Senior Marketing Manager (TakealotMORE)

📌 Core Information

🔹 Job Title: Senior Marketing Manager (TakealotMORE)

🔹 Company: takealot.com

🔹 Location: Cape Town, South Africa

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conceptualizing, implementing, and managing ongoing marketing campaigns to drive growth for TakealotMORE
• Collaborating with various teams to improve customer conversion and drive new feature launches
• Developing an in-depth knowledge of consumer target market groups to craft meaningful promotional strategies
• Sourcing partnership opportunities with big brands in the market and engaging in ongoing strategies to unlock their potential
• Working with internal specialist teams to create and implement performance media and CRM strategies to grow TakealotMORE

ASSUMPTION: This role requires a high level of strategic thinking, relationship building, and analytical skills to succeed in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Collaborate with the Product team to develop, coordinate, and implement relevant promotional marketing campaigns to drive adoption and retention for TakealotMORE

✅ Own, update, and maintain the promotional calendar for TakealotMORE, including how they tie into Takealot and Mr D plans

✅ Work closely with the merchandising team and partner brands to improve customer conversion within TakealotMORE customer journeys and ensure objectives are met, projects, and campaigns are actioned

✅ Drive new feature launches and create sustainable educational content on product features and differentiators

✅ Briefing and operational management and coordinating of the various campaigns

✅ Sourcing partnership opportunities with big brands in the market and engaging in ongoing strategies to unlock the potential of those partnerships

✅ Engagement with the brand team on through the line Takealot and Mr D campaigns

✅ Engagement with the social media team on monthly content planning and preparation, as well as paid influencer partnerships

✅ Liaise with partner marketing teams for joint campaigns

✅ Work with internal specialist teams on creating and implementing performance media and CRM strategies to grow TakealotMORE

✅ Work with Mr D marketing representatives to cross-sell and access new shoppers from their customer bases

✅ Monthly, weekly, and daily reporting of campaign and promo performance

ASSUMPTION: This role requires a strong focus on execution and delivery, with a high degree of autonomy and responsibility for campaign success.

🎯 Required Qualifications

Education: Bachelor’s degree in business, marketing, or communications

Experience: A minimum of 5 years of retail and marketing experience

Required Skills:

• Proven experience working across marketing channels - Digital, ATL, Partnerships - with demonstrable results
• Strong strategic thinking and analytical skills
• Excellent relationship-building skills
• Proven track record of delivering projects
• Understanding of e-commerce and the key levers that drive sales in an e-commerce environment

Preferred Skills:

• Experience working with C-level executives
• Understanding of Loyalty Programmes or Subscriptions

ASSUMPTION: Candidates with a strong retail marketing background and a proven track record of driving sales growth through promotions and partnerships are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between R750,000 and R1,200,000 per year, based on industry standards for a senior marketing manager role in Cape Town, South Africa. This range takes into account the candidate's experience level and the company's size and success.

Benefits:

• Market-related Total Remuneration Package with full flexibility according to needs
• Great work environment and a promise of challenges and growth opportunities

Working Hours: Full-time, with a standard workweek of 40 hours

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: takealot.com operates in the competitive online retail industry in South Africa, with a focus on providing a customer-centric online shopping experience.

Company Size: takealot.com has 1,001-5,000 employees, which means the company is large enough to offer diverse opportunities and resources but still maintains a relatively flat structure, allowing for direct impact on business outcomes.

Founded: takealot.com was founded in 2011 and has since grown to become one of the largest and most innovative e-commerce retailers on the African continent.

Company Description:

• takealot.com is the leading eCommerce retailer in South Africa and one of the largest, most innovative eCommerce retailers on the African continent.
• The company's mission is to be the most customer-centric online shopping destination in Africa, built around the simple concept that the customer comes first.
• takealot.com focuses on improving the customer experience, from the moment they arrive on the website to the moment they receive their order.

Company Specialties:

• Online Retail
• Online Marketing
• Open Source Development
• Logistics and Warehousing
• eCommerce and innovation

Company Website: http://www.takealot.com

ASSUMPTION: takealot.com's focus on customer-centricity and innovation makes it an attractive employer for candidates seeking a dynamic and growth-oriented work environment.

📊 Role Analysis

Career Level: This role is at the senior management level, with significant responsibility for driving marketing campaigns and strategies for TakealotMORE.

Reporting Structure: The Senior Marketing Manager reports directly to the Group Head of TakealotMORE and works closely with various teams, including Product, Merchandising, Brand, Social Media, and internal specialist teams.

Work Arrangement: This role is on-site, with a standard workweek of 40 hours. However, the nature of the role may require flexibility in working hours to meet project deadlines or attend events.

Growth Opportunities:

• As takealot.com continues to grow and expand, there may be opportunities for the successful candidate to take on additional responsibilities or move into a more senior role within the organization.
• The dynamic and entrepreneurial nature of the company also presents opportunities for candidates to drive their own initiatives and make a significant impact on the business.

ASSUMPTION: Candidates who are proactive, innovative, and results-driven are most likely to succeed in this role and take advantage of the growth opportunities it presents.

🌍 Location & Work Environment

Office Type: takealot.com's office is a modern, collaborative workspace that reflects the company's dynamic and innovative culture.

Office Location(s): Cape Town, South Africa

Geographic Context:

• Cape Town is a vibrant, multicultural city with a strong focus on technology, innovation, and entrepreneurship.
• The city offers a high quality of life, with beautiful beaches, mountains, and a diverse range of cultural attractions.
• Cape Town's central location in Africa makes it an ideal hub for takealot.com's pan-African operations.

Work Schedule: The standard workweek is 40 hours, with flexibility in working hours to meet project deadlines or attend events as needed.

ASSUMPTION: Candidates who are comfortable working in a fast-paced, dynamic environment and thrive on challenges and growth opportunities are most likely to succeed in this role and enjoy the work environment at takealot.com.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and relevant team members
• Final interview with the Group Head of TakealotMORE

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Relationship-building and communication skills
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with takealot.com's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with marketing campaigns, promotions, and partnerships, and how you have driven results in previous roles
• Demonstrate your understanding of takealot.com's business and the TakealotMORE product
• Showcase your ability to work collaboratively and drive projects to completion

ATS Keywords: Marketing, Retail, Digital Marketing, Promotions, E-commerce, Strategic Thinking, Analytical Skills, Relationship Building, Campaign Management, Consumer Insights, Project Management, Collaboration, Performance Media, CRM Strategies, Brand Partnerships, Customer Retention

ASSUMPTION: takealot.com's interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, Zoho CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Dynamic and fast-paced
• Entrepreneurial and results-driven
• Collaborative and team-oriented
• Focused on execution and delivery

Self-Assessment Questions:

• Do you have a proven track record of driving sales growth through promotions and partnerships?
• Are you comfortable working in a dynamic, fast-paced environment and thrive on challenges and growth opportunities?
• Do you have strong strategic thinking and analytical skills, with the ability to make data-driven decisions?
• Are you an excellent communicator and relationship builder, with the ability to work collaboratively with various teams?

ASSUMPTION: Candidates who are a strong cultural fit with takealot.com's values and work style are most likely to succeed in this role and make a significant impact on the business.

⚠️ Potential Challenges

• The dynamic and fast-paced nature of the role may require flexibility in working hours and the ability to manage multiple projects simultaneously
• The competitive online retail industry in South Africa presents unique challenges and opportunities for growth
• The role requires a high degree of autonomy and responsibility for campaign success
• The need to balance the demands of the role with takealot.com's focus on work-life balance and employee well-being

ASSUMPTION: Candidates who are proactive, innovative, and results-driven are most likely to succeed in this role and overcome the challenges it presents.

📈 Similar Roles Comparison

• This role is unique in its focus on driving growth for TakealotMORE, takealot.com's subscription-based service
• Compared to similar marketing roles in the industry, this role offers a high degree of autonomy and responsibility for campaign success
• Career progression in this role may involve moving into a more senior role within the organization or taking on additional responsibilities as TakealotMORE grows and expands

ASSUMPTION: Candidates who are seeking a dynamic, growth-oriented role with a high degree of autonomy and responsibility are most likely to be attracted to this role and find it a good fit for their career goals.

📝 Sample Projects

• Developing and executing a marketing campaign to drive adoption and retention for a new TakealotMORE feature
• Negotiating and securing a partnership with a major brand to drive sales and customer acquisition for TakealotMORE
• Creating and implementing a performance media strategy to improve the efficiency and effectiveness of TakealotMORE's marketing campaigns

ASSUMPTION: The specific projects undertaken in this role will vary depending on the candidate's experience, the team's needs, and the business priorities at the time.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within which this role operates?
• How does this role fit into the overall marketing strategy for TakealotMORE and takealot.com?
• What are the key priorities for this role in the first 90 days?
• How does takealot.com support the growth and development of its employees?
• What are the key challenges and opportunities facing takealot.com in the coming years, and how does this role contribute to addressing them?

ASSUMPTION: Candidates who ask thoughtful, insightful questions during the interview process are more likely to demonstrate their interest in the role and their fit with takealot.com's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through takealot.com's careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching takealot.com's business, the TakealotMORE product, and the marketing campaigns and partnerships that have driven success for the company in the past
• Be ready to discuss your experience with marketing campaigns, promotions, and partnerships, and how you have driven results in previous roles
• Follow up with the hiring manager within one week of your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.