S

Senior Marketing Manager, Shark

SharkNinja
Full-time
On-site
Frankfurt, Hesse, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Marketing Manager, Shark

πŸ”Ή Company: SharkNinja Operating LLC

πŸ”Ή Location: Frankfurt am Main, Hesse, Germany

πŸ”Ή Job Type: On-site, Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 2, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and delivering the Go-to-Market strategy and process for the category across Europe.
  • Working cross-functionally to ensure smooth launch operations.
  • Creating and implementing localized product communication strategies.
  • Tracking and reporting on performance.
  • Collaborating with regional teams and country teams to achieve key KPIs, revenue, volume, share, profit, and investment targets.
  • Bringing new launches to market and driving consumer first mentality.

ASSUMPTION: This role requires a strategic thinker with a broad spectrum of skills from storytelling to building commercial product plans. The ideal candidate will have experience in Go-To-Market strategy, cross-functional team collaboration, and driving results through data-driven decision making.

πŸ“‹ Key Responsibilities

βœ… Develop and deliver the Go-To-Market strategy and process for the category across Europe.

βœ… Work cross-functionally to ensure smooth launch operations.

βœ… Create and implement localized product communication strategies.

βœ… Track and report on performance.

βœ… Collaborate with regional teams and country teams to achieve key KPIs, revenue, volume, share, profit, and investment targets.

βœ… Bring new launches to market and drive consumer first mentality.

ASSUMPTION: The role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced, cross-functional environment. Experience in product marketing, brand management, or a similar role is preferred.

πŸ’° Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: 8+ years of marketing experience, preferably within the beauty category, with a minimum of 8 years in a marketing role and 5 years in a management role

Required Skills:

  • Proven track record in Go-To-Market strategy development and execution
  • Experience working cross-functionally and collaborating with regional teams
  • Strong analytical and problem-solving skills
  • Excellent communication, presentation, and interpersonal skills
  • Fluency in Microsoft Office Suite, particularly Excel
  • Ability to work in a fast-paced, dynamic environment
  • Familiarity with consumer insights and market research
  • Experience with financial analysis and budgeting
  • Knowledge of the beauty industry and consumer behavior

Preferred Skills:

  • Experience with product lifecycle management
  • Fluency in German
  • Knowledge of the European market and consumer trends

ASSUMPTION: Candidates should have a strong understanding of the beauty industry, consumer behavior, and market trends. Experience working with cross-functional teams and managing projects is essential. A background in brand management or a similar role is beneficial.

πŸ’° Compensation & Benefits

Salary Range: Competitive, based on experience and industry standards for the role, experience level, and location

Benefits:

  • Health Insurance
  • Retirement Plans
  • Paid Time Off
  • Employee Stock Purchase Options
  • Wellness Programs
  • Product Discounts

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing manager role in the beauty industry, considering the required experience and location. The benefits package is comprehensive and includes health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, and product discounts.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Consumer Goods and Product Marketing

Company Size: 1,001-5,000 employees

Founded: 1994

Company Description:

  • SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world.
  • Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.

Company Specialties:

  • Consumer Goods and Product Marketing

Company Website: www.sharkninja.com

ASSUMPTION: SharkNinja is a well-established company in the consumer goods and product marketing industry, with a strong track record of innovation and disruption. The company offers a comprehensive benefits package and provides opportunities for professional growth and development.

πŸ“Š Role Analysis

Career Level: Senior Management

Reporting Structure: The role reports directly to the leadership team and collaborates with regional and country teams.

Work Arrangement: On-site, full-time

Growth Opportunities:

  • Potential for career advancement within the marketing function or other areas of the organization
  • Opportunities to work on high-impact projects and drive significant business impact

ASSUMPTION: The role offers significant growth opportunities for the right candidate, including career advancement within the marketing function or other areas of the organization. The role also provides the chance to work on high-impact projects and drive significant business impact.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 89 A Street, Needham, MA 02494, US

Geographic Context:

  • Located in the Greater Boston area, with easy access to public transportation and major highways
  • Close to shopping, dining, and entertainment options
  • Part of a vibrant and diverse community

Work Schedule: Standard business hours, with flexibility for the role

ASSUMPTION: The office location offers a modern, collaborative work environment with easy access to amenities and a diverse community. The role may require some flexibility in work hours to accommodate project demands.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen
  • On-site or virtual interview with hiring manager
  • Final round interview with senior leadership

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Cross-functional team collaboration
  • Understanding of the beauty industry and consumer behavior
  • Financial acumen and analytical skills

Application Tips:

  • Highlight relevant experience and achievements in your resume and cover letter
  • Prepare for behavioral interview questions related to cross-functional team collaboration, problem-solving, and industry-specific knowledge
  • Research the company and industry to demonstrate your understanding and enthusiasm

ATS Keywords: Go-To-Market strategy, cross-functional team collaboration, beauty industry, consumer behavior, financial analysis, strategic thinking, problem-solving, marketing management, product marketing, brand management

ASSUMPTION: The interview process focuses on assessing the candidate's strategic thinking, cross-functional team collaboration, understanding of the beauty industry, and financial acumen. Candidates should highlight relevant experience and be prepared to discuss their approach to problem-solving and working with cross-functional teams.

πŸ›  Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Accountability
  • Customer-centricity

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and flexible

Self-Assessment Questions:

  • How do you approach working with cross-functional teams to achieve common goals?
  • Can you provide an example of a time when you drove results through strategic thinking and problem-solving in a marketing context?
  • How do you stay up-to-date with industry trends and consumer behavior in the beauty industry?

ASSUMPTION: SharkNinja values innovation, collaboration, accountability, and customer-centricity. Candidates should be prepared to discuss their approach to working with cross-functional teams, driving results through strategic thinking, and staying up-to-date with industry trends and consumer behavior in the beauty industry.

⚠️ Potential Challenges

  • Working in a fast-paced, dynamic environment may require adaptability and flexibility
  • Collaborating with cross-functional teams may necessitate strong communication and interpersonal skills
  • Managing multiple projects and priorities may demand strong organizational skills
  • Keeping up with industry trends and consumer behavior may require continuous learning and adaptation

ASSUMPTION: The role may present challenges related to working in a fast-paced environment, collaborating with cross-functional teams, managing multiple projects, and keeping up with industry trends and consumer behavior. Candidates should be prepared to discuss their strategies for overcoming these challenges.

πŸ“ Similar Roles Comparison

  • Senior Marketing Manager, L'OrΓ©al
  • Global Brand Director, EstΓ©e Lauder
  • Regional Marketing Director, Unilever

ASSUMPTION: While these roles share similarities with the Senior Marketing Manager role at SharkNinja, they may differ in the specific industry, company culture, and required skills. Candidates should research and compare these roles to better understand the unique aspects of the SharkNinja opportunity.

πŸ“ Sample Projects

  • Developing and executing a successful Go-To-Market strategy for a new product launch in the beauty category
  • Collaborating with cross-functional teams to optimize product positioning and pricing strategy
  • Conducting market research and consumer insights analysis to inform marketing strategies
  • Managing a team to deliver on key performance indicators (KPIs) and drive business growth

ASSUMPTION: Candidates should be prepared to discuss specific examples of their experience in developing and executing marketing strategies, collaborating with cross-functional teams, conducting market research, and driving business growth in the beauty industry.

❓ Key Questions to Ask During Interview

  • Can you describe your approach to developing and executing a successful Go-To-Market strategy for a new product launch in the beauty category?
  • How have you collaborated with cross-functional teams to optimize product positioning and pricing strategy in the past?
  • Can you walk us through your process for conducting market research and consumer insights analysis to inform marketing strategies?
  • How have you managed a team to deliver on key performance indicators (KPIs) and drive business growth in the beauty industry?
  • How do you stay up-to-date with industry trends and consumer behavior in the beauty industry, and how do you incorporate this knowledge into your marketing strategies?

ASSUMPTION: Candidates should prepare thoughtful responses to these questions, drawing on their specific experiences and accomplishments in the beauty industry to demonstrate their fit for the Senior Marketing Manager role at SharkNinja.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the provided link: Apply Now
  • Prepare for a phone or video screen, focusing on your strategic thinking, cross-functional team collaboration, and industry-specific knowledge
  • Research the company and industry to demonstrate your understanding and enthusiasm
  • Prepare for behavioral interview questions related to your approach to problem-solving, working with cross-functional teams, and driving results in a marketing context
  • Follow-up with the hiring team after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.