📌 Core Information
🔹 Job Title: Senior Marketing Officer
🔹 Company: AIS
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: Full-Time
🔹 Category: Telecommunications
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and curating video content for AIS PLAY platform, including VOD and Live TV
- Analyzing user behavior to promote content and drive engagement
- Coordinating with internal teams and partners to execute content and marketing campaigns
- Working with over 20 content partners and managing OTT partner content
- Creating and managing electronic program guides (EPG) for premium channels
ASSUMPTION: This role requires a strong background in content management, user behavior analysis, and team coordination. Familiarity with the Thai telecommunications industry and its key players is beneficial.
📋 Key Responsibilities
✅ Manage and curate video content for AIS PLAY platform, including VOD and Live TV
✅ Analyze user behavior to promote content and drive engagement
✅ Coordinate with internal teams and partners to execute content and marketing campaigns
✅ Manage and curate video content for AIS PLAY platform, including VOD and Live TV
✅ Analyze user behavior to promote content and drive engagement
✅ Coordinate with internal teams and partners to execute content and marketing campaigns
✅ Manage and curate video content for AIS PLAY platform, including VOD and Live TV
✅ Analyze user behavior to promote content and drive engagement
✅ Coordinate with internal teams and partners to execute content and marketing campaigns
ASSUMPTION: This role involves a high level of detail and organization, as well as strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in marketing, content management, or a related role
Required Skills:
- Content management
- User behavior analysis
- Video editing
- Quality control
- Content promotion
- Customer retention
- Marketing campaign management
- Team coordination
- Data analysis
- Electronic program guide management
- Push notification campaign management
- UX design
- Metadata preparation
- Live event coordination
- OTT partner management
- VOD management
Preferred Skills:
- Fluency in Thai and English
- Experience with OTT platforms
- Knowledge of the Thai telecommunications industry
ASSUMPTION: Candidates with experience in the telecommunications industry and familiarity with OTT platforms will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: THB 60,000 - 100,000 per month (Estimated based on industry standards for a senior marketing role in Bangkok)
Benefits:
- Health insurance
- Retirement fund
- Performance-based bonuses
- Employee discounts on AIS services
Working Hours: Monday - Friday, 8:30 AM - 5:30 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Bangkok. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 10,001+ employees
Founded: 1990
Company Description:
- AIS is the leading telecommunications company in Thailand, providing mobile, broadband, and digital services to over 45 million subscribers
- The company is committed to powering Thailand with 5G technology and expanding into new digital services, such as eSports and insurance
- AIS is a public company with headquarters in Bangkok and a strong focus on innovation and customer satisfaction
Company Specialties:
- Mobile services
- Broadband services
- Digital services (video, cloud, digital payments, IoT, and eSports)
- 5G technology
Company Website: http://www.ais.th
ASSUMPTION: AIS is a large, established company with a strong presence in the Thai telecommunications industry. This role offers opportunities for growth and development within a dynamic and innovative organization.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Marketing Manager and works closely with internal teams and external partners
Work Arrangement: On-site, full-time position with the possibility of occasional remote work
Growth Opportunities:
- Progression to a management or leadership role within the marketing department
- Expansion into new digital services and business areas
- Opportunities to work on high-profile projects and campaigns
ASSUMPTION: This role offers strong growth potential for candidates with the right skills and ambition to succeed in a dynamic and competitive industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): 414 Phaholyothin Rd., Phayathai, Bangkok, 10400, TH
Geographic Context:
- Bangkok is a bustling, multicultural city with a vibrant business environment
- The office is located in a central business district with easy access to public transportation and amenities
- Bangkok offers a wide range of cultural, entertainment, and dining options
Work Schedule: Monday - Friday, 8:30 AM - 5:30 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and innovation. Candidates should be comfortable working in a multicultural and multigenerational team.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video interview with the hiring manager
- On-site interview with the marketing team and relevant stakeholders
- Final interview with the marketing director
Key Assessment Areas:
- Content management skills
- User behavior analysis and data-driven decision-making
- Communication and presentation skills
- Team coordination and project management skills
- Cultural fit and alignment with AIS values
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for AIS
- Be ready to discuss your experience with content management, user behavior analysis, and marketing campaign execution
- Research AIS and the Thai telecommunications industry to show your knowledge and interest in the company
ATS Keywords: Content management, user behavior analysis, video editing, quality control, content promotion, customer retention, marketing campaign management, team coordination, data analysis, electronic program guide management, push notification campaign management, UX design, metadata preparation, live event coordination, OTT partner management, VOD management
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their skills and experience through a series of interviews and assessments.
🛠️ Tools & Technologies
- Content management systems (CMS)
- User behavior analysis tools (e.g., Google Analytics)
- Video editing software (e.g., Adobe Premiere Pro)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- OTT platform management tools (e.g., Kaltura, Brightcove)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Sustainability and social responsibility
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you have a proven track record of managing and curating video content for OTT platforms?
- Are you comfortable analyzing user behavior data to inform content and marketing strategies?
- Can you thrive in a fast-paced, collaborative work environment with a strong focus on innovation and customer satisfaction?
ASSUMPTION: Candidates who align with AIS's core values and work style will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- Managing a high volume of content and partners simultaneously
- Keeping up with the fast-paced and dynamic nature of the telecommunications industry
- Working with tight deadlines and competing priorities
- Navigating a large, complex organization with multiple stakeholders
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a results-driven approach.
📈 Similar Roles Comparison
- This role is similar to a Senior Content Manager or Marketing Manager position in the telecommunications industry
- However, this role has a stronger focus on video content management and user behavior analysis
- Career progression may include moving into a management or leadership role within the marketing department or expanding into new digital services
ASSUMPTION: Candidates should compare this role to similar positions in the telecommunications industry to better understand the unique aspects and requirements of this opportunity.
📝 Sample Projects
- Managing the launch of a new OTT channel, including content curation, user acquisition, and engagement strategies
- Conducting a comprehensive user behavior analysis to inform content and marketing strategies for AIS PLAY
- Coordinating a high-profile marketing campaign with multiple partners and stakeholders to promote a major live event
ASSUMPTION: These sample projects illustrate the key responsibilities and requirements of this role, providing candidates with a clear understanding of the work involved.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does AIS support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does AIS measure the success of its marketing campaigns and content strategies?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant skills and experiences for this role
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for AIS
- Be ready to discuss your experience with content management, user behavior analysis, and marketing campaign execution during the interview
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
