📌 Core Information
🔹 Job Title: Senior Marketing Manager UK - Maternity Cover (10 months)
🔹 Company: Bumble Inc.
🔹 Location: London, United Kingdom
🔹 Job Type: Employee - Fixed Term Contract
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in developing and executing integrated marketing strategies for the UK market
- Cultural relevance and consumer-centric approach to build brand awareness and favourability
- Cross-functional collaboration with various teams to bring Bumble's mission to life
- Measurement, optimization, and reporting of marketing campaigns
ASSUMPTION: This role requires a high level of strategic thinking, consumer understanding, and cross-functional collaboration to drive brand success in the UK market.
📋 Key Responsibilities
✅ Lead the integrated marketing strategy and brand plan development for the UK market, focusing on consumer understanding and cultural relevance
✅ Ensure successful execution of marketing initiatives and optimize campaigns based on performance metrics
✅ Collaborate with cross-functional teams to align market needs with global strategy and manage stakeholder relationships
✅ Manage marketing budget effectively and allocate resources across channels and initiatives
✅ Develop and execute culturally resonant integrated campaigns across various channels, including paid digital media, OOH, influencer, events, and experiential
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and stakeholder management to drive brand success in the UK market.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of marketing experience with a proven track record of delivering impactful, consumer-centric, insight-based campaigns in the UK
Required Skills:
- Deep knowledge of the UK culture, media, and dating app landscape
- Strategic thinking and analytical skills
- Excellent communication and cross-functional collaboration skills
- Proven expertise in running campaigns across various channels
- Budget management and stakeholder management skills
Preferred Skills:
- Experience in the dating app industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in UK marketing, with a proven track record in consumer-centric campaigns and a deep understanding of the local market.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (pro-rated for 10-month contract, based on industry standards for a Senior Marketing Manager role in London)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and paid holidays
- Employee stock options
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility to work remotely occasionally
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Manager role in London, considering the experience level and contract duration.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on dating and social connection apps
Company Size: Medium (501-1,000 employees), offering a dynamic and collaborative work environment
Founded: 2014 (Bumble), 2006 (Badoo)
Company Description:
- Bumble Inc. is the parent company of Bumble, Badoo, Bumble For Friends, and Geneva
- Bumble enables people to build healthy and equitable relationships through Kind Connections
- The company connects people across dating, friendship, and professional networking platforms
Company Specialties:
- Dating app development and operation
- Social connection platforms
- Brand marketing and user acquisition strategies
Company Website: https://team.bumble.com/
ASSUMPTION: Bumble Inc. is a mission-driven company focused on building meaningful connections and promoting healthy relationships.
📊 Role Analysis
Career Level: Senior Marketing Manager, with opportunities for growth and impact within the company
Reporting Structure: Reports to the Marketing Director, Western & Southern Europe
Work Arrangement: On-site, with occasional remote work flexibility
Growth Opportunities:
- Potential to take on additional responsibilities or lead special projects
- Opportunities to collaborate with cross-functional teams and learn from diverse expertise
- Prospects for long-term career growth within the company
ASSUMPTION: This role offers significant growth potential, both in terms of personal development and career advancement within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central London
Office Location(s): London, United Kingdom
Geographic Context:
- London offers a vibrant and multicultural environment, with a thriving tech industry
- The city provides ample opportunities for networking and professional growth
- London's diverse population and cultural scene enable a rich understanding of consumer needs
Work Schedule: Full-time (40 hours per week), with flexibility to work remotely occasionally
ASSUMPTION: The London office provides a dynamic and collaborative work environment, with easy access to cultural attractions and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Strategic thinking and consumer understanding
- Campaign execution and optimization skills
- Cross-functional collaboration and stakeholder management
- Cultural awareness and adaptability
Application Tips:
- Highlight your experience in UK marketing and consumer-centric campaigns
- Demonstrate your understanding of the UK dating app landscape and cultural trends
- Showcase your ability to develop and execute integrated marketing strategies
- Prepare examples of successful campaigns you've led and the results they achieved
ATS Keywords: Marketing strategy, brand management, campaign execution, consumer insights, analytical skills, stakeholder management, budget management, cross-functional collaboration, digital media, UK market, dating app industry
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, consumer understanding, and campaign execution skills, as well as their cultural awareness and adaptability.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The role may require experience with various marketing tools and technologies, depending on the specific needs of the campaigns and the company's tech stack.
👔 Cultural Fit Considerations
Company Values:
- Kindness
- Equality
- Confidence
- Integrity
- Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you embody Bumble's core values, and how have you demonstrated them in previous roles?
- How do you approach understanding and connecting with diverse consumer groups?
- Can you provide an example of a time when you had to adapt your marketing strategy due to changing circumstances?
ASSUMPTION: Bumble Inc. values candidates who align with their mission and core values, demonstrating a strong commitment to kindness, equality, and innovation.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing global strategy with local market needs
- Keeping up with the fast-paced and ever-evolving dating app industry
- Adapting to the temporary nature of the maternity cover role and potential changes in responsibilities
- Navigating the competitive UK dating app market and standing out from competitors
ASSUMPTION: This role may present unique challenges due to its temporary nature, the competitive market, and the need to balance global strategy with local market needs.
📈 Similar Roles Comparison
- Unlike other Senior Marketing Manager roles, this position is focused on the UK market and requires a deep understanding of the local consumer and dating app landscape
- This role offers the opportunity to drive brand success in a specific market, rather than managing a broader geographic region
- As a maternity cover role, this position may offer unique growth opportunities and exposure to different aspects of the business
ASSUMPTION: This role differs from other Senior Marketing Manager positions in its focus on the UK market and its temporary nature, offering unique opportunities and challenges.
📝 Sample Projects
- Developing and executing a targeted campaign to increase user acquisition among young professionals in London
- Analyzing consumer data to identify trends and insights, and using those insights to inform marketing strategy
- Collaborating with the product team to launch a new feature and driving user engagement through targeted marketing efforts
ASSUMPTION: Sample projects may involve a mix of strategic planning, campaign execution, and data analysis, depending on the specific needs of the role and the company.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth strategy for the UK market?
- What are the key priorities for this role in the first 90 days?
- How does Bumble differentiate itself from other dating apps in the UK market?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: Interview questions should focus on understanding the company's strategic goals, the role's priorities, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in UK marketing and consumer-centric campaigns
- Prepare examples of successful campaigns you've led and the results they achieved
- Follow up with the hiring manager one week after submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
