Senior Marketing Operations Specialist - All LATAM Countries - Fully Remote

📌 Core Information

🔹 Job Title: Senior Marketing Operations Specialist - All LATAM Countries - Fully Remote

🔹 Company: Halo Media

🔹 Location: All LATAM Countries

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading Martech Stack redesign to enhance performance and compliance
• Conducting technical audits and implementing data governance frameworks
• Optimizing automation strategies and ensuring data integrity
• Collaborating with cross-functional teams and client stakeholders

ASSUMPTION: This role requires a high level of technical proficiency and strategic thinking to drive operational excellence across marketing and sales ecosystems.

📋 Key Responsibilities

✅ Conduct technical audits across the CRM to identify risks, inefficiencies, and opportunities for cleanup and restructuring

✅ Lead redesign efforts for lifecycle stage tracking, including workflow orchestration and attribution logic

✅ Implement and enforce RBAC policies across the Martech Stack to ensure data integrity and role clarity

✅ Design and implement scalable lead scoring models aligned to business objectives

✅ Oversee full data hygiene initiatives, including de-duplication, legacy record cleanup, GDPR/CCPA alignment, and contact governance policy setup

✅ Optimize or deprecate outdated workflows and assets; build new ones to support campaign ops, sales handoffs, and lifecycle transitions

✅ Collaborate with client teams to refine how forms are deployed across their digital properties, ensuring alignment with brand and funnel strategy

✅ Audit and improve attribution reporting using custom reporting tools, working cross-functionally with analytics teams

✅ Evaluate use of third-party tools, recommending and implementing integrations where needed

✅ Provide documentation and training on system improvements, automations, and CRM best practices

ASSUMPTION: This role involves a mix of strategic planning, hands-on implementation, and cross-functional collaboration to optimize Martech Stack performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4-6+ years working hands-on in HubSpot Enterprise, ideally across both Marketing and Sales Hubs at a strategic level

Required Skills:

• Deep understanding of lifecycle stages, lead scoring models, funnel transitions, and reporting logic
• Operational fluency around GDPR/CCPA compliance and contact governance
• Comfortable partnering with Marketing Ops, RevOps, and cross-functional stakeholders to align systems and strategy
• Analytical but action-oriented mindset, able to document a data model and build the corresponding workflow in the same hour

Preferred Skills:

• Experience with adjacent platforms like Braze, Klaviyo, Dynamic Yield, or Monetate

ASSUMPTION: Candidates should have a strong technical background in HubSpot and Martech ecosystems, with a proven track record of driving operational excellence.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 USD per year (Based on industry standards for a Senior Marketing Operations Specialist with 4-6 years of experience in LATAM)

Benefits:

• 100% Remote Work
• Salary in USD

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Operations Specialist role in LATAM. Benefits may vary based on the specific contract agreement.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 201-500 employees

Founded: 2006

Company Description:

• Halo Media is an international agency specializing in interactive media strategy and development
• The company embraces equity and empowerment, fostering a culture of curiosity, creativity, and collaboration
• Halo Media partners with brands to drive growth through technology, ensuring every solution is on time, within budget, and built for impact

Company Specialties:

• Web Design
• Web Development
• Internet
• iPhone
• Applications
• CSS
• PHP
• HTML
• Photoshop
• Custom Websites
• Design
• Android
• Apps
• UX
• Strategy
• Innovation
• Marketing Technology
• Customer Experience
• Go-to-market Strategy
• Marketing Automation

Company Website: http://www.halopowered.com

ASSUMPTION: Halo Media is a well-established agency with a strong focus on innovation, inclusion, and operational excellence.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Marketing Operations Manager and works closely with cross-functional teams and client stakeholders

Work Arrangement: 100% Remote Work

Growth Opportunities:

• Potential to lead projects and mentor junior team members
• Opportunity to work with a diverse range of clients across various industries
• Chance to gain experience in a fast-paced, international agency environment

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's operations and client success.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): All LATAM Countries

Geographic Context:

• LATAM region includes countries like Argentina, Brazil, Mexico, and more
• Candidates should be comfortable working with teams across different time zones
• Fluency in Spanish and/or Portuguese may be beneficial for effective communication

Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate different time zones

ASSUMPTION: The fully remote work arrangement requires strong self-motivation, time management skills, and effective communication with team members across different time zones.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Technical assessment or case study to evaluate HubSpot and Martech skills
• Final interview with the Marketing Operations Manager and/or other team members to discuss the role and company culture

Key Assessment Areas:

• HubSpot and Martech expertise
• Data governance and compliance knowledge
• Cross-functional collaboration and communication skills
• Problem-solving and strategic thinking abilities

Application Tips:

• Highlight relevant HubSpot and Martech experience in your resume and cover letter
• Include specific examples of data governance and compliance projects you've worked on
• Demonstrate your ability to work effectively in a remote, international team environment

ATS Keywords: HubSpot Enterprise, Martech Ecosystems, Lifecycle Stages, Lead Scoring Models, GDPR Compliance, Contact Governance, Cross-Functional Collaboration, Data Audits, Workflow Optimization, Attribution Reporting, Third-Party Tools, System Improvements, Automation, CRM Best Practices, Technical Audits, Data Hygiene

ASSUMPTION: The application process may vary based on the specific hiring manager and team, but generally follows a structured approach to assess technical skills and cultural fit.

🛠️ Tools & Technologies

• HubSpot Enterprise
• Adjacent platforms like Braze, Klaviyo, Dynamic Yield, or Monetate (if applicable)
• Custom reporting tools

ASSUMPTION: The primary tools used in this role are HubSpot and related Martech platforms. Familiarity with these tools is essential for success in this position.

👔 Cultural Fit Considerations

Company Values:

• Innovation by inclusion
• Empowerment and equity
• Serious about solving digital problems

Work Style:

• Collaborative and cross-functional
• Remote-friendly and results-driven
• Focused on operational excellence and continuous improvement

Self-Assessment Questions:

• Do you thrive in a remote, international team environment?
• Are you comfortable working with diverse stakeholders to drive operational excellence?
• Do you have a strong technical background in HubSpot and Martech ecosystems?

ASSUMPTION: Candidates who align with Halo Media's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced agency environment
• Communicating effectively with team members across different time zones
• Keeping up with the latest trends and best practices in Martech and data governance
• Balancing strategic planning with hands-on implementation

ASSUMPTION: These challenges can be overcome with strong time management, communication, and organizational skills, as well as a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on operational aspects and Martech ecosystems
• This role requires a unique blend of technical expertise, strategic thinking, and cross-functional collaboration
• Career progression may involve moving into a Marketing Operations Manager or similar leadership role

ASSUMPTION: This role is distinct from other marketing positions due to its focus on Martech ecosystems and operational excellence. Career growth opportunities are available for candidates who demonstrate strong performance and leadership potential.

📝 Sample Projects

• Conducting a comprehensive audit of a client's HubSpot instance and implementing data governance frameworks
• Optimizing lead scoring models and lifecycle stage tracking for a SaaS company
• Collaborating with a cross-functional team to improve attribution reporting for an e-commerce client

ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Marketing Operations Specialist might work on, demonstrating the role's focus on data governance, automation, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing operations strategy for the company?
• What are the most pressing data governance challenges facing the team currently?
• How does the company support the professional development and growth of its marketing operations team members?
• What is the typical workflow for collaborating with cross-functional teams and client stakeholders?
• How does the company ensure effective communication and coordination among remote team members?

ASSUMPTION: These interview questions help candidates better understand the role's responsibilities, the team's priorities, and the company's work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your relevant HubSpot and Martech experience in your resume and cover letter
• Prepare for the technical assessment or case study by reviewing your HubSpot and Martech skills
• Research Halo Media's company culture and values to demonstrate your cultural fit during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.