📌 Core Information
🔹 Job Title: Senior Marketing Manager - Wilson (12 month contract)
🔹 Company: Amer Sports
🔹 Location: Moorabbin Airport, Victoria, Australia
🔹 Job Type: Full-time (Contract)
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Remote work available)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing consumer and grassroots marketing strategies for the Wilson brand
- Collaborating with business units to create harmonized go-to-market plans
- Leading internal teams to ensure effective marketing activities and return on investments
- Customizing global marketing strategies for local use and direction
- Building and maintaining strong partnerships with key stakeholders
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a matrixed environment.
📋 Key Responsibilities
✅ Developing and implementing marketing strategies and campaigns to drive brand awareness and market share
✅ Customizing global marketing strategies for local use and direction
✅ Leading cross-functional marketing campaigns and integrated marketing plans
✅ Setting digital marketing strategy and driving digital-led consumer journeys
✅ Directing local content development strategy and overseeing project management
✅ Setting sports marketing strategy and building strong networks with top athletes and sports stadiums
✅ Enabling online and offline stores with sufficient VM support
✅ Leading new and existing Wilson partnerships across all Wilson brands
✅ Supporting B2B communication events and contributing to brand decision processes
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years in retail marketing leadership roles with experience in global consumer lifestyle apparel or sports brands
Required Skills:
- Proven track record in building strategies and partnerships
- Ability to influence stakeholders across a matrixed environment
- Strong marketing, leadership, and communication skills
- Advanced MS Office skills and systems applications
Preferred Skills:
- Experience in sports marketing and strategy
- Global, national, and local partnership management experience
- Ability to drive change and lead high-performing teams
- Ability to build programs from the ground up and partner with cross-functional teams
ASSUMPTION: Candidates with experience in global consumer lifestyle apparel or sports brands are strongly preferred, as this role requires a deep understanding of the industry and its trends.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing Manager role in Australia, the estimated salary range is AUD 150,000 - 180,000 per annum (pro-rated for the 12-month contract).
Benefits:
- Free product and generous discounts
- Flexible working environment
- Career development support
- Wellbeing and personal growth support
- Regular staff activity days
- Company-supported volunteering program
Working Hours: Full-time (40 hours per week) with flexible working arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Amer Sports operates in the sports equipment and apparel industry, with a focus on outdoor activities and sports. The company owns several well-known brands, including Wilson, Arc'teryx, and Salomon.
Company Size: Amer Sports has 1,001-5,000 employees globally, providing a mid-sized company environment with opportunities for growth and career development.
Founded: Amer Sports was founded in 1989 and is headquartered in North Vancouver, BC, Canada.
Company Description:
- Amer Sports is a global leader in the outdoor industry, designing and manufacturing high-quality sports equipment and apparel
- The company is committed to sustainability and social responsibility, with a focus on innovation, craftsmanship, and manufacturing excellence
- Amer Sports fosters a community of problem-solvers and encourages a spirit of 'Leave It Better,' promoting respect for the outdoors and a passion for outdoor activities
Company Specialties:
- Innovation
- Outdoor equipment and apparel
- Climbing gear and mountaineering
- Backcountry skiing
- Research and development
- Design
- Outerwear
- Retail and ecommerce
- Consumer goods
Company Website: arcteryx.com
ASSUMPTION: Amer Sports' commitment to sustainability and social responsibility is an essential aspect of the company culture and should be considered by applicants.
📊 Role Analysis
Career Level: This role is a senior-level position within the marketing department, offering opportunities for growth and leadership within the organization.
Reporting Structure: The Senior Marketing Manager reports directly to the Head of Wilson and works closely with various business units to ensure harmonized go-to-market plans.
Work Arrangement: This role is primarily on-site, with flexible working arrangements available. The role may require occasional travel to support events and partnerships.
Growth Opportunities:
- Progression to a permanent role or a more senior position within the marketing department
- Expansion of responsibilities to include additional brands or regions
- Development of leadership and management skills through team mentoring and project management
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on the Wilson brand and the broader Amer Sports organization.
🌍 Location & Work Environment
Office Type: Amer Sports' head office in Moorabbin, Victoria, is a state-of-the-art, 6-star energy-efficient facility with a strong focus on environmental and social strategies.
Office Location(s): Moorabbin Airport, Victoria, Australia
Geographic Context:
- Moorabbin Airport is a suburb of Melbourne, located approximately 20 kilometers southeast of the city center
- The area is well-connected by public transportation and offers a mix of residential, commercial, and industrial properties
- Melbourne is known for its vibrant culture, diverse communities, and commitment to sustainability and the arts
Work Schedule: The standard workweek is Monday to Friday, with flexible working arrangements available to accommodate individual needs and preferences.
ASSUMPTION: The work environment at Amer Sports is collaborative, inclusive, and focused on employee well-being and growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager to discuss the role, responsibilities, and expectations
- Case study or presentation to demonstrate strategic thinking and problem-solving skills
- Final interview with key stakeholders to assess fit and alignment with company values
Key Assessment Areas:
- Strategic thinking and problem-solving
- Leadership and communication skills
- Collaboration and teamwork
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the Wilson brand and the broader Amer Sports organization
- Prepare a case study or presentation that showcases your strategic thinking and problem-solving skills
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and ask any remaining questions
ATS Keywords: Wilson, Amer Sports, marketing strategy, consumer marketing, sports marketing, partnership management, global brand, local brand, go-to-market plan, integrated marketing, digital marketing, content development, sports marketing strategy, retail enablement, B2B communication, brand decision process
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant ATS keywords to increase the likelihood of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for the outdoors and respect for the environment
- Innovation and continuous improvement
- Collaboration and teamwork
- Responsibility and sustainability
- Integrity and accountability
Work Style:
- Strategic and agile mindset
- Strong commercial acumen
- Ability to inspire breakthrough thinking and continuous improvement
- Collaborative and inclusive approach to decision-making
- Results-driven and proactive approach to problem-solving
Self-Assessment Questions:
- Do you share Amer Sports' passion for the outdoors and commitment to sustainability?
- Are you able to work effectively in a matrixed environment and collaborate with diverse teams?
- Do you possess a strategic and agile mindset, with a strong focus on continuous improvement?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
ASSUMPTION: Applicants should carefully consider their alignment with Amer Sports' company values and work style preferences before applying for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working effectively in a matrixed environment with diverse stakeholders
- Adapting to change and pivoting strategies as needed
- Balancing global brand guidelines with local market needs and trends
- Building and maintaining strong partnerships with key stakeholders
ASSUMPTION: Applicants should be prepared to face these challenges and possess the skills and experience necessary to overcome them successfully.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager position in a global consumer lifestyle apparel or sports brand, with a focus on developing and executing marketing strategies to drive brand awareness and market share
- However, this role is unique in its focus on the Wilson brand and the broader Amer Sports organization, with a strong emphasis on customizing global marketing strategies for local use and direction
- Applicants with experience in global consumer lifestyle apparel or sports brands are strongly preferred, as this role requires a deep understanding of the industry and its trends
ASSUMPTION: Applicants should carefully consider the unique aspects of this role and how their experience and skills align with the specific requirements and challenges of the position.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new Wilson product line in the Australian market
- Customizing global marketing strategies for local use and direction, including adapting global brand guidelines to fit local market needs and trends
- Building and maintaining strong partnerships with key stakeholders, including top athletes, junior players, coaches, and sports stadiums
ASSUMPTION: Applicants should be prepared to provide specific examples of their experience and skills in relation to these sample projects during the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategies for the Wilson brand in the Australian market, and how this role will contribute to their evolution?
- How does this role collaborate with other business units within Amer Sports, and what are the key priorities for the first 90 days in the position?
- What are the most significant challenges facing the Wilson brand in the Australian market, and how can this role address them?
- How does Amer Sports support the growth and development of its employees, and what opportunities are available for professional growth within this role?
- What is the company's approach to work-life balance, and how does this role accommodate flexible working arrangements?
ASSUMPTION: Applicants should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and their understanding of the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Workable
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a case study or presentation that showcases your strategic thinking and problem-solving skills
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and ask any remaining questions
- If selected for the final round, be prepared to provide references and complete a background check
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
