Senior Marketing Operations Manager

📌 Core Information

🔹 Job Title: Senior Marketing Operations Manager

🔹 Company: Storable

🔹 Location: REMOTE

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Mid-Senior level (5+ years)

🔹 Remote Status: Remote (specific states only)

🚀 Job Overview

Key aspects of this role include:

• Optimizing and managing the marketing technology stack
• Developing and maintaining marketing performance dashboards
• Collaborating with sales and marketing teams to improve lead management
• Ensuring data privacy compliance and security
• Providing data-driven insights to maximize ROI and drive business outcomes

ASSUMPTION: This role requires a high level of technical proficiency and data analysis skills, as well as strong cross-functional collaboration.

📋 Key Responsibilities

✅ Oversee and optimize the marketing technology stack, including CRM and marketing automation tools

✅ Develop and maintain marketing performance dashboards, reports, and analytics

✅ Collaborate with sales and marketing teams to improve lead scoring, attribution modeling, and funnel conversion rates

✅ Ensure accurate data collection, integration, and hygiene across marketing platforms

✅ Manage marketing automation workflows, email campaigns, and lead nurturing processes

✅ Support campaign execution by setting up tracking, segmentation, and personalization strategies

✅ Conduct A/B testing and optimization for landing pages, email campaigns, and other marketing assets

✅ Ensure compliance with data privacy regulations (GDPR, CCPA) and best practices for data security

✅ Assist in budget planning, forecasting, and allocation of marketing spend based on data insights

✅ Provide recommendations for process improvements and efficiency enhancements

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive marketing performance and operational excellence.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in marketing operations, marketing automation, or a related role within a SaaS or B2B environment

Required Skills:

• Proven experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce preferred)
• Strong analytical skills with proficiency in marketing analytics tools (Google Analytics, Tableau, Looker, etc.)
• Knowledge of lead management, data segmentation, and campaign tracking
• Experience with A/B testing, conversion rate optimization (CRO), and marketing attribution models
• Understanding of data privacy regulations (GDPR, CCPA) and compliance requirements
• Exceptional project management and problem-solving skills
• Strong communication skills and ability to work cross-functionally

Preferred Skills:

• Experience with SQL or scripting languages for data analysis

ASSUMPTION: Candidates should have a strong background in marketing operations and data analysis, with a proven track record of driving marketing performance and operational excellence.

💰 Compensation & Benefits

Salary Range: $115,000 - $1,135,000 USD (based on experience and internal budget)

Benefits:

• Generous health coverage for you and your family
• 401(k) match after 60 days, 100% vested after 1 year
• Employer contribution to your HSA, plus an HRA to help offset your deductible
• Instant access to flexible vacation
• Company rewards and recognition program
• Volunteer Time Off and Rest, Relax, Recharge time
• Access to mental well-being resources
• Fully paid parental leave
• Pet-friendly policies
• Caregiver Leave
• Home data stipend and home office sign-on bonus
• Fertility care support options
• Access to financial experts
• Direct Student Loan Payment Program

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is based on market potential and internal budget, and may vary depending on the candidate's skills and experience level.

📌 Applicant Insights

🔍 Company Context

Industry: SaaS, Property Management Software

Company Size: 51-200 employees (mid-sized company)

Founded: 2010 (15 years in business)

Company Description:

• Storable is a fully distributed company specializing in property management software for specialty real estate industries
• Their platform integrates management software with marketplace listings, websites, CRM, insurance, payments, and more
• Their mission is to empower owners and operators to win more every day

Company Specialties:

• Property Management Software
• Cloud Computing
• Web Design
• CRM
• Sales Solution
• SaaS
• Booking Engine
• Self-Service Technology
• Channel Manager
• Booking Software
• Campground Management Software
• Hospitality Technology
• Hotel Technology
• Travel Tech
• Vacation Rental Management
• Online Booking System
• Central Reservation System
• Hospitality Management System
• Short Term Rental Management

Company Website: www.storable.com

ASSUMPTION: As a mid-sized company, Storable offers a mix of startup agility and enterprise-level resources, providing opportunities for growth and impact.

📊 Role Analysis

Career Level: Mid-Senior level (5+ years of experience)

Reporting Structure: Reports directly to the VP of Revenue Operations

Work Arrangement: Remote (specific states only)

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Chance to shape a best-in-class Revenue Operations function
• Opportunity to work cross-functionally with various teams and gain exposure to different aspects of the business

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing performance and operations.

🌍 Location & Work Environment

Office Type: Fully remote (specific states only)

Office Location(s): REMOTE (specific states only)

Geographic Context:

• Storable is a fully distributed company, with employees working remotely from specific states
• The company is registered for employment in the following states: AL, AZ, CA, CO, CT, FL, GA, ID, IL, IN, IA, KS, LA, MD, MA, MI, MN, MO, MS, NC, NE, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI, WY

Work Schedule: Full-time (40 hours/week), with flexible vacation time

ASSUMPTION: Working remotely from specific states allows for a better work-life balance and access to a larger talent pool for Storable.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager and/or other team members
• Background check and offer extension

Key Assessment Areas:

• Technical skills and experience with marketing automation platforms and CRM systems
• Analytical skills and data-driven decision-making abilities
• Communication and collaboration skills, particularly with cross-functional teams
• Problem-solving and project management skills
• Alignment with Storable's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with marketing automation and data analysis
• Be ready to discuss your approach to data-driven marketing and optimizing ROI
• Research Storable's company culture and values to ensure a strong fit

ATS Keywords: Marketing Operations, Marketing Automation, CRM, Data Analysis, A/B Testing, Conversion Rate Optimization, Marketing Attribution, Data Privacy, Cross-Functional Collaboration, Project Management

ASSUMPTION: Storable's interview process is designed to assess candidates' technical skills, data-driven mindset, and cultural fit, with a focus on problem-solving and collaboration.

🛠️ Tools & Technologies

• HubSpot (preferred)
• Salesforce (preferred)
• Google Analytics
• Tableau
• Looker
• SQL or other scripting languages

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing operations and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: Storable empowers its employees and customers to win more
• Integrity: The company operates with honesty and transparency in all aspects of its business
• Innovation: Storable encourages creativity and continuous improvement
• Collaboration: The company fosters a culture of teamwork and cross-functional collaboration

Work Style:

• Data-driven: Storable makes decisions based on data and analytics
• Agile: The company is flexible and adaptable, with a focus on continuous improvement
• Results-oriented: Storable prioritizes outcomes and impact over processes
• Remote-friendly: Storable offers a flexible, remote-friendly work environment

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing data to drive marketing performance?
• Are you comfortable working remotely and collaborating with cross-functional teams virtually?
• Do you have a proven track record of driving marketing performance and operational excellence in a SaaS or B2B environment?
• Are you comfortable working with marketing automation platforms and CRM systems, and eager to learn new tools as needed?

ASSUMPTION: Storable's culture values data-driven decision-making, agility, results orientation, and remote-friendly work arrangements, making it an attractive fit for candidates with strong analytical skills and a collaborative mindset.

⚠️ Potential Challenges

• Working remotely may present challenges in maintaining work-life balance and staying connected with the team
• Collaborating with cross-functional teams may require navigating different priorities and perspectives
• Managing a complex marketing technology stack may involve troubleshooting and issue resolution
• Ensuring data privacy compliance may require staying up-to-date with evolving regulations and best practices

ASSUMPTION: These challenges can be mitigated with strong communication, collaboration, and project management skills, as well as a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other marketing operations roles, this position places a greater emphasis on data analysis and cross-functional collaboration
• In the SaaS industry, this role is typical for mid-sized companies looking to optimize marketing performance and drive business outcomes
• Career progression may involve moving into a leadership role as the company expands or transitioning into a more specialized marketing or data analytics function

ASSUMPTION: This role offers a unique blend of technical depth, strategic influence, and cross-functional collaboration, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Optimizing marketing campaign performance through A/B testing and data analysis
• Developing and implementing a new lead scoring model to improve lead quality and conversion rates
• Streamlining marketing processes and workflows to enhance efficiency and reduce manual effort
• Collaborating with sales and marketing teams to improve funnel conversion rates and maximize ROI

ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and results-oriented nature of the Sr. Marketing Operations Manager role at Storable.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does this role collaborate with other teams, such as sales and customer success, to drive business outcomes?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Storable support the professional growth and development of its marketing operations team members?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, and helps you make an informed decision about your fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with marketing automation and data analysis
• Research Storable's company culture and values to ensure a strong fit
• Follow up with the hiring manager or HR team one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.