📌 Core Information
🔹 Job Title: Senior Marketing Manager (Tinder, Pairs)
🔹 Company: Match Group
🔹 Location: Seoul, Seoul, South Korea
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategizing, planning, and executing 360 marketing campaigns across various media touchpoints
- Serving as a brand guardian, managing branded assets, and ensuring alignment with brand principles
- Leading integrated media strategies across paid, owned, and earned channels
- Ideating and iterating on creative social and digital engagement campaigns
- Monitoring and reporting local competitor/market insights to inform strategy decisions
- Managing brand P&L, including budget allocation, spend tracking, and variance analysis
- Collaborating effectively with cross-functional and above-market teams, as well as external partners
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and data-driven decision-making. The ideal candidate will have experience working with global brands and a deep understanding of Korean youth culture.
📋 Key Responsibilities
✅ Working with internal and external teams to manage the strategizing, planning, and roll-out of 360 marketing campaigns across several media touchpoints
✅ Serving as a brand guardian, responsible for the development and management of all branded assets and contents, ensuring full alignment with brand principles and guidelines
✅ Working with the internal media team and agencies, leading the planning and execution of integrated media strategies across paid, owned, and earned channels
✅ Ideating, experimenting, and iterating on creative social and digital engagement campaigns that can amplify the brand's share of voice and generate impactful conversations with the target audience
✅ Owning and building KPIs, rigorously tracking campaign performance, and analyzing data to ensure optimal ROI and target delivery
✅ Monitoring and reporting local competitor/market insights to above-market stakeholders to inform and ultimately help drive strategy decisions for Korea
✅ Managing brand P&L, including budget allocation, spend tracking, and variance analysis
✅ Effectively collaborating with cross-functional and above-market teams, as well as external partners, to ensure alignment with the brand and business priorities
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7-8 years of brand management experience in marketing, preferably with a high-growth global brand
Required Skills:
- Proven experience across marketing disciplines such as digital marketing (including performance marketing), social media, content, product marketing, PR, CRM, IRL events, and more
- Strong understanding of social platforms and experience in overall social marketing, including community building, influencer collaboration, social assets creation, and paid social campaigns
- Data-savvy with the ability to interpret insights and leverage data to inform successful marketing strategies and executions
- Deep passion and understanding of Korean youth culture and social trends, especially in regards to Gen Z
- Strong team player with excellent communication and engagement skills, adept at working with internal teams and external partners
- Entrepreneurial mindset with a continuous drive to innovate and challenge the status quo to achieve greater results
Preferred Skills:
- Fluency in English and Korean
ASSUMPTION: Candidates with experience in the dating industry or working with global brands may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on the company's size and the role's requirements, the estimated salary range for this position is ₩70,000,000 - ₩90,000,000 per year. This estimate is inclusive of base salary and bonus structures.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and company holidays
- Employee discounts on Match Group products
- Professional development opportunities
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and the company's size. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Match Group operates in the software development industry, focusing on online dating and social connection platforms.
Company Size: Match Group is a large company with 1,001-5,000 employees, providing ample opportunities for collaboration and growth.
Founded: Match Group was founded in 1995 and has since grown to become a global leader in the online dating industry.
Company Description:
- Match Group is on a mission to spark meaningful connections for every single person in the world
- Founded 25 years ago, Match pioneered the concept of online dating and continues to foster innovation in the online dating industry daily
- The company operates more than 45 brands under its portfolio, including Match, OkCupid, Tinder, and Hinge
Company Specialties:
- Online dating and social connection platforms
- Global brand management
- Data-driven marketing strategies
Company Website: https://www.mtch.com
ASSUMPTION: Match Group's extensive experience in the online dating industry and global presence make it an attractive employer for marketing professionals seeking to work with a well-established, innovative company.
📊 Role Analysis
Career Level: This role is an individual contributor position, not a people manager. It is suitable for experienced marketing professionals seeking to apply their skills in a strategic and creative environment.
Reporting Structure: The Senior Marketing Manager (Tinder, Pairs) will report directly to the Head of Marketing for Tinder Korea.
Work Arrangement: This role is on-site, based in Seoul, South Korea. Occasional remote work may be considered for specific projects or team meetings.
Growth Opportunities:
- Potential career progression to a leadership role within the marketing department
- Opportunities to work on global marketing campaigns and collaborate with international teams
- Professional development opportunities through training and workshops
ASSUMPTION: This role offers significant growth potential for marketing professionals seeking to advance their careers in a global, innovative company.
🌍 Location & Work Environment
Office Type: Match Group's Seoul office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Seoul, South Korea
Geographic Context:
- Seoul is a vibrant, multicultural city with a thriving tech industry and a strong focus on innovation
- The city offers a high quality of life, with excellent dining, entertainment, and cultural attractions
- Seoul is well-connected by public transportation, making it easy to commute to and from the office
Work Schedule: Standard office hours are Monday-Friday, 9:00 AM - 6:00 PM. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The Seoul office provides a dynamic, collaborative work environment that supports the success of marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Final interview with the Head of Marketing for Tinder Korea
Key Assessment Areas:
- Marketing strategy and campaign development
- Brand management and creative thinking
- Data analysis and interpretation
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you have led or contributed to
- Demonstrate your understanding of Korean youth culture and social trends in your application materials
ATS Keywords: Brand Management, Digital Marketing, Social Media, Content Marketing, Product Marketing, Public Relations, CRM, Event Management, Data Analysis, Korean Youth Culture, Team Collaboration, Entrepreneurial Mindset, Fluency in English, Fluency in Korean
ASSUMPTION: Match Group's application process is designed to assess candidates' marketing skills, creativity, and cultural fit within the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Match Group uses industry-standard marketing tools and technologies to support the success of its marketing teams.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We foster a culture of creativity and continuous improvement
- Integrity: We act with honesty and transparency in all our interactions
- Collaboration: We work together to achieve our goals and support each other's success
Work Style:
- Data-driven: We make decisions based on data and insights
- Creative: We think outside the box and challenge the status quo
- Collaborative: We work together to achieve our goals and support each other's success
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing trends and technologies?
- Can you provide an example of a time when you had to pivot a marketing strategy based on data insights?
- How do you approach collaboration with cross-functional teams and external partners?
ASSUMPTION: Match Group values innovation, integrity, and collaboration in its employees. Candidates who demonstrate these values and a strong work ethic are likely to be successful in the company's marketing roles.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously may require strong organizational skills and time management
- Working with a global brand may present unique cultural and linguistic challenges
- Occasional overtime may be required to meet project deadlines
- The fast-paced nature of the online dating industry may necessitate quick decision-making and adaptability
ASSUMPTION: The Senior Marketing Manager (Tinder, Pairs) role presents both opportunities and challenges for marketing professionals seeking to apply their skills in a dynamic, global environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the Tinder and Pairs brands within the Match Group portfolio
- This role requires a deep understanding of Korean youth culture and social trends, making it unique within the global marketing landscape
- Career progression in this role may lead to leadership opportunities within the marketing department or other areas of the business
ASSUMPTION: The Senior Marketing Manager (Tinder, Pairs) role offers a unique combination of brand-specific focus, cultural relevance, and growth potential within the Match Group organization.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new feature on the Tinder app in South Korea
- Conducting market research to identify trends and preferences among Korean youth and incorporating findings into marketing strategies
- Managing a team of marketing specialists to create and distribute engaging content across social media platforms
ASSUMPTION: The Senior Marketing Manager (Tinder, Pairs) role involves a diverse range of projects that allow marketing professionals to apply their skills in creative and strategic ways.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Tinder Korea marketing department?
- How does Match Group support the professional development and growth of its marketing employees?
- What are the most significant challenges facing the Tinder brand in the South Korean market, and how can this role address them?
- How does Match Group foster innovation and creativity within its marketing teams?
- What is the typical work-life balance for marketing professionals at Match Group?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you have led or contributed to
- Demonstrate your understanding of Korean youth culture and social trends in your application materials
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
