📌 Core Information
🔹 Job Title: Senior Marketing Manager (Tinder, Pairs)
🔹 Company: Match Group
🔹 Location: Seoul, South Korea
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategizing, planning, and executing 360 marketing campaigns across multiple media touchpoints
- Managing and developing branded assets and contents while ensuring alignment with brand principles
- Leading integrated media strategies across paid, owned, and earned channels
- Creating innovative social and digital engagement campaigns to amplify share of voice and generate impactful conversations
- Monitoring local competitor and market insights to inform strategy decisions for Korea
- Collaborating effectively with cross-functional and above-market teams, as well as external partners
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and data analysis to drive successful marketing campaigns for Tinder and Pairs in the Korean market.
📋 Key Responsibilities
✅ Working with creative agencies and internal teams to manage the strategizing, planning, and roll-out of 360 marketing campaigns across several media touchpoints
✅ Acting as a brand guardian, responsible for the development and management of all branded assets and contents, ensuring full alignment with brand principles and guidelines
✅ Leading the planning and execution of integrated media strategies across paid, owned, and earned channels
✅ Ideating, experimenting, and iterating on creative social and digital engagement campaigns to amplify share of voice and generate impactful conversations with the target audience
✅ Owning and building KPIs, rigorously tracking campaign performance, and analyzing data to ensure optimal ROI and target delivery
✅ Monitoring and reporting local competitor and market insights to above-market stakeholders to inform strategy decisions for Korea
✅ Managing brand P&L, including budget allocation, spend tracking, and variance analysis
✅ Effectively collaborating with cross-functional and above-market teams, as well as managing external partners to ensure alignment with brand and business priorities
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: A minimum of 7-8 years of brand management experience in marketing, preferably with a high-growth global brand
Required Skills:
- Proven experience across marketing disciplines, including digital marketing, social media, content, product marketing, PR, CRM, and IRL events
- Strong understanding of social platforms and experience in overall social marketing, including community building, influencer partnerships, social assets creation, and paid social campaigns
- Data-savvy with the ability to interpret insights and leverage data to inform successful marketing strategies and executions
- Deep passion and understanding of Korean youth culture and social trends, particularly regarding Gen Z
- Strong team player with excellent communication and engagement skills, both internally and externally
- Entrepreneurial mindset with a focus on innovation and challenging the status quo to achieve greater results
- Fluency in English and Korean
Preferred Skills:
- Experience working with global brands in the dating industry
- Familiarity with the Korean dating market and trends
ASSUMPTION: Candidates with experience in the dating industry or familiarity with the Korean dating market may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a senior marketing manager role in Seoul, South Korea)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Match Group products and services
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Match Group operates in the online dating industry, with a portfolio of over 45 brands, including Tinder, OkCupid, and Hinge. The company is focused on sparking meaningful connections for every single person in the world.
Company Size: Match Group has 1,001-5,000 employees globally, with offices in over 20 locations worldwide. This size allows for a diverse range of opportunities and a global perspective while maintaining a strong company culture.
Founded: Match Group was founded in 1995 and pioneered the concept of online dating. The company continues to foster innovation in the online dating industry daily.
Company Description:
- Match Group is committed to creating meaningful connections for every single person in the world through its portfolio of dating brands.
- The company fosters a culture of innovation, collaboration, and continuous learning, with a strong focus on data-driven decision-making.
- Match Group values diversity, inclusion, and belonging, and strives to create an environment where employees can bring their authentic selves to work.
Company Specialties:
- Online dating
- Social media marketing
- Data analysis and insights
- Brand management
Company Website: mtch.com
ASSUMPTION: Match Group's global presence and focus on innovation make it an attractive employer for marketing professionals seeking to grow their careers in the online dating industry.
📊 Role Analysis
Career Level: Senior Marketing Manager roles typically fall within the mid to senior career level, with significant responsibility for driving marketing strategies and campaigns.
Reporting Structure: This role reports directly to the Regional Marketing Director for Korea and collaborates with cross-functional teams, including product marketing, media, PR, and legal, as well as external partners.
Work Arrangement: This role is on-site in Seoul, South Korea, with flexibility for remote work as needed. The work arrangement may include occasional travel to other Match Group offices or industry events.
Growth Opportunities:
- As a senior role within the organization, this position offers opportunities for career growth through expanded responsibilities, promotions, or lateral moves to other brands or regions within Match Group's portfolio.
- The company's global presence and diverse brand portfolio provide ample opportunities for learning and development in various marketing disciplines and industries.
ASSUMPTION: Candidates with a strong track record in marketing and a desire to grow their careers in the online dating industry will find significant opportunities for growth and development at Match Group.
🌍 Location & Work Environment
Office Type: Match Group's Seoul office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Seoul, South Korea
Geographic Context:
- Seoul is the capital and largest city in South Korea, with a population of over 10 million people.
- The city is known for its vibrant culture, rich history, and cutting-edge technology, making it an ideal location for a marketing professional targeting the Korean youth market.
- Seoul is home to numerous universities and educational institutions, providing a steady stream of talent for the city's tech and marketing industries.
Work Schedule: The work schedule for this role is full-time, with standard business hours from Monday to Friday. Occasional evening or weekend work may be required to support marketing campaigns or events.
ASSUMPTION: Candidates who enjoy working in a dynamic, multicultural environment and are passionate about connecting with Korean youth culture will thrive in this role and work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth behavioral and skills-based interviews with the hiring manager and cross-functional team members
- Final interview with the Regional Marketing Director for Korea
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and insights-driven decision-making
- Cultural understanding and alignment with Korean youth trends
- Cross-functional team collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in digital marketing, social media, and brand management.
- Demonstrate your understanding of the Korean dating market and youth culture in your application materials.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on data-driven strategies and innovative approaches.
ATS Keywords: Brand Management, Digital Marketing, Social Media, Content Marketing, PR, CRM, Event Management, Data Analysis, Korean Youth Culture, Team Collaboration, Entrepreneurial Mindset, Fluency in English, Fluency in Korean
ASSUMPTION: Match Group's application process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Drive, Google Docs, Sheets, and Slides)
- Social media platforms (Facebook, Instagram, TikTok, etc.)
- Marketing automation and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Candidates should be comfortable using a variety of marketing and project management tools to streamline their work and collaborate effectively with team members.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing change and continuous learning
- Collaboration: Working together to achieve common goals
- Integrity: Acting with honesty and transparency in all aspects of our work
- Diversity, Inclusion, and Belonging: Fostering an environment where everyone can bring their authentic selves to work
Work Style:
- Data-driven: Making informed decisions based on data and insights
- Creative: Thinking outside the box to develop innovative marketing strategies and campaigns
- Adaptable: Embracing change and pivoting strategies as needed to achieve success
Self-Assessment Questions:
- How do you align with Match Group's company values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a dynamic, multicultural environment, and how have you adapted to diverse work cultures in the past?
- How do you approach balancing creativity and data-driven decision-making in your marketing strategies?
ASSUMPTION: Candidates who demonstrate a strong fit with Match Group's company values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management
- Adapting to the unique cultural nuances of the Korean dating market and youth trends
- Collaborating effectively with cross-functional teams and external partners, requiring strong communication and interpersonal skills
- Balancing the need for innovation and creativity with the constraints of brand guidelines and budgetary limitations
ASSUMPTION: Candidates who are proactive, adaptable, and skilled in managing multiple priorities and stakeholders will be better equipped to overcome these potential challenges.
📈 Similar Roles Comparison
- This role is similar to other senior marketing manager positions in the dating industry, with a focus on brand management, digital marketing, and social media strategy.
- However, this role is unique in its focus on the Korean dating market and youth culture, requiring a deep understanding of local trends and consumer behavior.
- Career paths for this role may include progression to director-level positions within Match Group's portfolio of brands or moving into a global marketing role with oversight of multiple regions.
ASSUMPTION: Candidates who have experience in the dating industry or a strong understanding of the Korean dating market will find this role to be a good fit for their skills and career goals.
📝 Sample Projects
- Developing and executing a social media campaign to increase user engagement and app downloads for Tinder in Korea
- Analyzing market trends and competitor activity to inform the development of a new marketing strategy for Pairs, Match Group's newest dating app
- Managing a team of marketing specialists to plan and execute a large-scale event, such as a Tinder Social or a Pairs launch party, to drive brand awareness and user acquisition
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of marketing campaigns and initiatives they may work on in this role, highlighting the need for strategic thinking, creativity, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Tinder and Pairs in Korea, and how will my work contribute to the company's growth and success?
- What are the biggest challenges facing the Korean dating market, and how can this role help address them?
- How does Match Group support the professional development and growth of its employees, particularly in marketing roles?
- What is the company's approach to fostering a diverse, inclusive, and collaborative work environment, and how does this role contribute to that mission?
- How does Match Group measure the success of its marketing campaigns, and how will my performance be evaluated in this role?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's mission, values, and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in digital marketing, social media, and brand management.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on data-driven strategies and innovative approaches.
- Follow up with the HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
