📌 Core Information
🔹 Job Title: Senior Marketing Manager - Remote
🔹 Company: Bookkeeper360
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies across multiple channels
- Managing and growing a team of freelancers and external agencies
- Collaborating with cross-functional teams to align marketing strategies with company goals
- Optimizing campaign performance based on KPIs and driving qualified leads
ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on data-driven decision making and team leadership.
📋 Key Responsibilities
✅ Own and execute the overall marketing strategy across all major channels: digital, content, paid, email, SEO/SEM, social, and PR
✅ Develop and present integrated campaign strategies that drive qualified leads and support revenue goals
✅ Audit and optimize campaign performance based on KPIs, lead quality, conversion rates, and ROI
✅ Provide strategic input based on market, audience, and competitor research
✅ Drive positioning and messaging strategies for brand consistency and differentiation
✅ Manage HubSpot and ensure data-driven reporting and attribution
✅ Build and evolve brand strategy, including voice, messaging, and visual identity
✅ Oversee the creation of engaging content: webinars, case studies, blog posts, videos, and social media
✅ Lead external communications, including media outreach and thought leadership initiatives
✅ Manage and grow a team of freelancers and external agencies
✅ Own the marketing calendar and ensure timely execution of campaigns
✅ Partner with Sales, Product, and Leadership to align marketing strategies with company goals
✅ Collaborate with developers/designers to manage and optimize our website and landing pages for conversion
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in marketing, ideally in a B2B SaaS, fintech, or professional services environment
Required Skills:
- Proven ability to lead integrated marketing campaigns from strategy to execution
- Experience with HubSpot (required), Google Analytics, and paid advertising platforms
- Strong analytical mindset—comfortable with KPIs, dashboards, and performance metrics
- Excellent written and verbal communication skills; you can tell a compelling story and sell ideas
- Experience managing freelancers, vendors, or small teams
- A proactive, roll-up-your-sleeves attitude with high attention to detail
Preferred Skills:
- Knowledge of the financial services space (bookkeeping, accounting, tax)
- Experience with Xero or other accounting software
ASSUMPTION: Candidates with experience in the financial services industry or accounting software will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (USD) + performance bonus
Benefits:
- Comprehensive benefits package including medical, dental, and vision
- 401K with employer match after the first year
- Paid parental leave and job security for all new parents
- Fully remote workplace
- Unlimited PTO after the first year
- Company-paid holidays
- Virtual team-building activities and other company-wide events
- Collaborative team-based work environment
- Career path and advancement opportunities - company policy of promoting from within
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Bookkeeper360 operates in the accounting and financial services industry, focusing on small business clients.
Company Size: Bookkeeper360 is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.
Founded: Bookkeeper360 was founded in 2012 and has since grown to serve thousands of small business owners.
Company Description:
- Bookkeeper360 is a financial technology solution that helps businesses manage their finances.
- The company offers a comprehensive suite of services, including full-service accounting, payroll, tax, and advisory, along with AI-driven software for real-time dashboards and insights.
- Bookkeeper360 has been recognized by various publications as one of the top online bookkeeping solutions and has earned a 4.8 Google ranking from 1,000+ customers.
Company Specialties:
- Xero
- Accounting
- Bookkeeping
- Bill Pay
- Payroll
- Tax Services
- Document Management
- Xero Setup, Integration, and Conversion
- Xero Add-Ons
- CFO Consulting and Merchant Services
Company Website: http://www.bookkeeper360.com
ASSUMPTION: Bookkeeper360's focus on small business clients and comprehensive financial services sets it apart in the industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring significant experience and expertise in marketing.
Reporting Structure: The Senior Marketing Manager reports directly to the VP of Sales and Strategic Partnerships and the CEO.
Work Arrangement: This is a remote position, with a requirement that the candidate be based in the United States.
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to expand skills and knowledge in the financial services industry
- Chance to contribute to the company's continued growth and success
ASSUMPTION: This role offers significant opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location required.
Office Location(s): N/A (Remote)
Geographic Context:
- The United States has a diverse range of time zones, cultures, and business environments.
- Working remotely allows for flexibility and the ability to balance work and personal life more effectively.
- Bookkeeper360's remote work environment fosters a collaborative and inclusive team culture.
Work Schedule: Full-time (40 hours per week) with flexible scheduling and unlimited PTO after the first year.
ASSUMPTION: The fully remote work environment at Bookkeeper360 offers candidates the opportunity to work from anywhere in the United States, with a flexible schedule that prioritizes work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the VP of Sales and Strategic Partnerships and the CEO
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and performance metrics
- Team leadership and management skills
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills.
- Be prepared to discuss your experience with HubSpot and other marketing tools during the interview.
- Research Bookkeeper360's services and industry to demonstrate your understanding of the company and its clients.
ATS Keywords: Marketing strategy, campaign development, data analysis, team leadership, HubSpot, Google Analytics, SEO, SEM, social media, content creation, brand management, communication, presentation
ASSUMPTION: The interview process at Bookkeeper360 is designed to assess the candidate's marketing expertise, strategic thinking, and cultural fit within the company.
🛠️ Tools & Technologies
- HubSpot
- Google Analytics
- Paid advertising platforms (e.g., Google Ads, Facebook Ads)
- SEO and SEM tools (e.g., SEMrush, Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Accountable
- Adaptable
Work Style:
- Remote-friendly and flexible
- Data-driven and results-oriented
- Proactive and solution-focused
- Collaborative and team-based
Self-Assessment Questions:
- How do you align with Bookkeeper360's customer-centric approach to marketing?
- How do you ensure the success of remote team members and foster a collaborative work environment?
- Can you provide an example of a time when you used data to drive marketing decisions and improve campaign performance?
ASSUMPTION: Candidates who demonstrate a strong fit with Bookkeeper360's company values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent communication and collaboration
- Balancing multiple projects and priorities while maintaining a high level of attention to detail
- Adapting to the unique needs and preferences of small business clients in the financial services industry
- Keeping up with the latest marketing trends and technologies in a rapidly evolving field
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on data analysis and performance metrics to drive campaign success.
- Bookkeeper360's focus on small business clients sets it apart from other financial services companies, which may cater to larger enterprise clients.
- This role offers significant opportunities for professional growth and development within the company, with a clear career path and advancement opportunities.
ASSUMPTION: Candidates should consider their experience and skills in data-driven marketing and their interest in working with small business clients when evaluating this role.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive qualified leads and support revenue goals
- Conducting market research and competitor analysis to inform marketing strategy and positioning
- Managing and optimizing the company's website and landing pages for improved conversion rates and user experience
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing goals for the next year and how this role will contribute to achieving them?
- How does the marketing team collaborate with other departments, such as sales and product, to align marketing strategies with company goals?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Bookkeeper360 support the professional growth and development of its marketing team members?
- What is the company's approach to work-life balance and employee well-being, particularly in a remote work environment?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the work environment, enabling them to make a more informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare for interview questions related to marketing strategy, campaign development, data analysis, team leadership, and communication
- Research Bookkeeper360's services and industry to demonstrate your understanding of the company and its clients
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
