- Developing and implementing strategic marketing initiatives in the UK to drive growth and increase market share for Shark.
- Collaborating with cross-functional teams, including product development, regional category marketing, sales, and global teams, to understand market trends, competitive landscapes, and consumer behaviors.
- Leading the category expertly, understanding consumer, price, positioning, competitive landscape, and market needs to inform roadmap or launch plans.
- Building and retaining an A-player team, managing performance, and driving talent development with clear talent development plans.
- Being nimble and flexible, adapting quickly to changing circumstances or new insights.
- Challenging assumptions and thinking innovatively to solve complex problems creatively.
- Setting priorities and keeping momentum going on a mix of projects and project timelines.
- Holding cross-functional engagement sessions and encouraging new thinking and ways to iteratively improve.
📋 Key Responsibilities
🔹 ✅ Develop and implement strategic marketing initiatives in the UK to drive growth and increase market share for Shark.
🔹 ✅ Collaborate with cross-functional teams to understand market trends, competitive landscapes, and consumer behaviors, using insights to inform marketing strategies.
🔹 ✅ Lead the category expertly, understanding consumer, price, positioning, competitive landscape, and market needs to inform roadmap or launch plans.
🔹 ✅ Build, retain, and manage an A-player team, managing performance and driving talent development with clear talent development plans.
🔹 ✅ Be nimble and flexible, adapting quickly to changing circumstances or new insights.
🔹 ✅ Challenge assumptions and think innovatively to solve complex problems creatively.
🔹 ✅ Set priorities and keep momentum going on a mix of projects and project timelines.
🔹 ✅ Hold cross-functional engagement sessions and encourage new thinking and ways to iteratively improve.
📈 Required Qualifications
🔹 Education: Bachelor's degree in Marketing, Business, or a related field.
🔹 Experience:
- Proven experience in brand and product marketing, preferably within a category.
- Leadership experience and strong commercial acumen.
- Experience working in a matrixed organization is a plus.
🔹 Required Skills:
- Experience in brand and product marketing, preferably within a category.
- Leadership experience.
- Strong commercial acumen.
- Ability to work in a matrixed organization.
- Experience managing cross-functional teams.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Proficiency in Microsoft Office Suite and marketing automation tools.
🔹 Preferred Skills:
- Experience in the consumer goods industry.
- Knowledge of the UK market.
- Familiarity with marketing agencies and external partners.
- Experience with market research and consumer insights.
💡 Assumptions
🔹 Assumption: This role requires a strong understanding of the UK market and consumer behavior. Candidates with experience in the UK market or a similar market will be preferred.
🔹 Assumption: The role involves working with cross-functional teams and external partners. Strong collaboration and communication skills are essential for success in this position.
💰 Compensation & Benefits
🔹 Salary Range: Competitive salary package based on experience and industry standards.
🔹 Benefits:
- Health insurance, retirement plans, and wellness programs.
- Paid time off and employee stock purchase options.
- Product discounts and learning and development opportunities.
- A dynamic and supportive work environment that encourages professional growth.
📌 Applicant Insights
🔍 Company Context
🔹 Industry: Appliances, Electrical, and Electronics Manufacturing.
🔹 Company Size: 1,001-5,000 employees.
🔹 Founded: 1994.
🔹 Headquarters: Needham, MA, United States.
🔹 Company Description: SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories.
🔹 Company Specialties: Consumer Goods and Product Marketing.
📊 Role Analysis
🔹 Career Level: Mid-level to senior marketing role with potential for career growth within the organization.
🔹 Reporting Structure: This role reports directly to the Regional Category Marketing Director and collaborates closely with global and local teams.
🔹 Work Arrangement: On-site, full-time role based in London, United Kingdom.
🔹 Growth Opportunities: Opportunities for career advancement include taking on additional responsibilities, leading larger teams, or transitioning into a global role.
🌍 Location & Work Environment
🔹 Office Type: Modern, collaborative office space with state-of-the-art facilities.
🔹 Office Location: London, City of, United Kingdom.
🔹 Geographic Context:
- Central location with easy access to public transportation.
- Vibrant cultural scene with numerous entertainment and dining options.
- Diverse and multicultural community.
📝 Interview & Application Insights
🔍 Typical Process:
1. Online application submission.
2. Phone or video screening.
3. On-site interviews with hiring managers and team members.
4. Final round interviews with senior leadership.
🔍 Key Assessment Areas:
1. Marketing strategy and planning.
2. Leadership and team management.
3. Problem-solving and analytical skills.
4. Cultural fit and collaboration.
5. Industry-specific knowledge and insights.
📝 Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and cultural fit.
3. Research the company and industry to demonstrate your understanding and enthusiasm for the role.
4. Practice your presentation skills to effectively communicate your ideas and insights.
🛠 Cultural Fit Considerations
🔍 Company Values:
- Outrageously Extraordinary: Pushing past the bar every single day.
- Relentless: Tackling the impossible and winning as a team.
- Collaborative: Working together to achieve common goals.
- Innovative: Embracing new ideas and challenging the status quo.
- Customer-centric: Putting customers at the heart of every decision.
🔍 Work Style:
- Fast-paced and dynamic work environment.
- Collaborative and inclusive team culture.
- Strong focus on results and performance.
- Encourages initiative and innovation.
- Offers opportunities for professional growth and development.
🔍 Self-Assessment Questions:
1. How do you align with SharkNinja's company values, particularly 'Outrageously Extraordinary' and 'Relentless'?
2. Describe a time when you had to adapt quickly to changing circumstances or new insights. How did you approach the situation, and what was the outcome?
3. How do you prioritize and manage multiple projects and project timelines effectively?
4. Can you provide an example of a time when you challenged assumptions and thought innovatively to solve a complex problem?
5. How do you foster a collaborative and inclusive team culture, particularly in a matrixed organization?
🛠 Potential Challenges
1. Balancing the demands of a matrixed organization and remote team members.
2. Managing multiple projects and priorities effectively.
3. Adapting to changing market conditions and consumer behavior.
4. Maintaining a strong work-life balance in a fast-paced environment.
5. Navigating a large, dynamic organization with diverse stakeholders.
📈 Similar Roles Comparison
1. Role 1: Senior Brand Manager - Consumer Goods
- Focuses on brand strategy and management, with less emphasis on category-specific marketing.
- Requires strong brand-building skills and a strategic mindset.
2. Role 2: Senior Product Marketing Manager
- Focuses on product-level marketing, with less emphasis on category-level strategy.
- Requires strong product marketing skills and a deep understanding of consumer behavior.
3. Role 3: Regional Marketing Director
- Oversees marketing efforts across multiple regions or countries.
- Requires strong leadership and strategic planning skills, with less focus on day-to-day category marketing.
📝 Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 30-60-90 days?
2. How does this role fit into the company's long-term growth plans for the UK market?
3. What are the biggest challenges facing the category, and how can this role address them?
4. How does the company support the professional development of its marketing team members?
5. What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to these initiatives?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link.
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for concrete preparation steps related to resume customization, cover letter writing, and portfolio examples if applicable.
4. Follow up with the hiring team within 7-10 business days after submission, if you haven't heard back.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
📝 Company Description
SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories. With a focus on innovation, quality, and customer-centric design, SharkNinja continues to push the boundaries of what's possible in home cleaning, cooking, and other consumer product categories.
