Senior Marketing Operations Manager

📌 Core Information 🔹 Job Title: Senior Marketing Operations Manager 🔹 Company: Definitive Healthcare 🔹 Location: Framingham, MA 🔹 Job Type: Full-Time 🔹 Category: Information Services 🔹 Date Posted: April 22, 2025 🚀 Job Overview Key aspects of this role include: - Advancing marketing automation roadmap and strategy - Collaborating with Senior Director of Digital Marketing & Operations - Managing, optimizing, and maintaining marketing systems integration - Designing automated nurture programs and lead scoring - Coordinating with Marketing and Sales teams for alignment and feedback - Driving marketing efficiency and effectiveness using MarTech stack - Optimizing marketing processes and technology ownership - Executing integrated campaigns and expanding measurement methodologies - Aligning marketing initiatives with Sales team for pipeline growth and conversion ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to balance tactical execution with long-term planning. 📋 Key Responsibilities ✅ Marketing Automation Strategy & Execution: - Collaborate with Senior Director to build business plan for advancing marketing automation maturity - Manage, optimize, and maintain marketing systems integration with CRM and other business systems - Architect and design automated nurture programs, including lead scoring, multi-channel nurture strategies, segmentation, and reporting - Leverage MarTech stack to drive marketing efficiency and effectiveness ✅ Marketing Process Optimization: - Lead the optimization of marketing processes, ensuring seamless internal workflows, technology ownership, updated documentation, and adherence to data governance standards - Work with stakeholders across Marketing and Sales to define rules and QA processes ✅ Campaign Management & Sales Alignment: - Collaborate with campaign managers to execute integrated campaigns and expand measurement methodologies - Play a key role in aligning marketing initiatives with the Sales team, ensuring strong collaboration and ongoing feedback loops to enhance the pipeline and conversion ASSUMPTION: Success in this role depends on the ability to balance multiple priorities, make data-driven decisions, and communicate effectively with diverse stakeholders. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field Experience: - 4-6 years of experience in marketing operations, with hands-on experience as a power-user/admin of marketing automation platforms like HubSpot, Marketo, or similar tools Required Skills: - Expertise in marketing automation, with a strong understanding of strategic goals and the ability to communicate complex data insights - Advanced knowledge of HubSpot, Marketo, Salesforce.com, ABM platforms, Excel, and other MarTech applications - Strong ability to transition from data analysis to strategic insights and convert findings into actionable recommendations for continuous improvement - Ability to effectively communicate complex data and insights to diverse audiences, from entry-level sales teams to senior executives - Proven ability to develop strategic plans, work collaboratively in cross-functional environments, and influence key decisions - Familiarity with the B2B software sales cycle is preferred, along with experience in sales-marketing alignment Preferred Skills: - Experience with SQL, Python, or other data analysis tools - Knowledge of healthcare industry trends and market dynamics ASSUMPTION: Candidates with a proven track record in marketing operations, data analysis, and strategic planning will excel in this role. 💰 Compensation & Benefits Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for similar roles in the Boston area) Benefits: - Healthcare benefits, including medical, dental, and vision coverage - 401(k) match up to 4% of annual salary - Flexible work arrangements, including remote work options - Generous PTO and sick leave policies - Employee stock purchase plan - Tuition reimbursement for job-related courses and certifications - Employee assistance program for counseling and support services - On-site gym and wellness programs - Company-sponsored events and team-building activities Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM) ASSUMPTION: Compensation and benefits are competitive with industry standards and reflect the company's commitment to employee well-being and work-life balance. 📌 Applicant Insights 🔍 Company Context Industry: Information Services, focusing on healthcare commercial intelligence and data analytics Company Size: Medium (501-1,000 employees) Founded: 2011, with headquarters in Framingham, MA Company Description: - Definitive Healthcare transforms data, analytics, and expertise into healthcare commercial intelligence - Offers solutions for biopharma, medical devices, software & IT, professional services, and healthcare providers - Helps clients uncover markets, opportunities, and people to shape tomorrow’s healthcare industry - Provides go-to-market planning, product development, market intelligence, corporate development, sales intelligence & optimization, and more Company Specialties: - Hospital and Healthcare Data - Healthcare Market Analytics - Custom Reporting - Custom Mapping - Salesforce - Healthcare News - Executive Contacts - Population Health Data - Request for Proposals - CRM Integration - Medical Claims Data - Analytics - Data Science - Technology Solutions - Patient Data - Data Solution - Life Sciences - Healthcare IT - And Go to Market Solutions Company Website: www.definitivehc.com ASSUMPTION: Definitive Healthcare's expertise in data analytics and market intelligence makes it an attractive employer for professionals seeking to grow in the information services industry. 📊 Role Analysis Career Level: Mid-career, with opportunities for growth and advancement within the marketing operations function and across the organization Reporting Structure: Reports directly to the Senior Director of Digital Marketing & Operations, with potential exposure to senior leadership and cross-functional teams Work Arrangement: On-site at the Framingham, MA headquarters, with potential for remote work options based on individual needs and team dynamics Growth Opportunities: - Expanding marketing automation roadmap and strategy - Collaborating with cross-functional teams on special projects and initiatives - Developing expertise in data analysis, marketing strategy, and leadership skills - Potential career paths include marketing management, data science, or product management roles ASSUMPTION: Success in this role can lead to career growth within Definitive Healthcare, as the company continues to expand its offerings and market presence. 🌍 Location & Work Environment Office Type: Modern, collaborative workspace with open-concept offices, meeting rooms, and breakout spaces Office Location(s): 492 Old Connecticut Path, Framingham, MA 01701, US (with additional offices in Göteborg, Sweden, and Bengaluru, India) Geographic Context: - Framingham, MA is a suburban town located approximately 20 miles west of Boston, with easy access to major highways and public transportation - The area offers a mix of urban and rural environments, with numerous outdoor recreation opportunities and cultural attractions - The Framingham office is situated in a bustling business park, with nearby amenities including restaurants, shops, and fitness centers Work Schedule: - Standard business hours (Monday-Friday, 9:00 AM - 5:00 PM), with potential for flexible scheduling based on individual needs and team dynamics - Occasional overtime may be required to meet project deadlines or support company events ASSUMPTION: Definitive Healthcare's Framingham office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development. 💼 Interview & Application Insights Typical Process: 1. Initial phone or video screen with a member of the HR team 2. Behavioral and skills-based interview with the hiring manager or a member of the marketing team 3. Final interview with senior leadership, focusing on cultural fit and long-term career goals 4. Background check and reference check, followed by an offer and onboarding process Key Assessment Areas: - Problem-solving skills and ability to analyze complex data sets - Strategic thinking and long-term planning capabilities - Communication and presentation skills, with the ability to tailor messages to diverse audiences - Technical proficiency in marketing automation, data analysis, and related tools - Cultural fit and alignment with Definitive Healthcare's values and work environment Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 2. Prepare for behavioral interview questions by reflecting on past challenges and successes in marketing operations and data analysis 3. Research Definitive Healthcare's industry, competitors, and market position to demonstrate your understanding of the company's offerings and target audience 4. Practice presenting complex data insights and recommendations in a clear and concise manner, using real-world examples to illustrate your approach 5. Prepare questions to ask the interviewer about the role, team dynamics, and company culture to show your interest in the position and organization ATS Keywords: Marketing Operations, Marketing Automation, Data Analysis, Sales Alignment, CRM Integration, Lead Scoring, Segmentation, Reporting, Campaign Management, Process Optimization, Strategic Planning, Communication, B2B Software Sales, MarTech Applications, Healthcare Industry, Information Services, Data-Driven Decisions, Continuous Improvement ASSUMPTION: Applicants who demonstrate a strong understanding of marketing operations, data analysis, and strategic planning will have a competitive edge in the interview process. 🛠️ Tools & Technologies - Marketing Automation Platforms: HubSpot, Marketo - CRM: Salesforce.com - Data Analysis Tools: Excel, SQL, Python (e.g., Pandas, NumPy, Matplotlib, Seaborn) - MarTech Applications: ABM platforms, marketing analytics tools, and other relevant technologies - Collaboration and Productivity Tools: Microsoft Office Suite, Google Workspace, Slack, Asana, Trello ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role and will be assessed throughout the interview process. 👔 Cultural Fit Considerations Company Values: - Customer-centric approach - Continuous learning and improvement - Collaboration and teamwork - Integrity and ethical decision-making - Accountability and results-driven mindset - Diversity, equity, and inclusion Work Style: - Fast-paced and dynamic environment, with a focus on execution and results - Collaborative and team-oriented culture, with a strong emphasis on cross-functional collaboration and knowledge-sharing - Data-driven decision-making and continuous improvement mindset - Flexible and adaptable approach to change and uncertainty - Strong commitment to work-life balance and employee well-being Self-Assessment Questions: 1. How do you align with Definitive Healthcare's customer-centric approach, and how have you demonstrated this in past roles? 2. Describe a time when you had to learn a new tool or technology to improve a marketing process or campaign. How did you approach this challenge, and what was the outcome? 3. How do you balance the need for data-driven decision-making with the need for quick execution in a fast-paced environment? 4. How do you ensure that your marketing strategies and tactics are aligned with the broader goals and objectives of the organization? 5. How do you approach collaboration and knowledge-sharing with cross-functional teams, and how have you driven successful outcomes through effective communication and coordination? ASSUMPTION: Candidates who can demonstrate a strong fit with Definitive Healthcare's values and work style will be well-positioned for success in this role. ⚠️ Potential Challenges 1. Data Silos and Disparate Systems: Navigating multiple data sources and ensuring consistent reporting and analysis across different platforms and tools 2. Rapidly Evolving Technology Landscape: Staying up-to-date with the latest marketing automation trends, tools, and best practices 3. Stakeholder Management: Balancing the needs and priorities of multiple teams, including Marketing, Sales, and other internal stakeholders 4. Data Governance and Compliance: Ensuring adherence to data privacy regulations, industry standards, and internal policies related to data management and security 5. Work-Life Balance: Managing the demands of a fast-paced, dynamic work environment while maintaining a healthy work-life balance ASSUMPTION: Addressing these challenges requires strong problem-solving skills, adaptability, and a commitment to continuous learning and improvement. 📈 Similar Roles Comparison 1. Marketing Automation Manager vs. Marketing Operations Manager: - Both roles focus on marketing automation and process optimization, but the Marketing Automation Manager may have a more technical focus, while the Marketing Operations Manager may have a broader scope, including strategy, team management, and cross-functional collaboration - The Marketing Automation Manager role may require deeper expertise in specific marketing automation platforms, while the Marketing Operations Manager role may require a broader understanding of marketing technology and its application across the organization 2. Healthcare Industry vs. Other Industries: - Marketing in the healthcare industry often involves working with sensitive data, complex regulations, and unique market dynamics - Experience in the healthcare industry may be beneficial for this role, but a strong understanding of marketing automation, data analysis, and strategic planning is more critical for success 3. Career Path Comparison: - Marketing Operations Manager: Marketing Operations Specialist → Marketing Operations Manager → Senior Marketing Operations Manager → Director of Marketing Operations → Vice President of Marketing Operations - Marketing Automation Manager: Marketing Automation Specialist → Marketing Automation Manager → Senior Marketing Automation Manager → Director of Marketing Automation → Vice President of Marketing Automation ASSUMPTION: Understanding the nuances of these roles and their respective career paths can help applicants tailor their application and interview approach to better fit their long-term career goals. 📝 Sample Projects 1. Marketing Automation Roadmap Development: - Collaborate with stakeholders to assess current marketing automation capabilities and identify areas for improvement - Develop a comprehensive marketing automation roadmap, outlining strategic objectives, tactical initiatives, and key performance indicators (KPIs) - Present the roadmap to senior leadership and obtain buy-in and resources for implementation 2. Lead Scoring and Segmentation Project: - Analyze historical data to identify high-value leads and develop a lead scoring model to prioritize outreach efforts - Segment the lead database based on demographic, behavioral, and firmographic data to create targeted marketing campaigns - Collaborate with sales and marketing teams to implement the lead scoring and segmentation strategy, and monitor its impact on pipeline generation and conversion 3. Campaign Performance Optimization: - Analyze campaign data to identify trends, patterns, and areas for improvement in email marketing, content marketing, and other channels - Develop data-driven recommendations for optimizing campaign performance, including A/B testing, personalization, and list segmentation - Collaborate with campaign managers to implement optimization strategies and track their impact on campaign results ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Senior Marketing Operations Manager role and provide insights into the types of initiatives candidates can expect to lead in this position. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: - What are the most pressing priorities for this role in the first 30, 60, and 90 days? - How does this role fit into the broader marketing organization, and how does it collaborate with other teams? - What are the key performance indicators (KPIs) for this role, and how will success be measured? 2. Team Dynamics: - How does this role work with other teams, such as Marketing, Sales, and Product, to drive alignment and collaboration? - What is the team's approach to decision-making, problem-solving, and continuous improvement? - How does the team support professional growth and development within the marketing operations function? 3. Company Culture: - How does Definitive Healthcare's culture support work-life balance and employee well-being? - What are the company's priorities for diversity, equity, and inclusion, and how are these initiatives reflected in the marketing operations team? - How does the company approach mentorship, training, and career development opportunities for marketing operations professionals? 4. Industry Trends and Market Opportunities: - How does Definitive Healthcare stay ahead of industry trends and market shifts in marketing automation and data analysis? - What are the most exciting opportunities for growth and innovation in the marketing operations function, both within the company and the broader industry? ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and can help you better understand the expectations and requirements of the position. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: https://www.definitivehc.com/careers 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role, using the provided ATS keywords to optimize your application 3. Prepare for behavioral interview questions by reflecting on past challenges and successes in marketing operations and data analysis, and practicing your responses using the STAR method (Situation, Task, Action, Result) 4. Research Definitive Healthcare's industry, competitors, and market position to demonstrate your understanding of the company's offerings and target audience, and prepare questions to ask the interviewer about the role, team dynamics, and company culture 5. Practice presenting complex data insights and recommendations in a clear and concise manner, using real-world examples to illustrate your approach, and prepare questions to ask the interviewer about the company's data-driven decision-making processes and culture 6. Follow up with the hiring manager or HR representative after your interview to reiterate your interest in the position and address any remaining questions or concerns ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📌 Applicant Insights 💼 Interview & Application Insights Typical Process: 1. Initial phone or video screen with a member of the HR team 2. Behavioral and skills-based interview with the hiring manager or a member of the marketing team 3. Final interview with senior leadership, focusing on cultural fit and long-term career goals 4. Background check and reference check, followed by an offer and onboarding process Key Assessment Areas: - Problem-solving skills and ability to analyze complex data sets - Strategic thinking and long-term planning capabilities - Communication and presentation skills, with the ability to tailor messages to diverse audiences - Technical proficiency in marketing automation, data analysis, and related tools - Cultural fit and alignment with Definitive Healthcare's values and work environment Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 2. Prepare for behavioral interview questions by reflecting on past challenges and successes in marketing operations and data analysis 3. Research Definitive Healthcare's industry, competitors, and market position to demonstrate your understanding of the company's offerings and target audience 4. Practice presenting complex data insights and recommendations in a clear and concise manner, using real-world examples to illustrate your approach 5. Prepare questions to ask the interviewer about the role, team dynamics, and company culture to show your interest in the position and organization ATS Keywords: Marketing Operations, Marketing Automation, Data Analysis, Sales Alignment, CRM Integration, Lead Scoring, Segmentation, Reporting, Campaign Management, Process Optimization, Strategic Planning, Communication, B2B Software Sales, MarTech Applications, Healthcare Industry, Information Services, Data-Driven Decisions, Continuous Improvement ASSUMPTION: Applicants who demonstrate a strong understanding of marketing operations, data analysis, and strategic planning will have a competitive edge in the interview process. 🛠️ Tools & Technologies - Marketing Automation Platforms: HubSpot, Marketo - CRM: Salesforce.com - Data Analysis Tools: Excel, SQL, Python (e.g., Pandas, NumPy, Matplotlib, Seaborn) - MarTech Applications: ABM platforms, marketing analytics tools, and other relevant technologies - Collaboration and Productivity Tools: Microsoft Office Suite, Google Workspace, Slack, Asana, Trello ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role and will be assessed throughout the interview process. 👔 Cultural Fit Considerations Company Values: - Customer-centric approach - Continuous learning and improvement - Collaboration and teamwork - Integrity and ethical decision-making - Accountability and results-driven mindset - Diversity, equity, and inclusion Work Style: - Fast-paced and dynamic environment, with a focus on execution and results - Collaborative and team-oriented culture, with a strong emphasis on cross-functional collaboration and knowledge-sharing - Data-driven decision-making and continuous improvement mindset - Flexible and adaptable approach to change and uncertainty - Strong commitment to work-life balance and employee well-being Self-Assessment Questions: 1. How do you align with Definitive Healthcare's customer-centric approach, and how have you demonstrated this in past roles? 2. Describe a time when you had to learn a new tool or technology to improve a marketing process or campaign. How did you approach this challenge, and what was the outcome? 3. How do you balance the need for data-driven decision-making with the need for quick execution in a fast-paced environment? 4. How do you ensure that your marketing strategies and tactics are aligned with the broader goals and objectives of the organization? 5. How do you approach collaboration and knowledge-sharing with cross-functional teams, and how have you driven successful outcomes through effective communication and coordination? ASSUMPTION: Candidates who can demonstrate a strong fit with Definitive Healthcare's values and work style will be well-positioned for success in this role. ⚠️ Potential Challenges 1. Data Silos and Disparate Systems: Navigating multiple data sources and ensuring consistent reporting and analysis across different platforms and tools 2. Rapidly Evolving Technology Landscape: Staying up-to-date with the latest marketing automation trends, tools, and best practices 3. Stakeholder Management: Balancing the needs and priorities of multiple teams, including Marketing, Sales, and other internal stakeholders 4. Data Governance and Compliance: Ensuring adherence to data privacy regulations, industry standards, and internal policies related to data management and security 5. Work-Life Balance: Managing the demands of a fast-paced, dynamic work environment while maintaining a healthy work-life balance ASSUMPTION: Addressing these challenges requires strong problem-solving skills, adaptability, and a commitment to continuous learning and improvement. 📈 Similar Roles Comparison 1. Marketing Automation Manager vs. Marketing Operations Manager: - Both roles focus on marketing automation and process optimization, but the Marketing Automation Manager may have a more technical focus, while the Marketing Operations Manager may have a broader scope, including strategy, team management, and cross-functional collaboration - The Marketing Automation Manager role may require deeper expertise in specific marketing automation platforms, while the Marketing Operations Manager role may require a broader understanding of marketing technology and its application across the organization 2. Healthcare Industry vs. Other Industries: - Marketing in the healthcare industry often involves working with sensitive data, complex regulations, and unique market dynamics - Experience in the healthcare industry may be beneficial for this role, but a strong understanding of marketing automation, data analysis, and strategic planning is more critical for success 3. Career Path Comparison: - Marketing Operations Manager: Marketing Operations Specialist → Marketing Operations Manager → Senior Marketing Operations Manager → Director of Marketing Operations → Vice President of Marketing Operations - Marketing Automation Manager: Marketing Automation Specialist → Marketing Automation Manager → Senior Marketing Automation Manager → Director of Marketing Automation → Vice President of Marketing Automation ASSUMPTION: Understanding the nuances of these roles and their respective career paths can help applicants tailor their application and interview approach to better fit their long-term career goals. 📝 Sample Projects 1. Marketing Automation Roadmap Development: - Collaborate with stakeholders to assess current marketing automation capabilities and identify areas for improvement - Develop a comprehensive marketing automation roadmap, outlining strategic objectives, tactical initiatives, and key performance indicators (KPIs) - Present the roadmap to senior leadership and obtain buy-in and resources for implementation 2. Lead Scoring and Segmentation Project: - Analyze historical data to identify high-value leads and develop a lead scoring model to prioritize outreach efforts - Segment the lead database based on demographic, behavioral, and firmographic data to create targeted marketing campaigns - Collaborate with sales and marketing teams to implement the lead scoring and segmentation strategy, and monitor its impact on pipeline generation and conversion 3. Campaign Performance Optimization: - Analyze campaign data to identify trends, patterns, and areas for improvement in email marketing, content marketing, and other channels - Develop data-driven recommendations for optimizing campaign performance, including A/B testing, personalization, and list segmentation - Collaborate with campaign managers to implement optimization strategies and track their impact on campaign results ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Senior Marketing Operations Manager role and provide insights into the types of initiatives candidates can expect to lead in this position. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: - What are the most pressing priorities for this role in the first 30, 60, and 90 days? - How does this role fit into the broader marketing organization, and how does it collaborate with other teams? - What are the key performance indicators (KPIs) for this role, and how will success be measured? 2. Team Dynamics: - How does this role work with other teams, such as Marketing, Sales, and Product, to drive alignment and collaboration? - What is the team's approach to decision-making, problem-solving, and continuous improvement? - How does the team support professional growth and development within the marketing operations function? 3. Company Culture: - How does Definitive Healthcare's culture support work-life balance and employee well-being? - What are the company's priorities for diversity, equity, and inclusion, and how are these initiatives reflected in the marketing operations team? - How does the company approach mentorship, training, and career development opportunities for marketing operations professionals? 4. Industry Trends and Market Opportunities: - How does Definitive Healthcare stay ahead of industry trends and market shifts in marketing automation and data analysis? - What are the most exciting opportunities for growth and innovation in the marketing operations function, both within the company and the broader industry? ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and can help you better understand the expectations and requirements of the position. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: https://www.definitivehc.com/careers 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role, using the provided ATS keywords to optimize your application 3. Prepare for behavioral interview questions by reflecting on past challenges and successes in marketing operations and data analysis, and practicing your responses using the STAR method (Situation, Task, Action, Result) 4. Research Definitive Healthcare's industry, competitors, and market position to demonstrate your understanding of the company's offerings and target audience, and prepare questions to ask the interviewer about the role, team dynamics, and company culture 5. Practice presenting complex data insights and recommendations in a clear and concise manner, using real-world examples to illustrate your approach, and prepare questions to ask the interviewer about the company's data-driven decision-making processes and culture 6. Follow up with the hiring manager or HR representative after your interview to reiterate your interest in the position and address any remaining questions or concerns ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.