📌 Core Information
🔹 Job Title: Senior Marketing Officer
🔹 Company: Advanced Info Service Public Company Limited (AIS)
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: Full-Time
🔹 Category: Telecommunications
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining RSME product & service propositions and formulating marketing plans
- Managing product & service initiatives and communication strategies
- Collaborating with strategic partners and related departments
- Launching RSME products & services and measuring performance
ASSUMPTION: This role requires a strong background in marketing strategies, sales strategies, and product development, with a focus on digital marketing and customer acquisition.
📋 Key Responsibilities
✅ Define RSME product & service proposition and formulate marketing plans
✅ Initiate communication strategies to directly approach target customers
✅ Manage product & service initiatives and campaigns
✅ Collaborate with strategic partners and related departments
✅ Launch RSME products & services and measure performance
ASSUMPTION: This role involves a high level of collaboration and requires strong communication skills to effectively deploy marketing campaigns and go-to-market plans.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, sales, or a related role
Required Skills:
- Marketing Strategies
- Sales Strategies
- Product Development
- Digital Marketing
- Customer Acquisition
- Data Analysis
- Pricing Strategy
- Campaign Management
- Collaboration
- Communication
- Market Research
- Competitive Analysis
- Innovation
- Partnership Development
- Performance Measurement
- Customer Segmentation
Preferred Skills:
- Experience in the telecommunications industry
- Fluency in Thai and English
ASSUMPTION: While not explicitly stated, fluency in Thai and English is likely required for this role due to the location and nature of the industry.
💰 Compensation & Benefits
Salary Range: THB 50,000 - 80,000 per month (Estimated based on industry standards for a senior marketing role in Bangkok)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on AIS services
Working Hours: Monday - Friday, 8:30 AM - 5:30 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range is an estimate based on industry standards for a senior marketing role in Bangkok. Actual compensation may vary depending on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. AIS is the leading digital service provider in Thailand, focusing on 5G technology, high-speed home broadband, and digital services.
Company Size: 10,001+ employees. A large company size indicates a well-established organization with extensive resources and opportunities for career growth.
Founded: 1990. AIS has a long history in the telecommunications industry, with over 30 years of experience.
Company Description:
- Advanced Info Service Public Company Limited (AIS) is the 5G Digital Service Provider with the most spectra to provide service, totalling 1420MHz.
- The company has the most subscribers in Thailand, counting over 45.7 million in September 2022.
- AIS is ready to power Thailand with 5G technology, which currently covers 77 provinces through 3 core businesses: mobile phones, high-speed home broadband through AIS Fibre, and Digital Services in 5 aspects of video, the Cloud, digital payments, the Internet of Things (IoT) and services provided jointly with partners.
- The company is also expanding into AIS eSports and AIS Insurance Service.
- AIS aims to become a Cognitive Tech-Co, to support a robust digital infrastructure for the country, boost the industrial sector’s competitive potential, and upgrade quality of life for all Thais.
Company Specialties:
- 5G technology
- High-speed home broadband
- Digital services (video, cloud, digital payments, IoT)
- eSports and insurance services
Company Website: http://www.ais.th
ASSUMPTION: AIS is a well-established company with a strong focus on innovation and digital services. This role offers the opportunity to work in a dynamic and growing industry.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of strategic thinking and tactical execution, with a focus on driving results.
Reporting Structure: This role reports directly to the Recruiter, Patcharin Vanichapornkul.
Work Arrangement: On-site, with standard office hours (Monday - Friday, 8:30 AM - 5:30 PM).
Growth Opportunities:
- Potential career progression into management or specialist roles within the marketing department
- Opportunities to work on high-impact projects and initiatives
- Exposure to a wide range of marketing disciplines and industry trends
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to learn and develop within a dynamic and growing organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 414 Phaholyothin Rd., Phayathai, Bangkok, 10400, TH
Geographic Context:
- Bangkok is the capital and most populous city of Thailand, with a population of over 10 million people.
- The office is located in the Phayathai district, which is a major commercial and business hub.
- Bangkok offers a vibrant culture, rich history, and a wide range of entertainment and dining options.
Work Schedule: Standard office hours, with the possibility of occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: The work environment is likely to be fast-paced and dynamic, with a focus on collaboration and results-driven outcomes.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Marketing and sales strategies
- Product development and management
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with AIS values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and sales experience, as well as any experience in the telecommunications industry.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research AIS and the telecommunications industry to demonstrate your knowledge and enthusiasm for the role.
ATS Keywords: Marketing Strategies, Sales Strategies, Product Development, Digital Marketing, Customer Acquisition, Data Analysis, Pricing Strategy, Campaign Management, Collaboration, Communication, Market Research, Competitive Analysis, Innovation, Partnership Development, Performance Measurement, Customer Segmentation
ASSUMPTION: The application process is likely to be competitive, with a focus on identifying candidates with strong marketing and sales skills and a proven track record of driving results.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., CRM, marketing analytics, social media management)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the department and project, but strong proficiency in Microsoft Office Suite is likely to be essential.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Sustainability and social responsibility
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on outcomes
- Adaptable and open to change
- Customer-focused and committed to exceptional service
Self-Assessment Questions:
- Do you have a proven track record of driving marketing and sales results in a fast-paced environment?
- Are you comfortable working collaboratively with cross-functional teams to achieve shared goals?
- Do you have a strong customer focus and a commitment to exceptional service?
- Are you adaptable and open to change, with a growth mindset and a willingness to learn?
ASSUMPTION: A strong cultural fit with AIS values and work style is likely to be a critical factor in the hiring decision, with a focus on identifying candidates who are customer-centric, innovative, collaborative, and results-driven.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and the ability to manage multiple priorities simultaneously.
- The telecommunications industry is highly competitive, with a constant need to innovate and stay ahead of market trends.
- This role may require occasional overtime or weekend work to meet project deadlines.
- Working in a large organization may present challenges in terms of communication and decision-making processes.
ASSUMPTION: While there may be challenges associated with this role, the opportunity to work in a dynamic and growing industry, with a focus on innovation and digital services, is likely to outweigh any potential drawbacks.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Specialist role in other telecommunications companies or digital service providers.
- However, AIS is the leading digital service provider in Thailand, with a strong focus on 5G technology and innovation, which sets it apart from other companies in the industry.
- This role offers the opportunity to work on high-impact projects and initiatives, with a focus on driving results and making a significant impact on the business.
ASSUMPTION: While this role is similar to other marketing roles in the telecommunications industry, the opportunity to work for the leading digital service provider in Thailand, with a strong focus on innovation and digital services, sets it apart from other companies in the industry.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new RSME product or service
- Conducting market research and competitive analysis to inform marketing strategies and pricing decisions
- Managing a team of marketing professionals to execute a go-to-market plan for a new product or service
- Partnering with strategic partners to develop and implement innovative marketing campaigns
ASSUMPTION: The specific projects and initiatives for this role may vary depending on the department and project, but a strong focus on driving results and making a significant impact on the business is likely to be a common theme.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for AIS?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- What opportunities are there for professional development and growth within the marketing department?
- How does AIS support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process is likely to demonstrate your interest in the role and your commitment to driving results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and sales experience, as well as any experience in the telecommunications industry.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research AIS and the telecommunications industry to demonstrate your knowledge and enthusiasm for the role.
- Follow up with the recruiter, Patcharin Vanichapornkul, one week after submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
