Senior Marketing Operations Manager

📌 Core Information

🔹 Job Title: Senior Marketing Operations Manager

🔹 Company: Mixpanel

🔹 Location: New City, New York, United States

🔹 Job Type: On-site

🔹 Category: Marketing Operations

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Executing key marketing operations like campaign operations, reporting, and attribution.
• Managing audience-related initiatives and data enrichment at scale.
• Blending analytical expertise with strategic thinking to optimize marketing performance.
• Supporting scalability of marketing initiatives through operational excellence.

ASSUMPTION: The role is integral to ensuring marketing activities align with revenue targets and growth objectives. The candidate is assumed to effectively handle a mix of tactical and strategic tasks.

📋 Key Responsibilities

✅ Optimize marketing automation workflows using Hightouch for targeted campaigns.

✅ Develop automated sales outbound campaigns based on intent signals.

✅ Ensure high-quality audience segmentation by integrating various marketing tools.

✅ Design and maintain scalable data pipelines.

✅ Own marketing contribution forecasting and pipeline modeling.

✅ Evaluate and optimize marketing program effectiveness through campaign analysis.

✅ Drive continuous improvement in operational efficiency and governance processes.

✅ Leverage Salesforce and other tools to improve reporting and data integrity.

✅ Lead strategic projects to enhance marketing impact.

ASSUMPTION: Responsibilities necessitate collaboration with cross-functional teams and a strong understanding of data and marketing technology.

🎯 Required Qualifications

Education: Not specified; assumed to require a degree in Marketing, Business, or related fields.

Experience: 7+ years in marketing operations, analytics, or related roles.

Required Skills:

• Strong data analysis and financial modeling.
• Expertise in marketing analytics, attribution modeling, and campaign tracking.
• Proficiency with Salesforce and marketing automation tools.

Preferred Skills:

• Experience with Account-Based Marketing (ABM) strategies.
• Knowledge of Product-Led Growth (PLG) and enterprise marketing strategies.

ASSUMPTION: The role favors candidates with a strong analytical background and hands-on experience in a tech environment, particularly within digital analytics.

💰 Compensation & Benefits

Salary Range: $191,500 - $259,000 USD (target compensation)

Benefits:

• Comprehensive medical, vision, and dental insurance
• Mental wellness benefits
• Generous vacation and company holidays
• Enhanced parental leave
• Volunteer time off policies

Working Hours: 40 hours per week with potential flexibility.

ASSUMPTION: The compensation package is competitive, reflecting the high demands and strategic importance of the role in driving business efficiencies.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, focusing on data and analytics tools.

Company Size: 201-500 employees; offers a mix of agility and resource availability typical of mid-sized tech firms.

Founded: 2009, with a history of innovation in digital analytics.

Company Description:

• Leader in digital analytics with over 8,000 clients globally.
• Pioneer in real-time data visualization and analytics tools.
• Focused on customer success and enabling data-driven decisions.

Company Specialties:

• Data analytics and mobile analytics
• Product and user analytics
• Machine learning and AI

Company Website: https://mixpanel.com

ASSUMPTION: Mixpanel is positioned as a leader in its field, known for innovative product development and customer-centric services.

📊 Role Analysis

Career Level: Senior Managerial Level

Reporting Structure: Reports to the Marketing Leadership team

Work Arrangement: Primarily on-site with flexibility for remote work

Growth Opportunities:

• Opportunity to influence marketing strategy and operations
• Exposure to cutting-edge analytics and business processes
• Potential for leadership advancement within the company

ASSUMPTION: The role offers substantial influence within the marketing department, providing avenues for professional growth and leadership opportunities.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): San Francisco headquarters with potential travel to other sites

Geographic Context:

• Located in a leading tech hub with numerous networking opportunities
• Proximity to industry leaders and innovative startups
• Vibrant cultural and social scene in San Francisco

Work Schedule: Standard full-time with flexibility

ASSUMPTION: The work environment is dynamic and fast-paced, typical of a growing tech company, with opportunities for both in-office and remote work.

💼 Interview & Application Insights

Typical Process:

• Initial phone screening
• Technical and situational assessments
• On-site interviews with the marketing team and leadership

Key Assessment Areas:

• Technical expertise in data analysis and marketing tools
• Strategic thinking and problem-solving capabilities
• Fit with company culture and values

Application Tips:

• Highlight experience in marketing operations and analytics
• Showcase leadership in strategic marketing initiatives
• Demonstrate proficiency with required tools and systems

ATS Keywords: "Marketing Operations," "Data Analysis," "Analytics Tools," "Campaign Management"

ASSUMPTION: The hiring process is competitive, emphasizing both technical expertise and cultural fit.

🛠️ Tools & Technologies

• Salesforce
• Marketing automation tools (e.g., Marketo, HubSpot)
• Analytical platforms (e.g., Tableau, Looker)

ASSUMPTION: Proficiency in these tools is crucial for effective job performance and integration into the existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Openness and collaboration
• Customer success orientation
• Change leadership and results-driven mindset

Work Style:

• Collaborative team environment
• Innovative and proactive approach to problem-solving
• Focus on measurable outcomes and impact

Self-Assessment Questions:

• How do you approach data-driven decision-making?
• What is your experience with marketing technology optimization?
• How do you handle cross-functional team collaboration?

ASSUMPTION: Candidates are expected to align with the company's values and clearly demonstrate compatibility with an innovative and dynamic company culture.

⚠️ Potential Challenges

• Navigating complex data integration processes
• Managing multiple high-priority projects
• Aligning marketing operations with evolving business goals
• Adapting to rapid changes and innovations in technology

ASSUMPTION: The challenges are typical of roles requiring strategic oversight and operational efficiency in a fast-paced environment.

📈 Similar Roles Comparison

• Roles at other tech firms may focus more on niche areas rather than broad operational management
• Differences in company size and industry focus may impact role expectations and operational approaches
• Similar roles may vary significantly in the tools and technologies used

ASSUMPTION: Candidates might compare this role with similar positions in faster-growing companies or more established firms with different operational scales.

📝 Sample Projects

• Developing a new automated campaign framework
• Implementing a data pipeline project for enhanced campaign attribution
• Leading a cross-functional initiative to improve operational efficiency

ASSUMPTION: Projects are likely to involve innovative use of data analytics and collaboration with diverse marketing teams.

❓ Key Questions to Ask During Interview

• What is the biggest challenge currently facing the marketing operations team?
• How does this role fit within the broader company strategy?
• What metrics are used to measure success in this position?
• Can you describe a typical day or week in this role?
• How does Mixpanel support professional development and career growth?

ASSUMPTION: These questions help candidates gauge role expectations, integration into the team, and future growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company careers page: Mixpanel Careers
• Prepare a resume highlighting relevant experience and skills.
• Include a cover letter detailing your interest and fit for the role.
• Research Mixpanel's products and client successes.
• Prepare for technical assessments in marketing analytics and operations.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.