Senior, Marketing Ops

📌 Core Information

🔹 Job Title: Senior, Marketing Ops

🔹 Company: Forterro

🔹 Location: London, England, United Kingdom

🔹 Job Type: Permanent

🔹 Category: Marketing

🔹 Date Posted: 2025-06-18

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and developing the global marketing operations function
• Optimizing lead and campaign workflows to drive revenue
• Onboarding and integrating newly acquired businesses
• Ensuring operational consistency across the group
• Collaborating with cross-functional teams to improve marketing effectiveness

ASSUMPTION: This role requires a strategic mindset with a strong focus on process improvement and stakeholder management. The ideal candidate will have experience working in complex, acquisitive environments and be comfortable managing multiple priorities.

📋 Key Responsibilities

✅ Marketing Automation & Platform Ownership: Act as the strategic lead and administrator for marketing automation platforms, ensuring they are optimized, documented, and aligned with business needs. Develop and improve scalable marketing automation programs to enhance engagement and conversion.

✅ Operational Excellence & Enablement: Define and implement scalable processes to improve campaign execution, lead management, and collaboration across marketing and BDR teams. Serve as the operational backbone for the marketing department and develop training programs to upskill teams on tools, processes, and data practices.

✅ Performance Measurement & Insight: Build and maintain marketing performance dashboards and reports to track key metrics. Partner with marketing leadership and sales to deliver insights and recommendations that inform campaign strategy and improve ROI.

✅ Campaign & Project Management: Project manage large, multi-channel marketing campaigns from planning through to execution and measurement. Provide operational support for campaign execution and act as a strategic advisor to campaign owners.

✅ Acquisition Integration & Change Management: Lead the onboarding and integration of newly acquired companies into marketing systems, ensuring a seamless transition of data, processes, and campaigns. Align marketing technology stacks, workflows, and reporting structures across new entities while respecting local nuances.

✅ Lead Management & Data Stewardship: Own and optimize the end-to-end lead management process, including lifecycle stages, routing, scoring, alerts, and SLA adherence. Work cross-functionally to ensure seamless data syncing between marketing automation platforms and other systems to enable accurate attribution, targeting, and reporting. Maintain data governance standards and ensure compliance with data privacy regulations.

ASSUMPTION: This role requires a strong mix of technical capability and interpersonal skills. The ideal candidate will be able to translate business requirements into operational workflows and effectively communicate with stakeholders at both strategic and operational levels.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Data, or a related field.

Experience: 5-8 years of experience in B2B marketing operations, with at least 3+ years of Pardot and Salesforce administration. Proven success at a senior or managerial level, ideally in a multi-brand, multi-region environment or within an acquisitive business.

Required Skills:

• Strong understanding of lead scoring, segmentation, nurturing, and lifecycle management
• Demonstrated ability to lead technology integrations during acquisitions or platform migrations
• Excellent project management skills with the ability to manage multiple priorities across cross-functional teams
• Strong analytical mindset, with experience developing and presenting insights from marketing and sales performance data
• Skilled in creating and delivering training and enablement programs to improve team capability and adoption
• In-depth understanding of data structure, hygiene, and compliance
• Knowledge of GDPR, PECR, and other relevant data protection laws

Preferred Skills:

• Familiarity with a broad spectrum of tools such as Cognism, Zapier, Qualified/Drift, and analytics packages

ASSUMPTION: While the role requires specific experience with Pardot and Salesforce, candidates with experience in other marketing automation platforms and CRM systems may still be considered if they can demonstrate a strong ability to learn and adapt to new technologies.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be £60,000 - £80,000 per annum, based on industry standards for a senior marketing operations manager with 5-8 years of experience in the London area. This estimate may vary depending on the candidate's specific skills, experience, and qualifications.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and collaborative work environment

Working Hours: The standard working hours for this role are 9:00 AM to 5:30 PM, Monday to Friday, with a 30-minute lunch break. Flexible working arrangements may be available upon discussion with the hiring manager.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience. The benefits package may include health insurance, pension contributions, and other perks, but the specific details are not provided in the original job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Forterro is a category leader in software solutions for the industrial market, with strongholds in Europe's top production economies and regional service hubs and development centers around the world. The company provides and supports software for more than 25,000 industrial businesses.

Company Size: Forterro has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the industry. This size allows for ample opportunities for career growth and development but may also result in a more structured and hierarchical work environment.

Founded: Forterro was founded in 2012 and has since grown to become a leading provider of software solutions for the industrial market.

Company Description:

• Forterro has grown to become a category leader in software solutions for the industrial market, with strongholds in Europe's top production economies, as well as regional service hubs and development centers around the world.
• The company provides and supports software for more than 25,000 industrial businesses, with a focus on strengthening and accelerating customers' ability to operate efficiently and compete effectively.
• Forterro's products are deeply rooted in the demands of their local geography and designed to meet the specific needs of their customers.

Company Specialties:

• ERP software
• ERP services
• Enterprise Software
• ERP
• MRP
• Software
• WMS
• POS
• MES
• AI
• and IIoT

Company Website: http://www.forterro.com/en

ASSUMPTION: Forterro's focus on the industrial market and commitment to providing tailored software solutions for its customers make it an attractive option for candidates interested in working in the technology sector. The company's global presence and regional service hubs and development centers also provide opportunities for international career growth and development.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing operations. The ideal candidate will have a proven track record of success in a similar role and be able to hit the ground running in this fast-paced, ambitious business.

Reporting Structure: The Senior Marketing Operations Manager will report directly to the Chief Marketing Officer and work closely with other members of the marketing leadership team, as well as cross-functional stakeholders in sales, product, and IT.

Work Arrangement: This role is based in Forterro's London headquarters and requires on-site presence. However, flexible working arrangements may be available upon discussion with the hiring manager.

Growth Opportunities:

• As a senior role within the marketing department, this position offers opportunities for career progression within the marketing function or into other areas of the business.
• The company's acquisitive nature and global presence also provide opportunities for international relocation and career growth.
• Forterro's commitment to professional development and training programs may offer additional growth opportunities for the right candidate.

ASSUMPTION: The senior nature of this role and the company's acquisitive growth strategy make it an attractive option for candidates looking for a challenging and rewarding career opportunity in marketing operations. The company's global presence and commitment to professional development also provide opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Forterro's London headquarters is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 3 Cavendish Square, London, W1G 0LB, United Kingdom

Geographic Context:

• London is a major global city and the capital of the United Kingdom, with a diverse and multicultural population.
• The city is home to a thriving tech industry and offers numerous opportunities for professional growth and development.
• London's central location in Europe makes it an ideal base for working with international clients and partners.

Work Schedule: The standard working hours for this role are 9:00 AM to 5:30 PM, Monday to Friday, with a 30-minute lunch break. Flexible working arrangements may be available upon discussion with the hiring manager.

ASSUMPTION: Forterro's London headquarters offers a dynamic and collaborative work environment, with opportunities for professional growth and development in a major global city. The company's central location in Europe also provides opportunities for working with international clients and partners.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study
• On-site or video interview with the hiring manager and other members of the marketing leadership team
• Final round interview with the Chief Marketing Officer
• Job offer and onboarding

Key Assessment Areas:

• Technical expertise in marketing automation and CRM systems
• Strategic thinking and problem-solving skills
• Communication and collaboration skills
• Ability to work effectively in a fast-paced, acquisitive environment
• Alignment with Forterro's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Forterro's business and the specific requirements of the role in your application materials
• Prepare for the technical assessment or case study by reviewing your knowledge of marketing automation and CRM systems and brushing up on your analytical skills
• Research Forterro's company culture and values to ensure a strong fit with your personal work style and career goals

ATS Keywords: Marketing Automation, CRM, Lead Management, Data Governance, Campaign Management, Acquisition Integration, Change Management, Stakeholder Management, Process Improvement, Strategic Thinking, Problem-Solving, Communication, Collaboration, Acquisitive Environment, Marketing Operations, B2B, Pardot, Salesforce

ASSUMPTION: Forterro's interview process is designed to assess candidates' technical expertise, strategic thinking, and cultural fit with the company. The company's acquisitive growth strategy and global presence also require candidates to be comfortable working in a fast-paced, dynamic environment.

🛠️ Tools & Technologies

• Pardot
• Salesforce
• Cognism
• Zapier
• Qualified/Drift
• Analytics packages
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's specific skills and experience. However, the ideal candidate will have experience with marketing automation and CRM systems, as well as a strong working knowledge of project management tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Collaboration
• Innovation
• Integrity
• Accountability
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on delivering value
• Adaptable and comfortable with change
• Committed to professional development and growth

Self-Assessment Questions:

• Do you thrive in fast-paced, acquisitive environments, and are you comfortable managing multiple priorities and changing priorities?
• Are you able to balance strategic thinking with hands-on building, administration, and analysis?
• Do you have a strong mix of technical capability and interpersonal skills, and are you able to translate business requirements into operational workflows?
• Are you comfortable working in a global organization with a diverse and multicultural team?
• Do you align with Forterro's company values and culture, and are you committed to delivering exceptional customer experiences and driving business growth?

ASSUMPTION: Forterro's dynamic and acquisitive growth strategy requires candidates to be comfortable working in a fast-paced, changing environment. The company's global presence and commitment to customer-centricity also require candidates to be adaptable, collaborative, and results-driven.

⚠️ Potential Challenges

• The fast-paced, acquisitive nature of the business may result in frequent changes to priorities and workflows, requiring candidates to be adaptable and comfortable with change
• The role may require candidates to manage multiple priorities and stakeholders, potentially leading to a high workload and stress
• The role may involve working with complex, legacy systems and data, requiring candidates to have strong problem-solving and analytical skills
• The role may require candidates to work with international teams and clients, potentially leading to time zone differences and cultural differences

ASSUMPTION: While the role offers numerous opportunities for career growth and development, it also presents several challenges that require candidates to be adaptable, resilient, and comfortable working in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Operations Manager or Senior Marketing Technology Manager in other organizations, but it is unique in its focus on acquisition integration and change management in a fast-paced, acquisitive environment
• The role requires a strong mix of technical capability and interpersonal skills, as well as a strategic mindset and ability to manage multiple priorities
• The role offers opportunities for career growth and development within the marketing function or into other areas of the business, as well as opportunities for international relocation and career growth

ASSUMPTION: While this role shares similarities with other senior marketing operations roles, its unique focus on acquisition integration and change management in a fast-paced, acquisitive environment sets it apart from other opportunities in the market.

📝 Sample Projects

• Leading the onboarding and integration of a newly acquired business, ensuring a seamless transition of data, processes, and campaigns while respecting local nuances
• Optimizing lead and campaign workflows to improve engagement and conversion, resulting in a 20% increase in MQLs and a 15% increase in SQLs
• Developing and delivering a training program to upskill marketing and BDR teams on tools, processes, and data practices, resulting in a 30% improvement in campaign execution efficiency

ASSUMPTION: The specific projects required for this role may vary depending on the candidate's specific skills and experience. However, the ideal candidate will have experience leading complex, cross-functional projects and driving measurable results in a fast-paced, acquisitive environment.

❓ Key Questions to Ask During Interview

• Can you describe the company's acquisitive growth strategy and how this role fits into that strategy?
• How does the marketing leadership team support the growth and development of the marketing operations function, and how do they collaborate with other areas of the business?
• Can you provide an example of a successful acquisition integration and how the marketing team supported that process?
• How does the company approach professional development and career growth opportunities for employees in the marketing operations function?
• What is the company's approach to work-life balance and flexible working arrangements, and how does that apply to this role?

ASSUMPTION: The interview process is an opportunity for candidates to assess their fit with the company's culture and values, as well as to gain a deeper understanding of the role's requirements and the company's growth strategy. Candidates should come prepared with thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience with marketing automation and CRM systems, as well as your ability to manage multiple priorities and work effectively in a fast-paced, acquisitive environment
• Prepare for the technical assessment or case study by reviewing your knowledge of marketing automation and CRM systems and brushing up on your analytical skills
• Research Forterro's company culture and values to ensure a strong fit with your personal work style and career goals
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.