Senior Marketing Officer

📌 Core Information

🔹 Job Title: Senior Marketing Officer

🔹 Company: Advanced Info Service Public Company Limited (AIS)

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: Full-Time

🔹 Category: Telecommunications

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Analyzing data to initiate channel strategies
• Managing channel budgets and monitoring expenses
• Designing system requirements for development or enhancement
• Improving channel campaigns based on assigned KPIs
• Coordinating internal and external departments
• Supporting new projects and troubleshooting issues
• Regularly reporting sales performance for management review

ASSUMPTION: This role requires a balance of analytical, strategic, and operational skills. It involves both independent work and collaboration with various teams.

📋 Key Responsibilities

✅ Analyze data to develop channel strategies and improve campaign performance

✅ Manage channel budgets, monitor expenses, and ensure budget compliance

✅ Design system requirements for development or enhancement to support marketing objectives

✅ Coordinate with internal and external departments to ensure project delivery and issue resolution

✅ Support new projects and troubleshoot issues as they arise

✅ Prepare and present regular sales performance reports to management

ASSUMPTION: This role requires strong data analysis skills, attention to detail, and the ability to communicate complex findings effectively.

🎯 Required Qualifications

Education: Bachelor’s degree or higher

Experience: 3-5 years in channel planning, sales incentives, or relevant experience

Required Skills:

• Advanced data analysis skills (Power BI, Excel)
• Data presentation skills
• Budget management experience
• System design and requirements gathering
• Campaign improvement and KPI tracking
• Team coordination and project support
• Sales reporting and presentation skills

Preferred Skills:

• Experience in the telecommunications industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in data analysis, budget management, and campaign improvement will be most successful in this role.

💰 Compensation & Benefits

Salary Range: THB 60,000 - 100,000 per month (Estimated based on industry standards for the role and experience level)

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses
• Employee discounts on AIS services

Working Hours: Monday - Friday, 8:30 AM - 5:30 PM (1 hour lunch break)

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: AIS is the leading telecommunications provider in Thailand, offering mobile, broadband, and digital services to over 45 million subscribers.

Company Size: AIS is a large organization with over 10,000 employees, providing ample opportunities for career growth and learning.

Founded: AIS was founded in 1990 and has since grown to become a leading provider of digital services in Thailand.

Company Description:

• AIS is committed to providing the best services to help people fulfill their dreams.
• The company focuses on providing high-speed home broadband through AIS Fibre and digital services in video, the Cloud, digital payments, the Internet of Things (IoT), and services provided jointly with partners.
• AIS is expanding into new areas such as AIS eSports and AIS Insurance Service.

Company Specialties:

• Mobile services
• Broadband services
• Digital services
• IoT and connected devices
• Partnerships and collaborations

Company Website: www.ais.th

ASSUMPTION: AIS's large size and diverse range of services provide opportunities for career growth and learning across various functions.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals looking to advance their careers in marketing or telecommunications.

Reporting Structure: The Senior Marketing Officer will report directly to the Marketing Manager and work closely with various departments, including sales, product, and IT.

Work Arrangement: This role requires on-site work at the AIS Fibre House in Bangkok.

Growth Opportunities:

• Progression to a marketing management role
• Expansion into new digital services or business units
• International assignments or partnerships

ASSUMPTION: Successful candidates will have the opportunity to grow within the organization and take on more responsibilities as they develop their skills and demonstrate their value.

🌍 Location & Work Environment

Office Type: AIS Fibre House is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): AIS Fibre House, Bangkok

Geographic Context:

• Bangkok is the capital and most populous city in Thailand, with a vibrant business environment.
• The AIS Fibre House is located in a central business district, offering easy access to public transportation and amenities.
• Bangkok is known for its rich culture, history, and diverse food scene.

Work Schedule: The work schedule is Monday - Friday, with flexible working hours and opportunities for overtime as needed.

ASSUMPTION: The modern work environment and central location of the AIS Fibre House provide an ideal setting for collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the department head or senior leadership
• Job offer and onboarding

Key Assessment Areas:

• Data analysis and presentation skills
• Budget management and financial acumen
• Campaign improvement and KPI tracking
• Team coordination and project support
• Sales reporting and communication skills

Application Tips:

• Highlight relevant experience in data analysis, budget management, and campaign improvement.
• Tailor your resume to emphasize skills and experiences that match the job description.
• Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity.
• Be ready to discuss specific examples of your achievements in data analysis, campaign improvement, and team coordination.

ATS Keywords: Data Analysis, Budget Management, Campaign Improvement, Team Coordination, Sales Reporting, Power BI, Excel

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or department.

🛠️ Tools & Technologies

• Power BI
• Microsoft Excel
• Project management tools (e.g., Asana, Trello)
• Salesforce or other CRM platforms
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the department or project.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Employee development and growth

Work Style:

• Data-driven decision-making
• Agile and adaptable
• Collaborative and inclusive
• Results-oriented and accountable
• Continuously learning and improving

Self-Assessment Questions:

• Do you have a strong track record of using data to drive marketing strategies and improve campaign performance?
• Are you comfortable working in a collaborative, team-based environment?
• Do you have a proactive approach to problem-solving and a results-oriented mindset?

ASSUMPTION: Successful candidates will demonstrate a strong fit with AIS's company values and work style, as well as a passion for driving marketing success through data analysis and collaboration.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with large datasets and complex analytics tools
• Collaborating with diverse teams and stakeholders
• Adapting to a fast-paced, dynamic work environment
• Meeting sales targets and performance expectations

ASSUMPTION: Successful candidates will be able to navigate these challenges effectively and contribute to the team's success.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Analyst position, but with a stronger focus on channel strategy and budget management.
• In the telecommunications industry, this role may involve working with specific regulations, partnerships, and market dynamics.
• Career progression may include moving into a marketing management role, expanding into new digital services, or taking on international assignments.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries or companies.

📝 Sample Projects

• Developing a data-driven channel strategy to improve campaign performance by 20%
• Managing a channel budget of THB 5 million and achieving a 95% compliance rate
• Designing system requirements for a new customer relationship management (CRM) system to support marketing objectives
• Improving a channel campaign's KPI by 15% through targeted optimizations and A/B testing

ASSUMPTION: These sample projects demonstrate the types of initiatives and responsibilities that the Senior Marketing Officer may be expected to undertake.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as sales and product?
• What are the most significant challenges facing the marketing team currently?
• How does AIS support the professional development and growth of its employees?
• What is the team's approach to work-life balance and flexible working arrangements?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your data analysis, budget management, and campaign improvement skills and experiences.
• Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity.
• Be ready to discuss specific examples of your achievements in data analysis, campaign improvement, and team coordination during the interview process.
• Follow up with the recruiter, Narakorn Pengsawang (นรากร เพ็งสว่าง), within one week of submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.