📌 Core Information
🔹 Job Title: Senior Marketing Manager (Tinder, Pairs)
🔹 Company: Match Group
🔹 Location: Seoul, Seoul, South Korea
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing 360 marketing campaigns across various media touchpoints
- Serving as a brand guardian for Tinder Korea
- Leading integrated media strategies and analyzing campaign performance
- Ideating and executing creative social and digital engagement campaigns
- Monitoring local competitor insights and trends
- Managing brand P&L and collaborating with cross-functional teams
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of Korean youth culture to effectively manage marketing campaigns and drive brand growth for Tinder Korea.
📋 Key Responsibilities
✅ Working with internal and external teams to strategize, plan, and roll-out 360 marketing campaigns
✅ Ensuring brand alignment and managing branded assets and contents
✅ Leading integrated media strategies across paid, owned, and earned channels
✅ Ideating and executing creative social and digital engagement campaigns
✅ Analyzing campaign performance, capturing learnings, and adjusting strategies
✅ Monitoring local competitor insights and trends to inform strategy decisions
✅ Managing brand P&L, including budget allocation, spend tracking, and variance analysis
✅ Effectively collaborating with cross-functional and above-market teams, as well as external partners
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7-8 years of brand management experience in marketing, preferably with a high-growth global brand
Required Skills:
- Proven experience across marketing disciplines, including digital marketing, social media, content, product marketing, PR, CRM, and IRL events
- Strong understanding of social platforms and experience in overall social marketing
- Data-savvy with the ability to interpret insights and leverage data for marketing strategies
- Deep passion and understanding of Korean youth culture and social trends, particularly regarding Gen Z
- Strong team player with excellent communication and collaboration skills
- Entrepreneurial mindset with a focus on innovation and challenging the status quo
- Fluency in English and Korean
Preferred Skills:
- Experience working with a global brand in the dating industry
- Familiarity with the Tinder brand and its target audience
ASSUMPTION: Candidates with experience in the dating industry or familiarity with the Tinder brand may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a senior marketing manager role in South Korea with 7-8 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee stock purchase plan
- Tuition reimbursement
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM, with flexibility for project demands)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Match Group operates in the software development industry, focusing on online dating and social connection platforms.
Company Size: Match Group has 1,001-5,000 employees, providing ample opportunities for collaboration and growth.
Founded: 1995, with a rich history in pioneering online dating and fostering innovation in the industry.
Company Description:
- Match Group is on a mission to spark meaningful connections for every single person in the world.
- The company operates more than 45 brands under its portfolio, including Match, OkCupid, Tinder, and Hinge.
- With more than 20 offices around the world, Match Group continues to foster innovation in the online dating industry daily.
Company Specialties:
- Online dating and social connection platforms
- Global brand management
- Data-driven marketing strategies
Company Website: mtch.com
ASSUMPTION: Match Group's extensive portfolio and global presence offer candidates the opportunity to work on diverse brands and gain international experience.
📊 Role Analysis
Career Level: Senior-level role with significant autonomy and responsibility for driving brand growth and marketing campaigns.
Reporting Structure: This role reports directly to the Head of Marketing for Tinder Korea and collaborates with various internal and external teams.
Work Arrangement: On-site position with standard working hours and flexibility for project demands.
Growth Opportunities:
- Potential to grow within the marketing department or explore opportunities within Match Group's portfolio of brands.
- Chance to develop leadership skills by managing external partners and influencing cross-functional teams.
- Opportunity to gain experience in the global dating industry and work on high-profile brands.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both professionally and personally.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and productivity.
Office Location(s): Seoul, South Korea
Geographic Context:
- Seoul is a vibrant, tech-savvy city with a strong focus on innovation and youth culture, making it an ideal location for a marketing role focused on Gen Z.
- The city offers a high quality of life, with excellent dining, entertainment, and cultural experiences.
- Seoul is well-connected by public transportation, making it easy to commute to and from the office.
Work Schedule: Standard working hours with flexibility for project demands and a focus on results-driven performance.
ASSUMPTION: The dynamic and innovative environment of Seoul, combined with Match Group's focus on employee well-being, creates an engaging and productive work environment for this role.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager to discuss the role and assess cultural fit.
- In-depth interview with the marketing team to evaluate marketing skills and campaign ideas.
- Final interview with senior leadership to discuss long-term goals and fit within the organization.
Key Assessment Areas:
- Marketing strategy and campaign ideation
- Data analysis and interpretation
- Cultural understanding of Korean youth and Gen Z
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience, marketing skills, and understanding of Korean youth culture.
- Prepare examples of successful marketing campaigns you've led and the data-driven insights that informed your strategies.
- Demonstrate your passion for the Tinder brand and its target audience during the interview process.
ATS Keywords: Brand Management, Digital Marketing, Social Media, Content Marketing, Product Marketing, Public Relations, CRM, Event Management, Data Analysis, Korean Youth Culture, Team Collaboration, Entrepreneurial Mindset, Bilingual Communication
ASSUMPTION: Match Group's application process is designed to assess candidates' marketing skills, cultural understanding, and strategic thinking, with a focus on finding the best fit for the Tinder Korea brand.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Hootsuite, Sprout Social)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's preferences, but strong proficiency in marketing and data analysis software is essential.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing change and driving progress
- Integrity: Acting with honesty and accountability
- Inclusion: Fostering a diverse and inclusive environment
- Passion: Committing to our mission and each other
Work Style:
- Collaborative: Working closely with internal and external teams to achieve shared goals
- Data-driven: Making informed decisions based on data and insights
- Adaptable: Embracing change and responding to new challenges with resilience
Self-Assessment Questions:
- How do you embody Match Group's values in your daily work?
- Describe a time when you had to adapt to a significant change in a marketing campaign or strategy.
- How do you approach collaboration with cross-functional teams and external partners?
ASSUMPTION: Match Group's company values and work style emphasize innovation, collaboration, and data-driven decision-making, making them essential considerations for candidates in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously may require strong project management skills and time management.
- Working in a fast-paced, dynamic environment may present challenges in maintaining work-life balance.
- Navigating the unique cultural landscape of Korean youth and Gen Z may require a deep understanding of local trends and preferences.
- Collaborating with external partners and agencies may present challenges in ensuring alignment with brand guidelines and priorities.
ASSUMPTION: The dynamic and fast-paced nature of this role may present unique challenges, but also offers opportunities for growth and innovation.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager or Marketing Manager position, but with a specific focus on the Tinder Korea brand and its target audience.
- Compared to other marketing roles in the dating industry, this position offers the opportunity to work on a high-profile global brand with a strong focus on innovation and growth.
- Career paths for this role may include progression to a Head of Marketing or General Manager position within Match Group's portfolio of brands.
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing industry, with a focus on driving brand success for Tinder Korea.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new Tinder feature in the Korean market
- Analyzing local competitor trends and adjusting Tinder's marketing strategy to maintain a competitive edge
- Managing a team of external partners to create branded content and assets for Tinder Korea's social media channels
ASSUMPTION: The specific projects for this role may vary depending on the candidate's background and the team's priorities, but will focus on driving brand growth and marketing campaign success for Tinder Korea.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Tinder Korea and the Match Group portfolio?
- What are the key priorities for the first 90 days in this role?
- How does Match Group support the professional development and growth of its employees?
- What is the company's approach to work-life balance, particularly in a fast-paced role like this one?
- How does the company foster collaboration and innovation within its marketing teams?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and commitment to driving success for Tinder Korea.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management experience, marketing skills, and understanding of Korean youth culture.
- Prepare examples of successful marketing campaigns you've led and the data-driven insights that informed your strategies.
- Demonstrate your passion for the Tinder brand and its target audience during the interview process.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
