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Senior Marketing Manager, Skin Health & Beauty APAC

Kenvue
Full-time
On-site
Singapore
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Senior Marketing Manager, Skin Health & Beauty APAC

๐Ÿ”น Company: Kenvue

๐Ÿ”น Location: Asia Pacific, Singapore, Singapore, Singapore

๐Ÿ”น Job Type: Full-Time

๐Ÿ”น Category: Marketing

๐Ÿ”น Date Posted: July 4, 2025

๐Ÿ”น Experience Level: 10+ years

๐Ÿ”น Remote Status: On-site

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Driving the growth and relevance of global brands in the Asia Pacific region
  • Collaborating with global and local teams to execute brand strategies and campaigns
  • Monitoring brand performance and recommending course corrections
  • Championing digital acceleration and omnichannel strategies

ASSUMPTION: This role requires a strategic mindset, strong cross-functional leadership, and the ability to influence stakeholders across global and local teams.

๐Ÿ“‹ Key Responsibilities

โœ… Partner with global brand teams to localize and implement brand strategies, innovation pipelines, and communication platforms for Asia Pacific.

โœ… Translate global brand positioning into regionally relevant consumer propositions and marketing plans.

โœ… Lead the development of regional go-to-market strategies, including media, digital, and in-store activation.

โœ… Shape and influence global innovation and communication plans by injecting Asia consumer insights and market dynamics.

โœ… Collaborate with local market teams to ensure flawless execution of brand plans and campaigns.

โœ… Be accountable for delivering the annual business plan for the global brands portfolio in Asia Pacific.

โœ… Recommend strategic and tactical choices to meet or exceed business targets while building brand equity and market share.

ASSUMPTION: This role involves a high degree of collaboration, stakeholder management, and strategic thinking to drive brand growth and market share in the Asia Pacific region.

๐ŸŽฏ Required Qualifications

Education: Bachelorโ€™s degree in Marketing, Business, or related field; MBA preferred.

Experience: 10+ years of experience in brand marketing, preferably in FMCG or beauty/personal care.

Required Skills:

  • Proven track record of working with global brands and influencing across matrix organizations
  • Strong understanding of Asia Pacific consumer and retail landscape
  • Excellent communication, collaboration, and project management skills
  • Passion for beauty and skin health, with a growth mindset and entrepreneurial spirit

Preferred Skills:

  • Fluency in multiple Asian languages
  • Experience working with global brands in the Asia Pacific region

ASSUMPTION: Candidates with experience in FMCG or beauty/personal care, and a strong understanding of the Asia Pacific consumer landscape will be most competitive for this role.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Competitive Benefit Package

Benefits:

  • Paid Company Holidays
  • Paid Vacation
  • Volunteer Time
  • Learning & Development Opportunities

Working Hours: 40 hours per week, fully on-site

ASSUMPTION: The salary range for this role is competitive and commensurate with experience. Benefits include learning and development opportunities, paid time off, and more.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: Personal Care Product Manufacturing

Company Size: 10,001+ employees

Founded: 2023

Company Description:

  • Kenvue is the worldโ€™s largest pure-play consumer health company by revenue
  • Built on more than a century of heritage and propelled forward by science
  • Iconic brands include Aveenoยฎ, BAND-AIDยฎ, Johnsonโ€™sยฎ, Listerineยฎ, Neutrogenaยฎ, Tylenolยฎ, and Zyrtecยฎ

Company Specialties:

  • Consumer Health
  • CPG
  • Essential Health
  • Skin Health & Beauty
  • Self Care
  • Digital
  • Brand Marketing
  • Supply Chain
  • Retail Health
  • Consumer Health Products and Consumer Packaged Goods

Company Website: kenvue.com

ASSUMPTION: Kenvue is a large, established company with a strong focus on consumer health and beauty products. They offer a competitive benefits package and opportunities for learning and development.

๐Ÿ“Š Role Analysis

Career Level: Senior Management

Reporting Structure: Reports to the Vice President, APAC Skin Health & Beauty

Work Arrangement: Fully on-site, with potential for hybrid or remote work in the future

Growth Opportunities:

  • Potential to influence global brand strategies and contribute to the 3-Year Operating Plan (3YOP)
  • Opportunities to develop leadership and coaching skills by managing and mentoring team members
  • Chance to work with iconic global brands and drive their success in the Asia Pacific region

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to influence global brand strategies and develop leadership skills.

๐ŸŒ Location & Work Environment

Office Type: On-site, with potential for hybrid or remote work in the future

Office Location(s): Asia Pacific, Singapore, Singapore, Singapore

Geographic Context:

  • Singapore is a major hub for business and innovation in the Asia Pacific region
  • The office is located in Science Park Drive, near other tech and healthcare companies
  • Singapore offers a multicultural environment with a high quality of life

Work Schedule: Standard business hours, with potential for flexibility

ASSUMPTION: The on-site work environment in Singapore offers a dynamic and multicultural setting, with opportunities for collaboration and innovation.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the Talent Acquisition Partner
  • Interview with the hiring manager and/or other team members
  • Final interview with the Vice President, APAC Skin Health & Beauty

Key Assessment Areas:

  • Strategic thinking and brand management skills
  • Cross-functional leadership and stakeholder management
  • Understanding of the Asia Pacific consumer and retail landscape
  • Communication and presentation skills

Application Tips:

  • Highlight relevant experience working with global brands and driving brand growth in the Asia Pacific region
  • Include examples of successful brand campaigns and their impact on business results
  • Demonstrate a strong understanding of the Asia Pacific consumer landscape and market dynamics

ATS Keywords: Brand Marketing, Strategic Thinking, Cross-Functional Leadership, Asia Pacific Consumer, Retail Landscape, Global Brands, Matrix Organizations, Brand Growth

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, brand management skills, and understanding of the Asia Pacific consumer and retail landscape.

๐Ÿ› ๏ธ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
  • Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals and can be learned quickly by candidates with relevant experience.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Patient-centered
  • Innovative
  • Collaborative
  • Accountable
  • Diverse and inclusive

Work Style:

  • Agile and adaptable
  • Data-driven and insights-focused
  • Collaborative and team-oriented
  • Results-focused and action-oriented

Self-Assessment Questions:

  • Do you have a strong understanding of the Asia Pacific consumer and retail landscape?
  • Are you comfortable working in a matrix organization and influencing stakeholders across global and local teams?
  • Do you have a growth mindset and entrepreneurial spirit, with a passion for beauty and skin health?

ASSUMPTION: Kenvue values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and patient-centered care.

โš ๏ธ Potential Challenges

  • Managing multiple stakeholders across global and local teams
  • Balancing global brand requirements with regional consumer needs
  • Keeping up with the fast-paced and dynamic Asia Pacific consumer and retail landscape
  • Working in a matrix organization and influencing without direct authority

ASSUMPTION: This role presents unique challenges related to managing multiple stakeholders, balancing global and regional requirements, and working in a matrix organization.

๐Ÿ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position focuses specifically on global brands in the Asia Pacific region
  • Requires a strong understanding of the Asia Pacific consumer and retail landscape, as well as the ability to influence global brand teams
  • Offers significant growth opportunities for the right candidate, including the chance to influence global brand strategies and develop leadership skills

ASSUMPTION: This role is unique in its focus on global brands in the Asia Pacific region and offers significant growth opportunities for the right candidate.

๐Ÿ“ Sample Projects

  • Developing a regional go-to-market strategy for a new global brand launch in the Asia Pacific market
  • Conducting consumer research to understand regional preferences and tailor global brand positioning accordingly
  • Collaborating with global and local teams to execute a successful brand campaign, monitoring performance, and recommending course corrections

ASSUMPTION: Sample projects for this role involve strategic thinking, cross-functional collaboration, and a deep understanding of the Asia Pacific consumer and retail landscape.

โ“ Key Questions to Ask During Interview

  • How does this role fit into the overall global brand strategy for the Asia Pacific region?
  • What are the key priorities for this role in the first 90 days?
  • How does Kenvue support the growth and development of its employees?
  • What are the biggest challenges facing the global brands portfolio in the Asia Pacific region, and how can this role address them?
  • How does Kenvue foster a culture of collaboration and innovation across global and local teams?

ASSUMPTION: Key questions to ask during the interview focus on understanding the role's strategic importance, priorities, and the company's culture and support for employee growth and development.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience working with global brands and driving brand growth in the Asia Pacific region
  • Prepare examples of successful brand campaigns and their impact on business results
  • Demonstrate a strong understanding of the Asia Pacific consumer and retail landscape
  • Follow up with the Talent Acquisition Partner one week after submitting your application to check the status of your application

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.