📌 Core Information
🔹 Job Title: Senior Marketing Manager - Walkbase
🔹 Company: STRATACACHE GROUP
🔹 Location: Remote - Home Address, OH
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-15
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Walkbase sensor solutions
- Promoting in-store retail media networks and measuring their success
- Generating inbound leads and creating sales opportunities
- Collaborating with senior leadership and cross-functional teams
- Managing marketing projects and events
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and experience in B2B marketing, preferably within the retail or technology industries.
📋 Key Responsibilities
✅ Ownership of Marketing strategy across channels
✅ Project management: Lead tactical execution of marketing activities
✅ Revamp existing PRN brand: Collaborate with PRN subject matter experts and marketing specialists
✅ Sales enablement: Work directly with PRN leaders to establish needs for B2B sales conversations
✅ Content creation: Strategize high converting and high value assets
✅ Event/meeting collaboration: Lead the event strategy for the brand
✅ Sales pipeline and in-bound leads: Strategy and execution of activities and campaigns
✅ Market research and competitive landscape: Understand the ever-changing global competition
✅ Brand spokesperson: Keep the sales team informed about product features and value proposition
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. Strong communication and project management skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, Communications or related field
Experience: 10+ years of experience in a marketing or communications role
Required Skills:
- Knowledge of retail media networks
- Proficiency in marketing automation and automation platforms
- Excellent communication skills
- Strong project coordination skills
- Ability to work with an agency style marketing team
Preferred Skills:
- B2B and/or technology experience
- Proficiency in PPC strategy, SEO, SEM
- Creative thinking and an eye for design
ASSUMPTION: While a Bachelor's degree is required, relevant experience may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be between $120,000 and $160,000 per year, based on industry standards for a senior marketing manager with 10+ years of experience in the technology sector.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
Working Hours: Full-time position with a standard workweek of 40 hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: STRATACACHE GROUP operates in the information technology and services industry, focusing on real-time visual communications, enterprise communications, and digital workplace solutions.
Company Size: STRATACACHE GROUP has 67 employees, making it a small to mid-sized company. This size allows for closer collaboration and potentially more opportunities for growth and impact.
Founded: STRATACACHE GROUP was founded in 2006, with its headquarters in Montreal, Quebec.
Company Description:
- STRATACACHE GROUP provides technology to build virtual collaboration solutions and unified visual communication solutions for higher education and corporations worldwide.
- The company offers a new way to work in the digital workplace, evolving enterprise communications beyond traditional approaches such as email and corporate intranets.
- STRATACACHE GROUP's X2O platform represents a new category of communication tools that improve the way enterprises engage with their employees and build brand awareness.
Company Specialties:
- Real-Time Visual Communications
- Enterprise Communications
- Interactive Kiosks
- Business Intelligence dashboards
- Video Walls
- Social Media channels
- Healthcare visual communications
- Digital Workplace
- Desktop Collaboration
- Virtual Classroom
- X2O OneRoom
- Virtual Meeting Room
- and Virtual Training Room
Company Website: https://www.x2omedia.com/en/
ASSUMPTION: STRATACACHE GROUP's focus on enterprise communications and digital workplace solutions provides opportunities for growth and innovation in the technology sector.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in marketing.
Reporting Structure: The Senior Marketing Manager reports directly to the leadership team and works closely with cross-functional teams, including sales, product, automation, and design.
Work Arrangement: This is a remote-only position, with the expectation of working standard business hours.
Growth Opportunities:
- Potential to grow into a leadership or management role within the marketing department
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in a fast-paced, dynamic technology company
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative technology company.
🌍 Location & Work Environment
Office Type: Remote work environment with no physical office location required
Office Location(s): N/A (Remote work environment)
Geographic Context:
- The role is based in the Eastern Time Zone, with a preference for candidates in the Eastern or Central Time Zones
- The remote work environment allows for flexibility in work hours and location
- The company is headquartered in Montreal, Quebec, with a focus on the North American market
Work Schedule: Standard full-time workweek of 40 hours, with the expectation of working core business hours
ASSUMPTION: The remote work environment offers flexibility and work-life balance, while the company's North American focus provides opportunities for collaboration and growth within the region.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Behavioral and skills-based interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and planning
- Project management and execution
- Communication and collaboration skills
- Industry knowledge and market research
- Brand management and messaging
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research STRATACACHE GROUP and the Walkbase brand to demonstrate your understanding of the company and its products
ATS Keywords: Marketing Strategy, Project Management, Sales Enablement, Content Creation, Market Research, Brand Management, Marketing Automation, Retail Media Networks, B2B Marketing, Technology Marketing
ASSUMPTION: STRATACACHE GROUP's interview process focuses on assessing the candidate's marketing strategy, project management, and communication skills, as well as their understanding of the company and its products.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Canva)
- SEO and PPC tools (e.g., Google Analytics, Google Ads)
- Event management platforms (e.g., Eventbrite, Cvent)
ASSUMPTION: STRATACACHE GROUP uses a variety of marketing, project management, and design tools to streamline workflows and improve collaboration.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and data-informed
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have experience working with cross-functional teams and stakeholders?
- Are you results-driven and data-informed in your decision-making?
ASSUMPTION: STRATACACHE GROUP values innovation, collaboration, and customer-centricity, seeking candidates who align with these values and thrive in a dynamic and fast-paced work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working remotely and maintaining productivity without direct supervision
- Keeping up with the fast-paced nature of the technology industry
- Balancing strategic planning and tactical execution
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: This role presents unique challenges, including managing multiple projects, working remotely, and balancing strategic planning and tactical execution. Successful candidates will be able to thrive in this dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Senior Marketing Manager (Technology) vs. Senior Marketing Manager (Consumer Goods)
- Technology-focused role requires a deeper understanding of technology trends and industry-specific marketing strategies
- Consumer Goods role may involve more focus on branding, product marketing, and retail marketing
- Senior Marketing Manager (B2B) vs. Senior Marketing Manager (B2C)
- B2B role emphasizes account-based marketing, lead generation, and sales enablement
- B2C role focuses on brand awareness, customer acquisition, and customer retention
- Senior Marketing Manager (Global) vs. Senior Marketing Manager (Local/Regional)
- Global role requires a broader understanding of international markets and cultural nuances
- Local/Regional role may involve more focus on local market trends and customer preferences
ASSUMPTION: This role is similar to other senior marketing manager positions, with unique aspects related to its focus on technology, B2B marketing, and global markets.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new retail media network product
- Conducting market research and competitive analysis to inform marketing strategy
- Managing a team to plan and execute a virtual event or webinar for a major technology conference
- Creating and implementing a content marketing strategy to drive inbound leads and brand awareness
- Collaborating with sales and product teams to develop and launch a new marketing campaign for an existing product
ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative nature of the Senior Marketing Manager role at STRATACACHE GROUP.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the Walkbase brand and how this role fits into that vision?
- How does the marketing team collaborate with other departments, such as sales, product, and design?
- What are the most significant challenges facing the Walkbase brand in the current market landscape, and how can this role address them?
- How does the company support the professional growth and development of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and initiatives, and how are they tracked and reported?
ASSUMPTION: Asking these questions will help you better understand the role, the company, and its culture, allowing you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research STRATACACHE GROUP and the Walkbase brand to demonstrate your understanding of the company and its products
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
