📌 Core Information
🔹 Job Title: Senior Marketing Manager, Skin Health & Beauty APAC
🔹 Company: Kenvue
🔹 Location: Asia Pacific, Singapore, Singapore, Singapore
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving the growth and relevance of global brands in the Asia Pacific region
- Collaborating with global and local teams to execute brand strategies and campaigns
- Monitoring brand performance and recommending course corrections
- Championing digital acceleration and omnichannel strategies
ASSUMPTION: This role requires a strategic mindset, strong cross-functional leadership, and the ability to influence stakeholders across global and local teams.
📋 Key Responsibilities
✅ Partner with global brand teams to localize and implement brand strategies, innovation pipelines, and communication platforms for Asia Pacific.
✅ Translate global brand positioning into regionally relevant consumer propositions and marketing plans.
✅ Lead the development of regional go-to-market strategies, including media, digital, and in-store activation.
✅ Shape and influence global innovation and communication plans by injecting Asia consumer insights and market dynamics.
✅ Collaborate with local market teams to ensure flawless execution of brand plans and campaigns.
✅ Be accountable for delivering the annual business plan for the global brands portfolio in Asia Pacific.
✅ Recommend strategic and tactical choices to meet or exceed business targets while building brand equity and market share.
ASSUMPTION: This role involves a high degree of collaboration, stakeholder management, and strategic thinking to drive brand growth and market share in the Asia Pacific region.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
Experience: 10+ years of experience in brand marketing, preferably in FMCG or beauty/personal care.
Required Skills:
- Proven track record of working with global brands and influencing across matrix organizations
- Strong understanding of Asia Pacific consumer and retail landscape
- Excellent communication, collaboration, and project management skills
- Passion for beauty and skin health, with a growth mindset and entrepreneurial spirit
Preferred Skills:
- Fluency in multiple Asian languages
- Experience working with global brands in the Asia Pacific region
ASSUMPTION: Candidates with experience in FMCG or beauty/personal care, and a strong understanding of the Asia Pacific consumer landscape will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: Competitive Benefit Package
Benefits:
- Paid Company Holidays
- Paid Vacation
- Volunteer Time
- Learning & Development Opportunities
Working Hours: 40 hours per week, fully on-site
ASSUMPTION: The salary range for this role is competitive and commensurate with experience. Benefits include learning and development opportunities, paid time off, and more.
📌 Applicant Insights
🔍 Company Context
Industry: Personal Care Product Manufacturing
Company Size: 10,001+ employees
Founded: 2023
Company Description:
- Kenvue is the world’s largest pure-play consumer health company by revenue
- Built on more than a century of heritage and propelled forward by science
- Iconic brands include Aveeno®, BAND-AID®, Johnson’s®, Listerine®, Neutrogena®, Tylenol®, and Zyrtec®
Company Specialties:
- Consumer Health
- CPG
- Essential Health
- Skin Health & Beauty
- Self Care
- Digital
- Brand Marketing
- Supply Chain
- Retail Health
- Consumer Health Products and Consumer Packaged Goods
Company Website: kenvue.com
ASSUMPTION: Kenvue is a large, established company with a strong focus on consumer health and beauty products. They offer a competitive benefits package and opportunities for learning and development.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: Reports to the Vice President, APAC Skin Health & Beauty
Work Arrangement: Fully on-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Potential to influence global brand strategies and contribute to the 3-Year Operating Plan (3YOP)
- Opportunities to develop leadership and coaching skills by managing and mentoring team members
- Chance to work with iconic global brands and drive their success in the Asia Pacific region
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to influence global brand strategies and develop leadership skills.
🌍 Location & Work Environment
Office Type: On-site, with potential for hybrid or remote work in the future
Office Location(s): Asia Pacific, Singapore, Singapore, Singapore
Geographic Context:
- Singapore is a major hub for business and innovation in the Asia Pacific region
- The office is located in Science Park Drive, near other tech and healthcare companies
- Singapore offers a multicultural environment with a high quality of life
Work Schedule: Standard business hours, with potential for flexibility
ASSUMPTION: The on-site work environment in Singapore offers a dynamic and multicultural setting, with opportunities for collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition Partner
- Interview with the hiring manager and/or other team members
- Final interview with the Vice President, APAC Skin Health & Beauty
Key Assessment Areas:
- Strategic thinking and brand management skills
- Cross-functional leadership and stakeholder management
- Understanding of the Asia Pacific consumer and retail landscape
- Communication and presentation skills
Application Tips:
- Highlight relevant experience working with global brands and driving brand growth in the Asia Pacific region
- Include examples of successful brand campaigns and their impact on business results
- Demonstrate a strong understanding of the Asia Pacific consumer landscape and market dynamics
ATS Keywords: Brand Marketing, Strategic Thinking, Cross-Functional Leadership, Asia Pacific Consumer, Retail Landscape, Global Brands, Matrix Organizations, Brand Growth
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, brand management skills, and understanding of the Asia Pacific consumer and retail landscape.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals and can be learned quickly by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Accountable
- Diverse and inclusive
Work Style:
- Agile and adaptable
- Data-driven and insights-focused
- Collaborative and team-oriented
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you have a strong understanding of the Asia Pacific consumer and retail landscape?
- Are you comfortable working in a matrix organization and influencing stakeholders across global and local teams?
- Do you have a growth mindset and entrepreneurial spirit, with a passion for beauty and skin health?
ASSUMPTION: Kenvue values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and patient-centered care.
⚠️ Potential Challenges
- Managing multiple stakeholders across global and local teams
- Balancing global brand requirements with regional consumer needs
- Keeping up with the fast-paced and dynamic Asia Pacific consumer and retail landscape
- Working in a matrix organization and influencing without direct authority
ASSUMPTION: This role presents unique challenges related to managing multiple stakeholders, balancing global and regional requirements, and working in a matrix organization.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on global brands in the Asia Pacific region
- Requires a strong understanding of the Asia Pacific consumer and retail landscape, as well as the ability to influence global brand teams
- Offers significant growth opportunities for the right candidate, including the chance to influence global brand strategies and develop leadership skills
ASSUMPTION: This role is unique in its focus on global brands in the Asia Pacific region and offers significant growth opportunities for the right candidate.
📝 Sample Projects
- Developing a regional go-to-market strategy for a new global brand launch in the Asia Pacific market
- Conducting consumer research to understand regional preferences and tailor global brand positioning accordingly
- Collaborating with global and local teams to execute a successful brand campaign, monitoring performance, and recommending course corrections
ASSUMPTION: Sample projects for this role involve strategic thinking, cross-functional collaboration, and a deep understanding of the Asia Pacific consumer and retail landscape.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall global brand strategy for the Asia Pacific region?
- What are the key priorities for this role in the first 90 days?
- How does Kenvue support the growth and development of its employees?
- What are the biggest challenges facing the global brands portfolio in the Asia Pacific region, and how can this role address them?
- How does Kenvue foster a culture of collaboration and innovation across global and local teams?
ASSUMPTION: Key questions to ask during the interview focus on understanding the role's strategic importance, priorities, and the company's culture and support for employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience working with global brands and driving brand growth in the Asia Pacific region
- Prepare examples of successful brand campaigns and their impact on business results
- Demonstrate a strong understanding of the Asia Pacific consumer and retail landscape
- Follow up with the Talent Acquisition Partner one week after submitting your application to check the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
