Senior Marketing Manager, Staples Promotional Products

📌 Core Information

🔹 Job Title: Senior Marketing Manager, Staples Promotional Products

🔹 Company: Staples Inc.

🔹 Location: Overland Park, Kansas, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing full-scope marketing plans across assigned businesses
• Leading and supervising marketing initiatives to drive brand growth and achieve business objectives
• Conducting market research and analyzing trends to identify opportunities and challenges
• Collaborating with internal teams and external partners to create cohesive marketing materials
• Monitoring and reporting on the effectiveness of marketing campaigns and adjusting strategies as needed

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects simultaneously. The ideal candidate will have a proven track record in marketing and be comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Lead research, strategy, execution, and measurement of marketing initiatives to increase conversion rates, engagement, and sales growth.

✅ Conduct in-depth research on clients, brands, target markets, demographics, and industry.

✅ Develop and execute comprehensive marketing strategies to enhance brand awareness and market share.

✅ Lead and coordinate marketing campaigns across different channels, including digital, print, and social media.

✅ Analyze market trends and customer insights to identify opportunities and challenges.

✅ Collaborate with internal teams and external partners to create cohesive and effective marketing materials.

✅ Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.

✅ Lead and train new employees, driving new ideas and sharing new trends on the marketing team.

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently. The ideal candidate will be proactive, results-driven, and able to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Advertising, or Communications (preferred)

Experience: 2+ years of relevant work experience in marketing or a related field

Required Skills:

• Strong leadership and team management skills
• Excellent communication and interpersonal abilities
• Creative thinking and problem-solving skills
• Ability to work under pressure and manage multiple projects simultaneously
• Proficiency in MS Office, including PowerPoint and Excel
• Proficiency in Google Analytics or similar analytic software
• Experience with Responsys or similar email service provider
• Experience with digital marketing, social media marketing (desired)

Preferred Skills:

• Experience working with agencies and/or vendors

ASSUMPTION: While a Bachelor's Degree in Marketing, Advertising, or Communications is preferred, relevant work experience and a strong portfolio of past projects may be considered in lieu of a degree.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Senior Marketing Manager role with 2-5 years of experience in the Kansas City metropolitan area)

Benefits:

• Inclusive culture with associate-led Business Resource Groups
• 22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for project demands)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Staples Inc. operates in the Retail Office Equipment industry, with a focus on providing workplace solutions for consumers and businesses of all sizes.

Company Size: Staples Inc. has 10,001+ employees, making it a large corporation. This size offers opportunities for career growth and diverse work experiences.

Founded: Staples was founded in 1986 and has since grown into a trusted leader in delivering end-to-end workplace solutions.

Company Description:

• Staples offers a comprehensive portfolio of products, strategic solutions, and services, including print and marketing, shipping, technology, and travel.
• The company's specialized assortment includes high-quality office supplies, janitorial products, technology, furniture, and breakroom essentials.
• Staples operates throughout North America via direct B2B sales, e-commerce, and more than 900 retail stores.

Company Specialties:

• Office Supplies
• Copy and Print
• Easy Tech
• Facilities Solutions
• Technology Solutions
• Furniture Solutions
• Work from Anywhere

Company Website: http://www.staples.com

ASSUMPTION: Staples' large size and diverse product offerings provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Director of Marketing.

Reporting Structure: The Senior Marketing Manager will oversee a team of marketing professionals and may have additional direct reports, depending on the specific business unit.

Work Arrangement: This role is on-site, with the expectation of working from the Staples office in Overland Park, Kansas. However, there may be flexibility for remote work depending on the specific needs of the business unit.

Growth Opportunities:

• Proven success in this role may lead to advancement opportunities within the marketing department or other areas of the business.
• Staples' large size and diverse product offerings provide ample opportunities for career growth and development within the company.
• The company offers various training and development programs to help employees enhance their skills and advance their careers.

ASSUMPTION: The ideal candidate for this role will be proactive, results-driven, and able to manage multiple projects simultaneously. They will also have a strong strategic mindset and the ability to work effectively in a fast-paced, dynamic environment.

🌍 Location & Work Environment

Office Type: The Staples office in Overland Park, Kansas, is a modern, professional environment with ample workspace and resources for employees.

Office Location(s): 500 Staples Drive, Framingham, MA 01702, US

Geographic Context:

• The Overland Park office is located in the Kansas City metropolitan area, offering a mix of urban and suburban living options.
• The area is known for its vibrant arts and culture scene, as well as its numerous parks and recreational opportunities.
• The cost of living in the Kansas City metropolitan area is generally lower than in other major metropolitan areas in the United States.

Work Schedule: The work schedule for this role is typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project demands. The company offers a hybrid work arrangement, allowing employees to work remotely up to two days per week.

ASSUMPTION: The ideal candidate for this role will be comfortable working in an on-site office environment and be able to commute to the Staples office in Overland Park, Kansas, as needed.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-person or video interview with the hiring manager
• Final interview with the Director of Marketing
• Background check and reference check (if applicable)

Key Assessment Areas:

• Marketing strategy and campaign development
• Leadership and team management skills
• Communication and interpersonal abilities
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Be prepared to discuss your marketing strategy and campaign development experience in detail.
• Demonstrate your leadership and team management skills through examples from your past experiences.
• Showcase your problem-solving and analytical skills by providing specific examples of challenges you've overcome in previous roles.
• Research Staples' company culture and values to ensure a strong cultural fit and alignment with the company's mission.

ATS Keywords: Marketing strategy, campaign development, leadership, team management, communication, interpersonal skills, problem-solving, analytics, market research, brand awareness, market share, customer insights, marketing channels, digital marketing, social media marketing

ASSUMPTION: The interview process for this role may vary depending on the specific business unit and the candidate's experience and qualifications.

🛠️ Tools & Technologies

• Microsoft Office Suite (PowerPoint, Excel, Word)
• Google Analytics or similar analytic software
• Responsys or similar email service provider
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Marketing automation tools (HubSpot, Marketo, Pardot)
• Customer relationship management (CRM) software (Salesforce, HubSpot CRM)

ASSUMPTION: The ideal candidate for this role will have experience with the tools and technologies listed above and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Results-driven
• Proactive
• Adaptable
• Collaborative
• Analytical

Self-Assessment Questions:

• Do you have a proven track record of developing and implementing successful marketing strategies?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
• Are you committed to delivering exceptional customer experiences and driving business growth?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with Staples' values and work style, with a proven track record of success in marketing and a passion for driving business growth.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Working in a fast-paced, dynamic environment with changing priorities
• Collaborating with cross-functional teams and external partners to create cohesive marketing materials
• Monitoring and reporting on the effectiveness of marketing campaigns and adjusting strategies as needed
• Keeping up with the latest marketing trends and technologies

ASSUMPTION: The ideal candidate for this role will be proactive, results-driven, and able to manage multiple projects simultaneously. They will also have a strong strategic mindset and the ability to work effectively in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager position in other companies, but may differ in the specific industry focus and the size of the company.
• In comparison to other Senior Marketing Manager roles, this position may offer unique opportunities for career growth and development within a large, established company.
• Career paths for this role may include advancement opportunities within the marketing department or other areas of the business, depending on the candidate's experience and qualifications.

ASSUMPTION: The ideal candidate for this role will have experience in marketing and be comfortable working in a fast-paced, dynamic environment. They will also have a strong strategic mindset and the ability to work effectively in a team setting.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new product launch
• Conducting market research to identify new opportunities for brand expansion
• Creating and implementing a targeted social media campaign to increase brand awareness and engagement
• Analyzing customer data to identify trends and opportunities for improved customer experiences

ASSUMPTION: The ideal candidate for this role will have experience in marketing and be comfortable working on a variety of projects, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits into the organization?
• What are the key priorities for this role in the first 90 days?
• How does Staples support the professional development and growth of its marketing team members?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
• How does Staples measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: The ideal candidate for this role will be proactive, results-driven, and able to ask insightful questions to demonstrate their understanding of the role and their fit with the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Prepare examples of your past marketing campaigns and their results to discuss during the interview.
• Research Staples' company culture and values to ensure a strong cultural fit and alignment with the company's mission.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.