📌 Core Information
🔹 Job Title: Senior Marketing Manager (UK Direct)
🔹 Company: Ameriprise Financial Services, LLC
🔹 Location: London, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading strategic marketing communications for the UK Direct to Consumer channel
- Driving retention and optimization of Columbia Threadneedle Savings Plans
- Activating marketing channels to drive growth for investment trust client businesses
- Managing marketing budgets and achieving targets within risk appetite
- Collaborating with key stakeholders and influencing investment trust boards
ASSUMPTION: This role requires a high level of marketing expertise and experience in the Direct to Consumer channel. The ideal candidate will have a proven track record of driving results and managing budgets effectively.
📋 Key Responsibilities
✅ Support development and execute marketing strategy for Columbia Threadneedle Savings Plans
✅ Achieve marketing targets in line with agreed KPIs and risk appetite
✅ Support Head of Marketing in managing relationships with investment trust boards
✅ Develop marketing strategies to maximize opportunities and establish relationships
✅ Execute all marketing activities within agreed budget
ASSUMPTION: This role requires a strong understanding of financial drivers and business requirements, as well as excellent project management and stakeholder management skills.
🎯 Required Qualifications
Education: Graduate or relevant professional qualification preferred
Experience: Demonstrable experience and strong understanding of Direct to Consumer channel
Required Skills:
- Unapologetically client-focused with strong commercial drive
- Strong project management skills with a track record of delivery
- Strong people management skills, especially within a matrix environment
- Strong influencing, collaborating, and stakeholder management skills
- Strong presentation skills with senior stakeholders
- Strong written and verbal skills
- Strong change management skills
Preferred Skills:
- Graduate or relevant professional qualification
ASSUMPTION: While a relevant qualification is preferred, the ideal candidate's experience and skills will be the primary focus for this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (Based on industry standards for a Senior Marketing Manager role in London)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Flexible work arrangements
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 5,001-10,000 employees
Founded: 1894
Company Description:
- Ameriprise Financial is a leading global financial institution
- Offers extensive investment advice, asset management, and insurance capabilities
- Serves individual and institutional investors through a nationwide network of financial advisors
Company Specialties:
- Financial Planning and Investment Services
Company Website: ameriprise.com
ASSUMPTION: Ameriprise Financial is a well-established company with a strong reputation in the financial services industry. This role offers the opportunity to work for a large, global organization with a wide range of investment products and services.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports directly to the Head of Marketing
Work Arrangement: On-site, with potential for flexible work arrangements
Growth Opportunities:
- Potential to progress to a Head of Marketing role in the future
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to develop leadership and management skills
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to progress within the marketing department and gain valuable experience working for a large financial institution.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 707 2nd Ave S, Minneapolis, MN 55402, US
Geographic Context:
- London is a major global financial hub
- Ameriprise Financial's London office is centrally located, offering easy access to public transportation and amenities
- The city offers a vibrant cultural scene and diverse neighborhoods
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with potential for flexible work arrangements
ASSUMPTION: The London office provides a dynamic and collaborative work environment, with opportunities to engage with colleagues from various departments and global locations.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or other senior team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Marketing expertise and experience in the Direct to Consumer channel
- Project management and stakeholder management skills
- Commercial drive and client focus
- Presentation and communication skills
Application Tips:
- Tailor your resume to highlight relevant marketing experience and achievements
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to manage projects effectively
- Research Ameriprise Financial and the investment trust industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Direct to Consumer, marketing strategy, project management, stakeholder management, client focus, commercial drive, investment trusts
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, experience, and fit with the company's culture and values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello)
- Data analysis and reporting tools (e.g., Tableau, Power BI)
ASSUMPTION: The ideal candidate will have experience using marketing automation platforms, CRM software, and project management tools to manage marketing campaigns and projects effectively.
👔 Cultural Fit Considerations
Company Values:
- Client-focused
- Commercially driven
- Collaborative
- Innovative
- Respectful
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on achieving targets
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you a strong communicator with excellent presentation skills?
- Are you comfortable managing multiple projects and stakeholders simultaneously?
- Do you have a proven track record of driving results and achieving targets?
ASSUMPTION: Ameriprise Financial values candidates who are client-focused, commercially driven, and collaborative. The ideal candidate will be able to thrive in a dynamic, fast-paced environment and manage multiple projects and stakeholders effectively.
⚠️ Potential Challenges
- Managing a matrix environment and collaborating with various stakeholders
- Balancing multiple projects and priorities simultaneously
- Adapting to change and evolving market conditions
- Working within a risk-aware environment and achieving targets within agreed risk appetite
ASSUMPTION: The ideal candidate will be able to manage multiple projects and stakeholders effectively, adapt to change, and work within a risk-aware environment to achieve targets.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager position in the financial services industry, with a focus on the Direct to Consumer channel
- However, this role may have more responsibility for managing relationships with investment trust boards and influencing key stakeholders
- Career progression opportunities may vary depending on the specific company and industry
ASSUMPTION: While this role is similar to a Senior Marketing Manager position in the financial services industry, it may offer more responsibility for managing relationships with investment trust boards and influencing key stakeholders.
📝 Sample Projects
- Developing and executing a marketing strategy to drive retention and optimization of Columbia Threadneedle Savings Plans
- Managing marketing activities for investment trust client businesses to drive growth
- Collaborating with key stakeholders to influence investment trust boards and achieve marketing targets
ASSUMPTION: The ideal candidate will have experience developing and executing marketing strategies, managing marketing activities, and collaborating with key stakeholders to achieve targets.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the UK Direct to Consumer channel?
- What are the most significant challenges facing the investment trust industry, and how can this role address them?
- What opportunities are there for professional development and growth within the marketing department?
- How does Ameriprise Financial support work-life balance for its employees?
ASSUMPTION: Asking thoughtful questions during the interview process will demonstrate your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to manage projects effectively
- Research Ameriprise Financial and the investment trust industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
