Senior Marketing Operations Business Partner

📌 Core Information

🔹 Job Title: Senior Marketing Operations Business Partner

🔹 Company: Deel

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-03

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving strategic and operational initiatives to support campaign execution across marketing teams
• Owning marketing operations campaign execution and working closely with various teams to enhance marketing impact on Deel's growth
• Proactively owning process improvements and best practices within key marketing technologies
• Collaborating with cross-functional teams to maintain data integrity and ensure timely launch of marketing campaigns
• Providing exemplary service to internal customers such as sales, marketing program managers, and executives

ASSUMPTION: This role requires a high level of autonomy and the ability to navigate ambiguity in a fast-paced, global environment. Strong communication skills and a data-driven mindset are crucial for success in this position.

📋 Key Responsibilities

✅ Proactively own process improvements and best practices within key marketing technologies such as Hubspot, Braze, Demandbase, and Salesforce to ensure demand generation and nurture programs are running successfully and meeting our lead and conversion goals.

✅ Own the process for audience segmentation building within our automation and communication tools

✅ Own the traffic management for outbound email and in-app marketing campaigns to ensure an excellent customer experience

✅ Support campaign execution including campaign creation architecture, lead management, target list creation, and segmentation, and QA for campaigns, workflows, and data issues

✅ Build and execute programs within key marketing technologies, as needed, to ensure timely launch of marketing campaigns.

✅ Work closely with other GTM Operations teams to maintain the integrity of customer and prospect data by ensuring data cleansing, de-duping, and enrichment programs and processes are implemented and managed.

✅ Create documentation, training materials, and enablement presentations, as well as train GTM teams when needed.

✅ Assist with the onboarding of new marketing technologies and ensure they correctly function in our technology stack.

✅ Provide exemplary service to internal customers such as sales, marketing program managers, and executives.

ASSUMPTION: This role requires a strong understanding of integrated B2B marketing, account-based marketing, product-led growth, and data infrastructure. Experience supporting large-scale projects with cross-functional, culturally diverse teams is also essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in marketing operations, particularly in fast-paced B2B organizations

Required Skills:

• Advanced expertise in marketing automation (HubSpot preferred) and Salesforce, with a focus on scaling operations
• Strong understanding of integrated B2B marketing, account-based marketing, product-led growth, and data infrastructure
• Experience supporting large-scale projects with cross-functional, culturally diverse teams
• Skilled in implementing processes to ensure campaign execution and tracking, enabling data-driven insights
• Data-driven mindset with the ability to turn reports into actionable insights for stakeholders
• Excellent communication skills, with the ability to collaborate and influence in a remote work environment
• Growth-oriented with a strong drive, able to navigate ambiguity and operate independently in a fast-paced global setting

Preferred Skills:

• Experience with Covey or similar AI-driven hiring platforms
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of the company and the need to communicate effectively with diverse teams.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Marketing Operations role in the United States)

Benefits:

• Stock grant opportunities dependent on your role, employment status, and location
• Remote work flexibility, including WeWork access where available
• Provided computer equipment tailored to your role
• Additional perks and benefits based on your employment status and country

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Operations role in the United States. Actual compensation may vary depending on factors such as experience, skills, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services, with a focus on global hiring, payroll, and compliance

Company Size: 1,001-5,000 employees (Large enterprise with a global presence)

Founded: 2019 (Relatively new company with significant growth and expansion)

Company Description:

• Deel is the all-in-one Global People Platform that simplifies and streamlines every aspect of managing an international workforce
• The company offers a suite of HR tools, payroll solutions, mobility services, and compliance expertise to help businesses of all sizes scale globally with unmatched speed and flexibility
• Deel serves over 25,000+ companies worldwide, from small teams to publicly traded enterprise businesses

Company Specialties:

• Payment Services
• Independent Contractors
• Remote Work
• Financial Services
• Business
• EOR (Employer of Record)
• Payroll
• HR
• HRIS (Human Resources Information System)
• Compliance
• Global Hiring

Company Website: https://www.deel.com/

ASSUMPTION: Deel is a rapidly growing company with a strong focus on innovation and global expansion. Applicants should be prepared to work in a dynamic and fast-paced environment.

📊 Role Analysis

Career Level: Mid-Senior Level (5-10 years of experience)

Reporting Structure: Reports directly to the Senior Director of Lifecycle Marketing & Operations

Work Arrangement: Remote OK (Flexible work arrangement with remote work options)

Growth Opportunities:

• Potential career progression into a leadership role within the marketing operations team
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Exposure to a fast-growing company with a global presence and a diverse range of clients

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing efforts and contribute to its continued success.

🌍 Location & Work Environment

Office Type: Remote-First (With WeWork access where available)

Office Location(s): San Francisco, California (Headquarters); Tel Aviv, Israel; New York, New York; London, United Kingdom; Berlin, Germany

Geographic Context:

• Deel has a strong presence in the United States, with additional offices in Israel, the United Kingdom, and Germany
• The company operates on a global scale, serving clients from various industries and regions
• Applicants should be comfortable working in a remote, distributed team environment

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: While Deel has multiple office locations, the company operates as a remote-first organization, with a strong emphasis on global collaboration and communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition Team
• Technical assessment or case study (depending on the role)
• Final interview with the hiring manager and/or other team members
• Background check and offer extension

Key Assessment Areas:

• Technical skills and expertise in marketing automation and data infrastructure
• Problem-solving abilities and strategic thinking
• Communication and collaboration skills in a remote work environment
• Cultural fit and alignment with Deel's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Deel's business and the specific requirements of the Senior Marketing Operations Business Partner position
• Showcase your ability to work independently and drive results in a fast-paced, global environment

ATS Keywords: Marketing Operations, Campaign Management, HubSpot, Salesforce, Data Infrastructure, B2B Marketing, Account-Based Marketing, Process Improvement, Audience Segmentation, Lead Management, Cross-Functional Collaboration, Data-Driven Insights, Communication Skills, Training, Customer Service, Project Management

ASSUMPTION: Applicants should focus on incorporating relevant keywords from the job description into their resume and application materials to increase their chances of being selected for an interview.

🛠️ Tools & Technologies

• HubSpot
• Braze
• Demandbase
• Salesforce
• Covey (for AI-driven hiring and promotional processes)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Applicants should be prepared to demonstrate their proficiency in these platforms during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Global Mindset: Embrace diversity and inclusion, fostering a culture of belonging and collaboration
• Customer Obsessed: Prioritize customer needs and continuously strive to improve their experience
• One Team, One Dream: Work together towards a common vision, supporting and empowering each other to succeed
• Integrity: Act with honesty and transparency, holding ourselves accountable for our actions and decisions
• Innovation: Embrace change and continuous learning, driving progress through creativity and experimentation

Work Style:

• Remote-First: Collaborate effectively in a distributed team environment
• Data-Driven: Make informed decisions based on data and analytics
• Agile: Adapt quickly to change and prioritize based on evolving needs and priorities
• Customer-Focused: Prioritize customer needs and preferences in all aspects of the business

Self-Assessment Questions:

• How do you embody Deel's value of 'Global Mindset' in your daily work and interactions with colleagues and customers?
• Describe a time when you had to adapt to a significant change or challenge in a remote work environment. How did you approach this situation, and what was the outcome?
• How do you ensure that your work aligns with Deel's mission and values, even when working independently on projects or tasks?

ASSUMPTION: Applicants should carefully consider how their personal values and work style align with Deel's company culture and values. Strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, global environment
• Collaborating effectively with cross-functional teams across different time zones
• Keeping up with the latest marketing technologies and best practices
• Navigating ambiguity and making data-driven decisions in the absence of clear guidance

ASSUMPTION: Applicants should be prepared to face these challenges head-on and demonstrate their ability to thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing operations and campaign execution, requiring a strong understanding of both marketing strategy and tactical implementation
• Compared to other marketing roles, this position places a greater emphasis on process improvement, data management, and cross-functional collaboration
• Career progression in this role may lead to leadership positions within the marketing operations team or other related functions

ASSUMPTION: Applicants should carefully consider how their skills and experience align with the unique requirements of this role and how it differs from other marketing positions.

📝 Sample Projects

• Developing and implementing a new campaign management process to improve efficiency and reduce errors
• Creating and maintaining audience segmentation models to enhance targeting and personalization in marketing campaigns
• Collaborating with the data team to cleanse and enrich customer and prospect data, ensuring data integrity and accuracy

ASSUMPTION: These sample projects illustrate the types of initiatives the Senior Marketing Operations Business Partner may be involved in, highlighting the role's focus on process improvement, data management, and campaign execution.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
• How does Deel support the professional development and growth of its employees, particularly in marketing operations roles?
• What are the most significant challenges facing the marketing team in the next 6-12 months, and how can this role contribute to addressing them?
• How does Deel measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, and how does it support employees working remotely?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the company's culture, team dynamics, and the specific challenges and opportunities presented by this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your ability to work independently and drive results in a fast-paced, global environment
• Prepare for a phone or video screen with the Talent Acquisition Team, focusing on your technical skills, problem-solving abilities, and cultural fit with Deel
• If selected, complete a technical assessment or case study (depending on the role) to demonstrate your expertise in marketing automation and data infrastructure
• Prepare for a final interview with the hiring manager and/or other team members, focusing on your ability to collaborate effectively and contribute to Deel's mission and values
• Follow up with the Talent Acquisition Team one week after your final interview to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.