- Job Title: Senior Marketing Manager - Wealth Management
- Company: PNC
- Location: Pittsburgh, PA; Philadelphia, PA; Tysons, VA
- Job Type: Full-Time (Hybrid)
- Category: Financial Services
- Date Posted: May 5, 2025
- Experience Level: 10+ years
- Remote Status: On-site with regular office presence
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies for Wealth Management products.
- Leading a team to drive business and marketing objectives, defining target segments, and leveraging competitive intelligence.
- Collaborating with cross-functional teams to deliver complex marketing programs within budget constraints.
- Managing performance, coaching, and developing employees to achieve business results.
ASSUMPTION: This role requires a strong understanding of Wealth Management products and a proven track record in marketing, ideally within the financial services industry.
📋 Key Responsibilities
- Strategic Planning (30%): Develop and implement marketing strategies that align with business objectives, target segments, and competitive landscapes.
- Team Leadership (25%): Lead and influence cross-functional teams to deliver marketing programs, ensuring data is synthesized and leveraged effectively.
- Budget Management (20%): Influence the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
- Performance Management (15%): Manage employee performance, providing continuous coaching and development opportunities.
- Stakeholder Management (10%): Collaborate with legal, compliance, finance, risk, and other key partners to ensure marketing activities adhere to policies and practices.
ASSUMPTION: Success in this role requires exceptional leadership, strategic thinking, and the ability to manage multiple priorities and stakeholders effectively.
🎯 Required Qualifications
- Education: Bachelor's degree required; higher-level education (Master's, PhD) or certifications is desirable.
- Experience: 8+ years of industry experience, with at least 5 years in management. Wealth Management marketing experience is highly desired.
- Required Skills:
- Proven experience in developing and executing marketing strategies.
- Demonstrated ability to lead and influence cross-functional teams.
- Strong budget management skills.
- Excellent performance management and coaching skills.
- Strong stakeholder management skills.
- Preferred Skills:
- Experience with marketing automation tools.
- Familiarity with CRM systems.
- Knowledge of the Wealth Management industry.
ASSUMPTION: Candidates with a combination of education, job-specific certifications, and relevant experience may be considered.
💰 Compensation & Benefits
- Salary Range: $150,000 - $180,000 (based on industry standards for a Senior Marketing Manager in Wealth Management, with 10+ years of experience)
- Benefits:
- Medical, prescription drug, dental, and vision coverage.
- Life insurance, short and long-term disability protection.
- 401(k) with PNC match, pension, and stock purchase plans.
- Dependent care reimbursement, back-up child/elder care, adoption reimbursement.
- Educational assistance, wellness program.
- Working Hours: Full-time (40 hours/week), with regular office presence required.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services
- Company Size: 10,001+ employees
- Founded: 1855 (as a predecessor institution)
- Company Description: PNC provides a range of services, including banking, asset management, and wealth management. They aim to keep customers' money "boring" so their lives don't have to be.
- Company Specialties: Checking, savings, credit cards, auto loans, mortgage, retirement and investments, business banking, corporate and institutional banking, and wealth management.
📊 Role Analysis
- Career Level: Senior-level management role
- Reporting Structure: Reports directly to the Head of Marketing or a similar role within the Wealth Management division.
- Work Arrangement: Hybrid (regular office presence required)
- Growth Opportunities: Potential to advance to a Director or Vice President level within the marketing department or related fields.
ASSUMPTION: This role offers opportunities for career growth within the marketing department or related fields, depending on the candidate's performance and the company's organizational structure.
🌍 Location & Work Environment
- Office Type: Corporate office environment
- Office Location(s): Pittsburgh, PA; Philadelphia, PA; Tysons, VA
- Geographic Context: All locations offer vibrant urban settings with access to cultural attractions, dining, and entertainment options.
- Work Schedule: Full-time (40 hours/week), with regular office presence required.
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
- Typical Process: Phone or video screen, followed by on-site interviews with key stakeholders, including the hiring manager and other senior team members.
- Key Assessment Areas: Strategic thinking, leadership skills, budget management, performance management, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, leadership skills, and industry-specific knowledge.
- Prepare examples of successful marketing campaigns or projects you've led, emphasizing results and impact.
- Research PNC's Wealth Management offerings and be ready to discuss how your skills and experience align with their products and services.
ASSUMPTION: PNC's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a strong focus on their ability to drive results and manage teams effectively.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Microsoft Office Suite
- Google Workspace (optional)
ASSUMPTION: Familiarity with marketing automation tools and CRM systems is highly desired, as they are essential for managing marketing campaigns and customer data effectively.
👔 Cultural Fit Considerations
- Company Values: PNC's values include integrity, accountability, collaboration, and a commitment to diversity, equity, and inclusion.
- Work Style: PNC fosters a collaborative and inclusive work environment, with a strong focus on teamwork and open communication.
- Self-Assessment Questions:
- How do you align with PNC's values, particularly in terms of integrity and accountability?
- Describe your experience working in a collaborative, team-based environment.
- How do you approach continuous learning and development, both for yourself and your team members?
ASSUMPTION: PNC values candidates who demonstrate a strong commitment to their values and a willingness to collaborate and learn in a dynamic work environment.
⚠️ Potential Challenges
- Role-Specific Challenges: Managing multiple priorities and stakeholders effectively, balancing strategic thinking with day-to-day tactical tasks.
- Company-Specific Challenges: Navigating a large, complex organization with multiple departments and reporting lines.
- Industry-Specific Challenges: Keeping up with regulatory changes and industry trends in the financial services sector.
- Location-Specific Challenges: Commute times and parking may be challenging in urban office locations.
ASSUMPTION: Success in this role requires strong organizational skills, the ability to manage multiple priorities, and a willingness to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- Role Differentiation: This role focuses on Wealth Management products, requiring industry-specific knowledge and experience. It emphasizes strategic planning and leadership, with a strong emphasis on team management and budget oversight.
- Industry-Specific Context: Wealth Management marketing roles may require additional licenses or certifications, such as the Series 7 or 65 exams.
- Career Path Comparison: This role offers opportunities for advancement within the marketing department or related fields, with potential progression to Director or Vice President levels.
ASSUMPTION: Candidates should be prepared to discuss their relevant industry experience and how it translates to the Wealth Management sector.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new Wealth Management product, including market research, competitive analysis, and cross-functional team collaboration.
- Implementing a customer relationship management (CRM) system to improve customer data management and marketing effectiveness.
- Conducting a marketing audit to assess the current state of marketing activities, identify gaps, and develop recommendations for improvement.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they contributed to their success.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for Wealth Management products?
- What opportunities are there for professional development and growth within the marketing department or related fields?
- How does PNC support work-life balance for employees in this role?
- What are the most significant challenges facing the Wealth Management division, and how can this role help address them?
ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their understanding of the role and their commitment to driving results.
📌 Next Steps for Applicants
- To apply for this position, submit your application through the provided link.
- Tailor your resume and cover letter to highlight relevant marketing experience, leadership skills, and industry-specific knowledge.
- Prepare examples of successful marketing campaigns or projects you've led, emphasizing results and impact.
- Research PNC's Wealth Management offerings and be ready to discuss how your skills and experience align with their products and services.
- Follow up with the hiring manager or recruiter within one week of submitting your application, inquiring about the status of your application and expressing your continued interest in the role.
- If invited to an interview, prepare questions to ask the hiring manager or other team members about the role, the team, and the company's culture.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
