Senior Marketing Operations Manager

📌 Core Information

🔹 Job Title: Senior Marketing Operations Manager

🔹 Company: Keeper Security, Inc.

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: 100% Remote (Hybrid option for Chicago-based candidates)

🚀 Job Overview

Key aspects of this role include:

• Driving operational efficiencies and growth through data-driven strategies
• Managing and optimizing marketing tech stack for seamless integrations and system efficiencies
• Overseeing website operations and collaborating with cross-functional teams for updates and optimizations
• Developing and refining data-driven marketing strategies to support pipeline and revenue growth
• Ensuring accurate data flow and maintaining best practices in data governance

ASSUMPTION: This role requires a high level of analytical skills, attention to detail, and a deep passion for data to drive future strategies and maintain data accuracy and quality.

📋 Key Responsibilities

✅ Manage and optimize the marketing tech stack, ensuring seamless integrations and system efficiencies

✅ Oversee website operations and collaborate with marketing, design, and engineering teams for updates, optimizations, and performance improvements

✅ Develop and refine data-driven marketing strategies, leveraging analytics to support pipeline and revenue growth

✅ Ensure accurate data flow from campaigns to attribution and reporting frameworks by standardizing campaign operations and maintaining best practices in data governance

✅ Create and maintain marketing automation workflows and nurture campaigns to engage prospects and customers throughout the buyer's journey

✅ Build and manage marketing dashboards, reports, and KPIs to track performance and support data-driven decision-making

✅ Own the marketing-to-sales handoff process and lead recycling to maximize funnel efficiency

✅ Support the development and execution of account-based marketing (ABM) and outbound operations, including helping launch and scale the program

✅ Continuously analyze marketing data to identify opportunities for process improvements and increased operational efficiency

✅ Ensure data integrity and perform regular maintenance and enhancements of marketing datasets

ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: 6+ years of Marketing Operations experience in B2B SaaS

Required Skills:

• Expert HubSpot admin and advanced Salesforce user
• Experience with other martech platforms like RingLead, SalesLoft, Showpad, Demandbase, and ZoomInfo
• Strong analytical skills and experience with data analysis and reporting tools – Google Analytics 4 (GA4) is a must
• Strong understanding of lead management processes and marketing automation best practices
• Deep passion for data and exceptional attention to detail
• A bias for action and rolling up sleeves to get things done on a dynamic team

Preferred Skills:

• Experience working with channel marketing and sales teams
• Experience running and reporting on ABM and outbound motions
• HubSpot certifications
• Salesforce administrator certified

ASSUMPTION: While not explicitly stated, proficiency in English is assumed for this remote role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (AI-estimated based on experience level and industry standards for Senior Marketing Operations roles in the US)

Benefits:

• Medical, Dental & Vision (inclusive of domestic partnerships)
• Employer Paid Life Insurance & Employee/Spouse/Child Supplemental Life
• Voluntary Short/Long Term Disability Insurance
• 401K (Roth/Traditional)
• A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
• Above market annual bonuses

Working Hours: Full-time, typically 40 hours per week, with flexibility for a hybrid schedule for Chicago-based candidates

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights 🔍 Company Context

Industry: Software Development, specifically focused on cybersecurity solutions

Company Size: 201-500 employees, which offers a balance between a mid-sized company's resources and a startup's agility

Founded: 2011, with over a decade of experience in the cybersecurity industry

Company Description:

• Keeper Security is a leading provider of password, passkey, and secrets management, privileged access, secure remote access, and encrypted messaging solutions
• Trusted by millions of individuals and thousands of organizations globally, with products published in 21 languages and sold in over 120 countries
• Committed to creating an inclusive environment for all employees, with a focus on diversity and equal opportunity

Company Specialties:

• Password Management
• Secure File Storage
• Cyber Security
• Password Security
• Password Vault
• SSO
• Zero Knowledge
• Secrets Management
• Secure Remote Access

Company Website: keepersecurity.com

ASSUMPTION: Keeper Security's focus on cybersecurity solutions makes this role an excellent fit for candidates interested in the tech industry and data-driven marketing strategies.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the VP of Marketing and working closely with cross-functional teams

Reporting Structure: This role reports directly to the VP of Marketing and collaborates with marketing, design, engineering, sales, and channel marketing teams

Work Arrangement: 100% remote with an opportunity for a hybrid schedule for candidates who live near the global headquarters in Chicago, Illinois

Growth Opportunities:

• Potential to define and own the strategy, processes, metrics, and technology that enable Keeper to target the right buyers, generate high-quality leads, and help move them down the funnel
• Opportunity to work on a dynamic team and drive operational efficiencies, pipeline, and revenue growth
• Chance to gain experience in a fast-growing cybersecurity company and contribute to its continued success

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Global headquarters in Chicago, Illinois, with remote work options for most of the team

Office Location(s): 333 North Green St., Suite 811, Chicago, Illinois 60607, US

Geographic Context:

• The United States offers a large talent pool and diverse market for cybersecurity solutions
• Chicago, Illinois, is a major tech hub with a thriving startup ecosystem and a strong focus on cybersecurity
• Remote work allows for a flexible work-life balance and the opportunity to work from various locations

Work Schedule: Full-time, typically 40 hours per week, with flexibility for a hybrid schedule for Chicago-based candidates

ASSUMPTION: The remote work option for this role allows for a better work-life balance and the opportunity to work from various locations, potentially reducing commute time and expenses.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and assess cultural fit
• Technical assessment or case study to evaluate skills and problem-solving abilities
• Final interview with the VP of Marketing and potentially other team members

Key Assessment Areas:

• Data analysis and reporting skills
• Marketing automation and lead management experience
• Cross-functional collaboration and communication skills
• Problem-solving and process improvement abilities

Application Tips:

• Highlight relevant experience and achievements in marketing operations, data analysis, and marketing automation
• Tailor your resume and cover letter to emphasize your fit for this role and the company's mission
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, attention to detail, and ability to work collaboratively

ATS Keywords: Marketing Operations, Data Analysis, Marketing Automation, HubSpot, Salesforce, Google Analytics 4, Lead Management, Data Governance, Process Improvement, Account-Based Marketing, Reporting, Website Operations, Performance Optimization, Data Integrity

ASSUMPTION: The interview process for this role will likely focus on assessing the candidate's technical skills, cultural fit, and ability to work collaboratively with cross-functional teams.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Google Analytics 4
• RingLead
• SalesLoft
• Showpad
• Demandbase
• ZoomInfo

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their expertise during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Accountable
• Transparent

Work Style:

• Data-driven
• Agile and adaptable
• Collaborative and team-oriented
• Results-focused
• Attention to detail

Self-Assessment Questions:

• How do you ensure data accuracy and quality in your marketing operations processes?
• Can you provide an example of a time when you optimized a marketing tech stack to improve system efficiencies?
• How do you approach collaborating with cross-functional teams to drive operational efficiencies and growth?

ASSUMPTION: Keeper Security values candidates who are data-driven, collaborative, and results-focused, with a strong attention to detail and a passion for driving operational efficiencies and growth.

⚠️ Potential Challenges

• Managing multiple marketing automation platforms and ensuring seamless integrations
• Balancing the need for data-driven decision-making with the need for quick execution and adaptability
• Collaborating effectively with remote team members and stakeholders
• Keeping up with the fast-paced and ever-evolving cybersecurity industry

ASSUMPTION: These challenges require strong technical skills, adaptability, and effective communication to overcome successfully.

📈 Similar Roles Comparison

• This role differs from other marketing operations roles in its focus on driving operational efficiencies and growth through data-driven strategies in the cybersecurity industry
• Keeper Security's focus on cybersecurity solutions sets it apart from other companies in the software development industry
• This role offers significant growth opportunities and the chance to make a substantial impact on the company's marketing efforts

ASSUMPTION: This role is well-suited for candidates interested in the tech industry and data-driven marketing strategies, with a focus on driving operational efficiencies and growth.

📝 Sample Projects

• Optimizing the marketing tech stack to improve system efficiencies and drive growth
• Developing and refining data-driven marketing strategies to support pipeline and revenue growth
• Creating and maintaining marketing automation workflows and nurture campaigns to engage prospects and customers throughout the buyer's journey

ASSUMPTION: These sample projects are representative of the types of tasks and initiatives the successful candidate will undertake in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Keeper Security?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does Keeper Security support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?
• How does the company foster a culture of collaboration and innovation?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and fit for this role and the company's mission
• Prepare for the interview process by researching the company, practicing common interview questions, and brushing up on your technical skills
• Follow up with the HR team after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.