Senior Marketing Mobile App

📌 Core Information 🔹 Job Title: Senior Marketing Mobile App 🔹 Company: Qode 🔹 Location: Hanoi, Hà Nội, Vietnam 🔹 Job Type: On-site, Full-time 🔹 Category: Marketing 🔹 Date Posted: June 16, 2025 🔹 Experience Level: 0-2 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Conducting market research and user analysis to develop advertising campaigns - Managing and optimizing large advertising budgets on platforms like Google and Facebook - Collaborating with various departments to ensure successful marketing strategies - Creating and optimizing creatives for advertising campaigns - Analyzing and reporting on campaign performance to drive continuous improvement ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay updated with the latest advertising trends and platforms. 📋 Key Responsibilities ✅ Conduct market research and user analysis to develop effective advertising campaigns ✅ Manage and optimize large advertising budgets on platforms like Google, Facebook, and TikTok ✅ Create and optimize creatives for advertising campaigns ✅ Analyze and report on campaign performance to drive continuous improvement ✅ Collaborate with various departments to ensure successful marketing strategies ✅ Research and develop new advertising techniques to stay ahead of the competition ASSUMPTION: This role requires strong analytical skills and a proactive approach to problem-solving. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - At least 1 year of experience in managing and scaling large advertising budgets on platforms like Google, Facebook, and TikTok - Proven track record of successful advertising campaigns Required Skills: - Proficiency in Google Ads, Facebook Ads, and TikTok Ads - Strong analytical skills and data-driven mindset - Creative problem-solving skills and ability to think outside the box - Excellent communication and collaboration skills - Fluency in Vietnamese (written and spoken) Preferred Skills: - Experience with Appsflyer, Firebase, App Annie, or Sensor Tower - Proficiency in Canva or Capcut - Familiarity with the app market and industry trends ASSUMPTION: Candidates with experience in the app industry and a strong understanding of user acquisition strategies will be at an advantage. 💰 Compensation & Benefits Salary Range: VND 16,000,000 - 25,000,000 NET per month (based on experience and performance) Benefits: - Health Insurance - Social Insurance - Unemployment Insurance - Lunar New Year Bonus - Annual Leave - Holiday Bonus - Quarterly Bonus - Year-End Bonus - Outstanding Employee Bonus - Lunch Allowance - Transportation Allowance - Free Snacks and Drinks - Team Building Activities Working Hours: 8:00 AM - 12:00 PM, 1:30 PM - 5:30 PM, Tuesday to Saturday (with 2 days off per week) ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Vietnam, taking into account the candidate's experience level and the company's size. 📌 Applicant Insights 🔍 Company Context Industry: Software Development Company Size: 51-200 employees Founded: 2016 Company Description: Qode is a software development outsourcing expert specializing in custom software development, web and mobile app development, quality assurance, and maintenance and support services. They work with innovative ideas and brands across various industries to turn visions into impactful software solutions. Company Specialties: DevOps Services, Custom Software Development Agency, AI and ML Development Services, React Native App Development Services, and Mobile Application Development Services Company Website: https://www.codearray.tech/software-development-agency ASSUMPTION: Qode is a mid-sized company with a strong focus on innovation and customer-centricity, making it an attractive option for candidates seeking growth and development opportunities. 📊 Role Analysis Career Level: Early to mid-career level, with opportunities for growth and advancement Reporting Structure: This role reports directly to the Marketing Manager Work Arrangement: On-site, full-time, with flexible working hours and a hybrid work arrangement (2 days off per week) Growth Opportunities: - Opportunities to work on diverse projects and gain experience in various aspects of marketing - Potential to take on more responsibilities and advance to a management role with proven performance ASSUMPTION: This role offers a good balance between work and personal life, with opportunities for career growth and development. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with a relaxed and friendly atmosphere Office Location(s): Quận Nam Từ Liêm, HN Geographic Context: Hanoi, Vietnam's capital and second-largest city, offers a mix of traditional and modern culture, with a vibrant food scene and plenty of historical sites to explore Work Schedule: 8:00 AM - 12:00 PM, 1:30 PM - 5:30 PM, Tuesday to Saturday (with 2 days off per week) ASSUMPTION: The work environment at Qode is collaborative and supportive, with a strong emphasis on teamwork and open communication. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-person or virtual interview with the hiring manager 4. Final decision and offer Key Assessment Areas: - Analytical skills and data-driven mindset - Creativity and problem-solving skills - Communication and collaboration skills - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills - Prepare examples of successful advertising campaigns you've managed and the results you achieved - Research Qode's company culture and values to demonstrate your fit and enthusiasm for the role ATS Keywords: Market Research, User Analysis, Advertising Campaigns, Google Ads, Facebook Ads, CPI Analysis, Creative Development, Data Analysis, Digital Marketing, Customer Conversion, Budget Management, App Market Knowledge, Creativity, Proactivity, Pressure Management ASSUMPTION: The application process at Qode is competitive, with a focus on finding the best fit for the company's culture and values. 🛠️ Tools & Technologies - Google Ads - Facebook Ads - TikTok Ads - Appsflyer (preferred) - Firebase (preferred) - App Annie (preferred) - Sensor Tower (preferred) - Canva (preferred) - Capcut (preferred) ASSUMPTION: Candidates should be comfortable using these tools and technologies, with a willingness to learn and adapt to new platforms as needed. 👔 Cultural Fit Considerations Company Values: - Innovation - Customer-centricity - Collaboration - Continuous learning - Work-life balance Work Style: - Data-driven and results-oriented - Creative and proactive - Collaborative and team-focused - Adaptable and open to feedback Self-Assessment Questions: 1. How do you stay updated with the latest advertising trends and platforms? 2. Can you describe a time when you had to manage a large advertising budget and optimize its performance? 3. How do you approach working with cross-functional teams to ensure successful marketing strategies? ASSUMPTION: Candidates who align with Qode's company values and work style will be more likely to succeed in this role and contribute to the company's growth and success. ⚠️ Potential Challenges - Managing large advertising budgets and optimizing performance under tight deadlines - Staying updated with the latest advertising trends and platforms in a rapidly evolving industry - Collaborating effectively with cross-functional teams to ensure successful marketing strategies - Working in a fast-paced and dynamic environment with a strong focus on results and performance ASSUMPTION: These challenges can be overcome with strong analytical skills, a proactive approach to problem-solving, and a willingness to learn and adapt to new situations. 📈 Similar Roles Comparison - This role is similar to a Marketing Manager or Marketing Specialist role, with a focus on advertising and user acquisition strategies - In comparison to other marketing roles, this position requires a strong analytical skillset and a data-driven mindset - Career paths for this role may include advancement to a Marketing Manager or Marketing Director position, with opportunities to specialize in specific areas of marketing or take on more strategic responsibilities ASSUMPTION: Candidates should consider their long-term career goals and how this role can contribute to their professional development and growth. 📝 Sample Projects - Developing and implementing a successful user acquisition campaign for a new mobile app launch - Optimizing the performance of an existing advertising campaign to improve CPI and ROI - Conducting market research and user analysis to inform product development and marketing strategies - Collaborating with the design team to create and optimize creatives for advertising campaigns ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they can expect in this role. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall marketing strategy for the company? 2. Can you describe the team structure and how this role will collaborate with other departments? 3. What are the key priorities for this role in the first 30, 60, and 90 days? 4. How does the company support the professional development and growth of its employees? 5. What is the company's approach to work-life balance, and how does this role fit into that? ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about their application. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://jobs.workable.com/view/pUQY1694DuKHYSErsfrTqD/senior-marketing-mobile-app-in-h%C3%A0-n%E1%BB%99i-at-qode - Tailor your resume and cover letter to highlight your relevant experience and skills - Prepare examples of successful advertising campaigns you've managed and the results you achieved - Research Qode's company culture and values to demonstrate your fit and enthusiasm for the role - Follow up with the hiring manager one week after submitting your application to express your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.