Senior Marketing Operations Manager

📌 Core Information

🔹 Job Title: Senior Marketing Operations Manager

🔹 Company: Keeper Security, Inc.

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving data-driven decisions and scalable growth strategies
• Managing and optimizing the marketing tech stack
• Overseeing website operations and collaborating with cross-functional teams
• Developing and refining data-driven marketing strategies
• Ensuring accurate data flow and maintaining data governance best practices

ASSUMPTION: This role requires a high level of analytical skills and a deep passion for data to drive future strategies and maintain data accuracy and quality.

📋 Key Responsibilities

✅ Manage and optimize the marketing tech stack for seamless integrations and system efficiencies

✅ Oversee website operations and collaborate with marketing, design, and engineering teams for updates, optimizations, and performance improvements

✅ Develop and refine data-driven marketing strategies leveraging analytics to support pipeline and revenue growth

✅ Ensure accurate data flow from campaigns to attribution and reporting frameworks by standardizing campaign operations and maintaining best practices in data governance

✅ Create and maintain marketing automation workflows and nurture campaigns to engage prospects and customers throughout the buyer's journey

✅ Build and manage marketing dashboards, reports, and KPIs to track performance and support data-driven decision-making

✅ Own the marketing-to-sales handoff process and lead recycling to maximize funnel efficiency

✅ Support the development and execution of account-based marketing (ABM) and outbound operations, including helping launch and scale the program

✅ Continuously analyze marketing data to identify opportunities for process improvements and increased operational efficiency

✅ Ensure data integrity and perform regular maintenance and enhancements of marketing datasets

ASSUMPTION: This role requires a strong understanding of lead management processes, marketing automation best practices, and exceptional attention to detail.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: 6+ years of Marketing Operations experience in B2B SaaS

Required Skills:

• Expert HubSpot admin and advanced Salesforce user
• Experience with other martech platforms like RingLead, SalesLoft, Showpad, Demandbase, and ZoomInfo
• Strong analytical skills and experience with data analysis and reporting tools – Google Analytics 4 (GA4) is a must
• Strong understanding of lead management processes and marketing automation best practices
• Deep passion for data and exceptional attention to detail
• A bias for action and rolling up sleeves to get things done on a dynamic team

Preferred Skills:

• Experience working with channel marketing and sales teams
• Experience running and reporting on ABM and outbound motions
• HubSpot certifications
• Salesforce administrator certified

ASSUMPTION: While not explicitly stated, having experience with marketing automation platforms and a strong understanding of marketing funnel optimization would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Marketing Operations Manager role in the United States)

Benefits:

• Medical, Dental & Vision (inclusive of domestic partnerships)
• Employer Paid Life Insurance & Employee/Spouse/Child Supplemental Life
• Voluntary Short/Long Term Disability Insurance
• 401K (Roth/Traditional)
• A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
• Above market annual bonuses

Working Hours: Full-time (40 hours per week) with a flexible schedule

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Operations Manager role in the United States. The actual salary may vary depending on factors such as the candidate's experience, skills, and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on cybersecurity solutions

Company Size: 501-1,000 employees (Mid-size company)

Founded: 2011, with a history of growth and expansion in the cybersecurity industry

Company Description:

• Keeper Security is a leading provider of password, passkey, and secrets management solutions
• The company offers a range of products, including privileged access, secure remote access, and encrypted messaging
• Keeper's solutions are trusted by millions of individuals and thousands of organizations globally, with support for 21 languages and sales in over 120 countries

Company Specialties:

• Password Management
• Secure File Storage
• Cyber Security
• Password Security
• Password Vault
• SSO
• Zero Knowledge
• Secrets Management
• And Remote Access

Company Website: keepersecurity.com

ASSUMPTION: Working for Keeper Security offers the opportunity to be part of a growing and innovative company in the cybersecurity industry, with a focus on providing secure solutions for individuals and organizations worldwide.

📊 Role Analysis

Career Level: Senior-level role with a focus on driving data-driven decisions and growth strategies

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with cross-functional teams, including marketing, design, engineering, and sales

Work Arrangement: This is a 100% remote position, with an opportunity to work a hybrid schedule for candidates who live near the global headquarters in Chicago, Illinois

Growth Opportunities:

• As a senior-level role, there may be opportunities for career progression within the marketing department or the company as a whole
• Working on data-driven strategies and growth initiatives can help develop skills in data analysis, marketing strategy, and leadership
• The company's growth and expansion may present new opportunities and challenges for the right candidate

ASSUMPTION: This role offers the opportunity to work on high-impact projects and drive growth strategies for a leading cybersecurity company, with potential for career progression and skill development.

🌍 Location & Work Environment

Office Type: Remote-first company with a global headquarters in Chicago, Illinois

Office Location(s): 333 North Green St., Suite 811, Chicago, Illinois 60607, US; King's Terrace, 5A Lower Glanmire Rd., Victorian Quarter, Cork T23 DX49, IE; Prime Terrace KAMIYACHO, 4th Floor, 4-1-13 Toranomon, Minato-ku, Tokyo 105-0001 , JP

Geographic Context:

• The United States is the primary market for this role, with a focus on driving growth and expansion in the region
• The company has a global presence, with offices in the United States, Ireland, and Japan, and support for 21 languages and sales in over 120 countries
• The remote work arrangement allows for flexibility and the opportunity to work from various locations within the United States

Work Schedule: Full-time (40 hours per week) with a flexible schedule, allowing for a hybrid work arrangement for candidates who live near the global headquarters in Chicago, Illinois

ASSUMPTION: Working remotely for Keeper Security offers the opportunity to balance work-life responsibilities while collaborating with a global team and driving growth strategies for the company.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the marketing team to assess skills in marketing automation, data analysis, and reporting
• Final interview with the Chief Marketing Officer (CMO) to discuss cultural fit, career goals, and expectations for the role

Key Assessment Areas:

• Data analysis and reporting skills
• Marketing automation and lead management experience
• Understanding of marketing funnel optimization and growth strategies
• Cultural fit and alignment with the company's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your experience with marketing automation platforms, data analysis, and marketing funnel optimization
• Be prepared to discuss your approach to data-driven decision-making and growth strategies in the interview
• Research the company and its products to demonstrate your understanding of the cybersecurity industry and Keeper Security's role within it

ATS Keywords: Marketing Operations, Data Analysis, HubSpot, Salesforce, Marketing Automation, Analytics, Website Operations, Lead Management, Process Improvements, Data Governance, Account-Based Marketing, Performance Optimization, Data Integrity, Attention to Detail, Continuous Improvement, Collaboration

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' skills in data analysis, marketing automation, and growth strategies. Demonstrating a strong understanding of the cybersecurity industry and Keeper Security's products can help applicants stand out in the application process.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• RingLead
• SalesLoft
• Showpad
• Demandbase
• ZoomInfo
• Google Analytics 4 (GA4)

ASSUMPTION: Familiarity with these marketing automation and data analysis tools is essential for success in this role. Candidates should be prepared to demonstrate their proficiency with these platforms in the interview process.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Data-driven
• Results-oriented
• Collaborative
• Adaptable
• Detail-oriented

Self-Assessment Questions:

• Do you have a deep passion for data and a strong attention to detail?
• Are you comfortable working in a remote, collaborative environment with a global team?
• Do you thrive in a data-driven, results-oriented work culture?

ASSUMPTION: Keeper Security values candidates who are passionate about data, collaborative, and results-oriented. Demonstrating a strong fit with these values and work styles can help applicants stand out in the interview process.

⚠️ Potential Challenges

• Managing a complex marketing tech stack and ensuring seamless integrations and system efficiencies
• Balancing the need for data-driven decision-making with the need for quick action and adaptability in a fast-paced, growing company
• Working remotely and collaborating with a global team across different time zones
• Keeping up with the latest trends and best practices in marketing automation, data analysis, and growth strategies

ASSUMPTION: These challenges can be overcome with strong analytical skills, a deep passion for data, and a collaborative work style. Candidates should be prepared to discuss their approach to these challenges in the interview process.

📈 Similar Roles Comparison

• This role is similar to other Senior Marketing Operations Manager positions in B2B SaaS companies, with a focus on driving data-driven decisions and growth strategies
• However, this role is unique in its focus on the cybersecurity industry and Keeper Security's products, requiring a strong understanding of the industry and the company's offerings
• Career progression opportunities may vary depending on the company's size, growth, and structure

ASSUMPTION: While this role shares similarities with other Senior Marketing Operations Manager positions, its focus on the cybersecurity industry and Keeper Security's products makes it unique. Candidates should be prepared to discuss their understanding of the industry and the company's offerings in the interview process.

📝 Sample Projects

• Developing and implementing a marketing automation workflow to engage prospects and customers throughout the buyer's journey
• Analyzing marketing data to identify opportunities for process improvements and increased operational efficiency
• Collaborating with cross-functional teams to optimize website operations and drive performance improvements

ASSUMPTION: These sample projects demonstrate the data-driven, collaborative, and results-oriented nature of this role. Candidates should be prepared to discuss their approach to these projects and the skills they would bring to the table in the interview process.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall growth strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexibility for remote employees?
• How does the company measure the success of this role, and what key performance indicators (KPIs) will be used to track progress?

ASSUMPTION: Asking these questions can help applicants better understand the role, the company's culture, and the expectations for success in this position. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with marketing automation platforms, data analysis, and marketing funnel optimization
• Prepare for a technical interview with the marketing team to assess your skills in marketing automation, data analysis, and reporting
• Research the company and its products to demonstrate your understanding of the cybersecurity industry and Keeper Security's role within it
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.