π Core Information
πΉ Job Title: Senior Marketing Operations Associate (x/f/m)
πΉ Company: Doctolib
πΉ Location: Berlin, Berlin, Germany
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: 2025-07-10
πΉ Experience Level: 2-5 years
πΉ Remote Status: Hybrid (on-site and remote)
π Job Overview
Key aspects of this role include:
- Technical implementation, optimization, and measurement of marketing and CRM activities
- Close collaboration with various teams to make data-driven decisions
- Continuous improvement of the customer journey
- Ownership of marketing tools and tech stack
ASSUMPTION: This role requires a strong technical background and excellent analytical skills to succeed in the data-driven decision-making process.
π Key Responsibilities
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Dashboard Management: Develop and maintain dashboards in tools like Tableau or Metabase to visualize marketing and CRM performance
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Workflow Automation: Conceptualize and implement workflows to connect various data sources with marketing systems
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Campaign Measurement: Define and track key marketing metrics, attribution models, and conversion flows
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Tool & Tech Stack Ownership: Maintain technical expertise for marketing tools and ensure integration and scalability of systems
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Cross-functional Collaboration: Work closely with marketing, product, and data teams to align on strategies and goals
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Data Governance & Quality: Ensure data consistency and quality across all systems
ASSUMPTION: This role requires strong problem-solving skills and the ability to work independently to manage multiple projects and priorities.
π― Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or a related discipline)
Experience: 3-5 years of experience in marketing operations, growth, rev ops, or a similar role
Required Skills:
- Proficient in data visualization tools (e.g., Tableau, Metabase, Looker)
- Experience with CRM and marketing automation platforms (e.g., Hubspot, Salesforce, Marketo)
- Strong analytical skills and proven track record in measuring marketing ROI
- Familiarity with SQL, ETL pipelines, or basic scripting
- Excellent team player with experience working in cross-functional teams
Preferred Skills:
- Fluency in German and English
- Experience with APIs, webhooks, and databases
ASSUMPTION: Candidates with experience in healthcare or healthcare technology industries may have an advantage in this role.
π° Compensation & Benefits
Salary Range: β¬55,000 - β¬75,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Structured onboarding program - the Doctolib Academy
- 28 vacation days + 1 additional day per completed year (max. 30 days)
- Retirement benefits
- Public transport cost reimbursement
- Discounted membership at Urban Sports Club
- Mental wellbeing support through access to coaches and psychologists
- Parent Care Program with extra parental leave, parent meetings, and presentations
- Continuous training opportunities
- Meal vouchers and healthy snacks
- Modern offices with a focus on employee wellbeing
- Regular team-building events and other activities
Working Hours: Full-time (40 hours per week) with flexible hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
π Applicant Insights
π Company Context
Industry: Healthcare technology and software development
Company Size: Medium (1,001-5,000 employees) - Doctolib offers a structured and collaborative work environment with ample opportunities for growth and learning
Founded: 2013 - Doctolib has been a mission-driven company since its inception, focusing on improving the health of both healthcare professionals and patients
Company Description:
- Leading European scale-up in the healthcare sector
- Mission-driven company with a focus on improving the health of both professionals and patients
- Strong commitment to data protection and security
Company Specialties:
- Healthcare
- Internet
- Innovation
- Rails
- Health
- Scale-Up
- E-health
- Telehealth
- Frenchtech
- Online appointments
- Healthcare
- Technology
- Data protection
- And security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib's mission-driven approach and commitment to improving healthcare make it an attractive employer for candidates passionate about making a positive impact.
π Role Analysis
Career Level: Mid-level - This role offers opportunities for growth and career advancement within the marketing operations field
Reporting Structure: The Senior Marketing Operations Associate will report directly to the Head of Customer Engagement and work closely with various teams, including marketing, product, and data
Work Arrangement: Hybrid - This role offers a flexible work arrangement with a combination of on-site and remote work
Growth Opportunities:
- Potential career progression into management or senior leadership roles within marketing operations
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Access to continuous training and development opportunities through the Doctolib Academy
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing operations within the healthcare technology industry.
π Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee wellbeing
Office Location(s): Berlin, Germany
Geographic Context:
- Berlin is a vibrant and multicultural city with a thriving tech industry
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and recreational activities
- Berlin has a well-developed public transportation system, making it easy to commute to work
Work Schedule: Full-time (40 hours per week) with flexible hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds - the opportunity to work from home and enjoy the benefits of an on-site office environment.
πΌ Interview & Application Insights
Typical Process:
- Phone call with the talent acquisition team
- Meeting with the Head of Customer Engagement
- Case study with the Head of Customer Engagement and a team member
- Final interview with senior management
Key Assessment Areas:
- Technical skills and expertise in marketing operations
- Analytical skills and problem-solving abilities
- Cultural fit and alignment with Doctolib's mission and values
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Demonstrate your understanding of Doctolib's mission and values in your application materials
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
ATS Keywords: Marketing Operations, Growth, RevOps, Data Visualization, CRM, Marketing Automation, SQL, ETL Pipelines, Team Collaboration
ASSUMPTION: Doctolib's interview process is designed to assess both technical skills and cultural fit, ensuring that candidates are well-suited to the role and the company's mission-driven approach.
π οΈ Tools & Technologies
- Tableau or Metabase
- Hubspot, Salesforce, or Marketo
- SQL
- ETL Pipelines
- Basic scripting
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities of the Senior Marketing Operations Associate.
π Cultural Fit Considerations
Company Values:
- Patient-centric: Always prioritize the needs and wellbeing of patients
- Excellence: Strive for continuous improvement and high-quality standards
- Responsibility: Take ownership of your work and its impact on the company and patients
- Teamwork: Collaborate effectively with colleagues to achieve common goals
- Innovation: Embrace a culture of experimentation and continuous learning
Work Style:
- Data-driven: Make informed decisions based on data and analytics
- Agile: Adapt quickly to changing circumstances and priorities
- Collaborative: Work closely with cross-functional teams to achieve common goals
Self-Assessment Questions:
- How do you ensure data quality and consistency across multiple systems?
- Can you describe a time when you had to adapt to a significant change in priorities or project scope?
- How do you approach working with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates who align with Doctolib's values and work style are more likely to succeed in this role and contribute to the company's mission-driven approach.
β οΈ Potential Challenges
- Managing multiple projects and priorities with tight deadlines
- Working with large datasets and complex data structures
- Collaborating effectively with cross-functional teams with diverse backgrounds and expertise
- Keeping up with the latest marketing technologies and best practices
ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to work effectively in a fast-paced, dynamic environment.
π Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on data analysis and technical implementation
- This role requires a strong technical background and excellent analytical skills, making it well-suited for candidates with experience in marketing operations, growth, or rev ops
- Career progression in this role may lead to management or senior leadership positions within marketing operations
ASSUMPTION: Candidates with experience in marketing operations or related fields are likely to find this role more appealing and better suited to their skillset than traditional marketing positions.
π Sample Projects
- Developing and maintaining dashboards to track marketing performance and customer engagement
- Implementing workflows to automate marketing processes and improve efficiency
- Conducting A/B tests to optimize marketing campaigns and improve conversion rates
ASSUMPTION: These projects demonstrate the data-driven and analytical nature of the Senior Marketing Operations Associate role, as well as the opportunity to drive meaningful business impact through marketing optimization.
β Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Customer Engagement department?
- How does Doctolib support the professional development and growth of its employees?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does Doctolib measure the success of its marketing campaigns and initiatives?
- What are the most important qualities and skills for someone to succeed in this role?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company, enabling them to make a more informed decision about their fit for the position.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Doctolib Careers
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.