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Senior Marketing Operations Associate (x/f/m)

Doctolib
Full-time
On-site
Berlin, Berlin, Germany
βš™οΈ Marketing Operations

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Marketing Operations Associate (x/f/m)

πŸ”Ή Company: Doctolib

πŸ”Ή Location: Berlin, Berlin, Germany

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-10

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid (on-site and remote)

πŸš€ Job Overview

Key aspects of this role include:

  • Technical implementation, optimization, and measurement of marketing and CRM activities
  • Close collaboration with various teams to make data-driven decisions
  • Continuous improvement of the customer journey
  • Ownership of marketing tools and tech stack

ASSUMPTION: This role requires a strong technical background and excellent analytical skills to succeed in the data-driven decision-making process.

πŸ“‹ Key Responsibilities

βœ… Dashboard Management: Develop and maintain dashboards in tools like Tableau or Metabase to visualize marketing and CRM performance

βœ… Workflow Automation: Conceptualize and implement workflows to connect various data sources with marketing systems

βœ… Campaign Measurement: Define and track key marketing metrics, attribution models, and conversion flows

βœ… Tool & Tech Stack Ownership: Maintain technical expertise for marketing tools and ensure integration and scalability of systems

βœ… Cross-functional Collaboration: Work closely with marketing, product, and data teams to align on strategies and goals

βœ… Data Governance & Quality: Ensure data consistency and quality across all systems

ASSUMPTION: This role requires strong problem-solving skills and the ability to work independently to manage multiple projects and priorities.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or a related discipline)

Experience: 3-5 years of experience in marketing operations, growth, rev ops, or a similar role

Required Skills:

  • Proficient in data visualization tools (e.g., Tableau, Metabase, Looker)
  • Experience with CRM and marketing automation platforms (e.g., Hubspot, Salesforce, Marketo)
  • Strong analytical skills and proven track record in measuring marketing ROI
  • Familiarity with SQL, ETL pipelines, or basic scripting
  • Excellent team player with experience working in cross-functional teams

Preferred Skills:

  • Fluency in German and English
  • Experience with APIs, webhooks, and databases

ASSUMPTION: Candidates with experience in healthcare or healthcare technology industries may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: €55,000 - €75,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

  • Structured onboarding program - the Doctolib Academy
  • 28 vacation days + 1 additional day per completed year (max. 30 days)
  • Retirement benefits
  • Public transport cost reimbursement
  • Discounted membership at Urban Sports Club
  • Mental wellbeing support through access to coaches and psychologists
  • Parent Care Program with extra parental leave, parent meetings, and presentations
  • Continuous training opportunities
  • Meal vouchers and healthy snacks
  • Modern offices with a focus on employee wellbeing
  • Regular team-building events and other activities

Working Hours: Full-time (40 hours per week) with flexible hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Healthcare technology and software development

Company Size: Medium (1,001-5,000 employees) - Doctolib offers a structured and collaborative work environment with ample opportunities for growth and learning

Founded: 2013 - Doctolib has been a mission-driven company since its inception, focusing on improving the health of both healthcare professionals and patients

Company Description:

  • Leading European scale-up in the healthcare sector
  • Mission-driven company with a focus on improving the health of both professionals and patients
  • Strong commitment to data protection and security

Company Specialties:

  • Healthcare
  • Internet
  • Innovation
  • Rails
  • Health
  • Scale-Up
  • E-health
  • Telehealth
  • Frenchtech
  • Online appointments
  • Healthcare
  • Technology
  • Data protection
  • And security

Company Website: careers.doctolib.com

ASSUMPTION: Doctolib's mission-driven approach and commitment to improving healthcare make it an attractive employer for candidates passionate about making a positive impact.

πŸ“Š Role Analysis

Career Level: Mid-level - This role offers opportunities for growth and career advancement within the marketing operations field

Reporting Structure: The Senior Marketing Operations Associate will report directly to the Head of Customer Engagement and work closely with various teams, including marketing, product, and data

Work Arrangement: Hybrid - This role offers a flexible work arrangement with a combination of on-site and remote work

Growth Opportunities:

  • Potential career progression into management or senior leadership roles within marketing operations
  • Opportunities to work on high-impact projects and initiatives that drive business growth
  • Access to continuous training and development opportunities through the Doctolib Academy

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing operations within the healthcare technology industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee wellbeing

Office Location(s): Berlin, Germany

Geographic Context:

  • Berlin is a vibrant and multicultural city with a thriving tech industry
  • The city offers a high quality of life, with numerous cultural attractions, green spaces, and recreational activities
  • Berlin has a well-developed public transportation system, making it easy to commute to work

Work Schedule: Full-time (40 hours per week) with flexible hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds - the opportunity to work from home and enjoy the benefits of an on-site office environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone call with the talent acquisition team
  • Meeting with the Head of Customer Engagement
  • Case study with the Head of Customer Engagement and a team member
  • Final interview with senior management

Key Assessment Areas:

  • Technical skills and expertise in marketing operations
  • Analytical skills and problem-solving abilities
  • Cultural fit and alignment with Doctolib's mission and values
  • Communication and collaboration skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Demonstrate your understanding of Doctolib's mission and values in your application materials
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit

ATS Keywords: Marketing Operations, Growth, RevOps, Data Visualization, CRM, Marketing Automation, SQL, ETL Pipelines, Team Collaboration

ASSUMPTION: Doctolib's interview process is designed to assess both technical skills and cultural fit, ensuring that candidates are well-suited to the role and the company's mission-driven approach.

πŸ› οΈ Tools & Technologies

  • Tableau or Metabase
  • Hubspot, Salesforce, or Marketo
  • SQL
  • ETL Pipelines
  • Basic scripting

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities of the Senior Marketing Operations Associate.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-centric: Always prioritize the needs and wellbeing of patients
  • Excellence: Strive for continuous improvement and high-quality standards
  • Responsibility: Take ownership of your work and its impact on the company and patients
  • Teamwork: Collaborate effectively with colleagues to achieve common goals
  • Innovation: Embrace a culture of experimentation and continuous learning

Work Style:

  • Data-driven: Make informed decisions based on data and analytics
  • Agile: Adapt quickly to changing circumstances and priorities
  • Collaborative: Work closely with cross-functional teams to achieve common goals

Self-Assessment Questions:

  • How do you ensure data quality and consistency across multiple systems?
  • Can you describe a time when you had to adapt to a significant change in priorities or project scope?
  • How do you approach working with cross-functional teams to achieve common goals?

ASSUMPTION: Candidates who align with Doctolib's values and work style are more likely to succeed in this role and contribute to the company's mission-driven approach.

⚠️ Potential Challenges

  • Managing multiple projects and priorities with tight deadlines
  • Working with large datasets and complex data structures
  • Collaborating effectively with cross-functional teams with diverse backgrounds and expertise
  • Keeping up with the latest marketing technologies and best practices

ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to work effectively in a fast-paced, dynamic environment.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses heavily on data analysis and technical implementation
  • This role requires a strong technical background and excellent analytical skills, making it well-suited for candidates with experience in marketing operations, growth, or rev ops
  • Career progression in this role may lead to management or senior leadership positions within marketing operations

ASSUMPTION: Candidates with experience in marketing operations or related fields are likely to find this role more appealing and better suited to their skillset than traditional marketing positions.

πŸ“ Sample Projects

  • Developing and maintaining dashboards to track marketing performance and customer engagement
  • Implementing workflows to automate marketing processes and improve efficiency
  • Conducting A/B tests to optimize marketing campaigns and improve conversion rates

ASSUMPTION: These projects demonstrate the data-driven and analytical nature of the Senior Marketing Operations Associate role, as well as the opportunity to drive meaningful business impact through marketing optimization.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Customer Engagement department?
  • How does Doctolib support the professional development and growth of its employees?
  • What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
  • How does Doctolib measure the success of its marketing campaigns and initiatives?
  • What are the most important qualities and skills for someone to succeed in this role?

ASSUMPTION: These questions help candidates better understand the role, the team, and the company, enabling them to make a more informed decision about their fit for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the following link: Doctolib Careers
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.