📌 Core Information
🔹 Job Title: Senior Marketing Operations Specialist
🔹 Company: Zendesk
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: On-site (Mexico City or Mexico State) required
🚀 Job Overview
Key aspects of this role include:
- Optimizing and scaling lead management engine with a focus on Marketo platform administration
- Designing and implementing advanced marketing automation workflows
- Collaborating with cross-functional teams to align strategies with business objectives
- Ensuring data hygiene, field mappings, and lead lifecycle management between Marketo, Salesforce, and LeanData
ASSUMPTION: This role requires a high level of technical expertise in Marketo and Salesforce, as well as strong project management and communication skills to collaborate effectively with various teams.
📋 Key Responsibilities
✅ Design and implement advanced marketing automation workflows, smart campaigns, and triggers to enhance lead flow efficiency and accelerate pipeline velocity
✅ Partner with Marketing Analytics to operationalize and continuously refine lead scoring models within Marketo to maximize lead quality and routing efficiency
✅ Ensure best practices for data hygiene, field mappings, and lead lifecycle management between Marketo, Salesforce, and LeanData
✅ Develop and deliver training sessions and documentation to marketing and sales teams on Marketo best practices and automation capabilities
✅ Develop and maintain Marketo workflows and automation that support GDPR compliance, including managing consent capture, preference tracking, data subject requests, and ensuring data accuracy
✅ Collaborate closely with Digital Marketing, Marketing Analytics, Sales Development, and Campaign Operations to align Marketo strategies with broader marketing goals and business objectives
ASSUMPTION: The role requires a deep understanding of Marketo and Salesforce, as well as the ability to manage complex projects and stakeholder engagement on a global scale.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Extensive hands-on experience (5-10 years) as a Marketo Administrator or Senior Marketo Specialist managing complex global instances with integrations to Salesforce and LeanData
Required Skills:
- Proven expertise in designing, building, and optimizing lead flow automation in Marketo, including lead scoring and routing
- Strong understanding of Salesforce CRM workflows and data architecture as it relates to marketing automation
- Demonstrated ability to independently manage cross-functional projects and stakeholder engagement on a global scale
- Analytical mindset with experience in performance measurement, data analysis, and translating insights into actionable marketing operations improvements
- Excellent communication and collaboration skills with a passion for process innovation and operational excellence
- Ability to thrive in a fast-paced, dynamic, and global marketing environment
Preferred Skills:
- Experience with LeanData
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, having experience with LeanData and fluency in Spanish may be beneficial for this role due to the company's location and the need to collaborate with various teams.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (based on industry standards for a Senior Marketing Operations Specialist in Mexico City)
Benefits:
- Competitive pay
- Benefits package
- Flexible hours
- Remote work options (hybrid)
- Parental leave
- Diversity and inclusion initiatives
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement requiring attendance at the local office for part of the week
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Mexico City. The benefits package may include health insurance, retirement plans, and other perks.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically customer service and support software
Company Size: 5,001-10,000 employees (mid-sized enterprise)
Founded: 2007, with headquarters in San Francisco, California
Company Description:
- Zendesk is a leader in AI-powered service, offering the Zendesk Resolution Platform to redefine customer experience
- The platform combines advanced tools such as AI Agents, a comprehensive knowledge graph, actions and integrations, governance and control, measurement and insights, and human expertise
- Zendesk helps companies strengthen relationships, improve efficiency, and grow by offering easy-to-use, easy-to-scale, and easy-to-get-value-from solutions
Company Specialties:
- Help Desks
- Customer Support
- SaaS
- Customer Community
- Customer Service
Company Website: Zendesk
ASSUMPTION: Zendesk is a well-established company in the customer service and support software industry, with a strong focus on AI-powered solutions and a global presence.
📊 Role Analysis
Career Level: Mid-Senior Level (5-10 years of experience)
Reporting Structure: This role reports directly to the Senior Manager, Marketing Operations
Work Arrangement: Hybrid (attend local office for part of the week)
Growth Opportunities:
- Potential career progression into management or senior leadership roles within Marketing Operations
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development resources and training opportunities
ASSUMPTION: This role offers growth opportunities through career progression, project exposure, and access to professional development resources.
🌍 Location & Work Environment
Office Type: Hybrid (attend local office for part of the week)
Office Location(s): Mexico City or Mexico State
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant culture and diverse economy
- Mexico State is located adjacent to Mexico City and shares many of its cultural and economic characteristics
- The cost of living in both locations is generally lower than in major US cities
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement requiring attendance at the local office for part of the week
ASSUMPTION: The hybrid work arrangement allows for flexibility while ensuring in-person collaboration and connection with the local team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- Final interview with the senior manager or panel
Key Assessment Areas:
- Technical expertise in Marketo and Salesforce
- Project management and stakeholder engagement skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in Marketo and Salesforce administration
- Demonstrate strong project management and stakeholder engagement skills in your resume and cover letter
- Prepare for technical assessment or case study presentation by reviewing Marketo and Salesforce best practices
- Research Zendesk's company culture and values to ensure a strong cultural fit
ATS Keywords: Marketo, Salesforce, Marketing Automation, Lead Scoring, Data Hygiene, Project Management, Stakeholder Engagement, GDPR Compliance, AI-Powered Service, Customer Experience
ASSUMPTION: The interview process will focus on assessing technical expertise, project management skills, and cultural fit. Applicants should be prepared to discuss their experience with Marketo and Salesforce, as well as their approach to project management and stakeholder engagement.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- LeanData
- Google Suite (Gmail, Google Drive, Google Docs)
- Microsoft Office (Word, Excel, PowerPoint)
ASSUMPTION: The role requires proficiency in Marketo, Salesforce, and LeanData. Familiarity with Google Suite and Microsoft Office is also expected.
👔 Cultural Fit Considerations
Company Values:
- Customers First
- Act with Integrity
- Focus on Results
- Embrace Diversity
- Thrive Together
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to feedback
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you embody Zendesk's values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in a project or process?
- How do you approach collaborating with cross-functional teams to achieve common goals?
ASSUMPTION: Zendesk values a customer-focused, collaborative, and results-driven work environment. Applicants should be prepared to demonstrate their alignment with these values and work style preferences.
⚠️ Potential Challenges
- Managing complex global instances of Marketo with multiple integrations
- Collaborating effectively with cross-functional teams across different time zones
- Keeping up with the fast-paced and dynamic nature of the marketing environment
- Ensuring data privacy and compliance with regulations such as GDPR
ASSUMPTION: The role presents challenges related to managing complex systems, collaborating with diverse teams, and staying current in a fast-paced environment. Applicants should be prepared to address these challenges proactively.
📈 Similar Roles Comparison
- This role is more specialized in Marketo administration and marketing automation than general marketing roles
- Compared to similar roles in the industry, this position offers a competitive salary range and comprehensive benefits package
- Career progression opportunities may be more limited in this role compared to broader marketing management positions
ASSUMPTION: This role is more specialized in Marketo administration and marketing automation than general marketing roles, offering competitive compensation and benefits but potentially limited career progression opportunities.
📝 Sample Projects
- Optimizing lead flow efficiency and accelerating pipeline velocity through advanced Marketo workflows
- Collaborating with Marketing Analytics to refine lead scoring models and improve lead quality
- Ensuring data hygiene and accurate lead lifecycle management between Marketo, Salesforce, and LeanData
ASSUMPTION: These sample projects reflect the key responsibilities and required skills for the Senior Marketing Operations Specialist role at Zendesk.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Marketo and Salesforce integration at Zendesk, and what improvements or optimizations are planned?
- How does this role collaborate with other marketing teams, such as Digital Marketing and Campaign Operations, to align strategies and execute growth initiatives?
- What are the most significant challenges facing the Marketing Operations team in the next 6-12 months, and how can this role contribute to addressing them?
- How does Zendesk support the professional development and growth of its Marketing Operations team members?
- What is the work-life balance like for this role, and how does Zendesk support employees in maintaining a healthy work-life balance?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and company culture, as well as opportunities for professional growth and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and achievements in Marketo and Salesforce administration, project management, and stakeholder engagement
- Write a cover letter addressing your fit for the role, your approach to marketing operations, and your alignment with Zendesk's values and work style
- Prepare for the technical assessment or case study presentation by reviewing Marketo and Salesforce best practices and brushing up on your analytical and problem-solving skills
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
