- Developing and executing marketing strategies for Vintage brand
- Managing campaigns and analyzing market trends
- Collaborating with cross-functional teams
- Overseeing marketing strategies for Vintage Classics and priority backlist titles
- Line management and talent development of one direct report
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
🔹 Marketing Strategy & Campaign Management:
- Deliver outstanding, sales-driving campaigns for a range of frontlist titles across Vintage's imprints
- Lead the marketing strategy for Vintage Classics, working closely with the Marketing Manager to deliver impactful marketing campaigns for key series and titles on the Classics list
- Work closely with sales, editorial, publicity, and data and insight teams to identify titles on Vintage's backlist to support and allocate budget and resource to these across the marketing team
🔹 Imprint Strategy & Acquisitions:
- Marketer for Vintage's Jonathan Cape imprint, working closely with Editorial and Publicity to support the imprint's strategy, reading material for acquisitions, and working on pitches
🔹 Team Management:
- Line management and talent development of one direct report
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to balance multiple priorities.
🎯 Required Qualifications
Education:
- Relevant degree or equivalent experience
Experience:
- Proven track record in delivering effective and impactful book marketing campaigns across a range of platforms and genres (5-10 years)
Required Skills:
- Proven ability to analyze campaign effectiveness and turn data into actionable insights
- Strong eye for design and understanding of what makes a consumer pay attention
- Excellent positioning and copywriting skills, with the ability to build campaign strategies informed by audience insight
- Experience in creative direction of stand-out pitch documents and presenting marketing vision to prospective authors and agents with impact
- People-management or mentoring experience, with the ability to inspire and enable people to do their best work
- Clear, confident, and energizing communication skills, with the ability to manage stakeholders, influence colleagues, and impress authors and agents
- Strong team player and positive champion for the brand and division, focused on building a network and sphere of influence across the trade
- Experience of working with agencies, from media agencies to creative teams across different media
Preferred Skills:
- Experience in the publishing industry
- Familiarity with the Vintage brand and its imprints
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on the book publishing industry.
💰 Compensation & Benefits
Salary Range:
- Circa £45,000-£50,000 annual salary, dependent on how the candidate's skills and experience align with the role, plus bonus and benefits.
Benefits:
- Hybrid working arrangement, with an expectation to attend the office a minimum of two days per week (typically Tuesday and Thursday)
- Access to various employee benefits and perks
ASSUMPTION: The salary range is based on industry standards for a senior marketing manager role in the publishing sector.
📌 Applicant Insights
Company Context:
- Industry: Book and Periodical Publishing
- Company Size: 1,001-5,000 employees
- Founded: 1935 (Penguin Random House UK)
- Company Description: Knowledge is one of life’s biggest adventures. The more you know, the more exciting life gets. We're here to change perspectives, open doors, fire up fascinations. Every book and every experience we create is an invitation to an exciting new adventure.
- Company Specialties: Book publishing, trade book publishing, educational publishing, children's publishing, digital publishing
Role Analysis:
- Career Level: Senior-level marketing role with management responsibilities
- Reporting Structure: Reports directly to the Marketing Director of Vintage
- Work Arrangement: On-site, with a hybrid working arrangement of two days per week in the office
- Growth Opportunities: Potential to grow within the marketing team or across the wider publishing organization
Location & Work Environment:
- Office Type: Hybrid (on-site with remote work options)
- Office Location: One Embassy Gardens, 8 Viaduct Gardens, London, SW11 7BW, GB
- Geographic Context: London, a major global city with a vibrant publishing industry
- Work Schedule: Full-time, with flexible working hours and the option to work from home some days
Interview & Application Insights:
- Typical Process: Application review, phone/online screening, on-site interviews, and final round interviews
- Key Assessment Areas: Marketing strategy, campaign management, team leadership, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Showcase your understanding of the Vintage brand and its imprints
- Prepare examples of successful marketing campaigns you've led and the results you achieved
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Mailchimp, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Canva)
👔 Cultural Fit Considerations
- Company Values: Knowledge, creativity, collaboration, and passion for books and storytelling
- Work Style: Fast-paced, dynamic, and collaborative, with a focus on teamwork and innovation
- Self-Assessment Questions:
- How do your personal values align with the company's values?
- How do you approach working in a team environment, and how do you handle conflicts or differing opinions?
- How do you stay organized and manage your time when working on multiple projects?
⚠️ Potential Challenges
- Balancing multiple priorities and deadlines
- Working with a diverse range of stakeholders, including authors, agents, and internal teams
- Adapting to a fast-paced and dynamic work environment
📈 Similar Roles Comparison
- Vintage Senior Marketing Manager vs. Other Senior Marketing Manager Roles:
- Vintage Senior Marketing Manager: Focuses on book marketing campaigns, imprint strategy, and acquisitions within the publishing industry
- Other Senior Marketing Manager Roles: May have a broader focus on consumer goods, retail, or other industries, with varying product portfolios and marketing channels
📝 Sample Projects
- Developing and executing a marketing campaign for a high-profile author's latest book release
- Creating a targeted marketing strategy for a specific imprint or genre within Vintage
- Collaborating with editorial and publicity teams to launch a new imprint or series
💡 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for Vintage and its imprints?
- What are the most successful marketing campaigns that have been executed for similar titles or imprints?
- How does the company support the professional development and growth of its marketing team members?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [Application URL](https://jobsearch.createyourowncareer.com/PRH_UK/job/London-Senior-Marketing-Manager%2C-Vintage-%2812-month-FTC%29-LND-SW11-7BW/1202185201/)
2. Tailor your resume and cover letter to highlight relevant skills and experiences, with a focus on marketing campaign management, team leadership, and industry-specific knowledge
3. Prepare for interviews by researching the company, its imprints, and recent marketing campaigns
4. Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
