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Senior Marketing Officer

AIS
Full-time
On-site
Bangkok, Krung Thep Maha Nakhon, Thailand
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Marketing Officer

πŸ”Ή Company: AIS

πŸ”Ή Location: Bangkok, Krung Thep Maha Nakhon, Thailand

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Telecommunications

πŸ”Ή Date Posted: 2025-07-07

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Expanding FBB solutions coverage among corporate customers
  • Negotiating package agreements and managing service charges
  • Collaborating with cross-functional teams to transfer responsibilities
  • Building customer relationships to encourage repeat business

ASSUMPTION: This role requires a balance of business acumen, strong communication skills, and the ability to navigate complex projects and customer relationships.

πŸ“‹ Key Responsibilities

βœ… Explore and manage projects for FBB Solution Coverage expansion and Package agreement for Corporate / Developer Customer

βœ… Follow up on project progress and coordinate with relevant teams

βœ… Create packages and register projects for customers

βœ… Manage service charges according to project conditions agreement

βœ… Transfer responsibilities between teams as needed

βœ… Build and maintain customer relationships for repeat business with AIS Fiber

ASSUMPTION: This role involves a high degree of project management, stakeholder communication, and customer relationship building.

🎯 Required Qualifications

Education: Bachelor's degree in any major

Experience: 2 years of experience in Telecom Business Consultancy

Required Skills:

  • Project Coordination
  • Customer Relationship Management
  • Proposal Creation
  • Negotiation
  • Service Charge Management
  • Team Collaboration
  • Package Agreement Development

Preferred Skills:

  • Fluency in Thai and English
  • Experience with CRM software

ASSUMPTION: Proficiency in MS Office Suite is implied but not explicitly stated in the original description.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing Officer in Thailand with 2-5 years of experience, the estimated salary range is THB 50,000 - 80,000 per month.

Benefits:

  • Health insurance
  • Retirement fund
  • Employee discounts on AIS services

Working Hours: Full-time position with standard office hours (Monday - Friday, 8:30 AM - 5:30 PM)

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: AIS is a leading telecommunications company in Thailand, providing mobile, broadband, and digital services to over 45.7 million subscribers.

Company Size: AIS has over 10,000 employees, providing a large and diverse work environment.

Founded: AIS was founded in 1990 and has since grown to become the largest mobile operator in Thailand.

Company Description:

  • AIS is committed to providing the best services to help people fulfill their dreams
  • The company is focused on expanding its 5G network and digital services
  • AIS is a public company with a strong commitment to corporate social responsibility

Company Specialties:

  • Mobile network services
  • High-speed home broadband
  • Digital services (video, cloud, digital payments, IoT)
  • eSports and insurance services

Company Website: http://www.ais.th

ASSUMPTION: AIS is a well-established company with a strong focus on innovation and customer satisfaction.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, requiring significant experience and expertise in marketing and business development.

Reporting Structure: The Senior Marketing Officer will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales, product, and operations.

Work Arrangement: This is an on-site position, requiring regular presence in the AIS office in Bangkok.

Growth Opportunities:

  • Potential career progression within the marketing department or related functions
  • Opportunities to work on high-impact projects and gain exposure to senior leadership
  • possibility to develop expertise in specific areas, such as 5G technology or digital services

ASSUMPTION: AIS offers opportunities for professional growth and development, given its size and diverse range of services.

🌍 Location & Work Environment

Office Type: AIS has a modern office environment with open-plan workspaces and dedicated meeting rooms.

Office Location(s): 414 Phaholyothin Rd., Phayathai, Bangkok, 10400, TH

Geographic Context:

  • Bangkok is the capital and most populous city of Thailand, offering a vibrant urban environment
  • The office is located in the Phayathai district, close to public transportation and amenities
  • Bangkok is known for its rich culture, history, and diverse food scene

Work Schedule: Standard office hours with flexibility for project demands and customer needs

ASSUMPTION: The work environment at AIS is dynamic and fast-paced, reflecting the company's focus on innovation and growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final interview with senior leadership

Key Assessment Areas:

  • Problem-solving skills and strategic thinking
  • Customer relationship management
  • Project management and organizational skills
  • Communication and presentation skills

Application Tips:

  • Highlight relevant experience and achievements in telecom business consultancy
  • Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
  • Prepare examples of successful project coordination and customer relationship management

ATS Keywords: Telecom Business Consultancy, Project Coordination, Customer Relationship Management, Proposal Creation, Negotiation, Service Charge Management, Team Collaboration, Package Agreement Development

ASSUMPTION: AIS uses Applicant Tracking Systems (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being shortlisted.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in MS Office Suite and CRM software is required for this role, while project management tools may be used depending on the specific projects and teams involved.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative and agile
  • Collaborative and inclusive

Work Style:

  • Fast-paced and dynamic
  • Results-driven and focused on customer satisfaction
  • Collaborative and team-oriented

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working with diverse teams and stakeholders?
  • Do you have a strong customer focus and a results-driven approach?

ASSUMPTION: AIS values employees who are adaptable, collaborative, and committed to delivering exceptional customer experiences.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Navigating complex customer relationships and negotiations
  • Adapting to a fast-paced and dynamic work environment
  • Working with diverse teams and stakeholders

ASSUMPTION: These challenges are inherent to the role and require strong project management, communication, and interpersonal skills to overcome.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Business Development Manager or Senior Account Manager in the telecommunications industry
  • However, this role is more focused on project management and customer relationship building than pure sales or account management
  • Career progression may involve moving into senior leadership roles within marketing or related functions

ASSUMPTION: While this role shares similarities with other senior-level marketing and business development positions, it has a unique focus on project management and customer relationship building.

πŸ“ Sample Projects

  • Expanding FBB solutions coverage among corporate customers in the logistics sector
  • Negotiating package agreements with a major developer for AIS Fiber services
  • Managing service charges and customer relationships for a large retail project

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and customer segments that the Senior Marketing Officer may work with.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role collaborate with other departments, such as sales and operations?
  • What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
  • What opportunities are there for professional development and growth within the marketing department or related functions?
  • How does AIS support work-life balance for its employees?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and the team.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of successful project coordination and customer relationship management
  • Follow up with the recruiter, Sukanya Kedphole (ΰΈͺุกัญญา ΰΉ€ΰΈΰΈ΄ΰΈ”ΰΈœΰΈ₯), after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.