- Managing and optimizing the marketing technology stack, including CRM and marketing automation platforms.
- Creating and optimizing automated workflows to nurture leads, engage customers, and drive conversions.
- Collaborating with cross-functional teams to support marketing initiatives and ensure seamless operations.
- Ensuring data integration, data privacy compliance, and process optimization.
ASSUMPTION: This role requires a strong technical background and experience in marketing operations to effectively manage the marketing technology stack and collaborate with various teams.
📋 Key Responsibilities
- Marketing Technology Stack Management: Oversee and optimize the marketing technology stack, including CRM systems, marketing automation platforms, and other relevant software.
- Workflow Design and Automation: Develop and optimize automated marketing workflows to nurture leads, engage customers, and drive conversions.
- Process Documentation: Document processes, automation workflows, and customer journeys/experiences using Confluence.
- MarTech Strategy: Develop and execute a comprehensive marketing automation strategy aligned with overall marketing and business goals.
- Data Analytics and Reporting: Support the Marketing Analyst in analyzing marketing data, generating insights, and creating regular reports to track campaign performance and measure key metrics.
- Vendor Management: Manage relationships with marketing technology vendors, agencies, and technology partners to ensure effective support, collaboration, and best platform outcomes.
- Data Integration and Management: Ensure seamless integration between marketing automation platforms and other systems (e.g., CRM) to maintain accurate and updated customer data.
- Data Privacy and Compliance: Ensure compliance with data privacy regulations (such as GDPR, CCPA) in all marketing automation activities.
- Process Optimization: Identify areas for process improvement and streamline marketing operations to enhance efficiency and effectiveness.
- Cross-Functional Collaboration: Collaborate with various teams, including marketing, sales, RevOps, IT, and business intelligence, to ensure seamless operations and alignment.
- Marketing Technology Evaluation: Stay updated with industry trends and evaluate new marketing technologies that could enhance automation and operations.
- Technical Support: Troubleshoot technical issues related to HTML templates, list segmentation, campaign tracking, integrations, and other aspects of the MarTech stack.
ASSUMPTION: This role involves a mix of strategic planning, hands-on technical work, and cross-functional collaboration to ensure the smooth operation of marketing activities.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field. Relevant certifications from marketing/sales platforms (e.g., Marketo, Salesforce, 6sense) are an asset.
- Experience: 7+ years of experience in marketing operations, marketing automation, or related fields. Previous roles in progressively more responsible positions are essential.
- Required Skills:
- Proven experience in managing marketing operations, automation, and technology platforms to support marketing campaigns and initiatives.
- Strong technical skills, including knowledge of marketing automation tools, CRM systems, analytics platforms, and related technologies.
- Highly skilled in aligning marketing operations and automation strategies with long-term business goals and contributing to overall marketing strategy.
- Advanced analytical ability to analyze marketing data, extract actionable insights, and track campaign performance to make informed decisions and optimize marketing automation workflows.
- Interest in managing and mentoring teams, fostering skill growth and professional development.
- Proficiency in setting up lead scoring models to prioritize and qualify leads for the sales team.
- Strong ability to distill complex ideas into clear, persuasive narratives, driving stakeholder engagement and decision-making.
- High level of proficiency to manage and maintain clean and organized marketing databases for accurate targeting and reporting.
- Preferred Skills:
- Experience influencing teams through transitions, such as adopting new marketing technologies or processes.
- Demonstrated ability to optimize marketing processes, improve efficiency, and enhance operational effectiveness.
- Understanding of data privacy regulations (such as GDPR or CCPA) and experience ensuring compliance in marketing automation efforts.
ASSUMPTION: Candidates should have a strong technical background and proven experience in marketing operations to excel in this role.
💰 Compensation & Benefits
- Salary Range: The expected base salary range for a new hire in this role is CAD $82,000 - $98,000 per year. The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training, and experience.
- Benefits:
- Wellness Subsidy
- Equity Grants
- Variable Incentive
- Tuition Reimbursement (up to $4,000 CAD for continuing education through the Catch the Wave Program)
- 2 Paid Days off for Catch the Wave related activities like exams or final assignments
- Employee wellbeing (Access to mental health services, EFAP program, financial planning, and more)
- Retirement planning
- 2 Paid Volunteer Days
- Competitive Benefits Package
- Home Internet Reimbursements
- Employee Referral Program
- Wellness Reimbursement
- Employee Recognition
- Social Events
- Dog Friendly Offices at HQ locations
- Working Hours: Full-time, with flexible work arrangements available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The final offer may vary depending on the candidate's qualifications and the company's assessment.
📌 Applicant Insights
🔍 Company Context
- Industry: D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.
- Company Size: D2L has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
- Founded: D2L was founded in 1999 and has since grown to become a leading provider of learning management systems and eLearning solutions.
- Company Description: D2L is transforming the way the world learns – helping learners of all ages achieve more than they dreamed possible. D2L’s products, partners, and vast ecosystem support millions of people learning online and in person. The D2L family of companies includes D2L Corporation, D2L Ltd, D2L Australia Pty Ltd, D2L Europe Ltd, D2L Asia Pte. Ltd., and D2L Brasil Soluções de Tecnologia para Educação Ltda.
- Company Specialties: D2L specializes in eLearning, accessibility, online courses, webcasting, mobile learning, ePortfolio, learning repository, course builder, analytics, competencies and rubrics, virtual learning environment (VLE), learning management system (LMS), and instructional design wizard (IDW).
📊 Role Analysis
- Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and experience in marketing operations.
- Reporting Structure: The Senior Marketing Operations Manager will report directly to the Vice President of Marketing and collaborate with various teams, including marketing, sales, RevOps, IT, and business intelligence.
- Work Arrangement: This role offers flexible work arrangements, including remote work options.
- Growth Opportunities: As D2L continues to grow and expand its offerings, there will be opportunities for the Senior Marketing Operations Manager to take on additional responsibilities, mentor team members, and contribute to the company's overall success.
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company.
🌍 Location & Work Environment
- Office Type: D2L has multiple office locations worldwide, with headquarters in Kitchener, ON, Canada. This role is remote-friendly, with the option to work from one of D2L's offices or from home.
- Office Location(s): D2L has offices in Kitchener, ON, Canada; Melbourne, Victoria, Australia; London, UK; and Toronto, ON, Canada.
- Geographic Context: Canada is a multicultural country with a high quality of life, offering a diverse range of cultural experiences, natural landscapes, and urban centers. The cost of living varies depending on the location, with major cities like Toronto and Vancouver being more expensive than smaller cities and rural areas.
- Work Schedule: Full-time, with flexible hours and the option to work remotely.
ASSUMPTION: The remote-friendly work arrangement offers flexibility and a better work-life balance for the right candidate.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission
2. Phone or video screen with the Talent Acquisition team
3. Technical assessment or case study
4. Behavioral interview with the hiring manager
5. Final interview with the Vice President of Marketing
6. Offer extension and onboarding
- Key Assessment Areas:
- Technical skills and experience in marketing operations and automation
- Problem-solving and analytical skills
- Strategic thinking and ability to align marketing operations with business goals
- Collaboration and communication skills
- Cultural fit and alignment with D2L's values and mission
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Showcase your understanding of marketing automation tools, CRM systems, and data analytics.
3. Demonstrate your ability to optimize marketing processes and enhance operational effectiveness.
4. Prepare examples of your experience managing marketing technology projects and collaborating with cross-functional teams.
5. Research D2L's mission, values, and company culture to show your enthusiasm and alignment with the organization.
ASSUMPTION: D2L's application process is designed to assess both technical skills and cultural fit, ensuring the right candidate is selected for the role.
🛠️ Tools & Technologies
- Marketing Automation Platforms (e.g., Marketo, Pardot, HubSpot)
- CRM Systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Analytics Platforms (e.g., Google Analytics, Adobe Analytics, Mixpanel)
- Marketing Technology Stack (e.g., marketing automation platforms, CRM systems, lead management programs, and other relevant software)
- Project Management Tools (e.g., Asana, Trello, Jira)
- Collaboration Tools (e.g., Slack, Microsoft Teams, Google Workspace)
- Data Management Tools (e.g., SQL, Excel, Google BigQuery)
ASSUMPTION: The tools and technologies listed are not exhaustive and may vary depending on the specific needs of the role and the organization.
👔 Cultural Fit Considerations
- Company Values: D2L's core values include:
- Customer-centric: We put our customers first in everything we do.
- Innovative: We continuously seek new and better ways to solve problems and create value.
- Collaborative: We work together to achieve more than we could alone.
- Inclusive: We foster a diverse and inclusive environment where everyone can bring their authentic selves to work.
- Accountable: We take responsibility for our actions and their outcomes.
- Work Style: D2L values a flexible, remote-friendly work environment that prioritizes results and work-life balance. The company encourages a culture of continuous learning, growth, and professional development.
- Self-Assessment Questions:
1. How do you align with D2L's customer-centric approach, and how have you demonstrated this in previous roles?
2. Describe a time when you had to adapt to a significant change in your work environment or processes. How did you approach this change, and what was the outcome?
3. How do you prioritize and manage multiple projects and deadlines, and how do you ensure the quality of your work remains high?
ASSUMPTION: D2L's values and work style are designed to foster a positive, inclusive, and productive work environment that supports the growth and success of its employees.
⚠️ Potential Challenges
- Role-Specific Challenges: This role requires a strong technical background and experience in marketing operations to effectively manage the marketing technology stack and collaborate with various teams. The successful candidate will need to quickly adapt to D2L's unique work environment and culture.
- Company-Specific Challenges: As a growing company, D2L may face challenges related to scaling its operations, maintaining its culture, and ensuring the continued success of its products and services.
- Industry-Specific Challenges: The eLearning industry is rapidly evolving, with new technologies and trends emerging constantly. The Senior Marketing Operations Manager will need to stay up-to-date with industry trends and adapt to changes in the market.
- Location-Specific Challenges: Depending on the candidate's location, they may face challenges related to time zone differences, remote work arrangements, or local labor market conditions.
ASSUMPTION: These challenges can be overcome with the right skills, experience, and mindset, and D2L offers a supportive and collaborative work environment to help employees succeed.
📈 Similar Roles Comparison
- How this role differs from related positions: The Senior Marketing Operations Manager role at D2L is unique in its focus on managing and optimizing the marketing technology stack, with a strong emphasis on data integration, data privacy compliance, and process optimization. This role requires a strong technical background and experience in marketing operations to excel.
- Industry-specific context: The eLearning industry is highly competitive, with a wide range of companies offering learning management systems, eLearning solutions, and related services. D2L differentiates itself through its innovative approach, customer-centric focus, and commitment to accessibility and inclusivity.
- Career path comparison: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company. As D2L continues to grow and expand its offerings, there will be opportunities for the Senior Marketing Operations Manager to take on additional responsibilities, mentor team members, and contribute to the company's overall success.
ASSUMPTION: This role offers a unique blend of technical, strategic, and leadership responsibilities, providing an excellent opportunity for the right candidate to grow and develop their career.
📝 Sample Projects
- Project Example 1 - Marketing Automation Workflow Optimization: Analyze and optimize existing marketing automation workflows to improve lead nurturing, engagement, and conversion rates. Collaborate with cross-functional teams to gather requirements, test, and deploy optimized workflows.
- Project Example 2 - CRM Data Integration: Ensure seamless integration between marketing automation platforms and CRM systems to maintain accurate and up-to-date customer data. Develop and implement data mapping, synchronization, and validation processes to ensure data integrity and compliance with data privacy regulations.
- Project Example 3 - Marketing Technology Stack Assessment: Conduct a comprehensive assessment of D2L's marketing technology stack, evaluating the performance, efficiency, and effectiveness of each tool and platform. Identify opportunities for improvement, consolidation, or replacement, and develop a roadmap for optimizing the marketing technology stack.
ASSUMPTION: These sample projects are designed to illustrate the types of initiatives the Senior Marketing Operations Manager may undertake to improve marketing operations, enhance automation workflows, and drive business growth.
❓ Key Questions to Ask During Interview
- Role-Specific Questions:
1. How does this role fit into D2L's overall marketing strategy, and how will my work contribute to the company's success?
2. What are the biggest challenges facing the marketing operations team, and how can I help address them?
3. How does D2L approach data privacy and compliance, and what specific responsibilities will I have in this area?
- Team-Specific Questions:
1. How does the marketing operations team collaborate with other departments, such as sales, RevOps, IT, and business intelligence?
2. What are the key priorities for the marketing operations team in the first 30, 60, and 90 days in this role?
3. How does the marketing operations team support the growth and development of its members?
- Company-Specific Questions:
1. How does D2L's unique approach to eLearning and accessibility set it apart from competitors?
2. What are the biggest opportunities for growth and innovation in the eLearning industry, and how is D2L positioned to capitalize on them?
3. How does D2L foster a culture of innovation, collaboration, and continuous learning?
- Work Environment & Culture Questions:
1. How does D2L support work-life balance and employee well-being, especially for remote workers?
2. What are the most rewarding aspects of working at D2L, according to current employees?
3. How does D2L approach diversity, equity, and inclusion in its hiring and workplace practices?
ASSUMPTION: These interview questions are designed to help the candidate understand the role, the team, and the company better, ensuring a strong fit and a successful onboarding process.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://www.d2l.com/careers/jobs/?job_id=6804084&gh_jid=6804084).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare examples of your experience managing marketing technology projects and collaborating with cross-functional teams.
4. Research D2L's mission, values, and company culture to show your enthusiasm and alignment with the organization.
5. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
