. - Company Website: *ASSUMPTION:* TYLin's extensive experience and global presence provide candidates with ample opportunities for career growth and development. 📊 Role Analysis - Career Level: Mid-Senior level role with significant leadership responsibilities. - Reporting Structure: This role reports directly to the Vice President of Marketing and Business Development. - Work Arrangement: Hybrid work arrangement with 2-3 days on-site per week in Toronto. - Growth Opportunities: - Potential to shape the company's pursuit strategies and elevate its brand. - Opportunities to mentor and develop team members, fostering a culture of continuous learning and improvement. - Exposure to a wide range of infrastructure projects and clients. *ASSUMPTION:* This role offers a unique blend of leadership, strategic, and creative responsibilities, providing a strong platform for career growth and development. 🌍 Location & Work Environment - Office Type: Hybrid work environment with on-site days in Toronto. - Office Location(s): 380 Wellington Street West, Toronto, ON, Canada - Geographic Context: Toronto is a multicultural, vibrant city with a thriving infrastructure industry. It offers a high quality of life, with excellent education, healthcare, and recreational opportunities. - Work Schedule: Full-time, with flexible hours and the ability to work remotely 2-3 days per week. *ASSUMPTION:* The hybrid work arrangement provides candidates with the flexibility to balance work and personal responsibilities while still enjoying the benefits of an on-site office environment. 💼 Interview & Application Insights - Typical Process: 1. Online application review. 2. Phone or video screening. 3. In-person or virtual interview with the hiring manager and team members. 4. Final interview with the Vice President of Marketing and Business Development. - Key Assessment Areas: - Leadership and management skills. - Strategic thinking and problem-solving abilities. - Communication and interpersonal skills. - Cultural fit with TYLin's values and work environment. - Application Tips: 1. Tailor your resume and cover letter to highlight relevant experience and skills for this role. 2. Prepare examples of your past work, including proposals, presentations, and marketing collateral, to showcase your skills and accomplishments. 3. Research TYLin's projects and clients to demonstrate your understanding of the company's work and industry trends. *ASSUMPTION:* A well-prepared application that demonstrates a strong understanding of TYLin's business and the role's requirements will increase the likelihood of success in the interview process. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, PowerPoint, Excel) - Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat) - Deltek Vision (preferred) - OpenAsset (preferred) *ASSUMPTION:* Proficiency in these tools and technologies is essential for success in this role, as they are used daily for proposal development, graphic design, and project management. 👔 Cultural Fit Considerations - Company Values: - Integrity: We act with honesty and integrity in all our interactions. - Collaboration: We work together to achieve common goals. - Innovation: We foster a culture of continuous improvement and creativity. - Excellence: We strive for excellence in all that we do. - Sustainability: We are committed to sustainable and responsible business practices. - Work Style: - Fast-paced and dynamic work environment. - Collaborative and team-oriented culture. - Strong emphasis on continuous learning and professional development. - Self-Assessment Questions: 1. How do your personal values align with TYLin's company values? 2. How comfortable are you working in a hybrid work environment, balancing on-site and remote work? 3. How do you approach continuous learning and professional development in your current role? *ASSUMPTION:* Candidates who share TYLin's values and are comfortable working in a fast-paced, collaborative environment will be well-suited to this role. ⚠️ Potential Challenges - Managing multiple priorities and deadlines in a fast-paced work environment. - Balancing on-site and remote work responsibilities in a hybrid work arrangement. - Adapting to a dynamic and evolving business landscape, with shifting priorities and project demands. *ASSUMPTION:* These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to communication and collaboration. 📈 Similar Roles Comparison - Pursuit Manager vs. Business Development Manager: - Pursuit Manager: Focuses on proposal development and management, with a strong emphasis on strategic thinking and creative problem-solving. - Business Development Manager: Focuses on building and maintaining client relationships, market research, and identifying new business opportunities. - Industry-specific context: - The A/E/C industry is highly competitive, with a strong focus on building and maintaining client relationships, understanding market trends, and delivering high-quality, innovative solutions. - Career path comparison: - Pursuit Manager: Potential career paths may include advancing to a Director or Vice President of Pursuits, or transitioning to a Business Development role with a broader focus on market strategy and client relationships. *ASSUMPTION:* Understanding the differences between related roles and the unique context of the A/E/C industry is essential for making informed career decisions and maximizing professional growth opportunities. 📝 Sample Projects - Developing a comprehensive proposal for a major infrastructure project, including technical specifications, cost estimates, and a compelling narrative that highlights TYLin's unique value proposition. - Creating a visually engaging presentation that showcases TYLin's expertise and experience in a specific market or project type. - Managing a team to develop marketing collateral that elevates TYLin's brand and differentiates the company from its competitors. *ASSUMPTION:* These sample projects demonstrate the strategic, creative, and leadership skills required for success in this role. ❓ Key Questions to Ask During Interview 1. What are the most significant challenges facing the pursuit team in the next 12-24 months, and how can this role help address them? 2. How does the hiring manager envision this role evolving over time, and what opportunities exist for professional growth and development? 3. What are the key priorities for the pursuit team in the first 90 days, and how can the successful candidate contribute to their achievement? 4. How does TYLin support work-life balance, and what resources are available to help employees manage their personal and professional responsibilities? 5. What are the most rewarding aspects of working in the pursuit team, and how can the successful candidate contribute to a positive and collaborative work environment? *ASSUMPTION:* Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding the company's culture and priorities. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: [Application URL] 2. Tailor your resume and cover letter to highlight relevant experience and skills for this role. 3. Prepare examples of your past work, including proposals, presentations, and marketing collateral, to showcase your skills and accomplishments. 4. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role. 5. If selected for an interview, be prepared to discuss your experience with the tools and technologies listed in the job description and provide examples of your past work. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.