📌 Core Information
🔹 Job Title: Senior Marketing Operations Manager
🔹 Company: DigitalOcean
🔹 Location: Denver, Colorado, United States
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (United States)
🚀 Job Overview
Key aspects of this role include:
- Managing critical marketing technology, including Martech implementations and migrations
- Iterating upon and improving the Martech stack to support product-led growth and sales motions
- Experimenting with AI-powered workflows to enhance decision-making, data insights, productivity, and customer experience
- Working cross-functionally with sales, data and analytics, and revenue operations to drive revenue success
ASSUMPTION: This role requires a high level of technical expertise and strategic thinking to manage and improve the Martech stack, with a focus on driving revenue success through cross-functional collaboration.
📋 Key Responsibilities
✅ Manage and administer our most critical marketing technology, including Marketo, Clay, Knak, and other tools
✅ Plan and execute Martech implementations, migrations, system administration, tech stack planning, vendor relationship management, renewals, and procurement
✅ Collaborate with cross-functional teams to drive revenue success and enable customers to meet their business goals
✅ Continuously improve marketing systems and technology, seeking the best vendors and workflows to support our product-led growth and sales motions
✅ Lead a cross-functional team of marketers using AI to improve decision-making, surface new data insights, enhance productivity, and drive a better customer experience
ASSUMPTION: This role involves a high degree of technical management and strategic planning, requiring strong project management skills and a deep understanding of marketing automation platforms and data enrichment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing operations, with a focus on Martech stack management and marketing automation platforms
Required Skills:
- Proven expertise in marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Strong project management skills and experience managing cross-functional teams
- Excellent technical aptitude and problem-solving skills
- Proven ability to collaborate effectively with various stakeholders
- Strategic thinking and a data-driven approach to decision-making
Preferred Skills:
- Experience with AI-powered workflows and marketing automation
- Familiarity with cloud infrastructure or developer services
- Certifications in marketing automation platforms (e.g., Marketo Certified Expert)
ASSUMPTION: While specific Martech platform experience is not required, a deep understanding of marketing automation and a strong technical aptitude are essential for success in this role.
💰 Compensation & Benefits
Salary Range: $130,000 - $150,000 USD per year, based on market data, relevant years of experience, and skills. This range is an estimate and may vary based on individual qualifications and company performance.
Benefits:
- Competitive array of benefits, including health, dental, and vision insurance
- Employee Assistance Program
- Local employee meetups and flexible time off policy
- Reimbursement for relevant conferences, training, and education
- Access to LinkedIn Learning's 10,000+ courses
Working Hours: Full-time, with flexible hours and a remote work arrangement
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on individual qualifications and company performance. Benefits may vary based on local regulations and preferences.
📌 Applicant Insights
🔍 Company Context
Industry: DigitalOcean is a leading cloud infrastructure provider, simplifying cloud computing for developers and businesses. They focus on providing simple, scalable, and reliable cloud services.
Company Size: DigitalOcean has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: DigitalOcean was founded in 2012 and has since grown to become a publicly-traded company, providing a stable and established work environment.
Company Description:
- DigitalOcean simplifies cloud computing, enabling businesses to focus on creating software that changes the world
- They offer mission-critical infrastructure and fully managed offerings, helping developers build, deploy, and scale digital products
- DigitalOcean values simplicity, security, community, and customer support, creating a strong and supportive work environment
Company Specialties:
- Cloud Computing
- Cloud Servers
- Virtual Hosting
- Cloud Hosting
- Cloud Infrastructure
- Simple Hosting
- Virtual Servers
Company Website: DigitalOcean.com
ASSUMPTION: DigitalOcean's focus on simplicity and customer support creates a positive work environment that values innovation and collaboration.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in marketing operations and Martech stack management.
Reporting Structure: The Senior Marketing Operations Manager reports directly to the Director of Growth Marketing and works cross-functionally with various teams, including sales, data and analytics, and revenue operations.
Work Arrangement: This is a remote role, with the flexibility to work from anywhere within the United States.
Growth Opportunities:
- Potential to lead and mentor junior marketing operations team members
- Opportunity to expand responsibilities and impact as the company grows
- Chance to work on cutting-edge AI-powered workflows and drive innovation in marketing operations
ASSUMPTION: This role offers significant growth opportunities, both in terms of leadership development and expanding one's impact on the company's marketing operations.
🌍 Location & Work Environment
Office Type: Remote, with no physical office requirement
Office Location(s): N/A (remote role)
Geographic Context:
- Denver, Colorado, is a vibrant city with a growing tech industry and a high quality of life
- The city offers a mix of urban and outdoor activities, with easy access to the Rocky Mountains
- Denver has a semi-arid climate, with four distinct seasons and an average annual precipitation of about 15 inches
Work Schedule: Full-time, with flexible hours and the ability to work remotely from anywhere within the United States
ASSUMPTION: The remote work arrangement for this role provides flexibility and the opportunity to work from a location that best suits the employee's needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Technical expertise in marketing automation and Martech stack management
- Problem-solving skills and strategic thinking
- Collaboration and communication skills
- Alignment with DigitalOcean's company values and culture
Application Tips:
- Highlight relevant experience with marketing automation platforms and Martech stack management
- Demonstrate strong project management skills and examples of successful cross-functional collaboration
- Tailor your resume and cover letter to emphasize your technical expertise and strategic thinking
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
ATS Keywords: Marketing Operations, Martech Stack Management, Marketing Automation, Project Management, Cross-Functional Collaboration, AI-Powered Workflows, Cloud Infrastructure, Strategic Thinking, Data-Driven Decision Making
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical expertise, problem-solving skills, and cultural fit within DigitalOcean's organization.
🛠️ Tools & Technologies
- Marketo
- Clay
- Knak
- Other Martech tools and platforms (e.g., CRM, marketing analytics, AI-powered workflows)
ASSUMPTION: The specific tools and technologies used in this role may evolve over time as the Martech stack is continuously improved and optimized.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Security
- Community
- Customer Support
Work Style:
- Collaborative and cross-functional
- Data-driven and strategic
- Innovative and adaptable
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment?
- Are you comfortable working with complex marketing automation platforms and Martech stacks?
- Do you have a strong desire to learn and adapt to new technologies and workflows?
ASSUMPTION: DigitalOcean values a strong cultural fit, with an emphasis on collaboration, innovation, and a customer-focused mindset.
⚠️ Potential Challenges
- Managing a complex Martech stack and ensuring seamless integration with other marketing and sales tools
- Keeping up with the latest trends and best practices in marketing automation and AI-powered workflows
- Balancing the need for continuous improvement with the day-to-day management of marketing operations
- Effectively collaborating with cross-functional teams and stakeholders to drive revenue success
ASSUMPTION: The potential challenges in this role can be overcome through strong project management skills, a deep understanding of marketing automation, and a strategic approach to driving revenue success.
📈 Similar Roles Comparison
- Unlike traditional marketing operations roles, this position places a strong emphasis on AI-powered workflows and continuous improvement
- DigitalOcean's focus on simplicity and customer support creates a unique work environment that values innovation and collaboration
- This role offers significant growth opportunities, both in terms of leadership development and expanding one's impact on the company's marketing operations
ASSUMPTION: While this role shares similarities with other marketing operations positions, its focus on AI-powered workflows and continuous improvement sets it apart and creates unique opportunities for growth and innovation.
📝 Sample Projects
- Migrating marketing automation platforms to improve efficiency and effectiveness
- Implementing AI-powered workflows to enhance decision-making and customer experience
- Collaborating with cross-functional teams to drive revenue success and enable customers to meet their business goals
ASSUMPTION: The specific projects in this role may vary depending on the company's priorities and the individual's areas of expertise, but will always focus on driving revenue success through marketing operations and Martech stack management.
❓ Key Questions to Ask During Interview
- Can you describe the current Martech stack and how it supports the company's growth objectives?
- How does the marketing operations team collaborate with other departments, such as sales and revenue operations?
- What are the most significant challenges facing the marketing operations team, and how can this role help address them?
- How does DigitalOcean support the professional development and growth of its marketing operations team members?
- What are the key performance indicators (KPIs) used to measure the success of the marketing operations team, and how can this role contribute to their improvement?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a strong interest in the role and a commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the DigitalOcean careers page
- Tailor your resume and cover letter to highlight your relevant experience with marketing automation platforms and Martech stack management
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
