Senior Marketing Operations Business Partner

📌 Core Information

🔹 Job Title: Senior Marketing Operations Business Partner

🔹 Company: Deel

🔹 Location: Remote (USA)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving strategic and operational initiatives to support campaign execution across marketing teams
• Owning marketing operations campaign execution and collaborating with various teams to enhance marketing impact on Deel’s growth
• Proactively owning process improvements and best practices within key marketing technologies
• Working closely with other GTM Operations teams to maintain the integrity of customer and prospect data
• Creating documentation, training materials, and enablement presentations, as well as training GTM teams when needed

ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration, with a focus on driving operational excellence and improving marketing performance.

📋 Key Responsibilities

✅ Proactively own process improvements and best practices within key marketing technologies such as Hubspot, Braze, Demandbase, and Salesforce to ensure demand generation and nurture programs are running successfully and meeting our lead and conversion goals.

✅ Own the process for audience segmentation building within our automation and communication tools

✅ Own the traffic management for outbound email and in-app marketing campaigns to ensure an excellent customer experience

✅ Support campaign execution including campaign creation architecture, lead management, target list creation, and segmentation, and QA for campaigns, workflows, and data issues

✅ Build and execute programs within key marketing technologies, as needed, to ensure timely launch of marketing campaigns.

✅ Work closely with other GTM Operations teams to maintain the integrity of customer and prospect data by ensuring data cleansing, de-duping, and enrichment programs and processes are implemented and managed.

✅ Create documentation, training materials, and enablement presentations, as well as train GTM teams when needed.

✅ Assist with the onboarding of new marketing technologies and ensure they correctly function in our technology stack.

✅ Provide exemplary service to internal customers such as sales, marketing program managers and executives.

ASSUMPTION: This role requires a strong understanding of marketing technologies, data management, and campaign execution to drive marketing performance and operational excellence.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in marketing operations, particularly in fast-paced B2B organizations

Required Skills:

• Advanced expertise in marketing automation (HubSpot preferred) and Salesforce
• Strong understanding of integrated B2B marketing, account-based marketing, product-led growth, and data infrastructure
• Experience supporting large-scale projects with cross-functional, culturally diverse teams
• Skilled in implementing processes to ensure campaign execution and tracking, enabling data-driven insights
• Data-driven mindset with the ability to turn reports into actionable insights for stakeholders
• Excellent communication skills, with the ability to collaborate and influence in a remote work environment
• Growth-oriented with a strong drive, able to navigate ambiguity and operate independently in a fast-paced global setting

Preferred Skills:

• Experience with Covey or similar AI recruitment tools
• Fluency in multiple languages

ASSUMPTION: Candidates should have a proven track record in marketing operations and be comfortable working with marketing technologies to drive campaign performance and operational excellence.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Marketing Operations role in the USA)

Benefits:

• Stock grant opportunities dependent on your role, employment status, and location
• Remote work flexibility, including WeWork access where available
• Provided computer equipment tailored to your role
• Additional perks and benefits based on your employment status and country

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Operations role in the USA. Actual compensation may vary based on factors such as experience, location, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services, focusing on global hiring, payroll, and compliance solutions

Company Size: Medium to Large (1,001-5,000 employees), offering a diverse and global work environment

Founded: 2019, with a strong focus on growth and innovation in the global HR tech space

Company Description:

• Deel is the all-in-one Global People Platform that simplifies and streamlines every aspect of managing an international workforce
• The company offers a suite of HR tools, payroll solutions, mobility services, and compliance expertise to enable companies to scale globally with unmatched speed and flexibility
• Deel serves over 25,000+ companies worldwide, from small teams to publicly traded enterprise businesses

Company Specialties:

• Payment Services
• Independent Contractors
• Remote Work
• Financial Services
• Business
• EOR (Employer of Record)
• Payroll
• HR
• HRIS
• Compliance
• Global Hiring

Company Website: https://www.deel.com/

ASSUMPTION: Deel is a rapidly growing company with a strong focus on global expansion and innovation in the HR tech space. This role offers an excellent opportunity to work in a dynamic and international environment.

📊 Role Analysis

Career Level: Mid-Senior Level, with opportunities for growth and advancement within the marketing operations function

Reporting Structure: This role reports directly to the Senior Director of Lifecycle Marketing & Operations and collaborates with various marketing and GTM operations teams

Work Arrangement: Remote OK, with flexible scheduling and the option to work from WeWork spaces where available

Growth Opportunities:

• Potential for career progression within the marketing operations function or broader marketing and GTM teams
• Opportunities to work on high-impact projects and drive significant business growth
• Exposure to a diverse range of marketing technologies and data management tools

ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, dynamic environment with a strong focus on driving marketing performance and operational excellence.

🌍 Location & Work Environment

Office Type: Remote-first, with the option to work from WeWork spaces where available

Office Location(s): San Francisco, California (Headquarters); Tel Aviv, Israel; New York, USA; London, UK; Berlin, Germany

Geographic Context:

• Deel operates globally, with a strong presence in North America, Europe, and the Middle East
• The company's remote-first work environment enables employees to work from anywhere within the USA
• Deel's global presence offers opportunities to collaborate with diverse teams and work on international projects

Work Schedule: Full-time (40 hours per week) with flexible scheduling and the option to work from WeWork spaces where available

ASSUMPTION: Deel's remote-first work environment offers a high degree of flexibility and the opportunity to work from various locations within the USA.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Talent Acquisition Team
• Technical assessment or case study
• Final interview with the hiring manager and/or other team members
• Background check and offer extension

Key Assessment Areas:

• Technical expertise in marketing automation and data management
• Problem-solving and process improvement skills
• Communication and collaboration skills
• Alignment with Deel's company values and culture

Application Tips:

• Highlight relevant marketing operations experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Deel's business and the role's requirements
• Prepare for behavioral and situational interview questions focused on marketing operations, campaign execution, and data management
• Be ready to discuss your experience with marketing technologies and data-driven decision-making

ATS Keywords: Marketing Operations, Campaign Management, Marketing Automation, Salesforce, Data Infrastructure, B2B Marketing, Account-Based Marketing, Process Improvement, Audience Segmentation, Lead Management, Cross-Functional Collaboration, Data-Driven Insights, Communication Skills, Training, Customer Service, Project Management

ASSUMPTION: Deel's recruitment process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit within the organization.

🛠️ Tools & Technologies

• HubSpot
• Braze
• Demandbase
• Salesforce
• Covey (AI recruitment tool)
• WeWork (remote workspaces)

ASSUMPTION: This role requires proficiency in various marketing technologies and data management tools to drive marketing performance and operational excellence.

👔 Cultural Fit Considerations

Company Values:

• Global: We embrace diversity and inclusion, fostering a global mindset in all aspects of our work
• Empowering: We empower our team members to take ownership and drive results
• Customer-centric: We prioritize the needs and success of our customers above all else
• Innovative: We continuously seek new ways to improve and grow our business
• Collaborative: We work together to achieve our goals and support each other's success

Work Style:

• Remote-first, with a strong emphasis on asynchronous communication and work-life balance
• Fast-paced and dynamic, with a focus on driving results and continuous improvement
• Data-driven, with a strong emphasis on using data to inform decision-making and measure performance
• Collaborative and cross-functional, with a focus on working together to achieve common goals

Self-Assessment Questions:

• Do you thrive in a remote, asynchronous work environment?
• Are you comfortable working with a diverse range of marketing technologies and data management tools?
• Do you have a strong data-driven mindset and the ability to turn reports into actionable insights?
• Are you comfortable working in a fast-paced, dynamic environment with a strong focus on driving results?
• Do you have a proven track record of driving marketing performance and operational excellence in a B2B organization?

ASSUMPTION: Deel's company culture emphasizes global collaboration, empowerment, and customer-centricity, with a strong focus on driving results and continuous improvement.

⚠️ Potential Challenges

• Working remotely may present challenges in maintaining work-life balance and staying connected with colleagues
• Deal with a high volume of data and marketing technologies, which can be complex and time-consuming
• Navigating a fast-paced, dynamic work environment may require strong time management and prioritization skills
• Collaborating with diverse, global teams may present communication and cultural challenges

ASSUMPTION: These challenges can be mitigated through strong communication, time management, and cultural awareness skills, as well as a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing operations roles, this position requires a strong focus on driving marketing performance and operational excellence in a fast-paced, global B2B organization
• Deel's emphasis on global expansion and innovation sets this role apart from similar marketing operations positions in more established or domestic-focused companies
• Career progression in this role may lead to opportunities in marketing leadership, data management, or other related functions within the organization

ASSUMPTION: This role offers a unique opportunity to work in a dynamic, global environment with a strong focus on driving marketing performance and operational excellence.

📝 Sample Projects

• Developing and implementing a new audience segmentation strategy to improve campaign targeting and performance
• Streamlining campaign creation and execution processes to reduce manual effort and improve efficiency
• Collaborating with cross-functional teams to enhance data management and enrichment processes, ensuring data accuracy and completeness
• Assessing and optimizing marketing technology stack to improve campaign performance and operational efficiency

ASSUMPTION: These sample projects illustrate the diverse range of marketing operations responsibilities and the opportunity to drive significant business impact in this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing technology stack and how this role will contribute to its optimization?
• How does Deel support the professional development and growth of marketing operations team members?
• Can you provide an example of a successful marketing operations initiative led by a team member in this role?
• How does Deel foster a culture of collaboration and cross-functional teamwork within the marketing and GTM operations teams?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These interview questions are designed to assess the role's responsibilities, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing operations experience and achievements
• Write a cover letter demonstrating your understanding of Deel's business and the role's requirements
• Prepare for behavioral and situational interview questions focused on marketing operations, campaign execution, and data management
• Follow up with the Talent Acquisition Team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.