📌 Core Information
🔹 Job Title: Senior Marketing Operations Coordinator
🔹 Company: CrossCountry Consulting
🔹 Location: McLean, VA
🔹 Job Type: Full-Time Employee
🔹 Category: Business Consulting and Services
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (McLean, VA office)
🚀 Job Overview
Key aspects of this role include:
- Managing marketing operations functions, including systems, processes, reporting, and data analysis
- Serving as the owner and expert for core marketing platforms, such as HubSpot and data reporting solutions
- Facilitating timely assignment of incoming web leads and ensuring proper attribution and follow-through
- Collaborating cross-functionally with various teams, including Revops and marketing, to drive results and optimize operations
- Identifying areas for process improvement and proposing/implementing solutions
ASSUMPTION: This role requires a strong background in marketing operations, with a focus on driving results through efficient processes and technology. The ideal candidate will have experience working with marketing automation platforms and data analysis tools.
📋 Key Responsibilities
✅ Serve as the owner and team expert for core marketing platforms, including HubSpot and data and reporting solutions
✅ Manage the marketing automation system, including setting up and monitoring workflows, templates, lead scoring, and advising the team on best practices
✅ Manage the data and reporting solution, including making updates to dashboards, coordinating with the vendor on requirements, and validating the accuracy of data
✅ Serve as the administrator for hosted webinars
✅ Manage marketing requests received through the internal ticketing system, resolving where possible or assigning to others on the team
✅ Facilitate timely assignment of incoming web leads and ensure proper attribution and follow-through
✅ Serve as the team liaison to Revops to help manage marketing attribution and the information flow between HubSpot and Salesforce; support marketing team and users with marketing-related Salesforce questions and campaigns
✅ Produce reporting as needed and lead the team quarterly reporting process; analyze data and metrics to identify cross-channel trends and improvement opportunities
✅ Identify areas for process improvement across the team and propose/implement solutions
✅ Lead or support strategic team initiatives and research efforts
✅ Provide other general operations support as needed, including for events, campaigns, and communications
✅ Stay current on the latest marketing operations best practices and solutions
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple efforts concurrently and collaborate effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, or a related field
Experience: 3-5 years of experience in marketing operations, preferably in a B2B environment
Required Skills:
- Strong project management skills to manage multiple efforts concurrently
- Hands-on experience with marketing automation platforms, preferably HubSpot
- Advanced proficiency in data analysis to drive marketing decisions
- Strong analytical and problem-solving skills and attention to detail
- Excellent communication and interpersonal skills and collaboration with cross-functional teams and stakeholders
- Ability to work independently and prioritize tasks effectively
- Confident team player with a desire to contribute at a high level and continue to grow
Preferred Skills:
- Experience with Salesforce
- Familiarity with marketing attribution and cross-channel analytics
ASSUMPTION: While not explicitly stated, experience with Salesforce and familiarity with marketing attribution would be beneficial for this role, as the position involves working with both HubSpot and Salesforce and managing marketing attribution.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 per year (Based on industry standards for a Senior Marketing Operations Coordinator role in the McLean, VA area)
Benefits:
- Healthcare Options (Medical, Dental, Vision)
- Flexible Spending Accounts
- 401(k) with Company Matching
- Parental Leave
- Maternity Leave
- Technology Stipends
- Wellness Reimbursement Programs
Working Hours: Full-time, 40 hours per week. This role operates in a hybrid work arrangement, with a requirement to be on-site at the McLean, VA office two days per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Operations Coordinator role in the McLean, VA area. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services. CrossCountry Consulting specializes in accounting and risk, technology-enabled transformation, and transactions, serving Fortune 500 companies, emerging growth market leaders, and private equity sponsors.
Company Size: 501-1,000 employees. As a mid-sized company, CrossCountry Consulting offers a balance between a structured work environment and opportunities for growth and innovation.
Founded: 2011. CrossCountry Consulting was founded with a mission to provide specialized finance, operations, and technology advisory services, focusing on solving today’s most pressing challenges and creating present and future enterprise value.
Company Description:
- CrossCountry Consulting is a leading provider of specialized finance, operations, and technology advisory services.
- The firm serves as a trusted advisor to Fortune 500 companies, emerging growth market leaders, and private equity sponsors.
- CrossCountry Consulting solves today’s most pressing challenges and creates present and future enterprise value through accounting and risk, technology-enabled transformation, and transaction solutions.
Company Specialties:
- Accounting & Risk
- Transactions
- Technical Accounting & Financial Reporting
- Risk & Compliance
- ESG Reporting
- Human Capital Transformation
- Divestitures & Carve-Outs
- Full-Lifecycle M&A
- IPO & SPAC Readiness
- Financial Services
- Government Contracting
- Life Sciences
- Technology
- Media & Telecommunications
- Real Estate & Hospitality
- Private Equity
- Cyber & Privacy & Technology Risk
- Coupa
- Sage Intacct
- OneStream
- and Workday
Company Website: https://www.crosscountry-consulting.com/
ASSUMPTION: CrossCountry Consulting is a well-established company in the business consulting and services industry, with a strong focus on providing specialized advisory services to a wide range of clients.
📊 Role Analysis
Career Level: Mid-level. This role is suited for an experienced marketing operations professional looking to apply their skills in a dynamic and growing organization.
Reporting Structure: This role reports directly to the Marketing Operations Manager and collaborates with various teams, including Revops, marketing, and other internal stakeholders.
Work Arrangement: Hybrid. This role operates in a hybrid work arrangement, with a requirement to be on-site at the McLean, VA office two days per week.
Growth Opportunities:
- CrossCountry Consulting offers opportunities for professional growth and development within the marketing operations function and across the organization.
- The company's focus on innovation and continuous improvement creates an environment where employees can expand their skills and take on new challenges.
- As the company continues to grow, there may be opportunities for the right candidate to take on more responsibility and advance their career within the marketing operations team or explore other areas of the business.
ASSUMPTION: While the job description does not explicitly mention growth opportunities, the company's focus on innovation and continuous improvement, as well as its commitment to employee development, suggests that there are opportunities for professional growth and advancement within the organization.
🌍 Location & Work Environment
Office Type: Hybrid. This role operates in a hybrid work arrangement, with a requirement to be on-site at the McLean, VA office two days per week.
Office Location(s): 1600 Tysons Blvd, 1100, McLean, VA 22102, US
Geographic Context:
- The McLean, VA office is located in the Washington, D.C. metropolitan area, offering easy access to various amenities, including shopping, dining, and entertainment options.
- The area is known for its high quality of life, with excellent schools, parks, and cultural attractions.
- The office is conveniently located near major highways and public transportation, making it easily accessible for commuters.
Work Schedule: Full-time, 40 hours per week. This role operates in a hybrid work arrangement, with a requirement to be on-site at the McLean, VA office two days per week.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work, allowing for flexibility while still fostering a strong team culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing operations manager
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and interpersonal skills
- Technical proficiency with marketing automation platforms and data analysis tools
- Cultural fit and alignment with CrossCountry Consulting's Core Values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing operations experience and skills.
- Be prepared to discuss your experience with marketing automation platforms, data analysis, and process improvement initiatives.
- Research CrossCountry Consulting's Core Values and be ready to demonstrate how your personal values align with the company's culture.
- Prepare questions to ask the interviewer about the team, the role, or the company to show your interest and engagement.
ATS Keywords: Marketing Operations, HubSpot, Data Analysis, Process Improvement, Marketing Automation, Cross-Functional Collaboration, Project Management, Reporting, Salesforce
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills, as well as their cultural fit with CrossCountry Consulting's Core Values, to increase their chances of success in the interview process.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Data reporting and analytics tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: The tools and technologies listed are not exhaustive and may vary depending on the specific needs of the role and the organization.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: We believe in the strength of collaboration, enthusiasm, generosity, and perseverance as the driving forces behind our success.
- Excellence: We strive for excellence in all that we do, from the quality of our work to the way we treat our clients and each other.
- Integrity: We uphold the highest ethical standards and always act with honesty and fairness.
- Innovation: We foster a culture of innovation, encouraging our team members to think creatively and challenge the status quo.
- Accountability: We take responsibility for our actions and their outcomes, and we hold ourselves and each other accountable for delivering results.
Work Style:
- Cross-functional collaboration
- Data-driven decision making
- Continuous improvement
- Agile and adaptable
- Results-oriented
Self-Assessment Questions:
- How do your personal values align with CrossCountry Consulting's Core Values?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive results?
- How do you approach continuous improvement and process optimization in your current role?
ASSUMPTION: Applicants should carefully consider how their personal values and work style align with CrossCountry Consulting's Core Values and be prepared to provide specific examples of their fit with the company culture during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and priorities concurrently may require strong organizational skills and time management.
- Collaborating with various teams and stakeholders may necessitate effective communication and interpersonal skills.
- Working in a hybrid environment may present unique challenges in maintaining productivity and work-life balance.
- Keeping up with the latest marketing operations best practices and technologies may require continuous learning and adaptation.
ASSUMPTION: While the role presents several opportunities for growth and development, applicants should be prepared to face potential challenges and demonstrate their ability to manage multiple priorities, collaborate effectively, and adapt to new technologies and best practices.
📈 Similar Roles Comparison
- Compared to other marketing operations roles, this position places a greater emphasis on data analysis and reporting, requiring strong analytical skills and experience with data analysis tools.
- As a mid-sized company, CrossCountry Consulting offers a balance between a structured work environment and opportunities for growth and innovation, compared to larger enterprises or startups.
- This role may offer more opportunities for career growth and advancement within the marketing operations function or across the organization, compared to more specialized or niche marketing operations roles.
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other marketing operations positions, as well as the potential for career growth and development within CrossCountry Consulting.
📝 Sample Projects
- Implementing a new marketing automation platform and migrating data from an existing system
- Developing and optimizing marketing attribution models to improve cross-channel analytics and reporting
- Streamlining marketing request processes and improving response times through the implementation of a ticketing system
ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the ideal candidate might work on in this role. The actual projects may vary depending on the organization's specific needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing operations function?
- How does the marketing operations team collaborate with other departments, such as sales and finance, to drive results and optimize processes?
- What are the most pressing challenges facing the marketing operations function, and how can this role contribute to addressing them?
- How does CrossCountry Consulting support the professional development and growth of its marketing operations team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Applicants should prepare thoughtful and insightful questions to ask during the interview process, demonstrating their interest in the role and the company, as well as their understanding of the marketing operations function and its strategic importance to the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.lever.co/crosscountry-consulting/9d6a0f04-9227-4779-af19-a51703ee089c
- Tailor your resume and cover letter to highlight your relevant marketing operations experience and skills, as well as your alignment with CrossCountry Consulting's Core Values.
- Prepare for your interviews by researching the company, the role, and the marketing operations function, and be ready to discuss your relevant experience and how you can contribute to the team's success.
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
