Senior Marketing Officer

📌 Core Information

🔹 Job Title: Senior Marketing Officer

🔹 Company: AIS

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: Full-Time

🔹 Category: Telecommunications

🔹 Date Posted: 2025-07-07

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Expanding FBB solutions coverage among corporate customers
• Negotiating package agreements and managing service charges
• Collaborating with cross-functional teams to transfer responsibilities
• Building customer relationships to encourage repeat business

ASSUMPTION: This role requires a balance of business acumen, strong communication skills, and the ability to navigate complex projects and customer relationships.

📋 Key Responsibilities

✅ Explore and manage projects for FBB Solution Coverage expansion and Package agreement for Corporate / Developer Customer

✅ Follow up on project progress and coordinate with relevant teams

✅ Create packages and register projects for customers

✅ Manage service charges according to project conditions agreement

✅ Transfer responsibilities between teams as needed

✅ Build and maintain customer relationships for repeat business with AIS Fiber

ASSUMPTION: This role involves a high degree of project management, stakeholder communication, and customer relationship building.

🎯 Required Qualifications

Education: Bachelor's degree in any major

Experience: 2 years of experience in Telecom Business Consultancy

Required Skills:

• Project Coordination
• Customer Relationship Management
• Proposal Creation
• Negotiation
• Service Charge Management
• Team Collaboration
• Package Agreement Development

Preferred Skills:

• Fluency in Thai and English
• Experience with CRM software

ASSUMPTION: Proficiency in MS Office Suite is implied but not explicitly stated in the original description.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing Officer in Thailand with 2-5 years of experience, the estimated salary range is THB 50,000 - 80,000 per month.

Benefits:

• Health insurance
• Retirement fund
• Employee discounts on AIS services

Working Hours: Full-time position with standard office hours (Monday - Friday, 8:30 AM - 5:30 PM)

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: AIS is a leading telecommunications company in Thailand, providing mobile, broadband, and digital services to over 45.7 million subscribers.

Company Size: AIS has over 10,000 employees, providing a large and diverse work environment.

Founded: AIS was founded in 1990 and has since grown to become the largest mobile operator in Thailand.

Company Description:

• AIS is committed to providing the best services to help people fulfill their dreams
• The company is focused on expanding its 5G network and digital services
• AIS is a public company with a strong commitment to corporate social responsibility

Company Specialties:

• Mobile network services
• High-speed home broadband
• Digital services (video, cloud, digital payments, IoT)
• eSports and insurance services

Company Website: http://www.ais.th

ASSUMPTION: AIS is a well-established company with a strong focus on innovation and customer satisfaction.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring significant experience and expertise in marketing and business development.

Reporting Structure: The Senior Marketing Officer will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales, product, and operations.

Work Arrangement: This is an on-site position, requiring regular presence in the AIS office in Bangkok.

Growth Opportunities:

• Potential career progression within the marketing department or related functions
• Opportunities to work on high-impact projects and gain exposure to senior leadership
• possibility to develop expertise in specific areas, such as 5G technology or digital services

ASSUMPTION: AIS offers opportunities for professional growth and development, given its size and diverse range of services.

🌍 Location & Work Environment

Office Type: AIS has a modern office environment with open-plan workspaces and dedicated meeting rooms.

Office Location(s): 414 Phaholyothin Rd., Phayathai, Bangkok, 10400, TH

Geographic Context:

• Bangkok is the capital and most populous city of Thailand, offering a vibrant urban environment
• The office is located in the Phayathai district, close to public transportation and amenities
• Bangkok is known for its rich culture, history, and diverse food scene

Work Schedule: Standard office hours with flexibility for project demands and customer needs

ASSUMPTION: The work environment at AIS is dynamic and fast-paced, reflecting the company's focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Customer relationship management
• Project management and organizational skills
• Communication and presentation skills

Application Tips:

• Highlight relevant experience and achievements in telecom business consultancy
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of successful project coordination and customer relationship management

ATS Keywords: Telecom Business Consultancy, Project Coordination, Customer Relationship Management, Proposal Creation, Negotiation, Service Charge Management, Team Collaboration, Package Agreement Development

ASSUMPTION: AIS uses Applicant Tracking Systems (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being shortlisted.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in MS Office Suite and CRM software is required for this role, while project management tools may be used depending on the specific projects and teams involved.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative and agile
• Collaborative and inclusive

Work Style:

• Fast-paced and dynamic
• Results-driven and focused on customer satisfaction
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a strong customer focus and a results-driven approach?

ASSUMPTION: AIS values employees who are adaptable, collaborative, and committed to delivering exceptional customer experiences.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Navigating complex customer relationships and negotiations
• Adapting to a fast-paced and dynamic work environment
• Working with diverse teams and stakeholders

ASSUMPTION: These challenges are inherent to the role and require strong project management, communication, and interpersonal skills to overcome.

📈 Similar Roles Comparison

• This role is similar to a Senior Business Development Manager or Senior Account Manager in the telecommunications industry
• However, this role is more focused on project management and customer relationship building than pure sales or account management
• Career progression may involve moving into senior leadership roles within marketing or related functions

ASSUMPTION: While this role shares similarities with other senior-level marketing and business development positions, it has a unique focus on project management and customer relationship building.

📝 Sample Projects

• Expanding FBB solutions coverage among corporate customers in the logistics sector
• Negotiating package agreements with a major developer for AIS Fiber services
• Managing service charges and customer relationships for a large retail project

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and customer segments that the Senior Marketing Officer may work with.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as sales and operations?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
• What opportunities are there for professional development and growth within the marketing department or related functions?
• How does AIS support work-life balance for its employees?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful project coordination and customer relationship management
• Follow up with the recruiter, Sukanya Kedphole (สุกัญญา เกิดผล), after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.