📌 Core Information
🔹 Job Title: Senior Marketing Operations Manager
🔹 Company: AppOmni
🔹 Location: USA - Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Driving operational excellence and campaign performance through data-driven insights
- Managing the marketing tech stack, with a focus on HubSpot, Salesforce, and 6sense
- Ensuring seamless processes, accurate data, and measurable impact across the global marketing funnel
- Collaborating cross-functionally with demand generation, product, RevOps, and sales teams
- Developing and implementing scalable processes and workflows for global campaign execution
ASSUMPTION: This role requires a strong background in marketing operations, campaign management, and analytics, with expertise in the mentioned marketing tech stack. The ideal candidate will have experience working in a global marketing environment and be comfortable managing multiple initiatives simultaneously.
📋 Key Responsibilities
✅ Own and optimize marketing automation platforms (HubSpot, Salesforce, 6sense) and other martech tools
✅ Oversee global campaign execution, including audience segmentation, list uploads, lead nurturing, and automation
✅ Improve lead flow, scoring, and routing for seamless SDR and sales handoff
✅ Establish best practices for email marketing, engagement, and A/B testing
✅ Develop real-time dashboards for pipeline, conversion, and campaign performance using Salesforce, Qlik, and 6Sense (ABM)
✅ Analyze complex data sets and deliver regular marketing KPIs and forecasting models to inform strategic planning
✅ Ensure data accuracy, hygiene, and governance across platforms and enforce data governance processes to comply with privacy regulations
✅ Evaluate new emerging technologies and trends to improve scalability, efficiency, and campaign performance
✅ Develop and implement scalable processes and workflows for global campaign execution, lead management, and reporting
✅ Act as a trusted strategic partner to marketing and sales leadership, delivering insights and recommendations
ASSUMPTION: The responsibilities listed above are essential for driving operational excellence and enabling pipeline growth. The ideal candidate will have experience in these areas and be comfortable working in a dynamic, global marketing environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Analytics, or a related field
Experience: 5-7 years in marketing operations, campaign management, and analytics
Required Skills:
- Proven experience managing marketing automation platforms (Salesforce, HubSpot, 6sense)
- Strong understanding of global email marketing best practices, campaign workflows, and multi-touch lead nurturing strategies
- Proficiency in reporting and analytics tools
Preferred Skills:
- SaaS, B2B, startup, or cybersecurity industry experience
- Fluency in additional languages (beneficial but not required)
ASSUMPTION: The required and preferred skills listed above are essential for success in this role. Candidates should have a strong background in marketing operations, campaign management, and analytics, with expertise in the mentioned marketing tech stack.
💰 Compensation & Benefits
Salary Range: $140,000 - $180,000 per year (AI-estimated based on role, experience level, and location)
Benefits:
- Remote work
- New hire home office / computer equipment stipend
- Generous paid time off
- Paid company holidays and floating holidays
- Paid parental leave, sick time, and family leave
- Health insurance - medical, dental, and vision with HSA option
- LifeWorks Employee Assistance Program
- Company-provided life insurance, AD&D, STD/LTD, and additional supplemental life insurance options
- 401(k) and Roth retirement saving accounts
- Monthly wellness benefit reimbursement
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an AI-estimated range based on the role, experience level, and location. The benefits listed are based on the information provided in the job description and may be subject to change or eligibility requirements.
📌 Applicant Insights
🔍 Company Context
Industry: AppOmni is a leader in SaaS Security, helping customers achieve secure productivity with their applications. Security teams and owners can quickly detect and mitigate threats using unmatched depth of protection, continuous monitoring, and comprehensive visibility. Trusted by over 25% of the Fortune 100, AppOmni specializes in securing diverse SaaS environments.
Company Size: AppOmni has 201-500 employees, which means it is a mid-sized company. This size allows for a more agile and innovative work environment while still offering the resources and stability of a larger organization.
Founded: AppOmni was founded in 2018 and has since grown to become a pioneer in the SSPM (SaaS Security Posture Management) category. The company's mission is to prevent SaaS data breaches by securing the applications that power the enterprise.
Company Description:
- AppOmni delivers security that combines industry-leading threat research, expertise, and product depth, so its customers can enjoy secure SaaS productivity.
- The company's platform provides security teams and owners with the ability to quickly detect and mitigate threats, ensuring the security and compliance of their SaaS environments.
- AppOmni is committed to fostering an inclusive environment where every employee feels valued, heard, and empowered to reach their full potential.
Company Specialties:
- Cloud Security
- SaaS Security
- SaaS Compliance
- SSPM (SaaS Security Posture Management)
- SaaS Configuration Management
- SaaS Misconfiguration Management
- ServiceNow Security
- Salesforce Security
- Microsoft 365 Security
- Google Workspace Security
- Workday Security
- 3rd Party SaaS Risk
- SaaS Visibility
- Identity Centric Visibility
- Federal Government Compliance
- Threat Detection
Company Website: https://appomni.com
ASSUMPTION: The company context provided above is based on the information available on AppOmni's LinkedIn profile and website. The company's focus on SaaS security and commitment to fostering an inclusive environment make it an attractive place to work for individuals interested in the tech industry.
📊 Role Analysis
Career Level: The Senior Marketing Operations Manager role is a mid-level position that requires a significant amount of experience and expertise in marketing operations, campaign management, and analytics. This role is ideal for candidates looking to take the next step in their marketing careers and make a significant impact on a growing company.
Reporting Structure: This role reports directly to the VP of Marketing and works closely with demand generation, product, RevOps, and sales teams. The ideal candidate will be comfortable working in a cross-functional environment and collaborating with various stakeholders to drive operational excellence and enable pipeline growth.
Work Arrangement: This role is remote solely, allowing for a flexible work-life balance and the ability to work from anywhere in the United States. The ideal candidate will be comfortable working remotely and have a dedicated workspace with reliable internet access.
Growth Opportunities:
- As AppOmni continues to grow, there will be opportunities for the Senior Marketing Operations Manager to take on additional responsibilities and advance their career within the marketing department or the company as a whole.
- The ideal candidate will be proactive in seeking out new challenges and opportunities to grow both personally and professionally.
- AppOmni's commitment to fostering an inclusive environment where every employee feels valued and empowered to reach their full potential creates a supportive and encouraging work environment for growth and development.
ASSUMPTION: The role analysis provided above is based on the information available in the job description and the company's LinkedIn profile. The career level, reporting structure, work arrangement, and growth opportunities listed are all relevant to the Senior Marketing Operations Manager role and provide insight into what candidates can expect from this position.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): United States
Geographic Context:
- The United States is a large and diverse country with a wide range of cultural, economic, and political environments. Working remotely allows for the flexibility to live and work anywhere within the United States, providing candidates with the opportunity to choose a location that best suits their personal and professional needs.
- The ideal candidate will be comfortable working in a remote environment and have a dedicated workspace with reliable internet access.
- AppOmni's remote-first culture fosters collaboration and support among team members, regardless of their location.
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work asynchronously with team members in different time zones.
ASSUMPTION: The location and work environment provided above are based on the information available in the job description. The remote work arrangement and flexible work schedule make this role an attractive option for candidates looking for a flexible and convenient work environment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final round interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Technical expertise in marketing automation platforms (HubSpot, Salesforce, 6sense)
- Analytical and problem-solving skills
- Project management and process improvement skills
- Collaboration and communication skills
- Alignment with AppOmni's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role. Use specific examples and metrics to demonstrate your impact in previous marketing operations, campaign management, and analytics roles.
- Prepare for the technical assessment or case study by brushing up on your knowledge of HubSpot, Salesforce, 6sense, and other relevant marketing tech stack tools. Practice common marketing analytics and reporting tasks to ensure you are comfortable with the assessment format.
- Research AppOmni's company values and culture to ensure you are a strong fit for the organization. Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and the company.
ATS Keywords: Marketing Operations, Campaign Management, Data Analysis, Salesforce, HubSpot, 6sense, Reporting Tools, Email Marketing, Lead Nurturing, Project Management, Process Management, Data Governance, Collaboration, Strategic Leadership, Emerging Technologies
ASSUMPTION: The interview and application insights provided above are based on the information available in the job description and typical hiring processes for marketing operations roles. The key assessment areas, application tips, and ATS keywords listed are all relevant to the Senior Marketing Operations Manager role and provide candidates with valuable insights into the application and interview process.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- 6sense
- Qlik
- Microsoft Office Suite
- Google Workspace
- Slack
- Zoom
- Asana or similar project management tools
ASSUMPTION: The tools and technologies listed above are based on the information available in the job description and are relevant to the Senior Marketing Operations Manager role. The ideal candidate will have experience with these tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Trust: AppOmni fosters a culture of trust and transparency, where employees feel valued and empowered to make decisions and take ownership of their work.
- Transparency: The company promotes open communication and collaboration, ensuring that all team members have the information they need to succeed.
- Quality: AppOmni is committed to delivering high-quality products and services that meet the needs of its customers.
- Customer Focus: The company prioritizes the needs and feedback of its customers, ensuring that its products and services are tailored to their unique requirements.
- Delivery: AppOmni is dedicated to delivering on its promises and exceeding customer expectations.
Work Style:
- AppOmni's remote-first culture fosters a flexible and collaborative work environment, where team members are encouraged to work asynchronously and prioritize their own well-being.
- The company values a work-life balance and provides employees with the resources and support they need to succeed both personally and professionally.
- AppOmni's team is diverse and inclusive, with a strong commitment to fostering a culture where every employee feels valued and empowered to reach their full potential.
Self-Assessment Questions:
- Do you align with AppOmni's company values, particularly Trust, Transparency, Quality, Customer Focus, and Delivery?
- Are you comfortable working in a remote, asynchronous environment and prioritizing your own work-life balance?
- Do you thrive in a diverse and inclusive work environment, where you are encouraged to bring your unique perspective and experiences to the table?
ASSUMPTION: The cultural fit considerations provided above are based on the information available on AppOmni's LinkedIn profile and website. The company's values, work style, and self-assessment questions listed are all relevant to the Senior Marketing Operations Manager role and provide candidates with valuable insights into the company's culture and work environment.
⚠️ Potential Challenges
- The Senior Marketing Operations Manager role is a high-visibility position that requires a significant amount of experience and expertise in marketing operations, campaign management, and analytics. Candidates may face a steep learning curve as they onboard and take on the responsibilities of this role.
- AppOmni is a growing company, and the Senior Marketing Operations Manager may face challenges as the company scales and evolves. The ideal candidate will be comfortable working in a dynamic and changing environment and be proactive in seeking out new challenges and opportunities for growth.
- The remote work arrangement may present challenges for candidates who prefer a more structured or in-person work environment. The ideal candidate will be comfortable working independently and remotely, with a dedicated workspace and reliable internet access.
- The Senior Marketing Operations Manager role requires a strong understanding of global email marketing best practices, campaign workflows, and multi-touch lead nurturing strategies. Candidates may face challenges as they develop and implement new processes and workflows for global campaign execution, lead management, and reporting.
ASSUMPTION: The potential challenges listed above are based on the information available in the job description and the nature of the Senior Marketing Operations Manager role. The ideal candidate will be aware of these challenges and be proactive in seeking out solutions and support as needed.
📈 Similar Roles Comparison
- The Senior Marketing Operations Manager role is similar to other marketing operations, campaign management, and analytics roles in the tech industry. However, this role is unique in its focus on the marketing tech stack, global campaign execution, and data-driven insights to drive operational excellence and enable pipeline growth.
- AppOmni's focus on SaaS security and commitment to preventing SaaS data breaches sets this role apart from similar positions in other industries.
- The career path for the Senior Marketing Operations Manager may include opportunities to advance to a Director or VP of Marketing Operations role, or to transition into a Chief Marketing Officer or similar executive leadership position within the company or the broader tech industry.
ASSUMPTION: The similar roles comparison provided above is based on the information available in the job description and the nature of the Senior Marketing Operations Manager role. The unique aspects of this role and the potential career paths listed are all relevant to candidates considering this position.
📝 Sample Projects
- Developing and implementing a new lead scoring model to improve lead quality and routing for seamless SDR and sales handoff
- Creating and optimizing global email marketing campaigns to improve engagement, conversion rates, and ROI
- Building and maintaining real-time dashboards for pipeline, conversion, and campaign performance using Salesforce, Qlik, and 6Sense (ABM)
- Conducting a comprehensive audit of the marketing tech stack and making recommendations for optimization and improvement
- Developing and implementing new processes and workflows for global campaign execution, lead management, and reporting to improve operational efficiency and scalability
ASSUMPTION: The sample projects listed above are based on the information available in the job description and are relevant to the responsibilities and qualifications required for the Senior Marketing Operations Manager role. The ideal candidate will have experience with these types of projects and be comfortable taking on new challenges and opportunities as they arise.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing tech stack and how this role will contribute to its optimization and improvement?
- How does AppOmni approach global campaign execution, and what are the key challenges and opportunities in this area?
- Can you provide an example of a successful marketing analytics project or campaign that you have led, and what were the key metrics and insights that drove its success?
- How does AppOmni support the professional development and growth of its marketing operations team members?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my work contribute to these goals?
ASSUMPTION: The key questions to ask during the interview provided above are based on the information available in the job description and are relevant to the Senior Marketing Operations Manager role. The ideal candidate will prepare thoughtful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role. Use specific examples and metrics to demonstrate your impact in previous marketing operations, campaign management, and analytics roles.
- Prepare for the technical assessment or case study by brushing up on your knowledge of HubSpot, Salesforce, 6sense, and other relevant marketing tech stack tools. Practice common marketing analytics and reporting tasks to ensure you are comfortable with the assessment format.
- Research AppOmni's company values and culture to ensure you are a strong fit for the organization. Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and the company.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
