Senior Marketing Officer

📌 Core Information

🔹 Job Title: Senior Marketing Officer

🔹 Company: Advanced Info Service Public Company Limited (AIS)

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: Full-time

🔹 Category: Telecommunications

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Analyzing and updating retail shop profiles to ensure data accuracy and relevance
• Overseeing the allocation of sales and service rights to teams
• Configuring pricing and trade promotions for both Retail and Wholesale channels
• Collaborating with IT and development teams to improve system performance and operational efficiency

ASSUMPTION: This role requires a strong background in data management and analysis, as well as experience in project management and collaboration with IT teams.

📋 Key Responsibilities

✅ Profile Data Management: Ensure the accuracy and integrity of retail store profile data by performing regular updates to the system and maintaining consistency across all platforms.

✅ System Optimization and Process Improvement: Use statistical analysis to identify inefficiencies or bottlenecks in the Shop Profile system and recommend improvements. Work closely with IT development teams to implement changes that improve system performance and data processing.

✅ Data Analysis: Analyze retail store profile data to identify emerging trends, patterns, and actionable insights that will inform marketing, sales, and operational strategies.

✅ Pricing, Trade Promotion Configuration & Analysis: Configure and manage product pricing in systems (e.g., ERP) for both Retail and Wholesale channels, ensuring alignment with business strategies and pricing models. Regularly review the performance of pricing configurations and trade promotions to identify any necessary adjustments to improve effectiveness.

✅ Project Management: Collaborate with development teams, IT, and stakeholders to plan and develop retail business solutions. Oversee and ensure that the developed solutions meet business needs and are delivered on time and within scope.

ASSUMPTION: This role involves a mix of data analysis, process improvement, and project management, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)

Experience: 2-5 years of experience in a similar role, with a focus on data management and analysis

Required Skills:

• Data management and analysis
• Statistical analysis
• System optimization and process improvement
• Project management
• Collaboration with IT teams
• Operational efficiency
• Business solutions development
• Emerging trends identification
• Bottleneck identification
• Performance monitoring
• Teamwork

Preferred Skills:

• Experience with ERP systems
• Knowledge of the telecommunications industry
• Fluency in Thai and English

ASSUMPTION: While the role requires specific technical skills, it also values strong communication and collaboration skills, as well as the ability to work effectively in a team environment.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing Officer in Thailand with 2-5 years of experience, the estimated salary range is THB 50,000 - 80,000 per month. This estimate takes into account the company's size and the role's responsibilities.

Benefits:

• Health insurance
• Retirement fund
• Employee discounts on AIS services
• Opportunities for professional development and training

Working Hours: Full-time position with standard working hours from Monday to Friday, 8:30 AM to 5:30 PM, with a 1-hour lunch break. Overtime may be required occasionally to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Advanced Info Service Public Company Limited (AIS) operates in the telecommunications industry, providing mobile, high-speed home broadband, and digital services to its customers.

Company Size: AIS is a large company with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: AIS was founded in 1990 and has since grown to become the leading digital service provider in Thailand, with over 45.7 million subscribers.

Company Description:

• AIS is committed to providing best-in-class services that help people fulfill their dreams
• The company strives to power Thailand with 5G technology, covering 77 provinces through its core businesses of mobile phones, high-speed home broadband, and digital services
• AIS is expanding into new areas such as AIS eSports and AIS Insurance Service, aiming to become a Cognitive Tech-Co and support a robust digital infrastructure for the country

Company Specialties:

• Mobile network services
• High-speed home broadband
• Digital services (video, cloud, digital payments, IoT, and services provided jointly with partners)
• eSports and insurance services

Company Website: http://www.ais.th

ASSUMPTION: AIS is a well-established company in the telecommunications industry, offering a stable work environment and opportunities for professional growth.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing and data analysis.

Reporting Structure: The Senior Marketing Officer will report directly to the Marketing Manager and will oversee a team of marketing specialists.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific projects or tasks.

Growth Opportunities:

• Advancement to a Marketing Manager or similar leadership role within the marketing department
• Expansion into other areas of the business, such as digital services or eSports
• Opportunities for professional development and training to enhance skills and knowledge

ASSUMPTION: This role offers significant opportunities for career growth and development within the company, as well as the chance to work on high-impact projects that drive business success.

🌍 Location & Work Environment

Office Type: AIS's headquarters is a modern, high-rise building located in the heart of Bangkok, providing a professional and dynamic work environment.

Office Location(s): 414 Phaholyothin Rd., Phayathai, Bangkok, 10400, TH

Geographic Context:

• Bangkok is the capital and most populous city of Thailand, offering a vibrant and multicultural atmosphere
• The city is known for its rich history, iconic landmarks, and bustling street life
• Bangkok is a major economic hub in Southeast Asia, with a thriving business ecosystem

Work Schedule: The work schedule is Monday to Friday, from 8:30 AM to 5:30 PM, with a 1-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Working at AIS's headquarters in Bangkok offers a dynamic and engaging work environment, with easy access to a wide range of amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership
• Job offer

Key Assessment Areas:

• Data analysis and interpretation skills
• Problem-solving and critical thinking abilities
• Project management and leadership skills
• Communication and collaboration skills
• Alignment with AIS's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on data management, analysis, and project management
• Prepare for behavioral interview questions that assess your problem-solving, communication, and leadership skills
• Research AIS's company values and culture to demonstrate your fit with the organization

ATS Keywords: Data management, data analysis, statistical analysis, system optimization, process improvement, project management, collaboration, IT development, operational efficiency, business solutions, emerging trends, bottleneck identification, performance monitoring, teamwork

ASSUMPTION: The application process for this role is likely to be competitive, so it is essential to tailor your application materials and prepare thoroughly for interviews to demonstrate your qualifications and fit with the organization.

🛠️ Tools & Technologies

• ERP systems (e.g., SAP, Oracle)
• Data analysis tools (e.g., Excel, SQL, Tableau)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and tasks assigned, but strong proficiency in data analysis and project management tools is essential.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Integrity and professionalism
• Teamwork and collaboration
• Accountability and responsibility

Work Style:

• Results-driven and focused on achieving business objectives
• Collaborative and team-oriented, with a strong emphasis on communication and coordination
• Adaptable and responsive to change, with a willingness to learn and grow

Self-Assessment Questions:

• Do you have a proven track record of success in data management and analysis, with a focus on driving business results?
• Are you an effective communicator and collaborator, with the ability to work well in a team environment?
• Are you adaptable and responsive to change, with a willingness to learn and grow in a dynamic work environment?

ASSUMPTION: AIS values employees who are customer-focused, innovative, and committed to delivering results, with a strong emphasis on teamwork and collaboration.

⚠️ Potential Challenges

• Managing a large volume of data and ensuring its accuracy and relevance
• Identifying and addressing inefficiencies and bottlenecks in complex systems
• Balancing multiple projects and priorities, with a focus on delivering results and meeting deadlines
• Working in a fast-paced and dynamic environment, with a need for adaptability and responsiveness to change

ASSUMPTION: This role presents both opportunities and challenges, requiring strong technical skills, effective communication and collaboration, and the ability to thrive in a fast-paced and dynamic work environment.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position places a greater emphasis on data analysis and system optimization, with a focus on driving operational efficiency
• In the telecommunications industry, this role is typical of a senior marketing position, with a focus on retail shop profile management, pricing, and trade promotions
• Career progression in this role may involve advancement to a marketing management or leadership position, with opportunities for expansion into other areas of the business

ASSUMPTION: This role is well-suited to candidates with a strong background in data management and analysis, as well as experience in project management and collaboration with IT teams.

📝 Sample Projects

• Analyzing retail store profile data to identify trends and inform marketing strategies
• Optimizing system performance and data processing through statistical analysis and process improvement
• Collaborating with IT development teams to implement changes that improve system performance and operational efficiency

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, highlighting the importance of data analysis, system optimization, and collaboration with IT teams.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the most pressing challenges facing the marketing department, and how can this role contribute to addressing them?
• How does AIS support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does AIS foster a culture of innovation and continuous improvement?

ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the team's dynamics, and the company's culture, helping candidates make an informed decision about their fit with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on data management, analysis, and project management
• Prepare for behavioral interview questions that assess your problem-solving, communication, and leadership skills
• Research AIS's company values and culture to demonstrate your fit with the organization
• Follow up with the recruiter, Phanchita Warasirikunlawat (พัณณ์ชิตา วราสิริกุลวัชร์), within one week of submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.