Senior Marketing Manager, Retail

📌 Core Information

🔹 Job Title: Senior Marketing Manager, Retail

🔹 Company: Better

🔹 Location: Remote

🔹 Job Type: Regular

🔹 Category: Marketing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive brand strategy for NEO Home Loans
• Ensuring brand consistency across all touchpoints and driving brand growth
• Collaborating with internal and external teams to create engaging marketing materials
• Supporting loan officers with marketing resources and localized campaigns
• Monitoring and optimizing campaign performance for maximum ROI

ASSUMPTION: This role requires a strategic thinker who can also execute tactically, with a strong background in mortgage and/or real estate marketing.

📋 Key Responsibilities

✅ Develop and execute a comprehensive brand strategy for NEO Home Loans

✅ Ensure brand consistency across all touchpoints, from digital platforms to community events

✅ Oversee the creation of marketing assets that amplify brand recognition and loyalty

✅ Drive brand growth and awareness through engaging social media campaigns and video content

✅ Collaborate with internal and external teams to produce high-quality, creative materials that resonate with local communities

✅ Ensure our internal customers (loan officers) receive white-glove marketing support, equipping them with tools and resources to build their networks

✅ Partner with loan officers on localized campaigns and initiatives tailored to their specific markets

✅ Oversee digital strategies that drive lead generation, including paid media, email marketing, and SEO

✅ Monitor and optimize campaign performance to ensure maximum ROI

✅ Support local and regional events, ensuring that Neo Home Loans is positioned as a leader in the community

✅ Develop marketing materials and campaigns that align with event goals

✅ Stay ahead of industry trends, customer needs, and product developments

✅ Innovate and create new materials, campaigns, and strategies to keep Neo Home Loans at the forefront of the market

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years in mortgage and/or real estate marketing with a focus on brand development, social media, digital marketing, and business development

Required Skills:

• Proven track record in brand development and management
• Strong social media and digital marketing skills
• Excellent project management and organizational skills
• Ability to build and maintain strong relationships with internal and external stakeholders
• Proficient in marketing analytics and campaign performance tracking

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with the mortgage industry and its trends
• Strong presentation and communication skills

ASSUMPTION: Candidates with experience in both marketing and sales roles may have an advantage in this position.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Marketing Manager role with 7+ years of experience in the mortgage industry)

Benefits:

• Benefits eligibility effective DAY ONE
• $0 medical plan premium offering coverage nationwide paired with our Health Savings Account that includes an employer contribution
• Flexible PTO
• Immediate virtual mental health support by licensed therapists for employees and their eligible dependents age 6 and up
• Personalized care for every fertility and family care journey for employees and their partner
• Dependent care benefits and commuter benefits, both with a company match
• Discount programs and perks including pet insurance

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and expertise.

📌 Applicant Insights

🔍 Company Context

Industry: Better is a digital-first homeownership company that offers mortgage, real estate, title, and homeowners insurance services. They are committed to making homeownership simpler, faster, and more accessible.

Company Size: Better has 1,001-5,000 employees, making it a mid-sized company where applicants can expect a structured yet dynamic work environment.

Founded: Better was founded in 2016 and has since grown to become one of the leading fintech companies in the mortgage industry.

Company Description:

• Better is a fast-growing fintech company that aims to revolutionize the homeownership experience
• They offer a comprehensive suite of home finance products and services, all under one roof
• Better is known for its innovative technology, exceptional customer service, and commitment to transparency and accessibility

Company Specialties:

• Mortgage lending
• Real estate services
• Title and escrow services
• Homeowners insurance

Company Website: www.better.com

ASSUMPTION: Better's focus on technology and innovation makes it an attractive employer for candidates seeking a forward-thinking work environment.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and autonomy

Reporting Structure: This role reports directly to the Head of Marketing or a similar executive position

Work Arrangement: Fully remote, with the option to work from Better's headquarters in New York City if desired

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to work on diverse projects and gain exposure to various aspects of the business
• Chance to make a significant impact on the company's brand and market position

ASSUMPTION: This role offers ample opportunities for professional growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Remote-first company with an option to work from the New York City headquarters

Office Location(s): 1 World Trade Center, New York, NY, Floor 80, New York, NY 10007

Geographic Context:

• Better's headquarters is located in the heart of New York City, offering employees easy access to cultural attractions, dining, and entertainment
• The remote work option allows employees to work from anywhere in the United States
• Better's remote work policy promotes work-life balance and flexibility

Work Schedule: Full-time, typically 40 hours per week, with flexible hours and the ability to work remotely

ASSUMPTION: Better's remote work policy and flexible hours make it an attractive employer for candidates seeking a balanced work-life schedule.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening with the HR department
• Behavioral and situational interview with the hiring manager
• Case study or project presentation, followed by a final interview with the team

Key Assessment Areas:

• Brand development and management skills
• Digital marketing and social media expertise
• Project management and organizational skills
• Ability to build and maintain strong relationships with stakeholders
• Marketing analytics and campaign performance tracking

Application Tips:

• Tailor your resume and cover letter to highlight your brand development and marketing experience
• Include specific examples of your past achievements in brand management and digital marketing
• Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making skills
• Research Better's company culture and values to demonstrate your fit with the organization

ATS Keywords: Brand development, social media marketing, digital marketing, project management, marketing analytics, stakeholder relationships

ASSUMPTION: Better's interview process is designed to assess candidates' skills and cultural fit, with a focus on their ability to develop and execute strategic marketing initiatives.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)
• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: Better's marketing department uses a variety of tools and technologies to streamline workflows and improve efficiency.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Better prioritizes the needs and preferences of its customers above all else
• Innovative: Better encourages creativity and continuous improvement in all aspects of its business
• Collaborative: Better fosters a culture of teamwork and mutual support among its employees

Work Style:

• Fast-paced: Better operates at a high tempo, with a focus on speed and efficiency
• Data-driven: Better uses data and analytics to inform its decision-making and strategy
• Adaptable: Better is open to change and willing to pivot when necessary to achieve its goals

Self-Assessment Questions:

• Do you have a proven track record in brand development and management?
• Are you comfortable working in a fast-paced, data-driven environment?
• Do you thrive in a collaborative, team-oriented work culture?

ASSUMPTION: Better's company culture is characterized by its customer-centric approach, innovative spirit, and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing strategic thinking with tactical execution
• Adapting to a fast-paced, dynamic work environment
• Working remotely and maintaining productivity and focus

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Compared to other senior marketing roles in the mortgage industry, this position offers a unique blend of strategic and tactical responsibilities
• Better's focus on innovation and technology sets it apart from traditional mortgage companies
• This role offers significant growth potential and the opportunity to make a significant impact on the company's brand and market position

ASSUMPTION: This role is well-suited for candidates seeking a challenging and dynamic marketing position in the fintech industry.

📝 Sample Projects

• Developing and executing a comprehensive brand strategy for NEO Home Loans, including brand guidelines, tone of voice, and visual identity
• Launching a social media campaign to increase brand awareness and engagement among target audiences
• Creating and implementing a lead generation strategy that leverages digital marketing channels and optimizes campaign performance

ASSUMPTION: These sample projects demonstrate the strategic and tactical nature of the role, as well as the opportunity to make a significant impact on the company's brand and market position.

❓ Key Questions to Ask During Interview

• Can you describe the company's brand strategy and how this role fits into its overall marketing plan?
• How does the marketing department collaborate with other departments, such as sales and product, to ensure alignment and consistency in brand messaging?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does Better support the professional growth and development of its marketing employees?
• What is the company's approach to remote work, and how does it support employees working from home?

ASSUMPTION: These questions will help candidates better understand the role, the company, and its culture, as well as the opportunities and challenges that lie ahead.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand development and marketing experience
• Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making skills
• Research Better's company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.