Senior Marketing Officer

📌 Core Information

🔹 Job Title: Senior Marketing Officer

🔹 Company: MetroMart - #1 Online Grocery Delivery Service

🔹 Location: Makati City, Makati, Philippines

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing all offline marketing initiatives for MetroMart
• Managing end-to-end projects and campaigns, particularly for offline execution
• Collaborating with the marketing team to create cohesive campaigns integrating online and offline efforts
• Analyzing campaign performance and adjusting strategies as needed
• Fostering relationships with external agencies, vendors, and suppliers

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a strong focus on offline marketing channels.

📋 Key Responsibilities

✅ Lead the development and implementation of marketing campaigns across various channels, including traditional marketing, in-store marketing promotion, and advertising collaterals.

✅ Manage end-to-end projects and campaigns, particularly for offline execution, from planning, scouting of partners & suppliers, production, execution, reporting, and analysis across all initiatives.

✅ Accountable for all merchandise and marketing collaterals, from planning, production, inventory, distribution, and installation across the different partner specialty stores and supermarkets.

✅ Analyze the performance of offline marketing campaigns and adjust strategies as needed to optimize results.

✅ Foster relationships and establish contacts with external agencies, vendors, and suppliers: ATL, BTL, events, merchandising, OOH advertising, etc.

✅ Monitor industry trends and competitor activities to stay ahead in the market.

✅ Coordinate with inter-department heads/leads (Operations, Business Development, HR, etc.) and external agencies, vendors, and suppliers to ensure smooth execution of offline marketing initiatives.

✅ Contribute to the creation of compelling content, such as blog posts, social media posts, email newsletters, and promotional materials.

✅ Conduct market research to identify industry trends, customer preferences, and competitive landscape.

✅ Assist in the management of digital marketing activities, including website updates, search engine optimization advertising.

✅ Compile and analyze marketing data to track campaign effectiveness.

✅ Prepare regular reports and presentations for internal stakeholders, highlighting achievements, challenges, and actionable recommendations.

✅ Collaborate with internal teams, including sales, product development, and customer support, to align marketing efforts with business goals and priorities.

✅ Communicate marketing plans, updates, and results effectively across the organization, fostering a culture of transparency and teamwork.

✅ Other tasks may be assigned by the management from time to time.

ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong project management skills to handle multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or any related field

Experience: At least 3 years of experience in offline marketing, with a proven track record of successful campaigns

Required Skills:

• Excellent project management skills
• Strong analytical skills
• Excellent communication and interpersonal skills
• Ability to work collaboratively with cross-functional teams
• Familiarity with industry trends and competitor activities in the market.

Preferred Skills:

• Experience with digital marketing activities
• Fluency in Filipino (Tagalog) and English

ASSUMPTION: Proficiency in both English and Filipino (Tagalog) is highly desirable for this role, given MetroMart's local market focus.

💰 Compensation & Benefits

Salary Range: PHP 60,000 - 80,000 per month (Estimated based on market research for mid-senior level marketing roles in Metro Manila)

Benefits:

• Health insurance
• Employee discounts on grocery deliveries
• Performance-based bonuses

Working Hours: 40 hours per week, with flexible work arrangements for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the Metro Manila area. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: MetroMart operates in the competitive online grocery delivery market in the Philippines, with a focus on partnering with major supermarkets and retail outlets.

Company Size: MetroMart is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.

Founded: MetroMart was founded in 2015 and has since grown to become the leading grocery technology platform in the Philippines.

Company Description:

• MetroMart is the leading grocery technology platform, partnering with over 600 major supermarkets and retail outlets nationwide.
• The company offers a convenient online grocery shopping experience, with a commitment to speed and reliability in delivering groceries within 90 minutes.
• MetroMart supports local businesses by connecting them with customers through its platform.

Company Specialties:

• Online grocery delivery
• Grocery technology platform
• Partnership with major supermarkets and retail outlets

Company Website: MetroMart

ASSUMPTION: MetroMart's focus on partnerships with major supermarkets and retail outlets sets it apart from other online grocery delivery services in the Philippines.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and leadership within the marketing department.

Reporting Structure: The Senior Marketing Officer reports directly to the Marketing Director and oversees a team of marketing specialists and coordinators.

Work Arrangement: This role is primarily on-site, with flexible remote work arrangements as needed for meetings and collaboration with remote team members.

Growth Opportunities:

• Progression to a Marketing Manager or Director role
• Expansion into new markets or product offerings
• Development of leadership and mentoring skills

ASSUMPTION: Given MetroMart's growth and expansion plans, there are significant opportunities for career progression within the company.

🌍 Location & Work Environment

Office Type: MetroMart's headquarters is located in Makati City, the central business district of the Philippines, offering a vibrant and dynamic work environment.

Office Location(s): Avalu residences, 4984 P. Guanzon street, Poblacion, Makati, Metro Manila 1209, PH

Geographic Context:

• Makati City is a major commercial hub, with numerous dining, entertainment, and shopping options nearby.
• The office is located in the Poblacion area, known for its trendy cafes, bars, and restaurants.
• Makati is well-connected by public transportation, making it easily accessible from other parts of Metro Manila.

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours to accommodate meetings and project deadlines.

ASSUMPTION: The location of MetroMart's headquarters in Makati City provides employees with easy access to various amenities and a lively work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the Marketing Director and/or HR
• Final interview with the CEO or other senior stakeholders

Key Assessment Areas:

• Marketing strategy and campaign development
• Project management and execution skills
• Analytical and problem-solving abilities
• Communication and interpersonal skills

Application Tips:

• Highlight relevant marketing campaign experiences and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of MetroMart's business model and how your skills align with the role's requirements.
• Prepare examples of successful offline marketing campaigns you've managed, including challenges faced and solutions implemented.

ATS Keywords: Marketing campaigns, project management, offline marketing, vendor management, market research, campaign analysis, cross-functional collaboration, stakeholder communication

ASSUMPTION: MetroMart's interview process is designed to assess candidates' strategic thinking, hands-on execution skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing analytics tools (e.g., Google Analytics, Facebook Insights)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Proficiency in using project management and marketing analytics tools is essential for this role, as well as basic proficiency in design tools for creating marketing collaterals.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Innovation
• Collaboration
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and data-informed
• Adaptable and open to change

Self-Assessment Questions:

• How do you embody MetroMart's customer-centric value in your daily work?
• Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a common goal?
• How do you stay updated with industry trends and competitor activities in the market?

ASSUMPTION: MetroMart values candidates who are passionate about customer-centricity, thrive in collaborative environments, and demonstrate a strong work ethic and adaptability.

⚠️ Potential Challenges

• Managing multiple projects simultaneously, with tight deadlines and high expectations
• Navigating a fast-paced and dynamic work environment, with frequent changes and priorities
• Collaborating with external vendors and suppliers, who may have varying levels of professionalism and reliability
• Monitoring and analyzing campaign performance, with a focus on continuous improvement and optimization

ASSUMPTION: The Senior Marketing Officer role at MetroMart presents unique challenges that require strong project management, analytical, and communication skills to succeed.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on offline marketing channels and requires a strong understanding of in-store promotions and merchandising.
• Compared to digital marketing roles, this position requires less focus on social media management and online advertising, but still involves collaboration with digital marketing teams for integrated campaigns.
• Career progression in this role may lead to a Marketing Manager or Director position, with expanded responsibilities and team leadership.

ASSUMPTION: This role is unique in its focus on offline marketing channels and requires a specific set of skills and experiences to succeed.

📝 Sample Projects

• Developing and executing a successful in-store promotion campaign for a major supermarket partner, resulting in a 20% increase in sales for the featured product category.
• Managing the end-to-end process for the production and distribution of marketing collaterals across 500+ retail partner outlets, ensuring brand consistency and timely delivery.
• Conducting market research to identify customer preferences for in-store promotions and using the insights to inform campaign strategy and improve overall campaign performance.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Senior Marketing Officer role at MetroMart.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization?
• How does MetroMart support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does MetroMart measure the success of its offline marketing campaigns, and what KPIs are most important for this role?
• What is the company's approach to work-life balance, and how does it support employees' well-being?

ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing campaign experiences and how your skills align with the role's requirements.
• Prepare examples of successful offline marketing campaigns you've managed, including challenges faced and solutions implemented.
• Follow up with MetroMart's HR team one week after submission to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.