Senior Marketing Officer

📌 Core Information

🔹 Job Title: Senior Marketing Officer

🔹 Company: AIS

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: Full-Time

🔹 Category: Telecommunications

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing direct and retail sales channels
• Data analysis and presentation
• Creating action plans for channel improvement
• Consulting on key issues and aligning channels with AIS Fibre strategy

ASSUMPTION: This role requires a balance of strategic planning, data-driven decision making, and stakeholder management. It's ideal for candidates with a strong background in sales channel management and data analysis.

📋 Key Responsibilities

✅ Manage direct and retail sales channels (Direct Sales, Dealer, Shop Retail, etc.)

✅ Analyze data and present findings

✅ Create action plans for channel improvement

✅ Consult on key problem points from analysis to improvement

✅ Convince channels to operate according to AIS Fibre plan

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and stakeholder management. It requires strong communication skills and the ability to influence others.

🎯 Required Qualifications

Education: Bachelor's degree in marketing or related field

Experience: At least 2-5 years of experience in sales channel management or related field

Required Skills:

• Channel Planning
• English proficiency
• Knowledge in MS Office, Power BI, Internet Broadband Business
• Data analysis using Excel

Preferred Skills:

• Experience in the telecommunications industry
• Fluency in Thai

ASSUMPTION: While the job listing doesn't specify preferred skills, experience in the telecommunications industry and fluency in Thai could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Salary information is not provided. However, according to Glassdoor, the average salary for a Marketing Manager in Thailand is around 80,000 - 150,000 THB per month. Given the experience required for this role, we estimate the salary range to be 100,000 - 180,000 THB per month.

Benefits:

• Not specified. However, as a large corporation, AIS is likely to offer standard benefits such as health insurance, retirement plans, and paid time off.

Working Hours: Full-time position with standard office hours (Monday - Friday, 8:30 AM - 5:30 PM). Overtime may be required based on business needs.

ASSUMPTION: While the job listing does not specify benefits, it's reasonable to assume that AIS, as a large corporation, offers standard benefits to its employees.

📌 Applicant Insights

🔍 Company Context

Industry: AIS operates in the competitive telecommunications industry in Thailand. As the market leader, it faces intense competition from other providers and must continuously innovate to maintain its position.

Company Size: AIS is a large corporation with over 10,000 employees. This size offers opportunities for career growth and exposure to diverse projects but may also mean more bureaucracy and slower decision-making.

Founded: AIS was founded in 1990 and has since grown to become the largest mobile operator in Thailand.

Company Description:

• AIS is the leading digital service provider in Thailand, offering mobile, high-speed home broadband, and digital services.
• It is committed to providing the best services to help people fulfill their dreams.
• AIS is expanding into new areas such as eSports and insurance services.

Company Specialties:

• Mobile network services
• High-speed home broadband
• Digital services (video, cloud, digital payments, IoT)

Company Website: http://www.ais.th

ASSUMPTION: AIS is a well-established company in the telecommunications industry with a strong focus on innovation and customer service.

📊 Role Analysis

Career Level: This is a senior-level role, indicating that the successful candidate will have significant responsibility and autonomy.

Reporting Structure: The role reports directly to the Head of Marketing or a similar position. It may oversee junior marketing officers or channel managers.

Work Arrangement: This is an on-site role based in Bangkok. While some flexibility may be available, the role requires regular presence in the office.

Growth Opportunities:

• Potential to move into management or leadership roles within the marketing department.
• Opportunity to gain experience in a large corporation and expand professional network.
• Possibility to work on high-impact projects that drive business growth.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given AIS's size and expansion plans.

🌍 Location & Work Environment

Office Type: AIS Fibre House is a modern, professional office environment.

Office Location(s): 414 Phaholyothin Rd., Phayathai, Bangkok, 10400, TH

Geographic Context:

• Bangkok is a bustling city with a mix of traditional and modern culture. It offers a wide range of dining, entertainment, and shopping options.
• The office is located in a central business district, providing easy access to public transportation and amenities.
• Bangkok has a tropical monsoon climate, with hot and humid weather year-round.

Work Schedule: Standard office hours with potential for overtime based on business needs.

ASSUMPTION: The work environment at AIS Fibre House is likely to be dynamic and fast-paced, reflecting the company's focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Data analysis and presentation skills
• Channel management experience
• Problem-solving abilities
• Communication and influencing skills

Application Tips:

• Highlight relevant experience in sales channel management and data analysis.
• Tailor your resume to emphasize skills and experiences that match the job requirements.
• Prepare a cover letter that demonstrates your understanding of the role and your fit with AIS's mission and values.

ATS Keywords: Channel Management, Data Analysis, Presentation, Action Plan Creation, Consultation, Problem Solving, Sales Channel Management, MS Office, Power BI, Internet Broadband Business, Excel, Data Analysis

ASSUMPTION: The application process at AIS is likely to be competitive, given the company's size and reputation. Applicants should tailor their application materials to highlight their relevant skills and experiences.

🛠️ Tools & Technologies

• MS Office Suite (Word, Excel, PowerPoint)
• Power BI
• Internet Broadband Business software

ASSUMPTION: While the job listing does not specify required tools and technologies, it's reasonable to assume that the successful candidate will need to be proficient in standard office software and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative

Work Style:

• Dynamic and fast-paced
• Data-driven
• Collaborative

Self-Assessment Questions:

• Do you have a proven track record of success in sales channel management?
• Are you comfortable working in a fast-paced, data-driven environment?
• Do you have strong communication and influencing skills?

ASSUMPTION: AIS values candidates who are customer-focused, innovative, and collaborative. Successful applicants will be comfortable working in a dynamic, data-driven environment and have strong communication skills.

⚠️ Potential Challenges

• The role may require frequent travel to meet with channel partners and clients.
• The work can be demanding, with tight deadlines and high expectations for performance.
• The telecommunications industry is competitive and fast-changing, requiring continuous learning and adaptation.
• Bangkok's traffic congestion can make commuting challenging.

ASSUMPTION: While the role offers many opportunities, it also presents challenges that candidates should be prepared to face.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Channel Manager position in other telecommunications companies.
• However, AIS's focus on innovation and growth may make the role more dynamic and challenging than similar roles in other companies.
• Career progression in this role could lead to management or leadership positions within the marketing department.

ASSUMPTION: While this role is similar to other marketing and channel management positions, AIS's focus on innovation and growth makes it unique.

📝 Sample Projects

• Developing a data-driven strategy to improve sales performance in a specific channel
• Conducting a market analysis to identify new opportunities for channel expansion
• Creating a presentation to communicate key insights and recommendations to senior leadership

ASSUMPTION: These sample projects are representative of the types of tasks the successful candidate might be expected to perform in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for AIS Fibre?
• What is the team structure and dynamic like?
• What opportunities are there for professional development and growth?
• How does AIS support work-life balance for its employees?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience in sales channel management and data analysis.
• Prepare a cover letter that demonstrates your understanding of the role and your fit with AIS's mission and values.
• Prepare for the interview by researching AIS's business and industry trends, and practicing your data presentation skills.
• Follow up with the recruiter, Narakorn Pengsawang, after one week if you haven't heard back.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.