Senior Marketing Operations Manager

📌 Core Information

🔹 Job Title: Senior Marketing Operations Manager

🔹 Company: Worldpay

🔹 Location: Denver, Colorado, United States

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Driving market expansion, efficiency, audience building, and digital targeting
• Increasing capacity and ability to execute more frequent programs for new business
• Digitizing and automating partner marketing initiatives
• Analyzing performance metrics to enhance the prospect journey

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in marketing operations within the SaaS industry to drive success in a dynamic environment.

📋 Key Responsibilities

✅ Increase capacity and ability to execute more frequent programs for new business (entering new markets, vertical campaigns, competitor takeout campaigns, etc)

✅ Increase referral and PE initiatives

✅ Digitize / automate partner marketing initiatives

✅ Acquiring and building target account lists, leveraging Clay and other data providers to execute more sales-led or ABx campaigns

✅ Analyze performance metrics across audiences to surface insights that will contribute to better, faster prospect journey.

✅ Maintain a centralized view of all Platforms customers to enable a true VAS funnel, digital activation.

✅ Manage routing requirements by campaign, channel, and audience.

✅ Manage web forms and Hubspot workflows

✅ Deploy a multi-touch attribution model backed by technology to better understand and respond to the desired prospect journey.

✅ Own data cleanliness and accuracy.

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on execution to improve marketing operations and drive business growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-7 years of enterprise marketing operations experience, ideally within the SaaS industry

Required Skills:

• Proven experience in marketing operations within the SaaS industry
• Strong analytical skills and data-driven mindset
• Experience with Microsoft products: Marketo, Hubspot, SFDC
• Ability to manage multiple projects and stakeholders
• Excellent communication and collaboration skills

Preferred Skills:

• Experience with Clay or other data providers
• Familiarity with multi-touch attribution modeling
• Knowledge of payment processing industry

ASSUMPTION: Candidates with a strong background in marketing operations, experience with relevant tools, and a proven track record of driving results are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $110,330 - $185,350 per year (based on company-provided range)

Benefits:

• Competitive benefits package
• 401(k) plan with company match
• Health, dental, and vision insurance
• Flexible spending accounts
• Employee assistance program

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is based on the company's job posting and is subject to change based on individual qualifications and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Payment Processing and Technology

Company Size: Medium to Large (5,001-10,000 employees)

Founded: 1993

Company Description:

• Worldpay is an industry-leading payments technology and solutions company
• Processes over 40 billion transactions annually across 146 countries and 135 currencies
• Offers unique capabilities to power omni-commerce across the globe

Company Specialties:

• Technology
• Payment Systems
• Alternative Payments
• Risk Management
• Currency Exchange
• E-Commerce

Company Website: www.worldpay.com

ASSUMPTION: Worldpay's extensive global presence and experience in the payment processing industry provide a robust environment for career growth and learning opportunities.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Head of Sales Operations

Work Arrangement: Hybrid, with a mix of on-site and remote work

Growth Opportunities:

• Potential to advance to a leadership role within the marketing operations team
• Chance to gain experience in a global, industry-leading company
• Opportunity to work on high-impact projects and drive business growth

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Hybrid, with an office located in the Denver Tech Center

Office Location(s): Denver, Colorado, United States

Geographic Context:

• Denver is the capital and most populous city of Colorado
• Known for its outdoor recreation, cultural attractions, and vibrant neighborhoods
• Offers a high quality of life with a mix of urban and suburban living options

Work Schedule: Typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work environment offers a balance between collaboration and flexibility, allowing employees to optimize their productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the team
• Final interview with the Head of Sales Operations

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Data analysis and interpretation
• Communication and collaboration skills
• Technical proficiency with relevant tools

Application Tips:

• Highlight relevant marketing operations experience and achievements
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare for behavioral and situational interview questions focused on problem-solving, data analysis, and collaboration

ATS Keywords: Marketing Operations, SaaS, Data Analysis, Campaign Management, Hubspot, Salesforce, Digital Marketing, Automation, Partner Marketing, Attribution Modeling, Data Cleanliness, Audience Building, Market Expansion, Technical Adoption, Referral Initiatives, Account Lists

ASSUMPTION: Worldpay's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on problem-solving, data analysis, and collaboration.

🛠️ Tools & Technologies

• Hubspot
• Salesforce
• Marketo
• Clay (data provider)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are integral to Worldpay's marketing operations processes.

👔 Cultural Fit Considerations

Company Values:

• Think, Act, Win
• Stay curious and always ask the right questions
• Find creative solutions to simplify the complex
• Be dynamic and empowered to make the right decisions for customers
• Be determined and open, winning and failing as one

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible in a dynamic environment

Self-Assessment Questions:

• Do you have a proven track record of driving results in marketing operations within the SaaS industry?
• Are you comfortable working with data and using it to inform decision-making?
• Do you thrive in a collaborative, dynamic environment and enjoy working with multiple stakeholders?

ASSUMPTION: Worldpay values candidates who align with their core values and work style, emphasizing collaboration, data-driven decision-making, and adaptability.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Working with large datasets and ensuring data cleanliness and accuracy
• Adapting to a dynamic, fast-paced environment
• Balancing strategic planning with hands-on execution

ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, attention to detail, and the ability to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to other marketing operations roles, this position places a greater emphasis on data analysis and strategic planning
• Worldpay's global presence and industry leadership offer unique opportunities for career growth and learning
• This role may have more responsibility for driving business growth through marketing operations than similar roles in smaller organizations

ASSUMPTION: While this role shares similarities with other marketing operations positions, its focus on data analysis, strategic planning, and driving business growth sets it apart.

📝 Sample Projects

• Developing and executing a multi-touch attribution model to optimize the prospect journey
• Analyzing audience performance metrics to inform targeted marketing campaigns
• Digitizing and automating partner marketing initiatives to improve efficiency and scale

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring both analytical skills and hands-on execution.

❓ Key Questions to Ask During Interview

• How does this role contribute to Worldpay's overall business strategy?
• What are the biggest challenges facing the marketing operations team currently, and how can this role address them?
• How does Worldpay support the professional growth and development of its marketing operations team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Worldpay measure the success of its marketing operations initiatives, and how will my performance be evaluated?

ASSUMPTION: These questions demonstrate a candidate's interest in the role's strategic impact, challenges, growth opportunities, and performance metrics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing operations experience and skills
• Prepare for behavioral and situational interview questions focused on problem-solving, data analysis, and collaboration
• Research Worldpay's company culture and values to demonstrate your fit during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.