Senior Marketing Manager, Wholesale

📌 Core Information

🔹 Job Title: Senior Marketing Manager, Wholesale

🔹 Company: L'Occitane En Provence

🔹 Location: New York, New York

🔹 Job Type: On-site

🔹 Category: Wholesale Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing marketing strategies to optimize brand awareness and generate opportunities for channel growth.
• Leading all execution and overseeing initiatives across key US and Canadian partners, including Sephora, Amazon, Nordstrom, and Ulta.
• Driving alignment between marketing strategies and the wholesale channel to ensure consistent brand messaging and vision.
• Collaborating with cross-functional teams to develop assortment plans, promotions, product launches, and kits while maintaining focus on margins and costs.
• Managing communication efforts, keeping internal teams updated on business needs, and leading key projects such as kit development, signage updates, and in-store display executions.

ASSUMPTION: This role requires a strong project management background, excellent communication skills, and the ability to leverage customer insights and data analytics to enhance sales performance and customer engagement.

📋 Key Responsibilities

✅ Lead and manage key wholesale initiatives, ensuring timely execution and alignment with overall business goals.

✅ Drive cross-functional communication with key internal and external partners to effectively manage deliverables.

✅ Analyze sales trends across wholesale partners and sell-out channels, optimizing marketing initiatives to drive channel growth.

✅ Oversee the alignment and execution of brand initiatives across both in-store and digital wholesale channels, ensuring consistency in evergreen and seasonal strategies, assets, POS, and activations.

✅ Lead weekly marketing and wholesale operational meetings to review and plan upcoming projects, both evergreen and promotional.

✅ Partner with the sales team to develop strong market presentations, strategies, and product assortments, as well as plan promotions and activations for key retail partners.

✅ Optimize marketing positioning with an understanding of competition and brand priorities to provide strong direction in all project briefs.

✅ Collaborate with Creative, Finance, Supply Chain, Procurement, and external vendors to design exclusive kits and packaging that enhance brand image, maintain margins, and meet timelines.

✅ Partner with Senior Trade Marketing Manager to define product launch timings and promotional activities; manage assortment updates, new launches, and exit strategies.

✅ Concept and lead process improvements and strategy opportunities with an entrepreneurial mindset to facilitate channel growth.

✅ Take on additional tasks and projects aimed at supporting the business and marketing goals.

ASSUMPTION: This role demands strong project management, communication skills, collaboration, and the ability to leverage customer insights and data analytics to enhance sales performance and customer engagement.

🎯 Required Qualifications

Education: BA/BSC required

Experience: 5 years' experience in beauty, wholesale, project management, Sephora and/or Amazon experience preferred

Required Skills:

• Passion for beauty and branding with strong enthusiasm for the beauty industry and delivering exceptional customer experiences.
• Proven ability to manage projects with a focus on results and attention to detail, ensuring timely delivery.
• Ability to analyze data and transform insights into actionable plans that drive business results.
• Positive attitude with proven track record of working effectively with internal and external teams to achieve goals.
• Excellent verbal and written communication skills, with the ability to work cross-functionally and convey ideas clearly.
• Capable of managing multiple projects simultaneously under tight deadlines with minimal supervision.
• Proficient in MS Word, MS Excel, and PowerPoint to support daily operations

Preferred Skills:

• Experience with L'Occitane En Provence or similar luxury beauty brands.

ASSUMPTION: Candidates should have a BA/BSC and at least 5 years of experience in beauty, wholesale, or project management, with a preference for experience with Sephora and/or Amazon. Strong project management, communication skills, and the ability to analyze data are essential.

💰 Compensation & Benefits

Salary Range: $115,000 - $120,000 per year

Benefits:

• Competitive bonus program
• Health, dental, and vision insurance
• 401(k) with company match
• Generous PTO and holiday schedule
• Employee discounts on L'Occitane products
• Professional development opportunities

Working Hours: Full-time, typically 9:00 AM - 5:00 PM, Monday - Friday

ASSUMPTION: The compensation range is based on industry standards for a Senior Marketing Manager role in the New York region. Benefits are competitive and include health insurance, retirement savings, and employee discounts.

📌 Applicant Insights

🔍 Company Context

Industry: Luxury Beauty

Company Size: 11-50 employees

Founded: 1976, in Manosque, France

Company Description:

• L'Occitane En Provence is a luxury beauty brand that offers a wide range of skincare, body care, and fragrance products.
• The company is committed to using natural ingredients and eco-friendly packaging, with a strong focus on sustainability and social responsibility.
• L'Occitane En Provence is known for its high-quality products and exceptional customer service.

Company Specialties:

• Natural and organic ingredients
• Sustainable packaging
• Luxury beauty products
• Exceptional customer service

Company Website: www.LOccitane.com

ASSUMPTION: L'Occitane En Provence is a well-established luxury beauty brand with a strong commitment to sustainability and social responsibility. The company is known for its high-quality products and exceptional customer service.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Vice President of Wholesale Marketing.

Work Arrangement: On-site, with occasional travel required (2-3 times a year).

Growth Opportunities:

• Potential to advance to a Director or Vice President role within the Wholesale Marketing team.
• Opportunities to expand responsibilities and lead larger projects as the business grows.
• Possibility to transition into a different marketing function or take on a broader role within the organization.

ASSUMPTION: This role offers strong growth potential within the Wholesale Marketing team and the broader organization. Candidates should have a strong desire to learn and advance in their career.

🌍 Location & Work Environment

Office Type: Urban office located in Midtown Manhattan, New York City.

Office Location(s): 120 West 42nd Street, New York, NY 10036

Geographic Context:

• New York City is a major global hub for the beauty industry, offering numerous networking and professional development opportunities.
• The Midtown Manhattan office is conveniently located near Grand Central Station, with easy access to public transportation.
• The area is known for its vibrant atmosphere, with numerous restaurants, shops, and cultural attractions nearby.

Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM, with occasional flexibility for project demands.

ASSUMPTION: The Midtown Manhattan office provides a dynamic and fast-paced work environment, with ample opportunities for professional growth and development. The location offers easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess communication skills and cultural fit.
• In-person or video interview with the hiring manager to discuss the role, responsibilities, and qualifications.
• Final interview with senior leadership to evaluate fit for the role and the organization.

Key Assessment Areas:

• Communication skills and ability to articulate ideas clearly and concisely.
• Problem-solving skills and ability to think critically about business challenges.
• Cultural fit and alignment with L'Occitane En Provence's values and mission.
• Industry-specific knowledge and understanding of the beauty market.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication style, and cultural fit.
• Research L'Occitane En Provence's brand, products, and company culture to demonstrate your enthusiasm and understanding of the business.
• Be prepared to discuss your experience with Sephora, Amazon, or other relevant wholesale partners.

ATS Keywords: Wholesale Marketing, Beauty Industry, Project Management, Sephora, Amazon, Luxury Brand, Marketing Strategy, Brand Awareness, Channel Growth, Cross-Functional Collaboration, Data Analysis, Customer Engagement

ASSUMPTION: The interview process at L'Occitane En Provence is designed to assess communication skills, problem-solving abilities, cultural fit, and industry-specific knowledge. Candidates should be prepared to discuss their experience with relevant wholesale partners and demonstrate their understanding of the beauty market.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management software (e.g., Asana, Trello, JIRA)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Marketing automation platforms (e.g., Mailchimp, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite, project management software, data analysis tools, and marketing automation platforms. Familiarity with customer relationship management software is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Passion for beauty and well-being
• Commitment to sustainability and social responsibility
• Excellence in customer service
• Collaboration and teamwork
• Continuous learning and innovation

Work Style:

• Fast-paced and dynamic work environment
• Strong focus on team collaboration and cross-functional projects
• Opportunities for professional growth and development
• Flexibility and adaptability in response to changing business needs

Self-Assessment Questions:

• How do your personal values align with L'Occitane En Provence's company values?
• Describe a time when you had to adapt to a significant change in your work environment or responsibilities. How did you handle this change, and what was the outcome?
• How do you approach working collaboratively with cross-functional teams to achieve shared goals?

ASSUMPTION: L'Occitane En Provence values candidates who are passionate about beauty and well-being, committed to sustainability and social responsibility, and dedicated to delivering exceptional customer service. Candidates should be comfortable working in a fast-paced, collaborative environment and be open to learning and growth opportunities.

⚠️ Potential Challenges

• Managing multiple projects simultaneously under tight deadlines may require strong time management and prioritization skills.
• Working with diverse wholesale partners may present unique challenges in communication and project execution.
• Occasional travel requirements may disrupt personal schedules and routines.
• The fast-paced work environment may be stressful for candidates who prefer a more laid-back or structured work setting.

ASSUMPTION: This role may present challenges related to time management, communication, and adaptability. Candidates should be prepared to work in a fast-paced environment and manage multiple projects simultaneously. Occasional travel requirements may also present personal challenges.

📈 Similar Roles Comparison

• This role differs from related positions in retail or e-commerce marketing in its focus on wholesale channel growth and collaboration with external partners.
• Industry-specific knowledge of the beauty market and wholesale landscape is crucial for success in this role.
• Career paths in wholesale marketing may vary depending on the specific industry and company structure, but opportunities for advancement are available within L'Occitane En Provence's Wholesale Marketing team and the broader organization.

ASSUMPTION: This role is unique in its focus on wholesale channel growth and collaboration with external partners. Candidates should have a strong understanding of the beauty market and wholesale landscape to succeed in this role. Career paths may vary depending on the specific industry and company structure, but opportunities for advancement are available within L'Occitane En Provence's Wholesale Marketing team and the broader organization.

📝 Sample Projects

• Developing a marketing strategy to launch a new product line in partnership with Sephora, Amazon, and Ulta.
• Managing the execution of in-store displays and promotions for a seasonal campaign across multiple wholesale partners.
• Collaborating with the sales team to create a custom kit for a key retail partner, enhancing brand image and driving sales growth.

ASSUMPTION: These sample projects illustrate the diverse responsibilities and collaborative nature of the Senior Marketing Manager, Wholesale role. Candidates should be prepared to work on similar projects that require strong project management, communication, and cross-functional collaboration skills.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing initiatives for our key wholesale partners, and how this role contributes to their success?
• How does the Wholesale Marketing team collaborate with other departments, such as Sales, Visual Merchandising, and Supply Chain, to ensure consistent brand messaging and execution?
• What are the most significant challenges facing the wholesale channel, and how can this role help address them?
• How does L'Occitane En Provence support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?

ASSUMPTION: These key questions help candidates understand the role's responsibilities, the company's priorities, and the opportunities for professional growth and development. Asking thoughtful questions demonstrates the candidate's interest in the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your industry-specific knowledge and wholesale marketing expertise.
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication style, and cultural fit.
• Research L'Occitane En Provence's brand, products, and company culture to demonstrate your enthusiasm and understanding of the business.
• Be prepared to discuss your experience with Sephora, Amazon, or other relevant wholesale partners.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.