📌 Core Information
🔹 Job Title: Senior Marketing Manager - TELUS Health (Employer Base Management)
🔹 Company: TELUS
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing customer retention and churn prevention programs
- Driving increased utilization and engagement through lifecycle strategies
- Introducing segmented strategies to target customers across Canada and the US
- Maximizing customer lifetime value through targeted campaigns and pricing uplift
ASSUMPTION: This role requires a strategic mindset with a focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Develop and execute customer retention and churn prevention programs in collaboration with cross-functional teams
✅ Oversee employer account communications to ensure messaging aligns with business goals and customer needs
✅ Develop data-driven approaches to segment and target customers across Canada and the US
✅ Identify opportunities for pricing uplift, upselling, and cross-selling through in-depth customer analysis
✅ Coordinate with product and CSM teams to deliver targeted campaigns that create compelling value propositions
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA is a plus.
Experience: 7+ years of experience in B2B marketing, preferably in the insurance, benefits, or healthcare space.
Required Skills:
- Strong analytical mindset and strategic thinking skills
- Experience working with sales teams to align strategies and achieve shared goals
- Proficiency in Salesforce, Hubspot, marketing automation platforms, and analytics tools
- Experience in employee benefits, virtual care solutions, mental health services, or corporate wellness solutions
- Experience with insurance carriers, brokers, or consultants
Preferred Skills:
- Experience in a similar role within the healthcare industry
- Fluency in French
ASSUMPTION: While not explicitly stated, experience in the healthcare industry is likely preferred for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 CAD per year (Based on industry standards for a Senior Marketing Manager role in Toronto)
Benefits:
- Flexible work arrangements
- Competitive compensation
- Comprehensive benefits package
- Professional development and career growth opportunities
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Marketing Manager role in Toronto, with consideration for the company's size and the required experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications, with a focus on healthcare technology solutions
Company Size: 10,001+ employees, providing ample opportunities for growth and collaboration
Founded: 1999, with a rich history in telecommunications and a growing presence in healthcare technology
Company Description:
- TELUS is a leading national telecommunications company in Canada, offering a wide range of communications products and services
- TELUS Health is dedicated to empowering every person to live their healthiest life through innovative technology solutions
- TELUS is committed to giving back to local communities through various philanthropic initiatives
Company Specialties:
- Telecommunications services
- Healthcare technology solutions
- Philanthropic initiatives
Company Website: www.telus.com
ASSUMPTION: TELUS' focus on healthcare technology solutions and commitment to giving back to communities may indicate a strong emphasis on corporate social responsibility in this role.
📊 Role Analysis
Career Level: Senior-level position with significant strategic responsibilities
Reporting Structure: This role may report directly to the Vice President of Marketing or a similar executive
Work Arrangement: Remote OK, with the possibility of on-site work in Toronto, Calgary, or Vancouver
Growth Opportunities:
- Potential to advance to a Director or Vice President role within the marketing department
- Opportunities to expand skills and expertise in the growing healthcare technology sector
- Chance to work on high-impact projects that drive customer retention and engagement
ASSUMPTION: Given TELUS' size and growth potential, there may be ample opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: TELUS has multiple offices across Canada, with this role being based in Toronto
Office Location(s): 555 Robson Street, Vancouver, BC V6B 3K9, CA; 16750 Biscayne Blvd, Miami, FL 33160, US
Geographic Context:
- Toronto is a multicultural city with a vibrant business environment
- TELUS' offices are located in downtown areas, providing easy access to amenities and public transportation
- The company offers flexible work arrangements, allowing employees to work remotely or on-site
Work Schedule: Full-time, with flexible hours and the possibility of remote work
ASSUMPTION: The flexible work arrangement may allow for a better work-life balance, while the downtown office locations provide easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with hiring manager or executive team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication
- Customer focus and understanding of customer needs
- Technical proficiency in marketing automation tools and analytics
Application Tips:
- Highlight relevant experience in B2B marketing, customer retention, and data analysis
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: B2B marketing, customer retention, churn prevention, data analysis, sales alignment, marketing automation, customer engagement, segmentation strategy, upselling, cross-selling, communication, team collaboration, problem-solving, adaptability, time management, customer focus
ASSUMPTION: TELUS may use an Applicant Tracking System (ATS) to filter resumes based on relevant keywords. Including these keywords in your resume can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Salesforce
- Hubspot
- Marketing automation platforms (e.g., Marketo, Pardot)
- Analytics tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Proficiency in these tools is required for this role, and applicants should be prepared to demonstrate their experience with them during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Passionately putting customers and communities first
- Embracing change and innovating courageously
- Growing together through spirited teamwork
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you demonstrate TELUS' core values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in your role or the market?
- How do you prioritize and manage your time to ensure you're focusing on the most important tasks?
ASSUMPTION: Applicants should be prepared to provide specific examples that demonstrate their alignment with TELUS' core values and their ability to work effectively in a collaborative, data-driven environment.
⚠️ Potential Challenges
- Managing multiple stakeholders across various teams and locations
- Balancing strategic planning with day-to-day tactical execution
- Adapting to a dynamic and evolving market within the healthcare technology sector
- Ensuring consistent messaging and branding across multiple channels and customer segments
ASSUMPTION: These challenges are inherent to a senior marketing role in a growing industry and require strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on customer retention and churn prevention, rather than demand generation or product marketing
- This role requires a strong understanding of the healthcare industry and its unique customer needs
- Career progression in this role may lead to leadership positions within the marketing department or other areas of the business
ASSUMPTION: Applicants should be prepared to discuss how their experience and skills align with the unique requirements of this role and how they differ from other marketing positions.
📝 Sample Projects
- Developing and executing a targeted campaign to reduce churn among small business customers
- Analyzing customer data to identify segments with high potential for upselling or cross-selling
- Collaborating with product marketing to create targeted messaging that drives customer engagement and utilization
ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the role, as well as the importance of data-driven decision making.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does TELUS support the growth and development of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does TELUS approach customer segmentation, and what tools or platforms do we use to support this process?
- What are the biggest challenges facing the customer retention and churn prevention efforts, and how can this role help address them?
ASSUMPTION: These questions demonstrate a strong interest in the role, the team, and the company's approach to customer retention and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, customer retention, and data analysis
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research TELUS' company values and be prepared to discuss how your work aligns with them
- Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
