📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: ANZ Banking Group Limited
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: On-site
🔹 Category: Not Specified
🔹 Date Posted: Thu Apr 03 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Leading data-driven marketing campaigns to improve customer engagement
- Collaborating with various departments for seamless campaign execution
- Building personalized customer journeys to deepen relationships
- Managing and analyzing data to refine customer targeting strategies
ASSUMPTION: The role focuses heavily on utilizing data for campaign personalization and requires skills in cross-functional collaboration due to the emphasis on squad-based work.
📋 Key Responsibilities
✅ Building a proactive security education program addressing fraud and scams
✅ Delivering integrated one-to-one personalized marketing experiences
✅ Analyzing and segmenting data to identify target audiences for campaigns
✅ Defining customer journeys and developing effective messaging strategies
✅ Implementing test-and-learn strategies to optimize sales and engagement
✅ Measuring and adjusting campaigns based on performance metrics
✅ Collaborating with creative teams to ensure consistency and effectiveness
✅ Working with product owners to develop new personalization capabilities
ASSUMPTION: The responsibilities suggest a dynamic environment with a focus on actionable data insights for marketing effectiveness.
🎯 Required Qualifications
Education: Not specified
Experience: Over 7 years in direct marketing or equivalent field
Required Skills:
- Data-driven campaign management
- Proficiency in digital marketing and personalization
- Collaboration with creative agencies for branding consistency
Preferred Skills:
- Experience in fraud and scams education
- Comprehensive problem-solving techniques
ASSUMPTION: The qualifications stress extensive experience in digital marketing and data analysis due to the innovative nature of the role within a changing banking landscape.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Flexible working arrangements
- Access to health and wellbeing services
- Discounts on ANZ products and services
Working Hours: 40 hours per week
ASSUMPTION: The detailed benefits suggest an emphasis on work-life balance and employee wellbeing, aligning with ANZ’s commitment to supporting its workforce.
📌 Applicant Insights
🔍 Company Context
Industry: Banking sector, focusing on financial wellbeing and sustainability
Company Size: 10,001+ employees, offering comprehensive support and advancement opportunities
Founded: Not specified
Company Description:
- An institution with over 180 years of history
- Largest banking group in New Zealand and among top 50 worldwide
- Headquartered in Melbourne, emphasizing a thriving community
Company Specialties:
- Retail Banking
- Private and Commercial Banking
- Wealth Management
Company Website: http://www.anz.com
ASSUMPTION: The emphasis on diverse products and sustainability suggests diverse career paths for innovation-focused professionals.
📊 Role Analysis
Career Level: Senior position demanding extensive experience and leadership skills
Reporting Structure: Part of a cross-functional squad aided by data analysts
Work Arrangement: On-site at a strategically located office
Growth Opportunities:
- Potential for skill expansion due to ANZ’s evolving business landscape
- Engagement with innovative marketing strategies
- Participation in diverse, cross-functional teams
ASSUMPTION: This role offers significant room for professional growth within a collaborative, dynamic environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in a prime location
Office Location(s): 833 Collins Street, Docklands VIC
Geographic Context:
- Located in Melbourne, a major financial hub in Australia
- Access to a vibrant business community
- Opportunities for networking with top industry professionals
Work Schedule: Predominantly daytime, full-time hours
ASSUMPTION: The work environment and location provide a stimulating atmosphere conducive to professional networking and career advancement.
💼 Interview & Application Insights
Typical Process:
- Initial resume and cover letter submission
- Invitations for a first-round interview
- Potential assessment of technical and problem-solving skills
Key Assessment Areas:
- Experience in data-driven marketing techniques
- Capability in managing cross-functional projects
- Communication and stakeholder management skills
Application Tips:
- Highlight experience in digital marketing and personalization
- Demonstrate previous successful project collaborations
- Emphasize adaptability and innovative problem-solving skills
ATS Keywords: Data-Driven Marketing, Stakeholder Management, Digital Channels
ASSUMPTION: The application process likely emphasizes experience with data-centric projects corresponding to ANZ’s focus on innovative customer solutions.
🛠️ Tools & Technologies
- Marketing Automation Tools
- Data Analytics Software
- Customer Relationship Management (CRM) Solutions
ASSUMPTION: Familiarity with standard marketing and data analytics tools is essential due to the role’s data-driven nature.
👔 Cultural Fit Considerations
Company Values:
- Commitment to community and environmental sustainability
- Encouragement of innovation and learning
- Emphasis on diversity and inclusivity
Work Style:
- Team-oriented and collaborative
- Focused on results and performance metrics
- Adaptive to change and open to trying new strategies
Self-Assessment Questions:
- Do I have experience with integrating personalized marketing campaigns?
- Am I comfortable working in a data-centric environment?
- How have I demonstrated innovation in previous roles?
ASSUMPTION: Candidates should align with ANZ's mission of innovation and community support to fit culturally.
⚠️ Potential Challenges
- Adapting to rapidly changing marketing technologies
- Navigating complex data analytics requirements
- Coordinating across diverse teams with varying priorities
- Meeting strategic objectives in a dynamic environment
ASSUMPTION: The role poses challenges typical of senior marketing positions, including multi-team coordination and adaptation to new technologies.
📈 Similar Roles Comparison
- Compared to a standard marketing manager, this role requires heavier emphasis on data-driven strategies
- Involves more direct collaboration with technical teams like data analysts
- Greater focus on personalized customer experiences versus traditional broad marketing approaches
ASSUMPTION: This role’s uniqueness lies in its strategic use of data to shape marketing efforts.
📝 Sample Projects
- Development of targeted campaigns reducing fraud incidence by a tangible percentage
- Implementation of a cross-channel marketing initiative increasing engagement
- Execution of a personalized web experience campaign leading to heightened customer satisfaction
ASSUMPTION: The projects likely relate directly to customer engagement and personalization, key highlights of the job role.
❓ Key Questions to Ask During Interview
- How does the cross-functional squad structure operate in practice?
- What tools are available to assist in data-driven decision making?
- Describe the support available for marketing innovation initiatives
- What metrics are prioritized when measuring campaign success?
- Can you provide examples of successful customer engagement strategies at ANZ?
ASSUMPTION: Candidates should seek clarity on team dynamics and support mechanisms for innovating in this marketing position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare tailored responses highlighting relevant experience in digital and data-driven marketing
- Ensure your resume includes ATS-friendly keywords
- Research ANZ’s marketing strategies and customer engagement efforts for discussion
- Be ready to discuss previous success stories during the interview
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
