📌 Core Information
🔹 Job Title: Senior Marketing Manager, Security & Fraud
🔹 Company: GSMA
🔹 Location: London, United Kingdom
🔹 Job Type: Fixed-Term Contract
🔹 Category: Marketing
🔹 Date Posted: 2025-05-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (London-based with occasional international travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for security and fraud services
- Engaging with global security and fraud audiences
- Collaborating with internal and external stakeholders
- Managing marketing projects and teams
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in technology or mobile industry marketing.
📋 Key Responsibilities
✅ Develop and deliver marketing activities associated with technology areas, including internal and external messaging and performance reporting
✅ Lead marketing activity for priority fraud and security markets, including GSMA Fraud & Security Group, T-SAC, CVD Programme, and Mobile Cybersecurity Database
✅ Plan and deliver major event marketing communications activity for MWC Barcelona and focused security events
✅ Work with brand, event marketing, GSMA Ltd teams, and sponsors to achieve marketing & PR objectives for MWC/major events
ASSUMPTION: This role requires strong project management skills, the ability to work with cross-functional teams, and experience in event marketing.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in technology and/or mobile industry marketing, with a focus on security and fraud services
Required Skills:
- Strategic planning and execution
- Stakeholder management
- Event management
- Cross-functional team leadership
- Budget and performance reporting
Preferred Skills:
- Experience with Salesforce, Salesforce Marketing Cloud, or similar platforms
- Fluency in additional languages
ASSUMPTION: Candidates with experience in database marketing, email marketing, and content management systems like WordPress are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (pro-rata for the fixed-term contract)
Benefits:
- Learning & development opportunities
- Generous holiday allowances
- Additional days off for professional development
Working Hours: Full-time (35 hours/week) with occasional international travel
ASSUMPTION: The salary range is estimated based on industry standards for senior marketing managers in the technology sector in London.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 501-1,000 employees
Founded: 1995
Company Description:
- GSMA is a global organization unifying the mobile ecosystem
- It operates through three main pillars: Connectivity for Good, Industry Solutions, and Events
- GSMA is committed to making connectivity work for all and driving positive business environments and societal change
Company Specialties:
- Mobile communications
- Mobile Internet
- Technology and Strategy
Company Website: GSMA Website
ASSUMPTION: GSMA is a global organization with a significant presence in the mobile industry, offering opportunities for professional growth and development.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports to the Technology Marketing Director, Nicola Gordon
Work Arrangement: Hybrid (London-based with occasional international travel)
Growth Opportunities:
- Potential to expand the role's scope based on performance
- Opportunities to work on global projects and events
- Access to learning and development opportunities
ASSUMPTION: This role offers growth opportunities within the GSMA and the broader mobile industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): 1 Angel Lane, London
Geographic Context:
- London is a major global city with a vibrant tech industry
- GSMA's headquarters is located in the City of London, offering easy access to public transportation and amenities
- The hybrid work arrangement allows for flexibility and work-life balance
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for occasional international travel)
ASSUMPTION: The hybrid work arrangement and central London location offer a good balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the relevant team or department
Key Assessment Areas:
- Strategic thinking and planning
- Stakeholder management and communication
- Event management and project delivery
- Cultural fit and alignment with GSMA values
Application Tips:
- Highlight relevant experience in technology and mobile industry marketing
- Demonstrate understanding of security and fraud services in the mobile industry
- Showcase strong project management and stakeholder engagement skills
ATS Keywords: Marketing communications, digital marketing, event marketing, stakeholder engagement, content management, database marketing, email marketing, team management, strategic planning, cross-functional collaboration, technology marketing, brand management, performance reporting, audience identification, social media marketing, webinars
ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit with the GSMA.
🛠️ Tools & Technologies
- Salesforce
- Salesforce Marketing Cloud
- WordPress
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Passionately driven
- Insightful leaders
- Stronger together
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Results-driven and accountable
Self-Assessment Questions:
- How do you approach strategic planning and execution in a dynamic environment?
- Can you provide an example of a successful event or project you managed, and how you engaged with stakeholders?
- How do you balance competing priorities and maintain a strong work-life balance?
ASSUMPTION: Candidates who align with GSMA's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Occasional international travel
- Keeping up with the fast-paced and evolving mobile industry
- Balancing the needs of internal and external stakeholders
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to work effectively in a dynamic environment.
📈 Similar Roles Comparison
- This role focuses more on security and fraud services than other marketing manager positions within GSMA
- It requires a deeper understanding of the mobile industry and its security challenges
- Career progression may involve moving into a more specialized or senior role within GSMA's Technology Marketing team
ASSUMPTION: This role offers a unique opportunity to specialize in security and fraud services within the mobile industry.
📝 Sample Projects
- Developing and executing a marketing campaign for the GSMA Fraud & Security Group
- Planning and delivering a webinar on mobile cybersecurity best practices
- Collaborating with GSMA Ltd and event sponsors to achieve marketing & PR objectives for MWC Barcelona
ASSUMPTION: These projects demonstrate the range of responsibilities and the level of collaboration required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader Technology Marketing team and GSMA's strategic objectives?
- What are the key priorities for this role in the first 90 days?
- How does GSMA support the professional development and growth of its employees?
- What is the typical career path for someone in this role?
- How does GSMA foster a culture of collaboration and innovation?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the GSMA careers portal
- Tailor your resume to highlight relevant experience in technology and mobile industry marketing
- Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
- Prepare examples of your past marketing projects and their outcomes
- Follow up with the GSMA recruitment team two weeks after submission, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
