Senior Marketing Officer

📌 Core Information

🔹 Job Title: Senior Marketing Officer

🔹 Company: Lamudi

🔹 Location: Makati City, Makati, Philippines

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-20

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand strategy for Lamudi
• Managing social media platforms and digital marketing campaigns
• Collaborating with internal teams and external partners
• Monitoring and analyzing campaign performance

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities. The ideal candidate will have experience in brand management, social media management, and digital marketing.

📋 Key Responsibilities

✅ Develop and implement marketing strategies for lead generation and branding

✅ Manage social media platforms and digital marketing campaigns

✅ Collaborate with internal teams and external partners to execute marketing plans

✅ Monitor and analyze campaign performance using digital marketing tools

✅ Act as the guardian of the Lamudi brand and ensure brand consistency across all platforms

ASSUMPTION: The role requires a high level of autonomy and the ability to work independently. The ideal candidate will be proactive, results-driven, and able to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Experience: Proven experience (2-5 years) in social media management, digital marketing, and brand strategy.

Required Skills:

• Strong understanding of digital marketing tools (Google Ads, Facebook Ads Manager, SEO, email marketing platforms, etc.)
• Ability to conceptualize, plan, and implement marketing strategies aligned with brand goals
• Excellent communication and collaboration skills
• Strong analytical skills and data-driven mindset

Preferred Skills:

• Experience in real estate or property technology industry
• Fluency in Filipino (Tagalog) and English

ASSUMPTION: The role requires a strong understanding of the local market and cultural nuances. Fluency in Filipino (Tagalog) and English is essential for effective communication and collaboration.

💰 Compensation & Benefits

Salary Range: PHP 60,000 - 80,000 per month (based on experience and market standards for mid-senior level marketing roles in Makati)

Benefits:

• Health insurance
• Employee discounts on Lamudi services
• Performance-based bonuses

Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options available

ASSUMPTION: The salary range is an estimate based on market standards for mid-senior level marketing roles in Makati. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Lamudi operates in the competitive real estate technology (PropTech) industry in the Philippines, focusing on property listings, commercial and residential property, and real estate marketplaces.

Company Size: Lamudi has 201-500 employees, providing a medium-sized company environment with opportunities for growth and collaboration.

Founded: Lamudi was founded in 2014 and has since grown to become the largest PropTech company in Indonesia, providing solutions for everyone to market, rent, sell, buy, and finance property with a seamless end-to-end experience.

Company Description:

• Lamudi is a leading online property marketplace in Southeast Asia, connecting buyers and sellers of residential and commercial properties
• The company offers a user-friendly platform that extends to OLX Properti, empowering real estate agents and partnering with developers and banks
• Lamudi is committed to providing the easiest and most trustworthy way for Indonesians to attain a property

Company Specialties:

• Property Listings
• Commercial Property
• Residential Property
• Real Estate Marketplace
• Marketplace and Internet Company

Company Website: http://www.lamudi.co.id

ASSUMPTION: Lamudi's focus on technology and innovation in the real estate industry provides opportunities for growth and learning in the digital marketing field.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: The Senior Marketing Officer will report directly to the Marketing Director and collaborate with various internal teams and external partners

Work Arrangement: Full-time, on-site, with flexible working hours and remote work options available

Growth Opportunities:

• Progression to a Marketing Manager or Director role as the company grows
• Expanding skills and knowledge in the PropTech industry
• Potential international opportunities within the Digital Classifieds Group

ASSUMPTION: The role offers opportunities for career growth and development within the company and the broader PropTech industry.

🌍 Location & Work Environment

Office Type: Lamudi's Makati office is a modern, collaborative workspace with open-plan areas and dedicated meeting rooms

Office Location(s): Jl. Gatot Subroto No.Kav 18, RT.6/RW.1, Kuningan, Kuningan Bar., Kec. Mampang Prpt., Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Jakarta Selatan, Jakarta 12710, ID

Geographic Context:

• Makati is the central business district of the Philippines, with a vibrant and dynamic work environment
• The office is located near shopping centers, restaurants, and public transportation
• The area offers a mix of urban and green spaces, with numerous parks and recreational facilities nearby

Work Schedule: Full-time (40 hours/week), with flexible working hours and remote work options available

ASSUMPTION: The Makati office location provides easy access to public transportation and numerous amenities, making it an attractive work environment for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Brand management and strategy development
• Digital marketing skills and experience
• Communication and collaboration abilities
• Analytical skills and data-driven mindset

Application Tips:

• Highlight relevant experience in social media management, digital marketing, and brand strategy
• Tailor your resume and cover letter to emphasize skills and achievements relevant to the role
• Prepare examples of successful marketing campaigns you've managed and their outcomes

ATS Keywords: Social Media Management, Digital Marketing, Brand Strategy, Lead Generation, Performance Tracking, Google Ads, Facebook Ads Manager, SEO, Email Marketing

ASSUMPTION: Lamudi uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads Manager
• SEO tools (e.g., SEMrush, Ahrefs)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative and data-driven
• Collaborative and inclusive
• Accountable and results-oriented

Work Style:

• Fast-paced and dynamic
• Results-driven and data-focused
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• How do you ensure brand consistency across multiple platforms and channels?
• Can you describe a time when you had to pivot a marketing strategy due to changing circumstances?
• How do you approach collaboration with internal teams and external partners to achieve marketing goals?

ASSUMPTION: Candidates who align with Lamudi's company values and work style will be more likely to succeed in the role and contribute to the company's growth.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced and dynamic work environment
• Collaborating effectively with internal teams and external partners
• Staying up-to-date with industry trends and best practices in digital marketing

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to learning and development.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on brand strategy and social media management for a PropTech company
• The role requires a strong understanding of the local real estate market and cultural nuances
• Career progression opportunities include Marketing Manager or Director roles within Lamudi or the broader Digital Classifieds Group

ASSUMPTION: This role offers unique opportunities for growth and development within the PropTech industry and the broader digital marketing field.

📝 Sample Projects

• Developing and implementing a social media marketing campaign to increase brand awareness and engagement
• Conducting market research and analysis to identify trends and opportunities in the Philippine real estate market
• Collaborating with internal teams and external partners to execute a successful brand launch event

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• How does Lamudi support the professional development and growth of its employees?
• Can you describe the team structure and dynamics within the marketing department?
• How does Lamudi approach collaboration with external partners and agencies?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful marketing campaigns you've managed and their outcomes
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.